Identity violation and pricing [Seth Godin's Blog on marketing, tribes and respect]
Why do books and records have standard pricing? You’d think that a record from Miles Davis or Patricia Barber would cost more than one from the local garage band.
Economists tie themselves into knots trying to explain why wine and handbags have such wide price variation, but tickets to movies do not. They invoke “credence goods” and “focal point coordination” and “transaction utility” and “cost disease.” Darby, Karni, Schelling, Baumol, Thaler—a parade of Nobel-adjacent thinkers building elegant models to explain what’s sitting right in front of them.
It’s simpler than that, I think. People don’t go into publishing or music to make a profit (not most of them, not the smart ones). They do it to create culture and to be part of a culture. They’re not going to brag about making a lot of money, they’ll brag about finding art or sharing it.
Meanwhile, down the street at the hedge fund, the entire point is to find and capture price differences. Leaving money on the table isn’t just a missed opportunity—it’s an embarrassment. It means you weren’t paying attention.
The pricing norms in any industry reflect the identity of the people who built it.
Hermès could auction Birkin bags and make more money. They don’t, because scarcity-through-restraint is the elegant move, the identity-consistent move. It’s what people like them do.
Movie theaters were built by showmen who inherited vaudeville instincts: pack the house, give ’em a show, make it up on popcorn. Uniform ticket pricing isn’t economically optimal. It’s simply what people like us have always done.
This explains why industries are so stable—and why disruption feels like betrayal.
When concert tickets went dynamic, the backlash wasn’t about economics. It was moral outrage. Artists who adopted surge pricing weren’t just changing strategy; they were declaring themselves to be a different kind of person. The fans noticed.
Amazon didn’t share publishing’s allergy to profit. Ticketmaster didn’t share the old promoter’s loyalty to fans. They weren’t optimizing within the culture—they were violating it.
The price variation in any market reflects not what the market will bear, but what the people in that market can bear to charge.
The economists will keep building models. But if you want to understand why things cost what they cost, don’t ask what’s efficient. Ask what kind of person would be embarrassed to charge more. Or embarrassed not to.
Pluralistic: Google's AI pricing plan (21 Jan 2026) [Pluralistic: Daily links from Cory Doctorow]
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Google is spending a lot on AI, but what's not clear is how Google will make a lot from AI. Or, you know, even break even. Given, you know, that businesses are seeing zero return from AI:
https://www.theregister.com/2026/01/20/pwc_ai_ceo_survey/
But maybe they've figured it out. In a recent edition of his BIG newsletter, Matt Stoller pulls on several of the strings that Google's top execs have dangled recently:
https://www.thebignewsletter.com/p/will-google-organize-the-worlds-prices
The first string: Google's going to spy on you a lot more, for the same reason Microsoft is spying on all of its users: because they want to supply their AI "agents" with your personal data:
https://www.youtube.com/watch?v=0ANECpNdt-4
Google's announced that it's going to feed its AI your Gmail messages, as well as the whole deep surveillance dossier the company has assembled based on your use of all the company's products: Youtube, Maps, Photos, and, of course, Search:
https://twitter.com/Google/status/2011473059547390106
The second piece of news is that Apple has partnered with Google to supply Gemini to all iPhone users:
https://twitter.com/NewsFromGoogle/status/2010760810751017017
Apple already charges Google more than $20b/year not to enter the search market; now they're going to be charging Google billions not to stay out of the AI market, too. Meanwhile, Google will get to spy on Apple customers, just like they spy on their own users. Anyone who says that Apple is ideologically committed to your privacy because they're real capitalists is a sucker (or a cultist):
https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones
But the big revelation is how Google is going to make money with AI: they're going to sell AI-based "personalized pricing" to "partners," including "Walmart, Visa, Mastercard, Shopify, Gap, Kroger, Macy’s, Stripe, Home Depot, Lowe's, American Express, etc":
https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/
Personalized pricing, of course, is the polite euphemism for surveillance pricing, which is when a company spies on you in order to figure out how much they can get away with charging you (or how little they can get away with paying you):
https://pluralistic.net/2025/06/24/price-discrimination/#
It's a weird form of cod-Marxism, whose tenet is "From each according to their desperation; to each according to their vulnerability." Surveillance pricing advocates say that this is "efficient" because they can use surveillance data to offer you discounts, too – like, say you rock up to an airline ticket counter 45 minutes before takeoff and they can use surveillance data to know that you won't take their last empty seat for $200, but you would fly in it for $100, you could get that seat for cheap.
This is, of course, nonsense. Airlines don't sell off cheap seats like bakeries discounting their day-olds – they jack up the price of a last-minute journey to farcical heights.
Google also claims that it will only use its surveillance pricing facility to offer discounts, and not to extract premiums. As Stoller points out, there's a well-developed playbook for making premiums look like discounts, which is easy to see in the health industry. As Stoller says, the list price for an MRI is $8,000, but your insurer gets a $6000 "discount" and actually pays $1970, sticking you with a $30 co-pay. The $8000 is a fake number, and so is the $6000 – the only real price is the $30 you're paying.
The whole economy is filled with versions of this transparent ruse, from "department stores who routinely mark everything as 80% off" to pharmacy benefit managers:
https://pluralistic.net/2024/09/23/shield-of-boringness/#some-men-rob-you-with-a-fountain-pen
Google, meanwhile, is touting its new "universal commerce protocol" (UCP), a way for AI "agents" to retrieve prices and product descriptions and make purchases:
Right now, a major hurdle to "agentic AI" is the complexity of navigating websites designed for humans. AI agents just aren't very reliable when it comes to figuring out which product is which, choosing the correct options, and putting it in a shopping cart, and then paying for it.
Some of that is merely because websites have inconsistent "semantics" – literally things like the "buy" button being called something other than "buy button" in the HTML code. But there's a far more profound problem with agentic shopping, which is that companies deliberately obfuscate their prices.
This is how junk fees work, and why they're so destructive. Say you're a hotel providing your rate-card to an online travel website. You know that travelers are going to search for hotels by city and amenities, and then sort the resulting list by price. If you hide your final price – by surprising the user with a bunch of junk fees at checkout, or, better yet, after they arrive and put their credit-card down at reception – you are going to be at the top of that list. Your hotel will seem like the cheapest, best option.
But of course, it's not. From Ticketmaster to car rentals, hotels to discount airlines, rental apartments to cellular plans, the real price is withheld until the very last instant, whereupon it shoots up to levels that are absolutely uncompetitive. But because these companies are able to engage in deceptive advertising, they look cheaper.
And of course, crooked offers drive out honest ones. The honest hotel that provides a true rate card, reflecting the all-in price, ends up at the bottom of the price-sorted list, rents no rooms, and goes out of business (or pivots to lying about its prices, too).
Online sellers do not want to expose their true prices to comparison shopping services. They benefit from lying to those services. For decades, technologists have dreamed of building a "semantic web" in which everyone exposes true and accurate machine-readable manifests of their content to facilitate indexing, search and data-mining:
https://people.well.com/user/doctorow/metacrap.htm
This has failed. It's failed because lying is often more profitable than telling the truth, and because lying to computers is easier than lying to people, and because once a market is dominated by liars, everyone has to lie, or be pushed out of the market.
Of course, it would be really cool if everyone diligently marked up everything they put into the public sphere with accurate metadata. But there are lots of really cool things you could do if you could get everyone else to change how they do things and arrange their affairs to your convenience. Imagine how great it would be if you could just get everyone to board an airplane from back to front, or to stand right and walk left on escalators, or to put on headphones when using their phones in public.
Wanting it badly is not enough. People have lots of reasons for doing things in suboptimal ways. Often the reason is that it's suboptimal for you, but just peachy for them.
Google says that it's going to get every website in the world to expose accurate rate cards to its chatbots to facilitate agentic AI. Google is also incapable of preventing "search engine optimization" companies from tricking it into showing bullshit at the top of the results for common queries:
https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse
Google somehow thinks that the companies that spend millions of dollars trying to trick its crawler won't also spend millions of dollars trying to trick its chatbot – and they're providing the internet with a tool to inject lies straight into the chatbot's input hopper.
But UCP isn't just a way for companies to tell Google what their prices are. As Stoller points out, UCP will also sell merchants the ability to have Gemini set prices on their products, using Google's surveillance data, through "dynamic pricing" (another euphemism for "surveillance pricing").
This decade has seen the rise and rise of price "clearinghouses" – companies that offer price "consulting" to direct competitors in a market. Nominally, this is just a case of two competitors shopping with the same supplier – like Procter and Gamble and Unilever buying their high-fructose corn-syrup from the same company.
But it's actually far more sinister. "Clearinghouses" like Realpage – a company that "advises" landlords on rental rates – allow all the major competitors in a market to collude to raise prices in lockstep. A Realpage landlord that ignores the service's "advice" and gives a tenant a break on the rent will be excluded from Realpage's service. The rental markets that Realpage dominates have seen major increases in rental rates:
https://pluralistic.net/2025/10/09/pricewars/#adam-smith-communist
Google's "direct pricing" offering will allow all comers to have Google set their prices for them, based on Google's surveillance data. That includes direct competitors. As Stoller points out, both Nike and Reebok are Google advertisers. If they let Google price their sneakers, Google can raise prices across the market in lockstep.
Despite how much everyone hates this garbage, neoclassical economists and their apologists in the legal profession continue to insist that surveillance pricing is "efficient." Stoller points to a law review article called "Antitrust After the Coming Wave," written by antitrust law prof and Google lawyer Daniel Crane:
https://nyulawreview.org/issues/volume-99-number-4/antitrust-after-the-coming-wave/
Crane argues that AI will kill antitrust law because AI favors monopolies, and argues "that we should forget about promoting competition or costs, and instead enact a new Soviet-style regime, one in which the government would merely direct a monopolist’s 'AI to maximize social welfare and allocate the surplus created among different stakeholders of the firm.'"
This is a planned economy, but it's one in which the planning is done by monopolists who are – somehow, implausibly – so biddable that governments can delegate the power to decide what we can buy and sell, what we can afford and who can afford it, and rein them in if they get it wrong.
In 1890, Senator John Sherman was stumping for the Sherman Act, America's first antitrust law. On the Senate floor, he declared:
If we will not endure a King as a political power we should not endure a King over the production, transportation, and sale of the necessaries of life. If we would not submit to an emperor we should not submit to an autocrat of trade with power to prevent competition and to fix the price of any commodity.
https://pluralistic.net/2022/02/20/we-should-not-endure-a-king/
Google thinks that it has finally found a profitable use for AI. It thinks that it will be the first company to make money on AI, by harnessing that AI to a market-rigging, price-gouging monopoly that turns Google's software into Sherman's "autocrat of trade."
It's funny when you think of all those "AI safety" bros who claimed that AI's greatest danger was that it would become sentient and devour us. It turns out that the real "AI safety" risk is that AI will automate price gouging at scale, allowing Google to crown itself a "King over the necessaries of life":
https://pluralistic.net/2023/11/27/10-types-of-people/#taking-up-a-lot-of-space
(Image: Noah_Loverbear; CC BY-SA 3.0; Cryteria, CC BY 3.0; modified)

Mark Carney's full speech at the World Economic Forum
https://www.youtube.com/watch?v=btqHDhO4h10
A Grassroots Victory in the Golden Age of Bullies https://asupposedlylonething.net/blog/2026/grassroots-victory-golden-age-bullies/
AI may be everywhere, but it's nowhere in recent productivity statistics https://www.theregister.com/2026/01/15/forrester_ai_jobs_impact/
The Long Now of the Web: Inside the Internet Archive’s Fight Against Forgetting https://hackernoon.com/the-long-now-of-the-web-inside-the-internet-archives-fight-against-forgetting
#20yrsago Disney swaps stock for Pixar; Jobs is largest Disney stockholder https://web.archive.org/web/20060129105430/https://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/01/22/cnpixar22.xml&menuId=242&sSheet=/money/2006/01/22/ixcitytop.html
#20yrsago HOWTO anonymize your search history https://web.archive.org/web/20060220004353/https://www.wired.com/news/technology/1,70051-0.html
#15yrsago Bruce Sterling talk on “vernacular video” https://vimeo.com/18977827
#15yrsago Elaborate televised prank on Belgium’s terrible phone company https://www.youtube.com/watch?v=mxXlDyTD7wo
#15yrsago Portugal: 10 years of decriminalized drugs https://web.archive.org/web/20110120040831/http://www.boston.com/bostonglobe/ideas/articles/2011/01/16/drug_experiment/?page=full
#15yrsago Woman paralyzed by hickey https://web.archive.org/web/20110123072349/https://www.foxnews.com/health/2011/01/21/new-zealand-woman-partially-paralyzed-hickey/
#15yrsago EFF warns: mobile OS vendors aren’t serious about security https://www.eff.org/deeplinks/2011/01/dont-sacrifice-security-mobile-devices
#10yrsago Trumpscript: a programming language based on the rhetorical tactics of Donald Trump https://www.inverse.com/article/10448-coders-assimilate-donald-trump-to-a-programming-language
#10yrsago That time the DoD paid Duke U $335K to investigate ESP in dogs. Yes, dogs. https://www.muckrock.com/news/archives/2016/jan/21/duke-universitys-deep-dive-uncanny-abilities-canin/
#10yrsago Kathryn Cramer remembers her late husband, David Hartwell, a giant of science fiction https://web.archive.org/web/20160124050729/http://www.kathryncramer.com/kathryn_cramer/2016/01/til-death-did-us-part.html
#10yrsago What the Democratic Party did to alienate poor white Americans https://web.archive.org/web/20160123041632/https://www.alternet.org/economy/robert-reich-why-white-working-class-abandoned-democratic-party
#10yrsago Bernie Sanders/Johnny Cash tee https://web.archive.org/web/20160126070314/https://weardinner.com/products/bernie-cash
#5yrsago NYPD can't stop choking Black men https://pluralistic.net/2021/01/21/i-cant-breathe/#chokeholds
#5yrsago Rolling back the Trump rollback https://pluralistic.net/2021/01/21/i-cant-breathe/#cra
#1yrsago Winning coalitions aren't always governing coalitions https://pluralistic.net/2025/01/06/how-the-sausage-gets-made/#governing-is-harder
#1yrago The Brave Little Toaster https://pluralistic.net/2025/01/08/sirius-cybernetics-corporation/#chatterbox
#1yrago The cod-Marxism of personalized pricing https://pluralistic.net/2025/01/11/socialism-for-the-wealthy/#rugged-individualism-for-the-poor
#1yrago They were warned https://pluralistic.net/2025/01/13/wanting-it-badly/#is-not-enough

Colorado Springs: Guest of Honor at COSine, Jan 23-25
https://www.firstfridayfandom.org/cosine/
Ottawa: Enshittification at Perfect Books, Jan 28
https://www.instagram.com/p/DS2nGiHiNUh/
Toronto: Enshittification and the Age of Extraction with Tim Wu, Jan 30
https://nowtoronto.com/event/cory-doctorow-and-tim-wu-enshittification-and-extraction/
Salt Lake City: Enshittification at the Utah Museum of Fine Arts (Tanner Humanities Center), Feb 18
https://tanner.utah.edu/center-events/cory-doctorow/
Victoria: 28th Annual Victoria International Privacy & Security Summit, Mar 3-5
https://www.rebootcommunications.com/event/vipss2026/
Berlin: Re:publica, May 18-20
https://re-publica.com/de/news/rp26-sprecher-cory-doctorow
Berlin: Enshittification at Otherland Books, May 19
https://www.otherland-berlin.de/de/event-details/cory-doctorow.html
Hay-on-Wye: HowTheLightGetsIn, May 22-25
https://howthelightgetsin.org/festivals/hay/big-ideas-2
Enshittification (Creative Nonfiction podcast)
https://brendanomeara.com/episode-507-enshittification-author-cory-doctorow-believes-in-a-new-good-internet/
A post-American, enshittification-resistant internet (39c3)
https://media.ccc.de/v/39c3-a-post-american-enshittification-resistant-internet
Enshittification with Plutopia
https://plutopia.io/cory-doctorow-enshittification/
"can't make Big Tech better; make them less powerful" (Get Subversive)
https://www.youtube.com/watch?v=X1EzM9_6eLE
"Enshittification: Why Everything Suddenly Got Worse and What to Do About It," Farrar, Straus, Giroux, October 7 2025
https://us.macmillan.com/books/9780374619329/enshittification/
"Picks and Shovels": a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books (US), Head of Zeus (UK), February 2025 (https://us.macmillan.com/books/9781250865908/picksandshovels).
"The Bezzle": a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (thebezzle.org).
"The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org).
"The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).
"Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com.
"Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com
"Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026
"The Memex Method," Farrar, Straus, Giroux, 2026
"The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026
Today's top sources:
Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America (1010 words today, 11362 total)
"The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.
A Little Brother short story about DIY insulin PLANNING

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Greenland: What I’m Watching For [The Status Kuo]
NOTE: Since publication of this piece this morning, Trump has backed off of his threats to impose new tariffs on European nations who came to the defense of Greenland, apparently marking another instance of “TACO Trump.” The President claimed there now is a “framework” in place with NATO over a Greenland deal, but as the Washington Post drily noted, “Trump’s announcement was short on details, but the deal was likely to fall far short of the full sovereign possession that he indicated as recently as earlier Wednesday that he was seeking, given that [NATO General Secretary] Rutte is not empowered to negotiate the transfer of territory from one NATO member to another.”
The analysis of the first scenario described below still applies, while we should be prepared for a reemergence of second scenario should Trump change his mind or one of his advisors talk him into renewed bellicosity.
Tensions are escalating with our own allies over Trump’s continued threats on Greenland. That makes for some insane headlines as things stand, but in all candor things could still really spiral from here.
We don’t have much say over what’s coming next—only the GOP in Congress could impose meaningful constraints—but we can walk through some scenarios.
In a first scenario, Trump’s saber rattling is just that: all bluster and threats, not actual military aggression. At Davos today, Trump seemed to deescalate a bit, telling reporters (for now at least) that he “won’t use force” to take Greenland. That sounds like good news, but what have his actions already meant for the NATO alliance and our relationship with the rest of the world?
In a second scenario, Trump changes his mind and orders U.S. troops in, catching the world off guard. Remember, the White House told Congress that he wouldn’t escalate and seek regime change with Venezuela, but that was a lie. The U.S. military has drawn up plans for a military attack on Greenland, so we must still take this possibility very seriously. But even if it happens, it may not play out the way most people envision it.
In a third scenario, which isn’t exclusive of the other two, Trump’s continued aggression leads to serious economic consequences, including a major sell-off in U.S. Treasuries and equities and a trade war with Europe.
Let’s game some of this out.
A new international geometry for “middle powers”
Let’s be clear about what damage the U.S. threats against our own allies have already done to the existing rules-based international system. America has not only abdicated its role as protector and left Europe to fend for itself, it is behaving as an aggressive superpower bent on territorial expansion. That likely means the end of NATO and a highly unstable world based on “might makes right.”
In Trump’s mind, and that of some of his key advisors, the world is now once again divided into spheres of influence, with Russia exerting power over Europe, China over Asia, and the U.S. over the Americas. Trump has deliberately reduced the United States from a world power to a regional one in a self-own for the ages. And he has forced us to turn our backs on the very alliances and agreements that have kept world wars from breaking out again.
Smaller nations are now vulnerable to attack by the three military superpowers. All three of the latter are nuclear-armed, so we will likely see a mad scramble from Japan to Germany to acquire and stockpile such weapons of their own. As a consequence, the chance for catastrophic miscalculation will increase manyfold.
But what will replace the U.S.-led rules-based system? A powerful, if somewhat unexpected, voice here is Canadian Prime Minister Mark Carney, who laid out what its rupture and the end of American protection mean in real terms. His speech drew a standing ovation at Davos.
“Every day we’re reminded that we live in an era of great-power rivalry,” Carney told attendees. “That the rules-based order is fading. That the strong can do what they can, and the weak must suffer what they must.” He warned, “The middle powers must act together because if we’re not at the table, we’re on the menu.”
Carney criticized world leaders for failing to stand up for their own interests. “There is a strong tendency for countries to go along to get along,” he said. “To accommodate. To avoid trouble. To hope that compliance will buy safety. It won’t.”
Carney spoke of the reality faced by “middle power” countries in this new superpower-driven world. As The Guardian reported,
Canada’s prime minister warned that the “great powers,” a thinly veiled reference to the US, have started using economic integration as “weapons,” with “tariffs as leverage, financial infrastructure as coercion, supply chains as vulnerabilities to be exploited,” he said. In recent days, Trump has threatened to place levies on European nations that oppose his bid to seize control of Greenland.
But Carney also warned against diplomatic and economic retreats, telling attendees that a world of “fortresses” will be poorer and less sustainable.
“The question for middle powers, like Canada, is not whether to adapt to this new reality. We must. The question is whether we adapt by simply building higher walls – or whether we can do something more ambitious,” he said.
You can watch the speech in its entirety here:
Trump could succeed by barely acting
If Trump changes his mind and moves to seize and control Greenland, as he did with Venezuela, he may not have to do much to achieve his goals. As Talking Points Memo’s Josh Marshall observed, Trump might be able to win by “barely lifting a finger.”
For example, Trump could order marines onto the island and then plant a U.S. flag. From there, he could simply proclaim on Truth Social that the territory now belongs to the U.S. He even hinted at this in a recent social media post intended to troll our own allies:
That move, of course, might not be taken very seriously. But if we see new invading U.S. marines on the island, and they assert control beyond the U.S. bases already there, does anyone really expect NATO nations to use force to dislodge them?
As a second and more aggressive example, Trump could also order U.S. forces to take control of key strategic assets, such as the main airport in Nuuk. Then he could dare Denmark or NATO to attack U.S. forces to take it back. If they so much as try, then Trump can claim “they” attacked “us”—even if they were clearly justified to do so in self-defense of territory.
A third option would be similar to Venezuela, where the U.S. moves naval forces into the area in a show of force and begins to exert control over who and what goes into and out from the island. This feels less likely. It is more provocative than needed for Trump to achieve his ends, and it risks the loss of life among civilians in Europe, whom he can’t racistly label “narco-terrorists” or “drug traffickers.” Any attacks and civilian deaths would quickly become a PR nightmare for the White House, as well as give the opposition within the U.S. both time and an ongoing, visible crisis to protest.
“Sell America” as a threat
Global markets reacted badly to Trump’s new tariff threats on European nations, with a two percent sell-off in equities on Tuesday.
But the real shoe has not yet dropped. The “Sell America” sentiment over U.S. imperial ambitions and aggression could grow if Trump’s threats return. If our allies begin to unload their U.S. Treasuries in protest, this could push rates up and the dollar down. The equities bubble that has been building over AI could burst, and U.S. investors could see a blood bath in losses.
Trump doesn’t listen to much of anything these days, but historically speaking, he does take sell-offs in the markets seriously. And if a U.S. Treasury auction actually fails due to lack of interested buyers, that could be a seismic change to our collective economic outlook.
Denmark itself is not without significant economic cards to play. Chief among them are its popular pharmaceutical products, including GLP-1 medications such as Ozempic/Wegovy owned by Danish company Novo Nordisk. Higher tariffs upon European countries, including Denmark, would push the cost of such drugs higher. And if an actual trade war or open hostilities erupted, restrictions on sales of these drugs to the U.S. could cause a revolt by American consumers. Some one in eight in the U.S. have used or are using these drugs, including nearly half of those with diabetes and a quarter of those with heart disease.
Evergreenland
It admittedly feels surreal to plot out what a trade war, or even an open war, with NATO over Greenland could look like. But Trump is increasingly unstable and unpredictable, and our system is so broken that there are no effective checks on his power, especially over the use of the military. So we, along with our once friendly allies, are left to imagine the unimaginable, to think the unthinkable, and to plan for the worst.
One day, we can perhaps fix what Trump and the GOP have broken within our domestic politics. The DOJ, DHS and HHS in theory can be remade and depoliticized, their leaders held to account. That alone is a daunting proposition, but it is doable over time and with persistence.
But we cannot so easily repair the trust we have lost internationally by openly threatening war with our own allies, even if Trump walks the threat back days later. In their eyes, and understandably so, we are now unreliable partners. The U.S. is forever one election and 40,000 voters in three swing states away from electing another madman, and our friends simply cannot place their trust in us, likely ever again.
And no one could fairly blame them for that.
I Need To Correct An Error [The Status Kuo]
Folks, I made an error in a piece I wrote the other day. It’s a bit wonky, but it’s important to set the record straight.
I wrote that money for ICE in the “One Big Beautiful Bill” had not been appropriated yet by Congressional budget committees, and therefore if they had not passed a budget bill but either allowed funding to lapse (a shutdown) or passed a continuing resolution to fund Homeland Security, the funding would remain at 2024 levels, when the last budget appropriation bill for DHS was enacted.
That is how normal appropriations work. A reconciliation bill doesn’t normally appropriate anything; that’s usually up to the Committees.
Then I saw Rep. DeLauro’s statement about the proposed minibus appropriations bill for ICE, and I was taken aback. She wrote,
“The Homeland Security funding bill is more than just ICE. If we allow a lapse in funding, TSA agents will be forced to work without pay, FEMA assistance could be delayed, and the U.S. Coast Guard will be adversely affected. All while ICE continues functioning without any change in their operations due to $75 billion it received in the One Big Beautiful Bill. A continuing resolution will jettison the guardrails we have secured while ceding authority to President Trump, Stephen Miller, and Secretary Noem.” (Emphasis added.)
This caught me by surprise, so I had to go look more deeply into the OBBB. And sure enough, in that huge document there was something highly unusual: direct appropriations for ICE operations and ICE detention centers:
For detention/capacity:
“(a) Appropriation.—In addition to amounts otherwise available, there is appropriated to U.S. Immigration and Customs Enforcement for fiscal year 2025, out of any money in the Treasury not otherwise appropriated, $45,000,000,000, to remain available until September 30, 2029, for the purposes described in subsection (b).”
For enforcement/removal:
“(a) Appropriation.—In addition to amounts otherwise available, there is appropriated to U.S. Immigration and Customs Enforcement for fiscal year 2025, out of any money in the Treasury not otherwise appropriated, $14,400,000,000, to remain available until September 30, 2029, for the purposes described in subsection (b).”
I missed this, and that’s on me. What it meant was that House Dems had very little to work with. ICE was going to get its allocated $75 billion no matter if the government shut down or if there was a continuing resolution to fund it. All a shutdown would do is impact DHS’s other activities, such as FEMA and the Coast Guard.
The Dems should have been sounding this from the rooftops to let voters know about these existing constraints so that we could set our expectations. If even someone like me didn’t understand this—and I read about this process constantly and normally would have seen this show up somewhere and explained if they’d bothered to highlight it—that would have been helpful.
Bottom line? There was no realistic way to stop ICE funding in 2026 through the regular appropriations process or a government shutdown. I feel this is a very important point that the appropriators never said was already a hard fact, and we’re only hearing about it after a deal was made. There may be strategic reasons for them not making this clear to the public, but it’s extremely frustrating that the money for ICE was already appropriated in the OBBB and nobody on the Democratic side highlighted that fact.
Talk about a problem with messaging.
I apologize for getting this wrong, but at least there is a somewhat happy ending to it. The proposed appropriation bill puts guardrails on ICE, increases oversight, reduces the number of beds ICE can have in its facilities, and cuts some funding from both CBP and ICE. Given what we now know, that feels like a small win, albeit a bittersweet one.
Again, I apologize for this error in my analysis, all built on a faulty assumption that there’s no way they would appropriate that much money for ICE in the OBBB and not make it crystal clear that it was there no matter what happened next.
How to Effectively Use Social Media to Sell More Books in 2026 [Write, Publish, and Sell]

Publish & Prosper Episode #103
Published January 21, 2026
Listen on: Apple Podcasts | Spotify | YouTube | Complete List of Channels
In this episode, Matt & Lauren debate the merits of using social media as a book marketing tool in 2026. Short answer? Yes, social still plays an important role! Long answer? Listen to learn about:
💡 Why social platforms should be used for discovery, not as the home base for your entire brand.
💡 How to show up with content that adds value and supports your long-term goals.
💡 Common mistakes that turn social media into a black hole time vortex.
Matt: You ready to get started?
Lauren: Yeah, let's do it. It's gonna be a long one, so might as well dive in.
Matt: Can, can you tell this is my favorite topic? So I'm really looking forward to this.
Lauren: I think you're gonna have a lot to say about this though.
Matt: I will have a lot to say.
Lauren: So.
Matt: Yeah.
Lauren: While you might not love the topic of social media marketing, you do have a lot of insight and opinions on it.
Matt: I do. I had to put it all on paper this time.
Lauren: Which – yeah, you brought some pretty extensive notes.
Matt: Yeah.
[00:44] - Establishing Today’s Topic
Lauren: But I do actually think that we should establish a couple things right up front. We are specifically focusing on organic marketing efforts. We're not talking about doing ads, things like that. Also, we probably need to establish for ourselves, and also for everyone listening, specifically what platforms we're talking about when we're talking about social media marketing. Cause a lot of the research that I was doing when I was like, pulling stats for this, in the, the different sources that I was looking at, were including platforms that when I first looked at it, I was like, I don't…would we call that social media?
Matt: Yeah. I think that a lot of, when you see that, I think a lot of that is actually perpetrated by the brands and the platforms themselves.
Lauren: Sure.
Matt: I think for our purposes, and so that we don't drag this out, I think when we say social media, and what we're gonna be talking about today, we're talking about basically the, the big five, right? Like, when it comes to selling books, like establishing an author presence, I think those are probably the main ones.
Lauren: I think that for the purpose of this episode, you could even narrow it down more specifically to TikTok, Instagram, Facebook.
Matt: Safe to say in this episode, we're gonna be talking heavily about those three. X will come into play, if for no other reason by proxy.
Lauren: Yeah.
Matt: Because theoretically a lot of what we're talking about can be applied to X as a channel. And some of it to Pinterest. There are other things more specific to Pinterest, where you would literally have to focus solely on Pinterest, because of the nature of that channel. And then obviously the notable one we did not mention is YouTube.
Lauren: Yes. I think the exclusion of YouTube in here is not necessarily… I mean, I personally don't consider it a social media platform, I consider it its own channel. And so to me, including it in here, would one, make this episode twice as long as it's already going to be.
Matt: Yeah.
Lauren: And two, I think that YouTube is its own frontier entirely. And I think that it would be a mistake to approach it with the same strategy that you approach –
Matt: Yep.
Lauren: – social media.
Matt: You have to show up there differently.
Lauren: Yeah.
Matt: And you have to be prepared with different things to be successful on YouTube. So I agree. It's probably its own episode, yeah.
Lauren: Yeah. All right. We're also not going to be talking about hoping that you get lucky and go viral with your content. In the wise words of a very wise podcast co-host of mine, virality is not stability, and I think that's really important. So this is not an episode on how to try to gamify viral marketing and make your book go viral. Because one, you can't. And two, even if you could, you shouldn't want to. Because it is not stable marketing.
Matt: You know. That doesn't mean that it's not nice to –
Lauren: Oh, sure.
Matt: – have something go viral. Of course. I think what you're saying is we're not gonna sit here and give you strategies that'll make you go viral. Again, air quotes for those not watching. Because it, it just doesn't exist. And even to this day, these algorithms are ever changing. They're very sensitive. Chasing virality is an exhausting and never ending tactic that in the end, for most authors, small publishers, even the larger publishers by the way, it's just not a winning tactic. One viral hit. Yeah. I mean, it's great if it happens, but we're not gonna talk about how to do it. It's just it's wasted effort. And it's not stable. You're right. Like, that's just not, that's not a good marketing tactic, is trying to win virality every single time.
Lauren: Right.
Matt: You'll exhaust yourself very quickly. I'd like to think that if you do some of these things correctly, you'll get lucky and get one of those viral hits at some point. But if not, really what we're hoping is that you're able to build a very stable and continuous stream –
Lauren: Yeah.
Matt: – of discoverability, new sales, and a pipeline of getting people from these channels to your owned platform, like email or website or whatever.
Lauren: Yeah.
Matt: Yeah. Okay.
[4:29] - Building on Social Media versus. Building on Owned Real Estate
Lauren: Which is actually Matt giving me a great segue to one of the first things that I wanted to talk about.
Matt: It's what you pay me for, isn't it?
Lauren: Sure is. You know, Matt and I talk a lot about not building on rented land, how important it is to own your content, own your audience, own your email lists –
Matt: Ad nausea.
Lauren: — whatever. It's kind of one of our main tenants, and now here we are saying social media marketing, which is very clearly obviously not building on owned land.
Matt: Yeah. I mean, again, we're not countering that. We're just saying don't build on – that can't be your only thing. What we're talking about is how to use it to get over to owned land.
Lauren: Yes.
Matt: Yeah.
Lauren: And that's exactly my point. If you are building an audience on social media that dead ends on social media. If you do not have any kind of CTA driving people to sign up for your newsletter, or to go visit your website, or to join your Discord or Circle community, or whatever it is, you don't have any action for interested and engaged fans to take once they get to your social profiles.
Matt: Yeah.
Lauren: Then yes, you are building on rented land, and we are not encouraging you to do that. But if you are using your social media channels as a discoverability tool, as an audience engagement tool, as a way to gather people at the top of the funnel and bring them into your owned areas, then you're doing it right. And then you're not building on rented land, you're just using it as an invitation to get people to the house that you're building on your owned property.
Matt: Yep. We beat that horse pretty dead.
Lauren: Yeah. Well, I think it's an important, important thing to start with.
Matt: Yeah, I agree.
Lauren: Yeah.
Matt: Sorry, I got caught up in the pattern of our, our wallpaper for a second.
[6:25] - Understanding (and Admitting) Your Marketing Goals
Matt: All right.
Lauren: All right. Yeah.
Matt: Before we jump in, there's one thing that I put in my notes that I really wanna make sure we address. It's being honest with yourself about what do you actually want from social media, right? Everybody's telling you you need to be on it. Not us, not just other people, but the world is telling you that you need to be on social media. Whether it's for personal or business, it doesn't matter. And, and to a degree, you know, again, if you're trying to sell books, if you're trying to build an author platform, then yeah, you do. I mean, that's where discoverability happens right now. But you need to be honest about why you want to be there. What's the, the end goal? Like, what is your primary goal? And it can't just be to be on social media. Are you gonna be there to sell more books? Are you specifically trying to grow an email list? What is that one goal? I think the easiest is to sell more books. I think some authors struggle with being so, just bold with like, I wanna sell a ton of books. But quite frankly, come on like, that's the dream.
Lauren: Yeah.
Matt: So, you know, I think that's probably the most common and admirable goal, to a degree. Like, if you're gonna be on social media, which in my opinion is just a cesspool, at least have the goal of furthering your career, making some money, getting your author name out there a little bit further. I mean, everybody uses it for different reasons, but be honest with yourself. Have a goal, have a primary goal. And then move forward with that, with intention. And I think everything we're about to talk about will help you kind of achieve that primary goal. Then there's obviously secondary goals and tertiary goals that will follow. So.
Lauren: Yeah.
Matt: Be honest with you– we talk to a lot of people and it's like, why are you on social media and… well, cause I need to be on social media. Yeah, but why? Cause I, I just need to be there. But why? It's like that game your kids play with you, if you have kids, or maybe your dog plays it with you, I don't know. But why? Cause everybody's there. But why? Why are you there?
Lauren: And there is a why.
Matt: Absolutely there's a why.
Lauren: There is –
Matt: Yeah.
Lauren: If you genuinely think the answer is well, because everyone's there and I'm supposed to be, and I have to have – there is still a why.
Matt: Yeah.
Lauren: You and you have to know what the answer to that question is.
Matt: Yeah.
Lauren: So make sure you do.
Matt: Yeah.
Lauren: Completely agree. And make sure that you have goals that align with that why, and that you are moving – we are past the point of time where it is sustainable to just approach social media with no content strategy, no plan, no actionable goal, anything like that. Just throwing things at the wall for the fun of it. Nobody has time for that.
Matt: I'll take that a little bit further and, and quote our good friend Joe Pulizzi, which is not only should you have a goal, but you should write that goal down. And it should be present in everything you're doing in that particular area. So for social media, you know, if your goal is to grow an email list, then you should write that down and literally have that in front of you. Like, I wanna use social media to grow an email list of 1,500 subscribers by the end of whatever. By the end of the summer, by the end of the year, whatever that might be. But write it down, make it very specific. And every time you're creating content for social media, that should be there in front of you. Like, you should have access to that. You should see that.
Lauren: Yep.
Matt: So if your goal is to sell, I don't know, a thousand books this year, then write it down. I want to use social media to sell one thousand books before the end of 2026. But if you don't write it down, if you don't look at it all the time, if it's just this sort of abstract goal in your head, then it has room to, to move around and shrink and grow, and that doesn't help you. So write it down, stick to it, look at it all the time, literally, and move forward.
Lauren: Yeah. Yeah.
Matt: You have some really good things written down. So when we talk about, being honest about why you're on social media, picking that goal, you also need to understand that there are three basic main ways that social media can help you achieve that goal and, and grow potentially your author brand, your publishing brand, your business brand, whatever that is. What are those three things?
Lauren: Discoverability. Probably first and foremost, that brand awareness, that discoverability. Then also the brand and authority building. So not just people seeing you, but understanding who you are, what you stand for, what value you can add, things like that. And then of course the customer aspect of it. So customer connection, maybe support, community, loyalty building, things like that.
Matt: Yeah.
Lauren: So I think those are like the top kind of three things that we're gonna focus on. Plus whatever secrets Matt has in his notes.
Matt: I don't know if I'd call 'em secrets. They're just…
Lauren: Surprises?
Matt: A bunch of stuff I didn't get a chance to put into your outline, so.
Lauren: That's okay.
[11:12] - Knowing Where to Show Up on Social Media
Matt: I figured it'd just be easier. And you know, it's one of those things where you find a couple really good data sets, which doesn't always happen, but thankfully, because social media is like such a thing, like it is the thing right now, there's a lot of data out there. There are other things we talk about where it's so hard to get our hands on data, and so we either have to use internal data and then sample that out, or we just don't have it and we have to use feedback from actual people in the community. Which is fine, but when you have access to as much data as we do around social media, it's, you know, it does send you down a bunch of rabbit holes.
Lauren: Oh, for sure.
Matt: Some of the stuff that we found is, there was a survey done by Adobe this year. 59% of consumers unintentionally discovered a new product on TikTok. I would argue that number is probably a little bit higher.
Lauren: Oh yeah, I agree.
Matt: But nonetheless, again, if you're in the business of selling books, or writing, or trying to build an author brand, TikTok is unescapable.
Lauren: Right. Right.
Matt: And when you hear a number like, again, plus or minus 59% of consumers have unintentionally purchased something, you know, or discovered a new product on TikTok. That's a big number.
Lauren: Yeah.
Matt: Yeah.
Lauren: Yeah. The very specific usage of unintentionally discovered, because there's also then people that are intentionally using TikTok as a product or brand discoverability platform. And especially, as we're talking through all of this, your platform of interest is going to vary based on what your content is and who your target audience is.
Matt: Yeah.
Lauren: If I'm sitting here and saying, 41% of Gen Z consumers use social media and specifically TikTok as a search tool, instead of turning to the more traditional search engines. If your target demographic is not Gen Z, that might not be super interesting to you. But if it is, or even if that's your secondary audience goal and you're looking for new ways to branch out into that audience, these are the kind of things you have to be paying attention to.
Matt: Yeah. And I think a lot of people, including myself, often times equate TikTok with like, younger people. Like much younger than me. But that's not necessarily true. So, again, Pew did a bunch of research and they released some numbers a little earlier this year: 37% of adults surveyed have used TikTok. That's a pretty big number for what they consider to be an adult, and probably more than I would've thought, were hanging out on TikTok. So if I was trying to sell a book or market a book–which, consequently, I am.
Lauren: Crazy.
Matt: Yeah. TikTok is now all of a sudden on my radar.
Lauren: Yeah.
Matt: You know? Nonfiction or not, if I hear that 37% of adults are using TikTok, that's a big enough percentage for me to go, all right, let me check this thing out.
Lauren: Right.
Matt: Let me see what that's all about. And it may be a great channel for me, and it may not. You know, when you look at other adult usage of social media, obviously the big one is Facebook, seventy some odd percent, according to Pew, also using Facebook. So if you are writing in those genres or those styles that tend to be a little more nonfiction or just more on the, the other end of that spectrum in terms of age, not the YA or the, you know, teen or young adult. But Facebook, whether we like it or not, is still kinda the reality for you.
Lauren: It absolutely is. Unfortunately, you know, we can sit here and say we don't like Facebook or we don't wanna be on Facebook, but it doesn't change the fact that it, it is still a very large market. There are still a lot of people using it, even if we aren't. We even got some…in the last episode of 2025 we kind of talked a little bit of smack about Facebook at some point during it, and we, we got some push –
Matt: Me?
Lauren: You? Never. You would –
Matt: I would never, ever throw any shade on Mark Zuckerberg or anything that he has done.
Lauren: No, of course not. But we did get a comment from Karl, who replies to all of our YouTube episodes, so shout out to Karl.
Matt: We like Karl.
Lauren: Really appreciate – but he, he did push back on us talking smack about Facebook, and he said, I, you know, I have a lot of success on Facebook and it's still, and I think that's valid.
Matt: A hundred percent.
Lauren: I know a lot of creators, whether it's authors or otherwise, that do still see a lot of success on Facebook.
Matt: Yeah.
Lauren: Whether we like it or not.
Matt: Yeah.
Lauren: So I think that is unavoidable.
Matt: As far as genres go, Facebook is still one of the leading platforms, from a social media marketing standpoint, for mysteries and thrillers.
Lauren: Yeah. Yeah.
Matt: Believe it or not.
Lauren: Again, it comes down to what your goals are, what your intention is with social media. The context that we were talking about it in that last episode was talking about community building and talking about how, unfortunately we are still in this void where there is no universally accepted replacement for Facebook groups or Facebook pages.
Matt: Yeah.
Lauren: And if that is your goal, if you are attempting to grow community with your social media engagement, right now Facebook might still be your best option. So.
Matt: Ugh.
Lauren: I know. I know. But we have to, we have to eat crow when we're wrong about things. And that's, I think that's fair.
Matt: I don't. I don't think we were wrong. I just don't like –
Lauren: I know.
Matt: – Mark Zuckerberg or Facebook.
Lauren: I know.
Matt: I never said it wasn't effective. I just said it's garbage.
Lauren: Fair enough.
Matt: I think my exact words were everything Meta does is garbage.
Lauren: I think that, I think that is accurate. I think that is exactly what you said.
Matt: But it doesn't mean that garbage doesn't work for some people. I, I'm not gonna fall back on that one.
Lauren: Okay.
Matt: It's garbage. But it –
Lauren: Fair enough.
Matt: – it very clearly works for a lot of people. And I'm not saying don't try it. In fact we're saying the opposite right now. You should find, and we'll get to this too, but you should find the channel that works best for you.
Lauren: Yeah.
Matt: That's your primary channel. And then pick a secondary once you're comfortable. But you know, if it's Facebook, it's Facebook. Yeah don't, don't stray from that. I mean, if that's bringing in the book sales, if that's helping you build the community, then by all means –
Lauren: Right.
Matt: Yeah, lean on that garbage pile that Mark Zuckerberg built. Who cares? Especially who cares what I say? But yeah, I, I don't, I'm not saying it's ineffective for people. I just – it's garbage.
Lauren: Just explore it with intent, I think is the point.
Matt: I think –
Lauren: And if it works for you, great.
Matt: Yeah.
Lauren: And if it doesn't work for you, move on.
Matt: I think the, actually what I had written, so my first one, point I wanted to make was, again, be honest with yourself, what's your goal for being on social media? The second thing I literally wrote out was like, understand where your readers are. And again, that's part of it, right? It may be Facebook. And so you just have to suck it up and deal with it.
Lauren: Yeah.
Matt: And, I hope that's not the case for me in my book, but whatever.
Lauren: Well, good luck with that.
Matt: Yeah, well.
Lauren: But.
Matt: We'll see.
[17:56] - Knowing How to Show Up on Social Media
Lauren: I do also think that it's, you know, as we're talking through this idea of discoverability and using these platforms as discoverability tools, I want to caution people against the idea of using these social media platforms as, I'm just gonna get up here and shill my book. Like, every single post that I make is going to be buy my book, buy my book. Because that's not what we're talking about. If like, selling more copies of your book is the goal, you're using these platforms to make people aware of you, aware of your brand, aware of the value that you can add, aware of the problems that you can help them solve, and the solutions that you can offer them, and the way they can do those things is by buying your book. But first you have to be able to convince them and show them who you are, what you can do for them, and why they should spend that money on your book.
Matt: That's right. Yeah.
Lauren: Yeah.
Matt: Well there's two, I think, guiding principles for how you show up on social media.
Lauren: Yes.
Matt: Right? So we just talked a little bit about discoverability and figuring out potentially which channel or channels you should be on. But the two key things, you know, around how you show up is one, you have to show up consistently. That's how most people are winning social media right now. Broaden the definition of social media out to include YouTube, Goodreads, it doesn't matter. The way you win is by showing up. Consistently. Consistently. Don't show up once a month to shill your book. Absolutely not. Don't show up once every two weeks, post a picture of your dog holding your book in its mouth thinking you're gonna do the cute thing, and then they don't see you again for two weeks.
Lauren: Right.
Matt: Don't show up once a week with a decent post, but then never respond to anybody, or never comment on anybody else's posts, or never like anybody else's posts. So, showing up consistently is number one. Number two is designing content, right? Creating content for social media that actually sells books. And that's different than just showing up to shill your book.
Lauren: Yes.
Matt: So creating content that sells books means you are actively engaging with existing and new or potential new fans. If you just show up like Lauren said, and you just say, buy my book, buy my book, and then you disappear for a couple days, you come back, buy my book. You're not offering them any glimpse into you, your content, your world, why they should care. Even the most stark raving mad of your fans will get tired of that very quickly. They'll want more. And if you don't offer it, there are ten billion other social media creators out there, authors, it doesn't matter, that can capture their attention. So understanding that you need to create content that will help you sell books, but it has to be more than just buy my book. Sounds counterintuitive, or counterproductive, but it's not. So, there's a lot of different things that you could do –
Lauren: Yes.
Matt: – content-wise, right?
Lauren: Hootsuite put out a 2025 survey, one of the pieces of data they included in it was that roughly 60% of social content aims to entertain, educate, or inform without direct promotion. And that's the point. That's where you should be at with that, is that you should be trying to create content that adds value, that is going to lead people down the pipeline of…who is this person? Because again, we're all playing the algorithm game, right? We're all playing the game right now of even the people that I follow aren't showing up in my feeds anymore. Because they're just like, whatever platform I'm on, they're giving me –
Matt: No, they actually gave you a feature to toggle now. Like, do you wanna see content from people you're following or not? Like, duh, why would I wanna see…? That's how bad it's gotten.
Lauren: But then even then, like I'll go on the, the people that I'm following page, and I'll look for people that I'm following and not see their content. And then I'll go look at their profiles and they do have new content out and it wasn't on my people I'm following page.
Matt: Which, as a side note, is why you really need to make sure you tighten your profile and your bio up.
Lauren: Oh yeah, we'll get to that.
Matt: It used to be not such a big deal.
Lauren: Yes.
Matt: Because a lot of people didn't go to your profile, they'd just see you in their feed, right? Or in their Stories or Reels or wherever you're at. But now because of these issues, right? This fact that there's so much white noise out there on these channels, and in these algorithms, even in your following. You have to make sure your profile is, is tight. You have to make sure your bio is really well done. And, and I think we'll touch on that a little bit later, but if not, I know we talked about it in another episode and we'll put that in the notes. But –
Lauren: Yes.
Matt: – you really gotta make sure that bio and that profile looks good these days.
Lauren: Yeah. Just in case we don't get a chance to come back around to that, cause we do have so much to talk about, it was episode number 86, which I'll make sure we have linked in the show notes. It's on maximizing your first impression in the attention economy. One of the four key things that we talked about in that episode was social media, and specifically how to make sure that your profile and your bio and all that stuff, that you're using that real estate with intent and impact. We can't just play the game anymore of like, if I use a trending hashtag, my content will show up in the right people's feeds. It's just not the case anymore.
Matt: Katie Brinkley just did a really good episode on hashtags and whether or not they matter anymore, so.
Lauren: Really?
Matt: You should check that out, yeah. I think when you start to craft your content plan for social media, like the things that you're gonna post, which is important to have a content plan, or at least, you know, again, write out, what are the things that you're gonna be posting, the frequency. You're also not selling a single book. I only have one book, but I'm not selling a single book. I'm selling a relationship –
Lauren: Yes.
Matt: – with that expertise, right? So, I'm selling myself, to a degree. I'm selling my expertise, I'm selling the expertise found in that book. The same is for fiction. Like, you're not selling a single book, you're selling a relationship with that type of story. Your readers enjoy a certain type of story. You're selling the relationship with that story and the way that you write it and subsequent titles to come after that. So you're not there to just sell a single book, and you have to remember that. And that's why you need to create content in that fashion.
Lauren: Yes. And I think that's really important to remember. This is something that I was thinking a lot about with not just products, but just brands in general. I have my professional yapper sweatshirt that I love so much. I get compliments every time I wear it. That was a TikTok ad that I couldn't even tell you where – I couldn't even begin to guess the brand where it came from. It was a one, it was delivered to me while I was doomscrolling on TikTok. I liked it. I laughed. I bought it. I never thought about the brand ever again. If that's all you want to do, if all you wanna do is I, I wrote this one book, I published this one book, I don't really plan on doing anything else other than that. I just wanna sell as many copies of this book as I can.
Matt: Yeah.
Lauren: Then yes, understand the ways to do that. Understand the ways to use something like TikTok Shop or just in general, any of the different like, social commerce plugins that you can use to do that. If your goal is to promote your brand, the end result is yes, you hope people buy more copies of your book, but you also want them to be a fan of you.
Matt: Yeah.
Lauren: So that when your next book comes out or your next product comes out, or your mastermind comes out or whatever it is. They're interested in that too. Then you have to make sure that the value that you're adding to social media, the way that you're showing up on social media is that. Like –
Matt: It's the selling of the relationship.
[25:20] - Using Your Content Strategically
Lauren: Yes. So doing things like getting your content in front of new people by commenting on relevant trends or posts or stitching, retweeting, sharing, remixing, whatever –
Matt: Yeah.
Lauren: – the verbiage on –
Matt: Giving shout outs to other authors is a great way, you know –
Lauren: Yes.
Matt: – to work within the community, but also, yeah, absolutely.
Lauren: Or just like participating in the conversation. And that's where people start to say, oh, like, this person knows what they're talking about. This person has interesting value to contribute to this, or interesting insight to contribute to this. This person is recommending some really good books, or they recommended four books and I've read two with them and really liked those two, so I'm gonna like, trust their judgment on these other two books now.
Matt: Yeah.
Lauren: And that's where you start like edging into the conversation. And get people like, more and more engaged with you that might not have known you before you were participating in these conversations.
Matt: Yeah. There's no shortage of lists of content you can create, but making sure you're creating content that, again, adds to the conversation. It brings some value one way or the other, whether it's entertainment or education or whatever that might be. And again, you're just sharing more things than just buy my book. So. Day in the life posts, behind the scenes stuff an occasional meme or something that's relevant to your niche or genre. Things like that. There's no shortage of content. There's no excuse to just show up and say, buy my book and leave.
Lauren: Right. But I think that it's also really important to remember while you're doing that, while you're building… we're assuming that we're past the discoverability stage now, people are building on their initial introduction to you, whatever it is. Make sure that, that the content that you're putting out there aligns with the whole intention behind your brand in the first place. If you are somebody who is creating like, serious educational content about how to grow your business and your Instagram is nothing but funny memes about going to Disney... Great. You might get like, a fun audience of people that really like going to Disney and really like your memes about going to Disney. But how does that help support your brand?
Matt: Yeah.
Lauren: Like, what do those people that like your Disney memes have to do with taking a serious deep dive into growing your business? Are they gonna
buy your business how to book? Probably not. Maybe you'll get one or two of them, but like, the audience that you built with the content that you shared does not align with the goals for your brand. Make sure that as you're like, deciding what your content strategy is and stuff like that, that it does serve the purpose of attracting the intended audience. I'm not saying don't share memes. I'm just saying maybe...
Matt: No, I, I, yeah, I agree. I'm sorry. I was just thinking I was processing that last little bit.
Lauren: You were just thinking about Disney memes.
Matt: I was – yeah, you got me on the sidetrack here. I'm still actually debating annual season pass or not.
Lauren: I think you should.
Matt: Yeah. And I keep going back and forth on it. I, I just, my travel schedule, I'm just worried that I'll... but I feel like that's why I need to buy one.
Lauren: I know.
Matt: Because it will make me go more in 2026. It will make me take some more time off and... Yeah, I don't know. Anyway, we can't talk about this. You – you're just gonna get me sidetracked.
Lauren: I know. This is how I derail every time. I'm so sorry. If only I had my own platform that I could talk about Disney on.
Matt: Well, anyways. I think that's important though because regardless of which channel you look at, which data you look at, which metrics, who says what, these days social media is basically where people are going to get trusted information from.
Lauren: Yes.
Matt: I hate to say that. I wish it wasn't true. But it doesn't mean there's not trusted individuals and organizations and data sets to be found on social media. Regardless of how you feel about that statement, that's what's happening. Doing the things that you just said, keeping things somewhat relevant to your content, making sure that if you're there to establish authority or credibility that you're doing that. That you're showing up, like we said, consistently with those things. There's a study that Deloitte did, 83% of consumers said they see influencers or creators they follow as trusted sources of information. Again, scary statement, but nonetheless, it's a reflection of the world that we live in right now. So if you can put yourself in a position where you are providing value, where you do seem to know what you're talking about, where you are bringing to the social media table, so to speak, valuable information that is relevant to what you do. I saw this really cool quote the other day, from a tattoo artist, by the way. If you don't bring anything to the table, don't expect to eat.
Lauren: Ooh.
Matt: Right? Like, super cool. But, just a great way of saying don't show up to social media and just think you're just gonna create a profile and again, randomly post things and then, you know, walk away with a ton of benefit. You have to show up every day and you, you know, you have to bring stuff to that table. So, when you see a number, like 83% of consumers say that influencers or creators are their trusted source of information. That should tell you something. Move on that. Go out there. Become one of those that the 83% are going to for their information.
Lauren: We've talked about this in other episodes. I actually think that the quote from the beginning of this episode of me saying Matt said, virality is not stability. I believe the episode that that came from was one that we did on repurposing your book content for social media. Which I think is an important part of all of this, to keep in mind with all of this, if you're trying to approach this and going like, I don't wanna think of myself as an influencer. I wanna think of myself as an authority in my, in my niche, or I wanna prove that I am an expert in my particular industry.
Matt: Good.
Lauren: Yes. That's the point. Social media is one of the ways that you are delivering proof of that expertise. If Matt and I are talking about, like, I think we're gonna try, we're both gonna try to go to Disney more in 2026. Like, this is something that we're both gonna do. I always am trying to look for new experiences when I go to Disney. I wanna do one new thing every time, eat at a different restaurant, do whatever. There's a new restaurant that I wanna try and I'm Googling like, is this place any good? And I see three results come up, and two of them are Yelp and Google reviews from angry people that had never been to Disney before. And they're, they're, they're giving it a thumbs down. And I'm like, eh, I don't know if I'm gonna take that. But if the third result is a quote from Lou Mongello talking about his feedback on that. Yeah, I'm gonna take that. Because –
Matt: Yeah.
Lauren: And it's not just because Lou's a friend, I'm gonna trust his advice on this. Lou is an authority that has proved his –
Matt: Credibility, yeah.
Lauren: – expertise and credibility, and that's enough for me to go oh, cool, great, okay. Like, that's a trusted person. And that is something if you're trying to build that trust and authority, you wanna do whatever you can to have that content delivered in places. And social media is one of the ways that you have that proof of concept. Proof of authority. Proof of expertise, delivered to new and existing fans and audiences.
Matt: Yeah. We gotta get off the Disney topic.
Lauren: I'm so sorry. I keep, that's bad.
Matt: My brain just keeps going off in other directions. It's not –
Lauren: You're right.
Matt: It's not helping me. But it's a great way to wrap up the idea of using social media, one of the goals being, you know, to create that authority, establish some credibility in a particular area, have that brand awareness and brand building happening in real time on social media. Like that is a thing. It does work.
Lauren: Yeah.
Matt: And there, there are many long tail benefits of that too. Which, you know, again, will help you in various organic search efforts, whether it's a Google search or a ChatGPT search or any of those other things. So, great way to establish authority, build brand awareness –
Lauren: Generate social proof.
Matt: Yeah. Yeah.
Lauren: And not just social proof in the sense of testimonials, reviews, influencer feedback or anything like that, but just to prove that you are somebody who is actively engaged in the community and industry in which you are trying to prove your value in.
[33:26] - Using Social Media to Build Community
Matt: Yeah. Let's talk about community. Connecting with your readers, your customers, your buyers, your followers, however you choose to describe and identify. Community is the obvious term that always comes up when people talk about social media. Community itself, also like social media, can have a very broad definition. Or a very narrow one, I don't necessarily want to get into that, but what we will start off with is, again, Deloitte did another survey where they found that 73% of consumers expect brands to respond to them on social media.
Lauren: Yes.
Matt: Which I always have an internal conflict with, right? Like, as somebody at a brand, I hate the idea that we kind of have to monitor social media and respond to certain things. Because honestly, and quite frankly, most of the time, what we find in general, not just with us, but what I see out there is when people are out there on social media talking to a brand, it's usually in the negative. Right? And it's very purposely done to highlight something that they consider to be a negative experience and to draw as many eyes on it. And I know that it has its benefits to do that. Because sometimes some brands just, if you follow all official channels, don't respond to you, or don't have a really good support system or structure in place, and it can be very frustrating. So I get it. But then there's a lot of other brands who have a great support structure in place. And people's first instinct these days is to just go, oh, they have a Twitter account? Great. I'm going right on Twitter. I'm gonna fully blast this, you know, blah, blah, blah. Without even first acknowledging that, okay, this could be a very simple problem. There's probably a support workflow in place. Let me go to their website first, or let me check my order email, or... you know? It's become like this default way that people – so I see both sides of it. I get it. But the data's there. 73% of people expect brands to respond to them on social media. They're gonna expect the same thing of a non-branded entity. Right? So understand that when you start to build this social media, you know, plan, people are going to expect, to a degree, responses. And you need to be very clear about how you as an individual are going to or not going to address those things. But nonetheless it's there. And so that's the foundation, I think, of community. I think it's oftentimes misdiagnosed. It's, in many cases more of like, just support, but the two run hand in hand. And I think it's important to talk about those two things.
Lauren: Well, I think there's also the element in that that is, a subconscious like proof of authenticity. Which is something else that we haven't really talked about in this episode, but absolutely should, when it comes to social media, is showing up authentically. This is your opportunity to prove that you are somebody who actually has a personal vested interest in your brand. You believe in your brand, your brand values, whatever it is. And you know, we've talked about, we did an episode, um, fall of last year. We talked about customer service and how to provide customer service. And in that episode we did talk about, kind of discouraging solopreneurs and small business owners from providing customer support on social media. And I stand by that. A lot of the, the surveys that these, like big companies are putting out, they're talking about major brands that have an in-house support team, that have software and tools that they can use to integrate with their social channels. If you're like a one person team trying to do all this, it can be difficult to provide customer support on social. And I would still encourage you to respond to people and say, hey, please email me or, or fill out this form here, and I'd be happy to help you, just so that you can streamline that. I stand by that recommendation. But even just the action of responding to people publicly.
Matt: Yep.
Lauren: And saying, hey I'd be really happy to help you with that, just reach out to me here. Or if it's a really quick one-off question. Hey, does this come in black? Does this come in, in paperback or is it only in hardcover? Whatever. If you can answer those one-off questions, when people are looking at your profiles later and they're looking at your content later, they see you are somebody who is engaged. You are somebody who is gonna respond to people. You are somebody who is putting intent and care into their things. Even if it's not customer support. The Lost Bros dropped a t-shirt today that I really liked. After I purchased the t-shirt, I went on their Instagram and commented on their post about the t-shirt that they dropped today. They responded to me so fast that I didn't even have time to close Instagram before I'd gotten a response to that comment. It wasn't a support question, it wasn't a, it was just a me being like, love this t-shirt, and they responded to it and I was like, hmm. That was nice. Like, you know, that, that was like one point, one point brand loyalty.
Matt: I would not wanna be within a twenty foot radius of you when Lost Bros responds to one of your comments.
Lauren: Oh, relax.
Matt: Or even recognizes the fact that you exist.
Lauren: Please.
Matt: Please. Your aura must have lit up like the redness that surrounds the Upside Down when you're first peeling back the layers to crawl into that thing.
Lauren: Oh God. What a combination of visuals happening right now.
Matt: Yeah, well. Let's move on.
Lauren: Yeah. Okay. I think that's where there's, there's a lot of value in, to Matt's point, community building, but not necessarily community building in the way that we think of like a formal, gated community, or like formal community space, something like that. You are just building customer connection. Also, this is your really valuable opportunity to build subconscious connection with customers in terms of things like, this is where you prove what your brand values are, what you stand for. Are you promoting the fact that you publish a book with a certified B Corp, so you believe in sustainability efforts?
Matt: Yeah.
Lauren: What matters to you, what doesn't? People are absolutely shopping with intent. There was a stat somewhere in here, I'm sorry, I don't remember where it is at this point. And it was something like 62% of consumers prefer to shop from brands that align with their values. In 2025, or as of 2025. And that continues to be the case. And maybe it does not align with your content strategy for you to post like big, bold statements about what your values are. But the way that you, like, come to the table on social media will highlight those values anyway. And your customers will see that in the ways that you interact with them, respond to them, the content you're sharing, posting, things like that.
Matt: Yeah. Yeah.
[40:02] - Common Mistakes to Avoid with Your Social Media Marketing Efforts
Matt: Okay. We're running short on time, as we knew we would.
Lauren: That's okay.
Matt: So we're gonna move into the last little bit about common mistakes people make or, or where they go wrong with social media, things not to do, whatever. I separately had written, you know, a list of things, common mistakes that I find and things that we've talked about and just, you know, some of the other stuff I saw out there. And I think they pretty much align with what you've got too. I had roughly five things that I think are common mistakes, and I've actually made some of these too. So, you know, there's a little bit of personal there as well. But the, the, the number one thing is trying to be everywhere at once. Right? Number two, again, only posting buy my book and that's it. Number three, we didn't talk about this, but this is a very prevalent problem and that is purchasing followers. So a lot of people in their desire and quest to build up this follower count because they feel like that's a metric that signals to everybody else that they are somebody of importance or that you - people aren't stupid these days. It's very obvious when you buy followers. Organic growth cannot be beat. And the reason why is you might buy 10,000 followers. Great. Congratulations on wasting money on 10,000 bots that will never, ever purchase a single book from you. But had you just organically, slowly taken your time, done a lot of the things we're talking about, you would've built up a follower list of, I don't know, let's say 500. But if even half of them bought a book from you, you're still in a much stronger boat. When it comes to selling books and building a long tail audience. So, yeah, we didn't talk about it, but number three is, is purchasing followers. And, and a lot of people do this and you shouldn't, it's just not worth it. And I know it's cheap these days. You can get 10,000 followers for like fifty bucks, but it's not worth it. It really isn't. And people see through it and it just makes you look bad. Number four, again, ignoring your reader's demographics. So when we talk about understanding where are people within your genre or age group or however you're sort of slicing and dicing your audiences, where are they hanging out? Understand where that is. Don't ignore those demographics because that's really, if you show up to Facebook, but you're posting content on Facebook, that really needs to be over on, you know, Instagram or TikTok, you're gonna be wasting a lot of time. And then lastly, again, we didn't talk about this yet, but social media is a marketing tool. Give it the appropriate amount of time. But don't let it eat into your writing time or your creativity time. So make sure that you're not over-posting. Make sure you're not spending too much time on these things. If you find yourself spending too much time and neglecting your writing, there are a couple things wrong. One of which is you're not creating the right content on social media. Cause if you feel the need to over-create, then that must mean what you're creating is not resonating and you're feeling like you have to overcompensate. So you need to look at that. The other thing going wrong is that…the obvious, you're not writing, you're not creating more books. So those are kind of the five things I put. Many of them overlap what you have so we can run back through a couple of the ones where we have overlap.
Lauren: I think some of them overlap too in multiple ways. You know, Matt said – your first one was, trying to be everywhere at once. And then one of the other ones was also like, not knowing your, your audience demographics –
Matt: Yeah.
Lauren: – and being in the wrong place.
Matt: Yeah.
Lauren: Those are pretty much overlapping in the sense of like, if you, if you're trying to be everywhere at once and you don't know where your audience is, you're not gonna have the time or effort to dedicate any real time to where your audience actually is.
Matt: It's a chicken in the egg problem too though, right?
Lauren: Yes.
Matt: Because you can, you can start off like, not understanding your reader audience demographics, and that's going to drive you to be everywhere.
Lauren: Right.
Matt: When you shouldn't be. Or you can just jump into social media and say, I'm gonna do all these channels. And you're not gonna come away with a solid understanding of where your audience is.
Lauren: Right? Right. So, you know.
Matt: Either way it sucks.
Lauren: Do whatever you have to do. Whether it's test it out, whether it's make your best educated guess, whether it's start on one platform and, you know, grow it over time and then add another one and add another one and add another one. Whatever it is. Again, for like the umpteenth time this episode, approach it with intent. Have a strategy, have a plan, approach this with intent. Paul and I talked about this in the episode that we did on content strategy. Where we talked about the difference between a channel, like a blog or a podcast that is your primary content channel, and then something like social media is your delivery channel. Which is to come back to Matt's point about if you're spending all your time creating social content…then you're not writing, you're not creating new projects, you're not creating new products, you're not growing your brand, you're not working on your business. That's the difference between building on rented land and building on owned land. You're using your social media as a content delivery platform to get people interested in your content that you're creating. And then they're coming to those content channels from social media. And that's one of the big mistakes we see people make where they're not doing that. They're not using their social as a delivery tool, but instead using it as a, like i'm just engaging on here.
Matt: Yeah.
Lauren: And then, what was your second one? I'm sorry.
Matt: My second one was only posting buy my book.
Lauren: Right.
Matt: So again, making sure, making sure that that's not the only reason why you're showing up. So you're showing up to talk about other things. All those things we talked about that you can, you can post whether it's behind the scenes things, whether it's cover reveals, whether it's giving a shout out to another author or an event, or – there's so many things you could be posting about. But having a plan, even if you have to write it out in a little notebook, like week by week, like Tuesday, I'm gonna post this. Wednesday, I'm gonna post this. Thursday I'm gonna post.
Lauren: Yeah.
Matt: Like, you need to have a plan. You can't just show up and say, buy my book.
Lauren: Yeah. And I think that combined with the buying followers thing can be summarized in people make the mistake of not showing up authentically. People are so focused on –
Matt: Yeah.
Lauren: I gotta get those numbers up. I got to get this content out there. I got people, I need people to buy my book. I want it, I want it to look like I have a bunch of followers and they're all buying my books. Like, that's not showing up authentically. That is not providing value, that is not proving who you are as a brand, and it's more likely going to blow up in your face than it is to actually like, serve the purpose that you're hoping that it's going to.
Matt: Yeah I mean, the goal is to become an author who sells books –
Lauren: Right.
Matt: – and makes money from the writing. In the very rare instance where your goal is to just look like a successful author, then you shouldn't be doing those things like buying followers and just showing up to shill your book.
Lauren: Yeah.
Matt: Yeah. It seems like it's, it should be an easy one, but you'd be surprised how many people get it wrong. And not always out of any sort of malicious or nefarious intent or anything like that. I mean, sometimes you just, you don't have a good content plan and you just show up and you're like, oh. You're looking at that cursor blinking, you know, and, and you're trying to come up with a good Instagram post or TikTok post, and the first thing that comes outta your head is buy my book.
Lauren: Yeah.
Matt: You know? It can't be.
Lauren: My last one was not one that Matt said actually. And that was failing to adapt. And failing to, to stay agile with your content strategy. And also just understanding changing trends –
Matt: Yeah.
Lauren: – changing priorities on the different social channels. And I think that can even be, those two things can be related. If you are still –
Matt: It's also a full time job.
Lauren: I mean, absolutely. Of course it is. Trust.
Matt: Just kidding. Don't get scared.
Lauren: It can be, if you're trying to do too much at once. If you're still operating on these outdated methods or recommendations or trends.
Matt: Yeah.
Lauren: Your content is going to suffer from it. Your discoverability is gonna suffer from it. Like you're not going to be, it doesn't matter how much work you put into it, if you're not understanding what is currently working on these platforms, if you're still relying on outdated ideas and information and strategies.
Matt: Yep.
Lauren: You're gonna run yourself into the ground.
Matt: This is another reason why author events, publishing events, even marketing events are a great thing to invest in if you have the opportunity. Because, you know, many of them you'll have, or find sessions in most cases, where they're being facilitated by an author who has had some success. Whether it's with social media or email list building or whatever that might be. But they typically have done the work or worked with somebody to know what the most current... regulations, guidelines, algorithm changes, all those things. So being able to get yourself to an event, you know, a couple of times a year, where there's gonna be some good information around these things is extremely helpful. Finding a few people to follow, sign up for their newsletters where they're not authors, or they're not just authors, like their expertise is social media or one particular channel. You have to kind of broaden the way that you ingest information and what information you ingest. You can't just live in this little author ecosystem. You, you have to understand the mechanics of certain things like social media or some of these others.
Lauren: Yeah, absolutely.
[49:32] - Episode Wrap Up
Lauren: Oh man, this outline just keeps going.
Matt: Yeah. But you know, I think we've, we've covered a pretty good amount of it. I think there's some, some basic things to try and wrap this up and summarize a little bit. You know, again, number one, just be honest with yourself. Why are you there? It can't be because I need to be on social media. But why? Just remember me in the back of your mind going, but why?
Lauren: Yep.
Matt: Pick a goal and write it down. Because I wanna sell more books. Because I wanna build my email list. Because I want people to know what my brand is or what it stands for. Because, you know, I want to have people see me as the authority on. Whatever that is. The benefits of, I don't know, buying an annual Disney pass and combining it with a DVC membership, you know – oh, that's a terrible idea for me, but.
Lauren: Yeah, don't, don't even, don't
Matt: Be honest with what you want from social media. Pick a goal.
Lauren: Yes.
Matt: Write it down. Have that be something that you're looking at or that's in the back of your head every time you're creating content. Don't stray from that. You know what I mean? Again, the second thing was know where your readers are. Figure that out. If you don't know that already, figure that out. Chances are, you probably write in the genre that you also enjoy reading. So you already kind of have an idea of where a lot of the other authors in your genre are in terms of social media and where those readers and fans are. But don't ignore that. If it happens to be a channel you're not fond of. Oh, well. Figure it out. I hate Facebook, but if it turns out that the majority of the people that are looking for the content that I create is on Facebook, then I'm just gonna have to suck it up.
Lauren: Yep.
Matt: And get on Facebook and, you know, start funding another gold chain for Mark Zuckerberg, another toilet for his yacht. I don't know. But that's just the way it is, right?
Lauren: Another yacht.
Matt: Right?
Lauren: Yeah, I know, I know.
Matt: That's what, that's what this guy does.
Lauren: I know, I know.
Matt: He's king d-bag. Like, I don't know. Can I say that on here?
Lauren: You didn't say the whole thing.
Matt: D-bag?
Lauren: Yeah.
Matt: Oh, okay.
Lauren: Yeah. So you're good.
Matt: Yeah. Well, anyways. Designing content that actually sells books that is not buy my book. Like you need to build a presence there. So make sure you're doing that right. What are some of the other highlights that we talked about?
Lauren: I think understanding the, the opportunity for customer connection –
Matt: Community, yeah.
Lauren: – with social media. Community in the informal sense. Support, also in the informal sense. The unspoken kind of opportunities to show what your values are as a creator, as a brand, as an author, whatever it is. This is the way that people get to know you until they buy into you. Like social media is the primary way for people that don't already know you, to get introduced to you and learn a little bit about you, enough for them to say, okay, I will sign up for their email. I will sign up for one of their online courses. And then you'll get a more personal experience with them. But until then, this is your opportunity to really introduce yourself to them and let them know who you are, what your brand is.
Matt: Yeah.
Lauren: Which is why you have to make sure that you're, you're doing the things like showing up authentically, showing up accurately and with intent. That you're not trying to just game the system and be everywhere at once. And that you are ultimately remembering that the goal of all of this is to find new people and bring them to your owned real estate. So.
Matt: Yeah.
Lauren: This is a tool, not an end all be all. I do think it's really important to acknowledge that not only does it vary so much from platform to platform.
Matt: Yep.
Lauren: But it also varies so much depending on what your content is. The content strategy that I would recommend to a fiction author posting on TikTok versus the content strategy that I would recommend for a personal growth coach working on one-on-one client relationships and publishing workbooks –
Matt: Yeah.
Lauren: – on Instagram. Those are two completely different content strategies. And so it, it's not really possible for us to do an in, in-depth episode into the how, the intricacies of the hows and whys, I do think that if you have questions about that, if there are, like if there is interest in specific channels or specific genres, maybe we could do some deep dives into that, but let us know. If there's anything that you're really dying to know. Like –
Matt: Yeah.
Lauren: I would love to know more about specifically TikTok, or specifically this, or whatever.
Matt: Yeah.
Lauren: But yeah, let us know. Leave us a comment. You can leave us comments on YouTube.
Matt: Leave us a review.
Lauren: You can leave us reviews, you can comment on Lulu's social media.
Matt: Yep.
Lauren: Because we do have that.
Matt: Yep. And we do respond.
Lauren: Come give us, give us the engagement, and we do respond.
Matt: Yep.
Lauren: You can always email us podcast@lulu.com.
Matt: Yeah. So thank you everybody.
Lauren: Yeah.
Matt: If you listened this far. Lauren already went down all the ways you can contact us. But again, like, subscribe, give us a review. We'd love it. And we'll see you next week.
Lauren: Yeah. Thanks for listening
Matt: Later.
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Evil ICE Fucks Ate Lunch At A Mexican Restaurant Just So They Could Come Back And Detain The People Who Fed Them [Techdirt]
Do you still want to cling to this pretense, Trump supporters? Do you still want to pretend ICE efforts are targeting “the worst of the worst?” Are you just going to sit there and mumble some incomprehensible stuff about “respecting the laws?”
Go ahead. Do it, you cowards. This is exactly what you voted for, even if it now makes you a bit queasy. Just sit there and soak in it. You are who you support, even if you never thought it would go this far.
“Worst of the worst,” Trump’s parrot repeat on blast. “This one time we caught a guy who did actual crimes,” say spokespeople defending whatever the latest hideous violation of the social contract (if not actual constitutional rights) a federal agent has performed. “Targeted investigation/stop” say the enablers, even when it’s just officers turning white nationalism into Official Government Policy. “Brown people need to be gone” is the end game. Full stop.
Here’s where we’re at in Minnesota, where ICE officers are being shamed into retreat on the regular, punctuated by the occasional revenge killing of mouthy US citizens.
I don’t want you MAGA freaks to tell me you’re OK with this. I want you to tell me why.
Federal agents detained three workers from a family-owned Mexican restaurant in Willmar, Minn., on Jan. 15, hours after four agents ate lunch there.
Does that seem innocuous? Does this seem like some plausible deniability is in play here? Well, disabuse yourself of those notions. This is how it went down.
The arrest happened around 8:30 p.m. near a Lutheran church and Willmar Middle School as agents followed the workers after they closed up for the night. A handful of bystanders blew whistles and shouted at agents as they detained the people. “Would your mama be proud of you right now?” one of the bystanders asked.
Nice. Is this what you want from a presidential administration? Or would you rather complain ICE officers have been treated unfairly if people refuse to feed or house them, knowing full well that doing either of these things will turn their employees into targets.
To be sure, the meal wasn’t a meal. It was half-stakeout, half-intimidation.
An eyewitness who declined to give a name for fear of retribution, told the Minnesota Star Tribune that four ICE agents sat in a booth for a meal at El Tapatio restaurant a little before 3 p.m. Staff at the restaurant were frightened, said the eyewitness, who shared pictures from the restaurant as well as video of the arrest.
I’m not saying ICE officers shouldn’t be able to eat at ethnic restaurants. I am, however, saying that they definitely shouldn’t because everyone is going to think the officers are there for anything but the food. And I do believe any minority business owner should be able to refuse service to ICE officers who wander in under the pretense of buying a meal. The end result is going to be the same whether or not you decide to engage with this pretense. You’re getting raided either way. May as well deny them the meal.
Especially if ICE and the DHS are just going to lie about what happened. Here’s what eyewitnesses, business owners, and local journalists said about this display of ICE shittiness:
El Tapatio Mexican Restaurant closed after WCCO confirmed agents visited the spot for lunch and later returned, detaining its owners and a dishwasher nearby after they had closed early due to the federal law enforcement’s previous appearance.
And here’s the DHS statement, which pretends ICE officers didn’t eat a meal at a restaurant and then return a few hours later to detain employees when they left the building:
“On January 14, ICE officers conducted surveillance of a target, an illegal alien from Mexico. Officers observed that the target’s vehicle was outside of a local business and positively identified him as the target while inside the business. Following the positive identification of the target, officers then conducted a vehicle stop later in the day and apprehended the target and two additional illegal aliens who were in the car, including one who had a final order of removal from an immigration judge.”
Nope. I don’t care what the ICE apologists will say about this. These narratives have places where they overlap but it’s impossible to believe this went down exactly like the government said it did. These officers picked out an ethnic restaurant, were served by an intimidated staff, and then hung around to catch any stragglers leaving the business that previously had graciously served them, despite the threat they posed.
Abolish ICE. It’s no longer just a catchy phrase to shout during protests. It’s an imperative. If we don’t stop it now, it will only become even worse and even more difficult to remove. Treat ICE like the tumor it is. Pretending its MRSA gives it more power than it should ever be allowed to have.
Daily Deal: PiCar-X Smart Video Robot Car Kit for Raspberry Pi 4 [Techdirt]
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Rand Paul Only Wants Google To Be The Arbiter Of Truth When The Videos Are About Him [Techdirt]
Just a year and a half ago, Senator Rand Paul sponsored a bill that would make it illegal for federal government employees to ask internet companies to remove any speech. Now, in a NY Post op-ed, Paul proudly announces that he did exactly that—formally contacting Google executives to demand they remove a video he didn’t like.
The video apparently (falsely) claims Paul took money from Nicolas Maduro, the former Venezuelan President the US recently kidnapped. And Paul is furious that YouTube wouldn’t take it down for him.
But the straw that broke the camel’s back came this week when I notified Google executives that they were hosting a video of a woman posing as a newscaster posing in a fake news studio explaining that “Rand Paul is taking money from the Maduro regime.”
I’ve formally notified Google that this video is unsupported by facts, defames me, harasses me and now endangers my life.
Google responded that they don’t investigate the truth of accusations . . . and refused to take down the video.
Let’s pause here. Senator Paul—a sitting U.S. Senator—”formally notified” Google executives that they needed to remove content. Under his own proposed legislation, that would be illegal. His bill was explicitly designed to prevent government officials from pressuring platforms about speech. And yet here he is, doing exactly that.
This is also notably closer to actual government jawboning than most of what the Biden administration was accused of in the Murthy v. Missouri case—where the Supreme Court found no First Amendment violation because platforms felt free to say no. Paul, a Senator with legislative power over these companies, is “formally notifying” them of what he wants removed, and is now saying that Google’s refusal to do so means they should lose Section 230 protection. Remember, the “smoking gun” in the Murthy case was supposedly Biden officials (and Biden himself) threatening to remove Section 230 if the tech platforms didn’t remove content they didn’t like.
Rand Paul was furious about that and his bill was supposedly in direct response to the Murthy ruling, in which he wanted to make it clear that (1) no government official should ever demand content be taken down and (2) threatening to pass legislation to punish companies for their refusal to moderate content would also violate the law.
And here he’s doing both.
But it gets worse. Buried in the third-to-last paragraph of Paul’s op-ed is this remarkable admission:
Though Google refused to remove the defamatory content, the individual who posted the video finally took down the video under threat of legal penalty.
Wait. So the system worked exactly as designed? Paul threatened legal action against the person who actually created the content, and they took it down? That’s… that’s the whole point of Section 230. Liability attaches to the speaker, not the host. The creator is responsible. And when threatened with actual legal consequences, they removed the video.
So what, exactly, is Paul complaining about?!? He got the outcome he wanted through the mechanism that Section 230 preserved for him: the ability to bring legal action against the speaker. But instead of acknowledging that the law worked, he’s using this as his justification for destroying it.
Paul is a public figure. He has access to pretty much all the media he wants. If he wanted to use the famous “marketplace of ideas” he so frequently invokes to debunk a nonsense lie about him and Maduro, he was free to do that. If the video was actually defamatory, he could sue the creator—which he apparently threatened to do, and it worked! Instead, he wants to tear down the entire legal framework because YouTube wouldn’t do his bidding, even though the video was already taken down.
The Arbiter of Truth Hypocrisy
Here’s where Paul’s position becomes truly incoherent.
I asked one of Google’s executives what happens to the small town mayor whose enemies maliciously and without evidence, post that he is a pedophile on YouTube?. Would that be OK?
The executive responded that YouTube does not monitor their content for truth. But how would that small town mayor ever get his or her reputation back?
Just a few years ago, Rand Paul was apoplectic that YouTube tried to determine whether content—specifically about COVID-19—was true or not. He thought it was terrible that YouTube would dare to be the arbiter of truth, and he whined about it at length.
Now he’s demanding they be the arbiter of truth and remove one video because he says it’s false.
Paul even acknowledges this contradiction in his own op-ed, apparently without realizing it:
Interestingly, Google says it doesn’t assess the truth of the content it hosts, but throughout the pandemic they removed content that they perceived as untrue, such as skepticism toward vaccines, allegations that the pandemic originated in a Wuhan lab, and my assertion that cloth masks don’t prevent transmission.
Yes. And you screamed bloody murder about it. You insisted they should never do that. You built your entire position around the idea that platforms shouldn’t be deciding what’s true. And, with the re-election of Donald Trump, the big tech platforms all bent the knee and said they’d stop being arbiters of truth (even as it was legal for them to do so).
And so they stopped. And now you’re furious that they won’t make an exception for you.
Doesn’t that seem just a bit fucking hypocritical and entitled?
The “It’s Their Property” Problem
Paul’s real complaint—buried under all the high-minded rhetoric about defamation—is that Google makes its own decisions:
So, Google and YouTube not only choose to moderate speech they don’t like, but they also will remove speeches from the Senate floor despite such speeches being specifically protected by the Constitution.
Google’s defense of speech appears to be limited to defense of speech they agree with.
Yeah, dude. That’s how private property works. They get to decide what they host and what they don’t. That’s how it works. It’s also protected by their First Amendment rights. Compelled hosting or not hosting of speech you agree or disagree with is not a remedy available to you, Senator.
Paul continues:
Part of the liability protection granted internet platforms, section 230(c)(2), specifically allows companies the take down “harassing” content. This gives the companies wide leeway to take down defamatory content. Thus far, the companies have chosen to spend considerable time and money to take down content they politically disagree with yet leave content that is quite obviously defamatory. So Google does not have a blanket policy of refraining to evaluate truth. Google chooses to evaluate what it believes to be true when it is convenient and consistent with its own particular biases.
He says this as if it’s controversial. It’s not. It’s exactly how editorial discretion works. The company gets to make their own editorial decisions. You don’t have to like those decisions. But demanding they make different ones, and threatening to strip their legal protections if they don’t, is a government official using state power to coerce speech decisions.
You know, the thing Paul claimed to be against.
I think Google is, or should be, liable for hosting this defamatory video that accuses me of treason, at least from the point in time when Google was made aware of the defamation and danger.
Again: you already threatened the creator, and they took it down. The remedy worked. You used it successfully.
And if Paul’s standard is “Google becomes liable once made aware,” then anyone who wants content removed will just claim it’s defamatory and dangerous. How is this different from the COVID videos Paul was so mad they removed? People told Google those were false and dangerous, Google removed them, and Paul was furious that they acted after being “made aware” of allegedly false and dangerous content.
Now Google is doing exactly what Paul demanded—not removing content based on mere claims of falsity or danger—and he’s still mad at them.
The Section 230 Threat
So what’s Paul’s solution? Threaten to remove Section 230:
It is particularly galling that, even when informed of the death threats stemming from the unsubstantiated and defamatory allegations, Google refused to evaluate the truth of what it was hosting despite its widespread practice of evaluating and removing other content for perceived lack of truthfulness.
Remember when MAGA world insisted that Biden administration officials threatening platforms’ Section 230 protections was unconstitutional coercion? Remember how that was supposedly the worst violation of the First Amendment imaginable?
Rand Paul is now doing the same thing. A sitting Senator, using his platform and his legislative power, threatening to strip legal protections from a company because they won’t remove content he personally dislikes.
Paul literally told these platforms it wasn’t their job to determine truth or falsity. He literally sponsored a bill to prevent government officials from pressuring platforms about content. And now he’s doing exactly what he said was wrong—and threatening consequences if they don’t comply.
He didn’t “change his mind” on Section 230. He just revealed that he never had a principled position in the first place.
Paul supported Section 230 when he thought it meant platforms would leave up content he liked. He sponsored anti-jawboning legislation when he thought it would stop people he disagreed with from pressuring platforms. But the moment the system produces an outcome he doesn’t like—even though it worked exactly as designed and the video came down anyway—he’s ready to burn the whole thing down.
What is it with Senators and their thin skins? A few months ago we wrote about Senator Amy Klobuchar pressing for an obviously unconstitutional law against deepfakes after someone made an obviously fake satirical video about her. Now Paul joins the club: Senators who want to remake internet law because someone was mean to them online.
The video’s already down, Senator. You won. Maybe take the win instead of trying to burn down the open internet because Google wouldn’t do you a personal favor (the same favor you wanted to make illegal).
Kanji of the Day: 臓 [Kanji of the Day]
臓
✍19
小6
entrails, viscera, bowels
ゾウ
はらわた
心臓 (しんぞう) — heart
内臓 (ないぞう) — internal organs
肝臓 (かんぞう) — liver
臓器移植 (ぞうきいしょく) — organ transplant
臓器 (ぞうき) — internal organs
臓器提供 (ぞうきていきょう) — organ donation
腎臓 (じんぞう) — kidney
心臓病 (しんぞうびょう) — heart disease
膵臓 (すいぞう) — pancreas
心臓マッサージ (しんぞうマッサージ) — cardiac massage
Generated with kanjioftheday by Douglas Perkins.
Kanji of the Day: 撲 [Kanji of the Day]
撲
✍15
中学
slap, strike, hit, beat, tell, speak
ボク
大相撲 (おおずもう) — professional sumo wrestling
相撲 (すまい) — sumo wrestling
撲滅 (ぼくめつ) — eradication
引退相撲 (いんたいずもう) — exhibition match held at a wrestler's retirement ceremony
打撲 (だぼく) — blow
相撲部屋 (すもうべや) — stable
撲殺 (ぼくさつ) — beat to death
押し相撲 (おしずもう) — pushing sumo
相撲人 (すまいびと) — wrestler
相撲甚句 (すもうじんく) — sumo-themed song
Generated with kanjioftheday by Douglas Perkins.
Trump Continues To Make It Clear He Has CBS On A Leash [Techdirt]
By now, it’s pretty clear that right wing billionaire and Trump ally Larry Ellison bought CBS to convert what was left of the news division into lazy agitprop that blows smoke up the ass of wealth and power. Leading the charge is CBS News boss Bari Weiss, an unqualified contrarian Substack troll hired to do things like normalize right wing grifters, and bury stories critical of the administration’s concentration camps.
And even though CBS executives paid Trump a bribe to get their merger approved, and keep demonstrating they’re a loyal lapdog (like airing this extremely dubious story claiming that the ICE murderer of Renee Good suffered internal bleeding from being lightly bumped, which many CBS News employees doubted), the Trump administration feels compelled to remind CBS that they’re little more than an administration lap dog now.
During a recent interview, Trump (correctly) told CBS News anchor Tony Dokoupil that he wouldn’t have a job without Trump’s intervention. Dokoupil , who was clearly hired by Bari Weiss because of this obnoxious late 2024 interview with Ta-Nehisi Coates (where he seemingly defends Israel’s industrialized mass murder of children), has had a disastrous start as CBS Evening News anchor.
The program has been rife with technical errors and continues to see its ratings drop. During the Trump interview, administration press secretary Karoline Leavitt was also caught on a hot mic reminding CBS that they have to air Trump’s ramblings in full or risk being sued (again):
“He said, ‘Make sure you guys don’t cut the tape. Make sure the interview is out in full,’” Leavitt told new “CBS Evening News” anchor Tony Dokoupil, relaying a message from the president ahead of the interview earlier this week. “He said, ‘If it’s not out in full, we’ll sue your ass off.’”
Dokoupil responded with levity: “He always says that!”
Both CBS and the Trump administration have pretended there’s nothing weird or problematic about this exchange. You’ll recall that CBS gave the Trump administration a $16 million bribe to settle lazy and false allegations the network unfairly edited an interview with Kamala Harris. At the same time, right wing agitprop media routinely faces no criticism for misleadingly editing stories every day.
The myth that U.S. journalism suffers from a systemic “liberal bias” is one of the greatest lies ever foisted upon U.S. public discourse. In reality, most U.S. journalism is comprised of center-right corporatists primarily reflecting the financial interests of affluent, white male Conservative ownership. That CBS folded in this way wouldn’t be a surprise to prominent and long-deceased media studies academics.
CBS’ reward for its initial feckless appeasement to the Trump administration was utterly bogus lawsuits, baseless FCC “investigations,” and getting relentlessly attacked in the right wing media as some sort of leftist rag (when again, CBS, if anything, had spent much of the last decade pandering to the U.S. right).
Weiss then threw what was left of CBS’ reputation in the trash by turning it into a Trump apologist rag that grovels before Trump at every possibility, yet you’ll notice that’s still somehow not deferential enough for our mad, idiot king.
There’s a lesson here for anybody who strikes a partnership with this unpopular, extremist administration: there’s simply no bottom once you sell out your principles. And someday, when Trump is dead and gone, the stain will still be there and many people will remember how unprincipled and pathetic you were .
CBS will find it can never be extremist, conspiratorial, racist, or deferential enough to truly appeal to the MAGA base, who already have ample choices for their propaganda. And the rest of the public will simply avoid the network on principle, well aware it threw all ethics in the toilet when it really mattered. And when the “new CBS” collapses in an unwatched heap, its fate will have been truly earned.
Unsealed: Spotify Lawsuit Triggered Anna’s Archive Domain Name Suspensions [TorrentFreak]
Anna’s Archive is generally known as a meta-search engine for shadow libraries, helping users find pirated books and other related resources.
However, in December, the site announced that it had also backed up Spotify, which came as a shock to the music industry.
While Anna’s Archive initially released only Spotify metadata, and no actual music, the industry was on high alert. Over Christmas, Spotify and the major labels prepared a legal response in U.S. federal court.
On December 29, Spotify, UMG, Sony, Warner, and other labels filed their complaint at the Southern District of New York. They accuse Anna’s Archive of mass copyright infringement, breach of contract, DMCA violations, and violations of the Computer Fraud and Abuse Act.

The lawsuit alleges that Anna’s Archive “brazenly” circumvented Spotify’s DRM. The site scraped 86 million music files and metadata for 256 million tracks from Spotify, which would all eventually be released publicly.
“…Anna’s Archive has threatened to imminently mass-release and freely distribute its pirated copies of the sound recording files to the public, without authorization from or compensation to the relevant rights holders. Such widespread and illegal infringement would irreparably harm the music industry..,” the complaint reads.
The complaint comes with a request for a preliminary injunction and a restraining order that aim to take Anna’s Archive offline. All these documents were filed under seal, as the shadow library might otherwise be tipped off and take countermeasures.
These documents were filed ex-parte and kept away from Anna’s Archive. According to Spotify and the labels, this is needed “so that Anna’s Archive cannot pre-emptively frustrate” the countermeasures they seek.
The lawsuit, which was unsealed recently, explains directly why Anna’s Archive lost several of its domain names over the past weeks. The .ORG domain was suspended by the U.S.-based Public Interest Registry (PIR) in early January, while a domain registrar took the .SE variant offline a few days later.
“We don’t believe this has to do with our Spotify backup,” AnnaArchivist said at the time, but court records prove them wrong.
The unsealed paperwork shows that the court granted a temporary restraining order (TRO) on January 2, which aimed to target Anna’s Archive hosting and domain names. The sealed nature of this order also explains why the .ORG registry informed us that it could not comment on the suspension last week.
While the .ORG and the .SE domains are suspended now, other domains remain operational. This suggests that the responsible registrars and registries do not automatically comply with U.S. court orders.
While the TRO was not public, a preliminary injunction that was issued by U.S. District Court Judge Jed Rakoff on January 16th shows how broad the granted powers are.
After reviewing the evidence, and without a defense, the court concluded that the music companies’ copyright infringement claim will hold up. Therefore, the court ordered that Anna’s Archive is enjoined from ‘hosting, linking to, [or] distributing’ the copyrighted works.
Since it’s uncertain whether Anna’s Archive will comply, the injunction also targets many third-party intermediaries, including domain registries and registrars, hosting companies, and other service providers.
These companies should assist in stopping the infringing activity on Anna’s Archive.

To avoid uncertainty, the court explicitly mentions that the targeted companies include the Public Interest Registry; Cloudflare Inc.; Switch Foundation; The Swedish Internet
Foundation; National Internet Exchange of India; Njalla SRL; IQWeb FZ-LLC; Immaterialism Ltd.; Hosting Concepts B.V.; and Tucows Domains Inc.
The addition of Cloudflare stands out because the company operates a proxy service, without hosting Anna’s Archive’s content permanently. However, that was sufficient for the court to issue the order.
While the unsealed documents resolve the domain suspension mystery, it is only the start of the legal battle in court. It is expected that Spotify and the music companies will do everything in their power to take further action, if needed.
Interestingly, however, it appears that the music industry lawsuit may have already reached its goal. A few days ago, the dedicated Spotify download section was removed by Anna’s Archive.

Whether this removal is linked to the legal troubles is unknown. However, it appears that Anna’s Archive stopped the specific distribution of Spotify content alleged in the complaint, seemingly in partial compliance with the injunction’s ban on ‘making available’ the scraped files.
Whether this will mean that all troubles are now over has yet to be seen. For now, the copyright infringement allegations and other claims remain unresolved in court.
—
A copy of the unsealed complaint filed by Spotify and the labels is available here (pdf). The preliminary injunction can be found here (pdf).
From: TF, for the latest news on copyright battles, piracy and more.
“We’re Too Close To The Debris”: Airplanes Dodge The Remains Of Exploding SpaceX Rockets [Techdirt]
This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license. There are additional (exceptional!) imagery in the original.
When SpaceX CEO Elon Musk chose a remote Texas outpost on the Gulf Coast to develop his company’s ambitious Starship, he put the 400-foot rocket on a collision course with the commercial airline industry.
Each time SpaceX did a test run of Starship and its booster, dubbed Super Heavy, the megarocket’s flight path would take it soaring over busy Caribbean airspace before it reached the relative safety of the open Atlantic Ocean. The company planned as many as five such launches a year as it perfected the craft, a version of which is supposed to one day land on the moon.
The FAA, which also oversees commercial space launches, predicted the impact to the national airspace would be “minor or minimal,” akin to a weather event, the agency’s 2022 approval shows. No airport would need to close and no airplane would be denied access for “an extended period of time.”
But the reality has been far different. Last year, three of Starship’s five launches exploded at unexpected points on their flight paths, twice raining flaming debris over congested commercial airways and disrupting flights. And while no aircraft collided with rocket parts, pilots were forced to scramble for safety.
A ProPublica investigation, based on agency documents, interviews with pilots and passengers, air traffic control recordings and photos and videos of the events, found that by authorizing SpaceX to test its experimental rocket over busy airspace, the FAA accepted the inherent risk that the rocket might put airplane passengers in danger.
And once the rocket failed spectacularly and that risk became real, neither the FAA nor Secretary of Transportation Sean Duffy sought to revoke or suspend Starship’s license to launch, a move that is permitted when “necessary to protect the public health and safety.” Instead, the FAA allowed SpaceX to test even more prototypes over the same airspace, adding stress to the already-taxed air traffic control system each time it launched.
The first two Starship explosions last year forced the FAA to make real-time calls on where to clear airspace and for how long. Such emergency closures came with little or no warning, ProPublica found, forcing pilots to suddenly upend their flight plans and change course in heavily trafficked airspace to get out of the way of falling debris. In one case, a plane with 283 people aboard ran low on fuel, prompting its pilot to declare an emergency and cross a designated debris zone to reach an airport.
The world’s largest pilots union told the FAA in October that such events call into question whether “a suitable process” is in place to respond to unexpected rocket mishaps.
“There is high potential for debris striking an aircraft resulting in devastating loss of the aircraft, flight crew, and passengers,” wrote Steve Jangelis, a pilot and aviation safety chair.
The FAA said in response to questions that it “limits the number of aircraft exposed to the hazards, making the likelihood of a catastrophic event extremely improbable.”
Yet for the public and the press, gauging that danger has been difficult. In fact, nearly a year after last January’s explosion, it remains unclear just how close Starship’s wreckage came to airplanes. SpaceX estimated where debris fell after each incident and reported that information to the federal government. But the company didn’t respond to ProPublica’s requests for that data, and the federal agencies that have seen it, including the FAA, haven’t released it. The agency told us that it was unaware of any other publicly available data on Starship debris.
In public remarks, Musk downplayed the risk posed by Starship. To caption a video of flaming debris in January, he wrote, “Entertainment is guaranteed!” and, after the March explosion, he posted, “Rockets are hard.” The company has been more measured, saying it learns from mistakes, which “help us improve Starship’s reliability.”
For airplanes traveling at high speeds, there is little margin for error. Research shows as little as 300 grams of debris — or two-thirds of a pound — “could catastrophically destroy an aircraft,” said Aaron Boley, a professor at the University of British Columbia who has studied the danger space objects pose to airplanes. Photographs of Starship pieces that washed up on beaches show items much bigger than that, including large, intact tanks.
“It doesn’t actually take that much material to cause a major problem to an aircraft,” Boley said.
In response to growing alarm over the rocket’s repeated failures, the FAA has expanded prelaunch airspace closures and offered pilots more warning of potential trouble spots. The agency said it also required SpaceX to conduct investigations into the incidents and to “implement numerous corrective actions to enhance public safety.” An FAA spokesperson referred ProPublica’s questions about what those corrective actions were to SpaceX, which did not respond to multiple requests for comment.
Experts say the FAA’s shifting approach telegraphs a disquieting truth about air safety as private companies increasingly push to use the skies as their laboratories: Regulators are learning as they go.
During last year’s Starship launches, the FAA was under pressure to fulfill a dual mandate: to regulate and promote the commercial space industry while keeping the flying public safe, ProPublica found. In his October letter, Jangelis called the arrangement “a direct conflict of interest.”
In an interview, Kelvin Coleman, who was head of FAA’s commercial space office during the launches, said his office determined that the risk from the mishaps “was within the acceptable limits of our regulations.”
But, he said, “as more launches are starting to take place, I think we have to take a real hard look at the tools that we have in place and how do we better integrate space launch into the airspace.”
On Jan. 16, 2025, as SpaceX prepared to launch Starship 7 from Boca Chica, Texas, the government had to address the possibility the giant rocket would break up unexpectedly.
Using debris modeling and simulations, the U.S. Space Force, the branch of the military that deals with the nation’s space interests, helped the FAA draw the contours of theoretical “debris response areas” — no-fly zones that could be activated if Starship exploded.
With those plans in place, Starship Flight 7 lifted off at 5:37 p.m. EST. About seven minutes later, it achieved a notable feat: Its reusable booster rocket separated, flipped and returned to Earth, where giant mechanical arms caught it as SpaceX employees cheered.
But about 90 seconds later, as Starship’s upper stage continued to climb, SpaceX lost contact with it. The craft caught fire and exploded, far above Earth’s surface.
Air traffic control’s communications came alive with surprised pilots who saw the accident, some of whom took photos and shot videos of the flaming streaks in the sky:
Another controller warned a different pilot of debris in the area:
Two FAA safety inspectors were in Boca Chica to watch the launch at SpaceX’s mission control, said Coleman, who, for Flight 7, was on his laptop in Washington, D.C., receiving updates.
As wreckage descended rapidly toward airplanes’ flight paths over the Caribbean, the FAA activated a no-fly zone based on the vehicle’s last known position and prelaunch calculations. Air traffic controllers warned pilots to avoid the area, which stretched hundreds of miles over a ribbon of ocean roughly from the Bahamas to just east of St. Martin, covering portions of populated islands, including all of Turks and Caicos. While the U.S. controls some airspace in the region, it relies on other countries to cooperate when it recommends a closure.
The FAA also cordoned off a triangular zone south of Key West.
When a pilot asked when planes would be able to proceed through the area, a controller replied:
There were at least 11 planes in the closed airspace when Starship exploded, and flight tracking data shows they hurried to move out of the way, clearing the area within 15 minutes. Such maneuvers aren’t without risk. “If many aircraft need to suddenly change their routing plans,” Boley said, “then it could cause additional stress” on an already taxed air traffic control system, “which can lead to errors.”
That wasn’t the end of the disruption though. The FAA kept the debris response area, or DRA, active for another 71 minutes, leaving some flights in a holding pattern over the Caribbean. Several began running low on fuel and some informed air traffic controllers that they needed to land.
“We haven’t got enough fuel to wait,” said one pilot for Iberia airlines who was en route from Madrid with 283 people on board.
The controller warned him that if he proceeded across the closed airspace, it would be at his own risk:
The plane landed safely in San Juan, Puerto Rico.
Iberia did not respond to requests for comment, but in statements to ProPublica, other airlines downplayed the launch fallout. Delta, for example, said the incident “had minimal impact to our operation and no aircraft damage.” The company’s “safety management system and our safety culture help us address potential issues to reinforce that air transportation remains the safest form of travel in the world,” a spokesperson said.
After the incident, some pilots registered concerns with the FAA, which was also considering a request from SpaceX to increase the number of annual Starship launches from five to 25.
“Last night’s Space X rocket explosion, which caused the diversion of several flights operating over the Gulf of Mexico, was pretty eye opening and scary,” wrote Steve Kriese in comments to the FAA, saying he was a captain for a major airline and often flew over the Gulf. “I do not support the increase of rocket launches by Space X, until a thorough review can be conducted on the disaster that occurred last night, and safety measures can be put in place that keeps the flying public safe.”
Kriese could not be reached for comment.
The Air Line Pilots Association urged the FAA to suspend Starship testing until the root cause of the failure could be investigated and corrected. A letter from the group, which represents more than 80,000 pilots flying for 43 airlines, said flight crews traveling in the Caribbean didn’t know where planes might be at risk from rocket debris until after the explosion.
“By that time, it’s much too late for crews who are flying in the vicinity of the rocket operation, to be able to make a decision for the safe outcome of the flight,” wrote Jangelis, the pilot and aviation safety chair for the group. The explosion, he said, “raises additional concerns about whether the FAA is providing adequate separation of space operations from airline flights.”
In response, the FAA said it would “review existing processes and determine whether additional measures can be taken to improve situational awareness for flight crews prior to launch.”
According to FAA documents, the explosion propelled Starship fragments across an area nearly the size of New Jersey. Debris landed on beaches and roadways in Turks and Caicos. It also damaged a car. No one was injured.
Three months later, the National Oceanic and Atmospheric Administration, which was evaluating potential impacts to marine life, sent the FAA a report with a map of where debris from an explosion could fall during future Starship failures. The estimate, which incorporated SpaceX’s own data from the Starship 7 incident, depicted an area more than three times the size of the airspace closed by the FAA.
In a statement, an FAA spokesperson said NOAA’s map was “intended to cover multiple potential operations,” while the FAA’s safety analysis is for a “single actual launch.” A NOAA spokesperson said that the map reflects “the general area where mishaps could occur” and is not directly comparable with the FAA’s no-fly zones.
Nevertheless Moriba Jah, a professor of aerospace engineering at the University of Texas, said the illustration suggested the no-fly zones the FAA activated may not fully capture how far and wide debris spreads after a rocket breakup. The current predictive science, he said, “carries significant uncertainty.”
At an industry conference a few weeks after the January explosion, Shana Diez, a SpaceX executive, acknowledged the FAA’s challenges in overseeing commercial launches.
“The biggest thing that we really would like to work with them on in the future is improving their real time awareness of where the launch vehicles are and where the launch vehicles’ debris could end up,” she said.
On Feb. 26 of last year, with the investigation into Starship Flight 7 still open, the FAA cleared Flight 8 to proceed, saying it “determined SpaceX met all safety, environmental and other licensing requirements.”
The action was allowed under a practice that began during the first Trump administration, known as “expedited return-to-flight,” that permitted commercial space companies to launch again even before the investigation into a prior problematic flight was complete, as long as safety systems were working properly.
Coleman, who took a voluntary separation offer last year, said that before granting approval, the FAA confirmed that “safety critical systems,” such as the rocket’s ability to self-destruct if it went off course, worked as designed during Flight 7.
By March 6, SpaceX was ready to launch again. This time the FAA gave pilots a heads-up an hour and 40 minutes before liftoff.
“In the event of a debris-generating space launch vehicle mishap, there is the potential for debris falling within an area,” the advisory said, again listing coordinates for two zones in the Gulf and Caribbean.
The FAA said a prelaunch safety analysis, which includes planning for potential debris, “incorporates lessons learned from previous flights.” The zone described in the agency’s advisory for the Caribbean was wider and longer than the previous one, while the area over the Gulf was significantly expanded.
Flight 8 launched at 6:30 p.m. EST and its booster returned to the launchpad as planned. But a little more than eight minutes into the flight, some of Starship’s engines cut out. The craft went into a spin and about 90 seconds later SpaceX lost touch with it and it exploded.
The FAA activated the no-fly zones less than two minutes later, using the same coordinates it had released prelaunch.
Even with the advance warning, data shows at least five planes were in the debris zones at the time of the explosion, and they all cleared the airspace in a matter of minutes.
A pilot on one of those planes, Frontier Flight 081, told passengers they could see the rocket explosion out the right-side windows. Dane Siler and Mariah Davenport, who were heading home to the Midwest after vacationing in the Dominican Republic, lifted the window shade and saw debris blazing across the sky, with one spot brighter than the rest.
“It literally looked like the sun coming out,” Siler told ProPublica. “It was super bright.”
They and other passengers shot videos, marveling at what looked like fireworks, the couple said. The Starship fragments appeared to be higher than the plane, many miles off. But before long, the pilot announced “I’m sorry to report that we have to turn around because we’re too close to the debris,” Siler said.
Frontier did not respond to requests for comment.
The FAA lifted the restriction on planes flying through the debris zone about 30 minutes after Starship exploded, much sooner than it had in January. The agency said that the Space Force had “notified the FAA that all debris was down approximately 30 minutes after the Starship Flight 8 anomaly.”
But in response to ProPublica’s questions, the Space Force acknowledged that it did not track the debris in real time. Instead, it said “computational modeling,” along with other scientific measures, allowed the agency to “predict and mitigate risks effectively.” The FAA said “the aircraft were not at risk” during the aftermath of Flight 8.
Experts told ProPublica that the science underlying such modeling is far from settled, and the government’s ability to anticipate how debris will behave after an explosion like Starship’s is limited. “You’re not going to find anybody who’s going to be able to answer that question with any precision,” said John Crassidis, an aerospace engineering professor at the University of Buffalo. “At best, you have an educated guess. At worst, it’s just a potshot.”
Where pieces fall — and how long they take to land — depends on many factors, including atmospheric winds and the size, shape and type of material involved, experts said.
During the breakup of Flight 7, the FAA kept airspace closed for roughly 86 minutes. However, Diez, the SpaceX executive, told attendees at the industry conference that, in fact, it had taken “hours” for all the debris to reach the ground. The FAA, SpaceX and Diez did not respond to follow-up questions about her remarks.
It’s unclear how accurate the FAA’s debris projections were for the March explosion. The agency acknowledged that debris fell in the Bahamas, but it did not provide ProPublica the exact location, making it impossible to determine whether the wreckage landed where the FAA expected. While some of the country’s islands were within the boundaries of the designated debris zone, most were not. Calls and emails to Bahamas officials were not returned.
The FAA said no injuries or serious property damage occurred.
By May, after months of Musk’s Department of Government Efficiency slashing spending and firing workers at federal agencies across Washington, the FAA granted SpaceX’s request to exponentially increase the number of Starship launches from Texas.
Starship is key to “delivering greater access to space and enabling cost-effective delivery of cargo and people to the Moon and Mars,” the FAA found. The agency said it will make sure parties involved “are taking steps to ensure the safe, efficient, and equitable use” of national airspace.
The U.S. is in a race to beat China to the lunar surface — a priority set by Trump’s first administration and continued under President Joe Biden. Supporters say the moon can be mined for resources like water and rare earth metals, and can offer a place to test new technologies. It could also serve as a stepping stone for more distant destinations, enabling Musk to achieve his longstanding goal of bringing humans to Mars.
Trump pledged last January that the U.S. will “pursue our Manifest Destiny into the stars, launching American astronauts to plant the Stars and Stripes on the planet Mars.”
But with experimental launches like Starship’s, Jangelis said, the FAA should be “as conservative as possible” when managing the airspace below them.
“We expect the FAA to make sure our aircraft and our passengers stay safe,” he said. “There has to be a balance between the for-profit space business and the for-profit airlines and commerce.”
In mid-May, United Kingdom officials sent a letter to their U.S. counterparts, asking that SpaceX and the FAA change Starship’s flight path or take other precautions because they were worried about the safety of their Caribbean territories.
The following day, the FAA announced in a news release that it had approved the next Starship launch, pending either the agency’s closure of the investigation into Flight 8 or granting of a “return to flight” determination.
A week later, with the investigation into Flight 8 still open, the agency said SpaceX had “satisfactorily addressed” the causes of the mishap. The FAA did not detail what those causes were at the time but said it would verify that the company implemented all necessary “corrective actions.”
This time the FAA was more aggressive on air safety.
The agency preventively closed an extensive swath of airspace extending 1,600 nautical miles from the launch site, across the Gulf of Mexico and through part of the Caribbean. The FAA said that 175 flights or more could be affected, and it advised Turks and Caicos’ Providenciales International Airport to close during the launch.
The agency said the move was driven in part by an “updated flight safety analysis” and SpaceX’s decision to reuse a previously launched Super Heavy booster — something the company had never tried before. The agency also said it was “in close contact and collaboration with the United Kingdom, Turks & Caicos Islands, Bahamas, Mexico, and Cuba.”
Coleman told ProPublica that the concerns of the Caribbean countries, along with Starship’s prior failures, helped convince the FAA to close more airspace ahead of Flight 9.
On May 27, the craft lifted off at 7:36 p.m. EDT, an hour later than in March and two hours later than in January. The FAA said it required the launch window to be scheduled during “non-peak transit periods.”
This mission, too, ended in failure.
Starship’s Super Heavy booster blew up over the Gulf of Mexico, where it was supposed to have made what’s called a “hard splashdown.”
In response, the FAA again activated an emergency no-fly zone. Most aircraft had already been rerouted around the closed airspace, but the agency said it diverted one plane and put another in a holding pattern for 24 minutes. The FAA did not provide additional details on the flights.
According to the agency, no debris fell outside the hazard area where the FAA had closed airspace. Pieces from the booster eventually washed up on Mexico’s beaches.
Starship’s upper stage reached the highest planned point in its flight path, but it went into a spin on the way down, blowing up over the Indian Ocean.

SpaceX launched Starship again in August and October. Unlike the prior flights, both went off without incident, and the company said it was turning its focus to the next generation of Starship to provide “service to Earth orbit, the Moon, Mars, and beyond.”
But about a week later, Transportation Secretary Sean Duffy said he would open up SpaceX’s multibillion-dollar contract for a crewed lunar lander to rival companies. SpaceX is “an amazing company,” he said on CNBC. “The problem is, they’re behind.”
Musk pushed back, saying on X that “SpaceX is moving like lightning compared to the rest of the space industry.” He insulted Duffy, calling him “Sean Dummy” and saying “The person responsible for America’s space program can’t have a 2 digit IQ.”
The Department of Transportation did not respond to a request for comment or make Duffy available.
In a web post on Oct. 30, SpaceX said it was proposing “a simplified mission architecture and concept of operations” that would “result in a faster return to the Moon while simultaneously improving crew safety.”
SpaceX is now seeking FAA approval to add new trajectories as Starship strives to reach orbit. Under the plan, the rocket would fly over land in Florida and Mexico, as well as the airspace of Cuba, Jamaica and the Cayman Islands, likely disrupting hundreds of flights.
In its letter, the pilots’ union told the FAA that testing Starship “over a densely populated area should not be allowed (given the dubious failure record)” until the craft becomes more reliable. The planned air closures could prove “crippling” for the Central Florida aviation network, it added.
Still, SpaceX is undeterred.
Diez, the company executive, said on X in October, “We are putting in the work to make 2026 an epic year for Starship.”
Trump Continues To Use Pop Culture Memes Without Permission, This Time With A 3rd Term Easter Egg [Techdirt]
The Trump administration’s penchant for announcing or celebrating its various dumbass policies via pop culture video game memes marches on, it seems. We talked about this sort of thing previously when the administration built an ICE recruitment video to mimic the intro to the Pokémon cartoon show (gotta catch ’em all… get it?), as well as ICE recruiting memes utilizing imagery from the Halo series of games (aliens… get it?). Despite the blatant and obvious use of imagery and IP from both games, both Nintendo and Microsoft were remarkably silent about it all. What’s wrong, guys? Fascist got your tongue?
But because they couldn’t be bothered to lift a finger over what is a pretty clear infringement of their trademarks and/or copyright, the administration was emboldened and has done it again. This time it’s in service of announcing something more tame, the reintroduction of whole milk into schools. And the administration did so by mocking up an image from beloved farming sim Stardew Valley.

So, here we have an undoubtedly AI mock-up of an image from Stardew Valley, a game I personally adore, with Trump inserted to celebrate this minor thing that RFK Jr.’s crew championed out of Congress. Is whole milk in schools some horrible thing? Look, I only have so much anger to spare, folks, and I’m not killing the budget by spending it on this. But I do have to wonder if developer Concerned Ape will do what Nintendo and Microsoft did not and voice some flavor of objection to the use of its IP by an administration busy doing the fascism elsewhere. While IP enforcement isn’t generally my kink, I sure as shit wouldn’t want my IP associated with Trump. On that, we’ll have to wait and see just how concerned the ape can get, I suppose.
But there’s also a nice little shitpost easter egg buried in that image. Take a look at the money counter in the upper right corner of the image.

Trump was the 45th President, claims he won the 2020 election and should have been the 46th President, he is the 47th President, and he’s flirted with the idea that he shouldn’t be bound by silly bullshit like our Constitution and should be allowed another term and become the 48th President. 45464748… get it?
I do, and it’s frightening rhetoric that is designed to do one of two things. The more innocuous option is that Trump and his cadre of imps enjoys upsetting more than half of the American population by scaring them into thinking he’s going to upend our rule of law and stay in office. It’s cruel. It’s designed purely to cause emotional reactions and “lib tears.” It’s on brand.
Or it’s a somewhat subtle nod that he’s not fucking around about that at all and intends to stay in power (again) despite how our system is legally designed to work.
Trump is the 45th and 47th president of the United States, and has held onto the debunked claims that he won the presidency against Joe Biden in 2020. He has also publicly said he’s open to a third term, which would be in violation of the 22nd amendment, but Trump doesn’t seem to think the law applies to him. Steve Bannon, the ex-chief-strategist of the Trump administration, has also said that Trump will have a third term, while also reportedly planning to run himself. So these numbers seem to be a thinly veiled threat that Trump wants to be president again in 2028.
These people aren’t funny, but they are dangerous. Even if this wasn’t meant to be taken seriously, there is no choice but to do so.
Meanwhile, we’ll see if Concerned Ape acts against the use of its IP, as I think it probably should.
Can You Trust Mark Meador? [Techdirt]
The FTC remains politicized. One commissioner is leading the way—when it suits him.

The Federal Trade Commission under Lina Khan was not a well-run institution. I wrote about this at the time, often and at length, and I regret nothing. But wow—wow—would you be forgiven for thinking that the goal of new management is to make Khan’s tenure look good by comparison. There is plenty to say about this sorry state of affairs, but for now let’s focus on a single commissioner.
Why just one? Isn’t the FTC a multi-member body? Well, these days the agency is something of a husk. President Trump has purported to fire two commissioners—the Democrats, naturally. The FTC Act says he cannot do that, but the Supreme Court appears poised to bless the move on constitutional grounds (a serious mistake). A third commissioner, Melissa Holyoak, recently departed after a brief stint. And rumors swirl that the chair, Andrew Ferguson, will soon take on a second job overseeing a nationwide fraud unit at the Justice Department.
That leaves Mark Meador. He may soon be the lone commissioner who has not been defenestrated, jumped ship, or been pulled into a dual role.
Last week I saw Meador speak at an antitrust conference in the Bay Area. As a matter of policy, his remarks were not to my taste. He aired a familiar set of complaints about modern tech products. Apple’s “liquid glass” is confusing; Google’s AI overviews—that stuff that now appears above the search results—are annoying; AI-generated cat videos, and short-form video more generally, are bad for the soul. It is certainly true that tech companies have many bad ideas. It does not follow that Mark Meador knows better. Yet he spoke with complete confidence in his own superior vision for the tech industry. He knows what the social media market should look like. He knows how to “win the AI race the right way.” The man is, apparently, a prophet.
Some of Meador’s gripes were not really about products at all, but about people. People shouldn’t like short-form video. The government, Meador seemed to suggest, must protect them from themselves. You might say that Meador wants to replace the consumer-welfare standard, under which the FTC protects markets that work to give people what they want, with a moral-welfare standard, under which the FTC pushes markets to give people what they are supposed to want—as determined by Mark Meador.
Maybe people should be more virtuous. But what business is that of the FTC? The FTC Act makes commissioners competition regulators, not philosopher-kings or morality police.
One European lawyer I spoke with at the conference seemed rather taken with Meador’s speech. He wants to crack down on Big Tech, after all; what’s not to like? I tried to explain how Meador plainly judges companies by a moral code, and why that code should give any upstanding European pause. Meador is committed to “the just ordering of society that best facilitates human flourishing.” He speaks unabashedly of the need for “beauty and virtue,” “moral values,” and “tradition and custom.” He peppers his writing (yes, his antitrust writing) with theological language, referring to human beings as “embodied souls seeking communion with their fellow man and their Creator.” The undertone—the dog whistle, if you will—is not Brussels-style social democracy. It is national conservatism, if not flat out Christian nationalism.
Which brings me to my real objection to Meador’s appearance. In Palo Alto, he was mild, reasonable, even conciliatory. The speech itself was a little misguided but pleasant enough. The problem was what it concealed: the other Mark Meador, and the other FTC.
In his speech, Meador called for apolitical enforcement. Antitrust, he said, should not serve an “unrelated political agenda.” It should not target disfavored industries. He and the agency should not “make decisions according to how political winds are blowing.”
How rich. Maximally politicized enforcement has characterized the Trump administration at large, and the Trump FTC in particular. Consider the Omnicom–IPG settlement. The FTC allowed two major advertising firms to merge, but only after restricting the new entity’s ability to withhold advertising dollars based on a publisher’s viewpoints. The settlement is a transparent assault on advertising firms’ First Amendment right to boycott publishers on grounds of social or ideological principle. It is also a nakedly political effort to redirect advertising dollars toward right-wing outlets.
Or consider the FTC’s hapless social-media “censorship” inquiry. This move, too, is an attack on First Amendment rights—this time, platforms’ right to moderate content as they see fit. And this move, too, is aimed at helping the right, specifically those right-wing speakers who insist—baselessly, by and large—that platforms have “silenced” them. Take also the FTC’s foray into debates over gender medicine. The FTC is not a medical regulator; it has no expertise in this area. But transgender issues are at the center of the culture war, so the agency could not resist weighing in, thumb firmly on the scale for the political right.
For Meador to sit in Palo Alto and sermonize about ignoring political winds was an insult to anyone paying attention to his agency or the administration it serves.
Equally striking was the contrast between Meador’s tone inside the conference room and the tone he and the FTC adopt elsewhere. In his remarks, Meador urged listeners not to “draw up battle lines.” Washington and Silicon Valley, he said, should root for each other’s success. During the Q&A, he endorsed a “just the facts, ma’am” approach. He expressed distaste for heated rhetoric from private parties—inflated claims about the stakes of litigation or boasts about whipping the FTC in court. Such talk amounts, he complained, to “melodramatic atmospherics.”
But Mark Meador and the Trump FTC do melodramatic atmospherics with the best of them. Last year, for instance, the FTC convened a conference titled “The Attention Economy: How Big Tech Firms Exploit Children and Hurt Families.” The title was all too fitting: the whole event was slanted, overheated, and self-righteous. Meador led the charge. He likened “the battle over the ‘attention economy’” to “the fight against Big Tobacco.” He argued that social media companies sell an addictive and harmful product; that they must keep children hooked, “craving the next fix, the next puff, the next notification”; and that they peddle lies in their defense.
No doubt this jeremiad resonates with some. I think it’s nonsense. But the point here is not whether Meador is right or wrong. It’s that he is two-faced. In Silicon Valley, he presents himself as mildly uneasy about short-form video. Elsewhere, he portrays social media companies as irredeemable reprobates, scarcely distinguishable from cigarette manufacturers. The Meador we saw projected reasonableness. In reality, he is a fanatic.
What Meador concealed about himself pales, though, beside what he concealed about the FTC. Excuse me, commissioner, did you just say you oppose overheated rhetoric? Where were you after the FTC lost its antitrust case against Meta?
The defeat was not surprising. The case was weak from the outset, failing to grapple with competitors such as YouTube and TikTok. It was dismissed in a careful opinion written by an able judge. That judge, James Boasberg, also ruled against the Trump administration’s reprehensible efforts to hustle men, without due process, to a prison in El Salvador. In response to that ruling, some GOP lawmakers launched a campaign to impeach him. The case for impeachment is risible. But that did not stop the FTC from exploiting it. After the Meta loss, an FTC spokesperson, Joe Simonson, sneered: “The deck was always stacked against us with Judge Boasberg, who is currently facing articles of impeachment.”
This statement is an embarrassment. Everyone at the FTC should be mortified by it. But there it is. Mark Meador has no standing to lecture others about decorum.
Nor should we expect this to be an isolated lapse. The second Trump FTC has been staffed with people who are terminally online. In a sense, they are the dog that caught the car: they have memed their way into an amount of power they are neither competent nor responsible enough to wield.
This became obvious when the FTC set out to punish Media Matters. The organization had published a study finding that ads appeared next to hate speech on the alt-right-friendly platform X. The agency then launched a sweeping investigation (another example, contra Meador, of the FTC’s overtly political posture). The courts blocked the probe, finding it to be retaliation for constitutionally protected speech. Evidence of a retaliatory motive included, almost comically, some FTC staffers’ big fat mouths. Before joining the agency, a cadre of young edgelords had been spending their time spouting off on social media. Joe Simonson (he of the appalling comment after the Meta loss) had mocked Media Matters for employing “a number of stupid and resentful Democrats.” Another staffer had called the group “scum of the earth.”
This is the backdrop to Meador’s calls, in Palo Alto, to lower the temperature. Spare us, commissioner.
The word at the conference was that the FTC is in disarray. Many experienced attorneys and economists accepted one of the Trump administration’s buyout offers. Others concluded, after a return-to-office mandate, that if working for the FTC was going to be a hassle—don’t forget those “five things you did this week” emails!—they might as well leave for higher pay. I heard this from a former government official who had himself recently decamped to private practice. When I asked this refugee about the FTC’s ambitions to police social media or wade into gender medicine, he said he would not be surprised if the agency ultimately accomplishes very little. Who knows. But the intuition is sound: you cannot decimate and demoralize an agency and then expect it to move regulatory mountains.
When Meador was appointed, Tyler Cowen summed things up nicely, concluding that he “is just flat out terrible,” including for his inability to maintain “a basic level of professionalism.” Is he lonely at the top? With the agency hollowed out, Meador may be a king without a throne. One can only hope that his capacity for mischief will be constrained by the wreckage below.
Corbin K. Barthold is Internet Policy Counsel at TechFreedom. Republished with permission from Policy & Palimpsests
Everyone Knows Our Mad King’s Greenland Obsession Is Insane. Why Won’t Congress Stop It? [Techdirt]
Look, I know we’ve all gotten somewhat numb to the constant stream of unhinged pronouncements from the White House. At some point, the brain develops defense mechanisms. But every now and then, something comes along that is so transparently, obviously, undeniably insane that it demands we stop and actually process what is happening.
This weekend was one of those moments.
President Trump sent a text message to Norway’s Prime Minister Jonas Gahr Støre that was subsequently leaked to PBS and reported on by the New York Times. And I genuinely need you to read this, because summarizing it doesn’t do justice to how absolutely deranged it is:
Dear Jonas: Considering your Country decided not to give me the Nobel Peace Prize for having stopped 8 Wars PLUS, I no longer feel an obligation to think purely of Peace, although it will always be predominant, but can now think about what is good and proper for the United States of America. Denmark cannot protect that land from Russia or China, and why do they have a ‘right of ownership’ anyway? There are no written documents, it’s only that a boat landed there hundreds of years ago, but we had boats landing there, also. I have done more for NATO than any other person since its founding, and now, NATO should do something for the United States. The World is not secure unless we have Complete and Total Control of Greenland. Thank you! President DJT
Let me be absolutely clear about what you just read: The President of the United States is explicitly stating that because he didn’t receive an award he wanted, he “no longer feel[s] an obligation to think purely of Peace” and is therefore justified in threatening to forcibly take territory from a NATO ally.
This is the stated reasoning. From the President. In writing. To a foreign head of state.
And this only came after Trump first announced illegal and unnecessary tariffs on products from Europe for not just handing him Greenland (which is actually a tax on Americans, since that’s who pays the tariffs). Støre’s initial text message to Trump was an attempt to get him to calm down and to stop doing ridiculously antagonistic shit like taxing Americans because foreign countries won’t just hand Trump an entire territory he’s unhealthily obsessed with.
I want to focus on a few layers of insanity here, because they compound on each other in ways that should be making every American deeply uncomfortable.
First: Trump is yelling at the wrong country about the wrong thing.
The Nobel Peace Prize is not awarded by the Norwegian government. It is awarded by an independent five-member committee chosen by Norway’s parliament. Prime Minister Støre had to patiently explain this (again) in response:
As regards the Nobel Peace Prize, I have on several occasions clearly explained to Trump what is well known, namely that it is an independent Nobel Committee, and not the Norwegian government, that awards the prize
This is not obscure information. This is how the Nobel Prize has worked since 1901. The fact that the President either doesn’t know this or doesn’t care is already disqualifying. But we’re just getting started.
Also, Greenland is a territory of Denmark. Denmark, notably, is not Norway. Norway is not Denmark. Greenland is not controlled by Norway, just like Norway’s government doesn’t determine who gets the Nobel Peace Prize and… why are we even talking about this?
Second: He’s openly admitting his Greenland obsession has nothing to do with national security.
For months, the official line has been that acquiring Greenland is somehow essential for American national security. But here’s Trump, in his own words, saying the quiet part extremely loud: the real reason is that his feelings got hurt over a prize. The “national security” framing was always pretextual nonsense, and now we have the President himself confirming it. Beyond the fact that the threat to take Greenland has, itself, done a tremendous amount of damage to US national security, Trump’s linking it to the prize undermines every other claim.
If Greenland were actually critical to American security interests, the Nobel Committee’s decisions would be completely irrelevant. The fact that Trump is explicitly linking the two reveals the entire enterprise as what it always was: the wounded ego of a man who desperately wants validation and will threaten sovereign nations to get it.
Third: “There are no written documents” is weapons-grade historical illiteracy.
Denmark’s connection to Greenland stretches back over 300 years. There are, in fact, extensive written documents, including treaties that the United States itself has signed recognizing Danish sovereignty over Greenland. A 2004 defense pact between the U.S. and Denmark—which already grants the US tremendous rights to make use of Greenland for the US military—explicitly recognizes Greenland as “an equal part of the Kingdom of Denmark.” In 1916, when Denmark sold what are now the U.S. Virgin Islands to the United States, the treaty included an explicit clause where the U.S. agreed not to object to Danish interests in Greenland.
But sure, “there are no written documents” and “boats landing” is apparently the level of historical analysis we’re working with now. (We won’t even get into the question of what it means for the United States that “boats landing here hundreds of years ago” gives you no rights to the land).
Fourth: He’s threatening to invade a country because he didn’t get a Peace Prize.
Like, what the fuck are we even doing here?
Also, no, he didn’t stop “8 wars PLUS.” Stop letting him get away with lying about this. He’s taking credit for a ton of other things that weren’t wars, that aren’t over, or that he had nothing to do with.
Fifth: This is 25th Amendment territory, and everyone knows it.
The 25th Amendment exists precisely for situations where a President is “unable to discharge the powers and duties of his office.” When the President openly states that his bellicose foreign policy is being driven by a grudge over not receiving a peace prize—and that this grudge means he no longer feels obligated to pursue peace—we are describing someone whose judgment is fundamentally compromised.
Some people are actually (finally!) saying this out loud. Senator Ed Markey tweeted simply: “Invoke the 25th Amendment.” Rep. Eric Swalwell tweeted just “25” with a copy of the letter. The Daily Beast ran a piece with the headline “Trump’s Insane New Threat Leaves No Doubt: It’s Time for the 25th Amendment.“
As the Daily Beast put it:
It is clearly not rational to start a war because your feelings got hurt by not winning a prize that you were not even eligible for. It is certainly not rational to sabotage the country’s national security—emboldening Russia and China—over those hurt feelings.
But here’s what’s actually happening: basically everyone in a position to do something about this is pretending everything is fine.
The normalization machine is working overtime.
The same people who would be absolutely losing their minds if any Democratic president sent a message like this to a foreign leader are now either silent or actively running interference. A decade ago, as a political rival, Ted Cruz once warned that we’d wake up one day to find a President Trump had nuked Denmark. And yet now he’s actively supporting Trump’s lunacy.
Or take Missouri Senator Eric Schmitt. In December of 2024 after Trump was re-elected, but before he took office, the Senator went on TV to talk up how Trump was the non-interventionist President who would keep the US out of foreign wars.
Well, I think that’s a longer discussion and a discussion that President Trump had in his first term. I do think we’re entering a new phase, though, of realism in this country. President Trump will be less interventionist, and we get back to our core national interests. Principally defending the homeland, the Indo-Pacific, and China, and so I think that’s a longer term conversation.
We’ll make sure everybody is safe over there. That’s the first order of business, but, again, I think people have had enough of these forever wars all across the world. We can’t be everywhere all at once all the time. That’s just not our capability, so I think that I’m welcoming President Trump coming with this agenda.
Yet, over the weekend he tweeted out a long thread arguing that “territorial expansion is a time-honored American tradition” and that it’s “in our blood” to acquire Greenland (leaving out that the examples he gave of the Louisiana Purchase and Alaska did not come with a mad President demanding we get the land or we’d attack).

And the most galling part? Everyone knows. Everyone knows this is insane. The Republicans know it. The Democrats know it. Foreign leaders definitely know it. The Norwegian Prime Minister had to respond to an unhinged text message from the leader of the free world as if it were a normal diplomatic communication. Denmark’s foreign minister had to issue statements about how “you can’t threaten your way to ownership of Greenland” as if that’s a thing that should ever need to be said to an American president.
Rep. Don Bacon, a Republican from Nebraska who is not seeking reelection (funny how that works), actually said what everyone is thinking. When he saw the letter, he simply tweeted: “Very embarrassing conduct.”

That’s the most honest assessment you’ll get from a sitting Republican member of Congress. And notice he’s only willing to say it because he’s on his way out.
What are the actual consequences here?
Trump has now announced 10% tariffs on goods from the UK, Denmark, Norway, Sweden, France, Germany, the Netherlands, and Finland—all NATO allies—as punishment for not supporting his acquisition of Greenland. When asked if he’ll follow through, he said “100%.” It’s a silly question all around, but to date, much of the media had treated Trump’s weird infatuation with Greenland as if it were a joke, rather than deadly serious.
When asked if he would use military force to seize Greenland, the President of the United States responded: “No comment.”
The President won’t rule out military action against NATO allies because he didn’t get a peace prize.
Because he didn’t get a peace prize. Peace. Prize.
The EU is holding an emergency summit. Denmark has said that U.S. military action in Greenland would spell the end of NATO. European allies are deploying troops—symbolic numbers, but troops nonetheless—to Greenland. We are watching in real-time as the post-World War II international order that the United States built and led for 80 years crumbles because one man’s ego couldn’t handle not getting an award.
And Russian state media? They’re gloating. As the BBC reported, pro-Kremlin outlets are full of praise for Trump’s Greenland push, which kinda highlights that Trump’s claim that we need Greenland to protect us from Russia is bullshit. Russia is loving this mess. Putin couldn’t have designed a more effective way to fracture NATO if he’d tried. And he tried.
“Standing in the way of the US president’s historic breakthrough is the stubbornness of Copenhagen and the mock solidarity of intransigent European countries, including so-called friends of America, Britain and France,” writes Rossiyskaya Gazeta.
“Europe does not need the American greatness that Trump is promoting. Brussels is counting on ‘drowning’ the US president in the midterm congressional elections, on preventing him from concluding the greatest deal of his life.”
This is not normal. Stop pretending it is.
I’ve written before about how Techdirt has become something of a democracy blog, because when the fundamental institutions that allow for things like innovation and free speech are under attack, everything else becomes secondary. This is one of those moments.
A President who openly admits his foreign policy is driven by personal grievances over awards he didn’t receive is not fit for office. A President who threatens to invade NATO allies and won’t rule out military force against them is a danger to global stability. A President who doesn’t understand (or doesn’t care) that the Nobel Committee is independent from the Norwegian government has no business conducting diplomacy.
These aren’t controversial statements. They’re obvious. Everyone knows it.
But none of the political elite want to act. For nearly a decade now there’s been this weird paralysis where opposing Trumpian nonsense is treated as simply not allowed. Why? Because his most vocal supporters might get upset? So fucking what. He’s ripping apart the global order over a personal grievance. He’s already destroyed so much goodwill and soft power that it will take decades to recover—if recovery is even possible.
The fact that it’s taken until now to even begin discussing the 25th Amendment is already a travesty. That no one with actual power will do anything about it is the real indictment.
We’re protecting a mad king because those who could stop it are too scared of random troll accounts on X (not to mention the world’s richest man) possibly mocking them for not being loyal enough to the mad king.
State Department: Detaining People For Social Media Activity Is ‘Paranoid’ And Sign Of An ‘Illegitimate Regime’ (Unless We Do It) [Techdirt]
You really can’t make this stuff up.
On Friday, the State Department’s Bureau of Western Hemisphere Affairs posted to Twitter/X condemning Nicaragua’s government for—and I quote—”detaining Nicaraguans for liking posts online,” calling it evidence of “how paranoid the illegitimate Murillo and Ortega regime is.” The Bureau demanded “the unconditional release of all political prisoners” and declared that “freedom means ending the regime’s cycle of repression.”

Stirring stuff. Very pro-free-expression. One tiny problem: the very same day, a federal judge refused to dismiss a lawsuit against Secretary of State Marco Rubio over the US government doing… essentially the same thing. Hat tip to the excellent Chris Geidner from Lawdork for calling out the contrast on Bluesky.
The lawsuit, brought by Stanford Daily Publishing Corporation along with two anonymous noncitizen students, challenges the government’s practice of revoking visas and initiating deportation proceedings against people lawfully present in the United States based on their speech—including, notably, their social media activity. As we’ve covered here at Techdirt, the State Department has made reviewing social media profiles a regular part of the visa process, and has been actively targeting people for their online expression.
The court’s ruling lays out in pretty damning detail just how aggressively the government has been going after people for their protected speech. From the order:
In March 2025, DHS and ICE began aggressively targeting lawfully present noncitizens for protected speech, particularly at universities. Plaintiffs point to the arrests of Mahmoud Khalil, Rümeysa Öztürk, and Mohsen Mahdawi as emblematic of the Government’s enforcement strategy.
And what exactly did these individuals do that warranted arrest, detention, and deportation proceedings? Let’s see:
Ms. Öztürk is a PhD student at Tufts University who is lawfully present in the United States on an F-1 student visa. Ms. Öztürk co-authored an opinion article in the Tufts student newspaper that criticized the university’s refusal to adopt several resolutions approved by the undergraduate student senate urging the University to, among other things, recognize a genocide in Gaza and divest from Israeli companies… On March 25, 2025, six plain-clothes federal officers surrounded Ms. Öztürk on the street outside her home, detained her, and transported her to a Louisiana immigration jail.
She wrote an op-ed in a student newspaper. A DHS spokesperson claimed her editorial “glorified and supported terrorists.” It did not. It criticized the university’s policies, and did nothing to glorify or support “terrorists.”
The court also details what government officials have been saying publicly about this enforcement strategy.
DHS posted on Twitter that anyone who thinks they can “hide behind the First Amendment to advocate for anti-American and anti-Semitic violence and terrorism—think again.” Stephen Miller bragged that “The State Department has revoked tens of thousands of visas, and they’re just getting started on tens of thousands more.” The US government isn’t hiding the fact that they’re combing US social media to figure out who to detain.
One of the plaintiffs—Jane Doe—is on the Canary Mission website, a private list of people which MAGA folks claim are anti-Israel and which the government has apparently been using as a shopping list for who to kidnap and deport. From the ruling:
Jane Doe was listed on the Canary Mission website, which is an anonymously and privately run website that publishes personal information of individuals and organizations that the Canary Mission personally deems “anti-Israel.” In their motion and during the hearing, the Government explained that DHS had asked ICE to generate “reports” for the State Department on individuals listed on the Canary Mission website to aid in decision-making about visa revocations. Notably, before the Government brought enforcement actions against them, Mahmoud Khalil, Rümeysa Öztürk, and Mohsen Mahdawi all had profiles published about them on the Canary Mission website.
The US government is actively monitoring people’s social media, revoking visas over protected speech, and using an anonymous website that doxxes pro-Palestinian activists as a source for enforcement targets.
And then the State Department has the audacity to criticize Nicaragua for “detaining Nicaraguans for liking posts online.”
Remember, the State Department’s tweet said that this kind of behavior shows “how paranoid and illegitimate” the regime is. We agree.
The hypocrisy is coming so fast it’s hard to keep up, but this one deserves special mention because the State Department is literally condemning other countries for the exact policy it’s implementing, and getting called out about it in court.
Nicaragua is paranoid and illegitimate for targeting social media activity, but when the US does it, we’re… protecting national security? Fighting antisemitism? The framing changes but the underlying action is the same: using the power of the state to punish people for their online expression.
The court, for its part, found that the plaintiffs’ fears of enforcement were entirely reasonable given the government’s very public campaign of targeting people for their speech:
Jane Doe and John Doe have sufficiently alleged that their behavior falls into the crosshairs of the Government’s stated enforcement priorities. The Government has also not disavowed plans to continue invoking the Revocation and Deportation Provisions.
In other words: the government isn’t even pretending it won’t keep doing this. And yet somehow it’s Nicaragua that needs to be lectured about freedom?
Maybe someone at the Bureau of Western Hemisphere Affairs should walk down the hall and have a chat with their colleagues about what “freedom means ending the regime’s cycle of repression” actually looks like in practice. Because right now, the State Department’s position appears to be: targeting people for their social media activity is evidence of a paranoid, illegitimate regime—unless we’re the ones doing it.
Because ICE Is Losing In Minnesota, Hegseth Is Prepping For Actual Martial Law [Techdirt]
LOL this government thought actual murder would shut Minneapolis down. You absolute idiots. Whatever kills us makes us stronger. And I say that as only a part-time Minnesotan. I’ve split time between there and South Dakota over the past couple of decades. And Minneapolis never fails to impress.
The administration went all in on Minneapolis after a MAGA grifter claimed a bunch of fraud was being perpetrated by Somali-Americans. Trump, of course, believed this because he hates Minnesota, Somalis, Ilhan Omar, and anything else that looks like it might be a grassroots reaction to his Ministry of Hate.
Cue this latest move by the government, which is still in the “pending” pile. But don’t expect this leash to be held in check for long.
The Pentagon has ordered 1,500 US troops based in Alaska to prepare to deploy to Minnesota as a precautionary measure in case the administration decides to send them, a US official said, speaking on condition of anonymity. The unit of the 11th Airborne Division is a cold-weather unit nicknamed “The Arctic Angels.”
Hey, good luck with that. Local businesses are far less willing to feed and house federal officers, given the risk it poses to their own businesses once the locals discover where ICE is shacking up and/or getting its coffee. While DHS officials love to claim any refusal to house federal officers is unamerican af, the reality is that local business owners don’t want the negative publicity and negative public action housing ICE officers might provoke.
You’d think a shrewd businessperson such as Donald Trump would understand. After all, he’s made a career out of strategic bankruptcies and investing in gold leaf futures. He should sympathize with small business owners who don’t want to be whistled/ice-cubed/TripAdvisored into non-existence. But he doesn’t because he only cares about Trump and thinks everyone should be asking “Where’s Trump?” whenever he fails to post to his own social media service 5-10 times a day.
“Arctic Angels” my Midwestern white ass. These won’t be angels. They’ll be on the wrong side of history for as long as history persists, which tends to be forever. (Just ask the Roman Empire figures you idolize, you stupid white nationalist fucks.)
It’s not just the Army that might be coming for Minneapolis, the home of Minnesota Nice and interpretations of cold weather that defy scientific measurement. You may have trained in Alaska, but have you ever been whistled into submission by people who know how to walk on ice without falling flat on their ass?
I submit to you that you are not ready to deal with Minnesota. No one is. The administration is still flustered by Portland, Oregon, where inflatable animal costumes have beaten ICE into semi-submission.
Bringing in the FBI isn’t going to change anything, especially when it’s still headed by an insurrection enabler that has been elevated to a level of infamy even his worst enemies would only hesitantly wish on him:
At the same time, the FBI is sending messages to its agents nationwide seeking volunteers to temporarily transfer to Minneapolis. It wasn’t immediately clear what the FBI would ask agents who volunteered to travel to Minneapolis to do.
The FBI already has a pretty big building in Minneapolis. Yep, that’s all theirs and I know because last December, I spent three days in the hotel facing it while visiting my family.

Bringing in more FBI agents may fill those officers a bit more, but it won’t make Minneapolis any less of the FOAD monster it has morphed into in response to a vengeful federal invasion.
Tim Walz, the governor of Minnesota, has pledged to send out National Guard troops to protect Minnesotans and their rights. The federal government, on the other hand, has only promised to send out more guys with guns to protect the government.
“We have to send more officers and agents just to protect our officers to carry out their mission,” ICE Director Todd Lyons said on Fox News’ Sunday Morning Futures. “The majority of those are there to protect the men and women who are already there. Now we need 10-15 officers per arrest to protect each other” against protesters.

If you cowards can’t arrest someone when faced with the combined forces of whistles and GTFO shouts without assembling half a platoon, you’re definitely in the wrong business. If you think sending more officers and actual military troops will keep Minneapolis residents from making it hard for you to be as racist as you want to be… well, just look at the response you provoked after murdering someone just because she made it clear she wasn’t intimidated by you.
Trump wants a war. But he’s not smart enough to choose his battles. Unless he’s got the willpower to push past the few guardrails keeping him in check, he’s going to be America’s next Custer — a man so secure in his white-makes-right philosophy that he won’t recognize that he’s in over his head until it’s far too late.
And the analogy fits: they’re both prime examples of the “meritocracy” a bunch of lesser failures claim makes this country great. On one hand, we have a thrice-divorced “deal maker” who’s more famous for his bankruptcies than his business successes. On the other hand, we have Custer, who’s absolutely the mold they cast MAGA from:
Custer graduated in 1861 from the United States Military Academy at West Point, New York, last in his class.
Not only last in his class, but last in his class of only 34. Most West Point classes exceeded 100 cadets, but with the Civil War an ongoing concern, many of Custer’s betters had already volunteered to serve, rather than (lol) compete with Custer for the worst grades.
Bring it on, losers. The Midwest will fuck you up in ways you New York elites (yes, that’s you, Trump) can’t even imagine.
Daily Deal: Linux/UNIX Certification Training Bundle [Techdirt]
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The empathy of instructions [Seth Godin's Blog on marketing, tribes and respect]
It’s difficult to write directions.
A user interface, a map or a recipe all require empathy.
That’s because the person writing it knows something the reader doesn’t. In fact, that’s the only reason to do it.
But because instructions exist to bridge this gap, we benefit by understanding and focusing on the gap. The instructions aren’t there to remind you of how to do something. They serve to help someone who doesn’t know, learn.
Here’s a useful way to begin:
Assume less.
Yes, the person reading your recipe knows what a knife is, but do they know you keep your mustard in the food cabinet, not the fridge?
List every step you could imagine, and then list some more.
Once the overdone, step-by-step instructions exist, begin removing them. The interface for your induction cooktop probably doesn’t benefit from having icons so obscure they’re meaningless, but it also doesn’t need every step for boiling water enunciated in capital letters.
In my experience in reading instructions, it’s easier for the user to skip over steps that are too complete than it is to try to guess what the person writing the directions had in mind.
Pluralistic: AI is how bosses wage war on "professions" (20 Jan 2026) [Pluralistic: Daily links from Cory Doctorow]
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Top Sources:
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Growing up, I assumed that being a "professional" meant that you were getting paid to do something. That's a perfectly valid definition (I still remember feeling like a "pro" the first time I got paid for my writing), but "professional" has another, far more important definition.
In this other sense of the word, a "professional" is someone bound to a code of conduct that supersedes both the demands of their employer and the demands of the state. Think of a doctor's Hippocratic Oath: having sworn to "first do no harm," a doctor is (literally) duty-bound to refuse orders to harm their patients. If a hospital administrator, a police officer or a judge orders a doctor to harm their patient, they are supposed to refuse. Indeed, depending on how you feel about oaths, they are required to refuse.
There are many "professions" bound to codes of conduct, policed to a greater or lesser extent by "colleges" or other professional associations, many of which have the power to bar a member from the profession for "professional misconduct." Think of lawyers, accountants, medical professionals, librarians, teachers, some engineers, etc.
While all of these fields are very different in terms of the work they do, they share one important trait: they are all fields that AI bros swear will be replaced by chatbots in the near future.
I find this an interesting phenomenon. It's clear to me that chatbots can't do these jobs. Sure, there are instances in which professionals may choose to make use of some AI tools, and I'm happy to stipulate that when a skilled professional chooses to use AI as an adjunct to their work, it might go well. This is in keeping with my theory that to the extent that AI is useful, it's when its user is a centaur (a person assisted by technology), but that employers dream of making AI's users into reverse centaurs (machines who are assisted by people):
https://pluralistic.net/2025/12/05/pop-that-bubble/#u-washington
A psychotherapist who uses AI to transcribe sessions so they can refresh their memory about an exact phrase while they're making notes is a centaur. A psychotherapist who monitors 20 chat sessions with LLM "therapists" in order to intervene if the LLM starts telling patients to kill themselves is a "reverse centaur." This situation makes it impossible for them to truly help "their" patients; they are an "accountability sink," installed to absorb the blame when a patient is harmed by the AI.
Lawyers might use a chatbot to help them format a brief or transcribe a client meeting (centaur)- but when senior partners require their juniors and paralegals to write briefs at inhuman speed (reverse centaur), they are setting themselves up for briefs full of "hallucinated" citations:
https://www.damiencharlotin.com/hallucinations/
I hold a bedrock view that even though an AI can't do your job, an AI salesman can convince your boss to fire you and replace you with an AI that can't do your job:
https://pluralistic.net/2025/03/18/asbestos-in-the-walls/#government-by-spicy-autocomplete
But why are bosses such easy marks for these gabby AI hustlers? Partly, it's because an AI can probably do your boss's job – if 90% of your job is answering email and delegating tasks, and if you are richly rewarded for success but get to blame failure on your underlings, then, yeah, an AI can totally do that job.
But I think there's an important psychological dimension to this: bosses are especially easy to trick with AI when they're being asked to believe that they can use AI to fire workers who are in a position to tell them to fuck off.
That certainly explains why bosses are so thrilled by the prospect of swapping professionals for chatbots. What a relief it would be to fire everyone who is professionally required to tell you to fuck off when you want them to do stupid and/or dangerous things; so you could replace them with servile, groveling LLMs that punctuate their sentences with hymns to your vision and brilliance!
This also explains why media bosses are so anxious to fire screenwriters and actors and replace them with AI. After all, you prompt an LLM in exactly the same way a clueless studio boss gives notes to a writers' room: "Give me ET, but make it about a dog, give it a love interest, and put a car chase in Act III." The difference is that the writers will call you a clueless fucking suit and demand that you go back to your spreadsheets and stop bothering them while they're trying to make a movie, whereas the chatbot will cheerfully shit out a (terrible) script to spec. The fact that the script will suck is less important than the fact that swapping writers for LLMs will let studio bosses escape ego-shattering conflicts with empowered workers who actually know how to do things.
It also explains why bosses are so anxious to replace programmers with chatbots. When programmers were scarce and valuable, they had to be lured into employment with luxurious benefits, lavish pay, and a collegial relationship with their bosses, where everyone was "just an engineer." Tech companies had business-wide engineering meetings where techies were allowed to tell their bosses that they thought their technical and business strategies were stupid.
Now that tech worker supply has caught up with demand, bosses are relishing the thought of firing these "entitled" coders and replacing them with chatbots overseen by traumatized reverse centaurs who will never, ever tell them to fuck off:
https://pluralistic.net/2025/08/05/ex-princes-of-labor/#hyper-criti-hype
And of course, this explains why bosses are so eager to use AI to replace workers who might unionize: drivers, factory workers, warehouse workers. For what is a union if not an institution that lets you tell your boss to fuck off?
https://www.thewrap.com/conde-nast-fires-union-staffers-video/
AI salesmen may be slick, but they're not that slick. Bosses are easy marks for anyone who dangles the promise of a world where everyone – human and machine – follows orders to the letter, and praises you for giving them such clever, clever orders.
(Image: Christoph Scholz; CC BY-SA 2.0; Cryteria, CC BY 3.0; modified)

Vein Finder Demonstration https://www.youtube.com/watch?v=NS68ePykav0
Author of ‘Don’t Say Abolish ICE’ Memo Is a Corporate Consultant
https://prospect.org/2026/01/19/author-dont-say-abolish-ice-memo-corporate-consultant-westexec/
Experiment suggests AI chatbot would save insurance agents a whopping 3 minutes a day https://www.theregister.com/2026/01/16/axlerod_ai_saves_insurance_agents_time/
IMF Warns Global Economic Resilience at Risk if AI Falters https://slashdot.org/story/26/01/19/1423221/imf-warns-global-economic-resilience-at-risk-if-ai-falters
#20yrsago Broadcast Flag is back, this time it covers iPods and PSPs, too https://memex.craphound.com/2006/01/20/broadcast-flag-is-back-this-time-it-covers-ipods-and-psps-too/
#20yrsago Nonprofit alternative to CDDB gets its first deal https://web.archive.org/web/20060128114433/http://blog.musicbrainz.org/archives/2006/01/introducing_lin_1.html
#20yrsago David Byrne: boycott DRM https://web.archive.org/web/20060117084842/http://journal.davidbyrne.com/
#20yrsago Cozy blanket with sleeves: the Slanket https://web.archive.org/web/20060203040004/https://www.theslanket.com/
#15yrsago Safe-cracking robot autodials combinations to brute-force a high-security safe https://web.archive.org/web/20110709082726/http://www.kvogt.com/autodialer/
#15yrsago Forger never takes money, only wants to see his works hanging in galleries https://www.nytimes.com/2011/01/12/arts/design/12fraud.html
#15yrsago Hotel made of beach trash in Madrid https://www.smh.com.au/traveller/travel-news/new-hotel-is-complete-rubbish-20110120-19xjl.html
#15yrsago Enfield, CT cancels screening of Moore’s Sicko after pressure from local gov’t https://web.archive.org/web/20110123033350/http://web.resourceshelf.com/go/resourceblog/63420
#15yrsago Best mafiosi nicknames from today’s historic bust https://web.archive.org/web/20110126120419/https://blogs.villagevoice.com/runninscared/2011/01/the_20_best_nic.php
#10yrsago Very sad news about science fiction titan David G Hartwell https://memex.craphound.com/2016/01/20/very-sad-news-about-science-fiction-titan-david-g-hartwell/
#10yrsago Solving the “Longbow Puzzle”: why did France and Scotland keep their inferior crossbows? https://www.journals.uchicago.edu/doi/abs/10.1086/684231
#10yrsago Netflix demands Net Neutrality, but makes an exception for T-Mobile https://www.theverge.com/2016/1/19/10794288/netflix-t-mobile-binge-on-net-neutrality-zero-rating
#10yrsago Research: increased resident participation in city planning produces extreme wealth segregation https://arstechnica.com/tech-policy/2016/01/data-analysis-reveals-that-us-cities-are-segregating-the-wealthy/
#10yrsago Independent economists: TPP will kill 450,000 US jobs; 75,000 Japanese jobs, 58,000 Canadian jobs https://www.techdirt.com/2016/01/19/more-realistic-modelling-tpps-effects-predicts-450000-us-jobs-lost-gdp-contraction/
#10yrsago Howto: make your own fantastically detailed Star Trek: TOS bridge playset https://www.instructables.com/Star-Trek-Enterprise-Bridge-Playset/
#10yrsago Strategic butt coverings in video games https://www.youtube.com/watch?v=ujTufg1GvR4
#10yrsago Company that pampers rich people at Burning Man won’t give up https://memex.craphound.com/2016/01/20/company-that-pampers-rich-people-at-burning-man-wont-give-up/
#5yrsago No one should be on the No-Fly List https://pluralistic.net/2021/01/20/damn-the-shrub/#no-nofly
#5yrsago My letter to the FBI https://pluralistic.net/2021/01/20/damn-the-shrub/#foia
#1yrago Enshittification isn't caused by venture capital https://pluralistic.net/2025/01/20/capitalist-unrealism/#praxis
#1yrago Keir Starmer appoints Jeff Bezos as his "first buddy" https://pluralistic.net/2025/01/22/autocrats-of-trade/#dingo-babysitter

Colorado Springs: Guest of Honor at COSine, Jan 23-25
https://www.firstfridayfandom.org/cosine/
Ottawa: Enshittification at Perfect Books, Jan 28
https://www.instagram.com/p/DS2nGiHiNUh/
Toronto: Enshittification and the Age of Extraction with Tim Wu, Jan 30
https://nowtoronto.com/event/cory-doctorow-and-tim-wu-enshittification-and-extraction/
Victoria: 28th Annual Victoria International Privacy & Security Summit, Mar 3-5
https://www.rebootcommunications.com/event/vipss2026/
Berlin: Re:publica, May 18-20
https://re-publica.com/de/news/rp26-sprecher-cory-doctorow
Berlin: Enshittification at Otherland Books, May 19
https://www.otherland-berlin.de/de/event-details/cory-doctorow.html
Hay-on-Wye: HowTheLightGetsIn, May 22-25
https://howthelightgetsin.org/festivals/hay/big-ideas-2
Enshittification (Creative Nonfiction podcast)
https://brendanomeara.com/episode-507-enshittification-author-cory-doctorow-believes-in-a-new-good-internet/
A post-American, enshittification-resistant internet (39c3)
https://media.ccc.de/v/39c3-a-post-american-enshittification-resistant-internet
Enshittification with Plutopia
https://plutopia.io/cory-doctorow-enshittification/
"can't make Big Tech better; make them less powerful" (Get Subversive)
https://www.youtube.com/watch?v=X1EzM9_6eLE
"Enshittification: Why Everything Suddenly Got Worse and What to Do About It," Farrar, Straus, Giroux, October 7 2025
https://us.macmillan.com/books/9780374619329/enshittification/
"Picks and Shovels": a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books (US), Head of Zeus (UK), February 2025 (https://us.macmillan.com/books/9781250865908/picksandshovels).
"The Bezzle": a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (thebezzle.org).
"The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org).
"The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).
"Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com.
"Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com
"Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026
"The Memex Method," Farrar, Straus, Giroux, 2026
"The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026
Today's top sources:
Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America (1002 words today, 10352 total)
"The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.
A Little Brother short story about DIY insulin PLANNING

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla
READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.
ISSN: 3066-764X
Can Trump Steal Or Even Cancel The Midterms? [The Status Kuo]
I’m writing for The Big Picture to address a question that’s understandably come up a lot lately: the midterm elections and specifically how Trump plans to screw with them.
The November general election feels far away. But we’ve already made it through a year of this chaos, and we will get to November, too—without denying, of course, how much damage to our democracy has been and will be done. As we look ahead, the questions don’t look abstract at all. They’re real and urgent. The midterms are our best hope to put a real stop to the Trump and MAGA fascism, and that means they are a prime target for this regime.
Those questions over what will happen around the midterms can paralyze us because they run such a large range. So it’s helpful to be disciplined about how we think about the challenges, remain factual and analytical about threats, and focus on the real and biggest dangers—while not allowing let our fears and anxieties do the work for the regime.
Look for my write-up later today in your inboxes. I spent a lot of time thinking about this one, and I hope you agree that there are some actual moves we have dealt with, some vague threats that might never materialize, and some truly worrisome risks we have to prepare for.
I’m not sugarcoating this. We have some important work ahead to protect our democracy, and we and our leaders had all best be ready.
Look for it in your inboxes later this afternoon if you’re already a subscriber to The Big Picture substack. If you’re not, you can sign up here for free or as a volunteer paid supporter:
I’ll be back tomorrow with my regular Status Kuo installment.
Jay
Kanji of the Day: 綿 [Kanji of the Day]
綿
✍14
小5
cotton
メン
わた
石綿 (いしわた) — asbestos
牛海綿状脳症 (うしかいめんじょうのうしょう) — bovine spongiform encephalopathy
綿密 (めんみつ) — minute
木綿 (きわた) — cotton (material)
綿棒 (めんぼう) — cotton swab
連綿 (れんめん) — unbroken
綿花 (めんか) — raw cotton
木綿豆腐 (もめんどうふ) — firm tofu
真綿 (まわた) — silk floss
綿布 (めんぷ) — cotton cloth
Generated with kanjioftheday by Douglas Perkins.
Kanji of the Day: 奉 [Kanji of the Day]
奉
✍8
中学
observance, offer, present, dedicate
ホウ ブ
たてまつ.る まつ.る ほう.ずる
奉納 (ほうのう) — dedication
奉仕 (ほうし) — service
奉行 (ぶぎょう) — magistrate
奉行所 (ぶぎょうしょ) — magistrate's office
奉公 (ほうこう) — live-in domestic service
信奉 (しんぽう) — belief
奉仕活動 (ほうしかつどう) — voluntary activity
奉賛 (ほうさん) — support given to a temple or shrine
社会奉仕 (しゃかいほうし) — voluntary social service
信奉者 (しんぽうしゃ) — adherent
Generated with kanjioftheday by Douglas Perkins.
Snowmobile Mode - Find & Follow Winter Routes [OsmAnd Blog]
When the landscape turns white and roads become snowy paths, OsmAnd is your perfect winter riding companion.
With the dedicated Snowmobile map style, you can easily identify official routes right on the map. Trails mapped as route=snowmobile in OpenStreetMap appear clearly, distinct from standard roads. Because OsmAnd works completely offline, you can rely on guidance even in backcountry areas with zero network coverage.
Just tap on a visible trail on the map to follow the track and start your adventure.

To make your rides even more tailored to the season, you can create a custom Snowmobile profile.
Choose a snowmobile icon fit for your vehicle, set a distinct profile color, and adjust navigation preferences such as speed display, routing types, or road avoidances. Choose Snowmobile map style for this profile.
Whether you’re on a short local ride or a cross-country expedition, your settings will be ready the moment you switch profiles.

Maine boasts nearly 11,000 miles of groomed snowmobile trails, including the famous Interconnected Trail System (ITS) covering hubs like The County, Eustis, Jackman, and Rangeley.
To explore these, simply switch to the Snowmobile map style in OsmAnd (Menu → Configure map → Map style → Snowmobile), download the US map region for offline use, and tap any trail for guidance.
For a ready-to-go setup, we have prepared a custom Snowmobile Profile OSF file. Importing this file will automatically set up your profile icon, colors, necessary settings. Just open the .osf file in OsmAnd to activate it instantly.
Additionaly for the USA I propose to install the US Maps Plugin with Public and Private lands (read more about the US Maps Plugin here).

Stay safe, explore freely, and enjoy the winter with OsmAnd — your all-season navigation app.
We appreciate your interest in us and thank you for taking the time to read this article. Join us on social media to keep up to date with the latest news and share your experiences. Your opinion is important to us.
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Join us at our groups of Telegram (OsmAnd News channel), (EN), (IT), (FR), (DE), (UA), (ES), (BR-PT), (PL), (AR), (TR).
The Parent Trap [The Stranger]
[ Read more ]
Ted Cruz Pats Himself On The Back At Senate Hearing For Screwing Over Rural School Children [Techdirt]
Ted Cruz last week chaired a Senate hearing dubbed “Plugged Out: Examining the Impact of Technology on America’s Youth.” The hearing spent a lot of time doubling down on the scary-sounding, often-baseless stories lawmakers tell themselves as they push terrible laws like KOSMA to “protect the children” from a completely unproven link between social media and mental health problems.
Laws like KOSMA, as we’ve repeatedly reported, are unconstitutional messes that often create more problems than they profess to solve. And lawmakers like Ted Cruz, which we’ve also documented repeatedly, have shown time and time again how they aren’t actually interested in protecting kids (from tech giants or anything else), or doing any of the heavy lifting (like, say ensuring everyone has access to affordable mental health care or affordable broadband) required to actually help anybody.
But when it comes to Ted Cruz, it’s even worse than all that. Last year we noted how Cruz was at the forefront of efforts to kill FCC reforms that made it easier and cheaper for kids to access the internet and do their homework.
More specifically, Cruz leveraged the Congressional Review Act to kill FCC modifications to the E-Rate program that allowed school libraries to offer kids free Wi-Fi hotspots. This was a broadly popular, uncontroversial program that made it easier for rural, low-income kids to get online. And Cruz killed it because companies like AT&T don’t want the government offering alternatives to their overpriced service.
Cruz, of course, couldn’t just openly announce that telecom lobbyist corruption resulted in him killing a helpful program with broad, bipartisan support. So he made up a whole bunch of bullshit about how this Wi-Fi program was “censoring Conservative viewpoints” and resulting in kids running amok unsupervised online. As we debunked in detail it was all lies; he just threw a bunch of nonsense at the wall, and our lazy, shitty press parroted much of it unskeptically.
Fast forward to last week and Cruz’s support for the awful KOSMA bill. Cruz actually took time out in his grandstanding “protect the children!” hearing testimony to pat himself on the back for the fact he made it harder for rural American schoolchildren to access the internet:
“During the Biden administration, not only did Congressional Democrats give billions of dollars to the FCC to buy personal internet devices for children, but the Biden FCC sought to bankroll kids’ unsupervised internet access and undermine parental rights by expanding the E-Rate program to install Wi-Fi hotspots off campus, including on school buses and in students’ homes.“
Cruz is, as usual, lying. The expanded Wi-Fi hotspot program didn’t cost the FCC any additional taxpayer money whatsoever. They leveraged existing E-Rate funds to ensure the most disadvantaged, rural kids (many of whose parents voted for Trump) had access to affordable Internet when not on school grounds, either via a cheap access point at home, or a cheap access point on a local bus or bookmobile.
Again, the Republican opposition to this wasn’t rooted in any sort of good intention. AT&T and Verizon simply don’t like the precedent of the government offering affordable (or free) broadband internet access to people. Even people in areas their networks don’t reach. They’d much rather those families be stuck paying an arm and a leg for spotty, expensive, often unreliable broadband access.
Cruz dressed up his lazy corruption as some sort of noble “protection of the children,” a pretty common refrain in DC policy circles. And because the U.S. press generally sucks (in part due to the Republican assault on media consolidation and ownership limits), he was broadly allowed to lie repeatedly about this without being seriously challenged in the media.
To make matters worse, he’s leveraging his corrupt protection of the Republican-coddled telecom industry as some sort of noble justification for passing shitty, half-cooked legislation on a completely different front. But as is so often the case, the “protect the children” and race-baiting, culture war trolling generally exists to divide and disorient the public so they don’t cooperatively target the real problem: rich assholes.
In the case of KOSKA, as we saw with the fake GOP antitrust inquiries into “big tech,” or fake concerns about “free speech,” Cruz’s interest isn’t in actually reining in big tech or helping kids. His interest is in finding leverage points over modern media giants that can be used to bully them into protecting and coddling authoritarians and their rank propaganda, a gambit that’s proven to be quite successful so far.
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