Anthropic’s Statement To The ‘Department Of War’ Reads Like A Hostage Note Written In Business Casual [Techdirt]
We’ve been covering the ongoing saga of the Trump administration’s attempt to destroy Anthropic for the sin of having modest ethical guidelines around its AI technology.
The short version: Anthropic said it didn’t want its AI making autonomous kill decisions without human oversight. Defense Secretary Pete Hegseth responded by declaring the company a supply chain risk—a designation designed for foreign adversaries, not San Francisco companies with ethics policies—and ordering every federal agency to purge Anthropic’s technology. Now Anthropic is back at the negotiating table with the same people who just tried to kill it.
On Thursday, Anthropic CEO Dario Amodei published a new statement about “where things stand” with the Defense Department. And it is… something. It reads like what happens when a serious person at a serious company has to write a serious document in an environment that has gone completely insane—and the result is a press release that, under any previous administration, would have been recognized as deeply alarming corporate groveling, but which now just kind of… slides into the news cycle as another Thursday.
The statement is titled “Where things stand with the Department of War.” Not the Department of Defense. The Department of War. Yes, Trump and Hegseth have spent hundreds of millions of dollars renaming the Defense Department, but it’s not up to them. It’s up to Congress. According to the law, it’s still the Department of Defense, and anyone using the name Department of War is clearly sucking up to the administration. It’s all theater.
Amodei uses the fictitious name throughout his statement. Every single reference. “Department of War.” This is a company that six days ago was being praised for standing on principle, and its CEO can’t even bring himself to use the department’s legal name because the administration insists upon everyone using the cosplay version. Before you even get to the substance, the document has already bent the knee. He’s negotiating with people who branded him a national security threat, and he opens by adopting their preferred terminology like a hostage reading a prepared script.
From there, the statement proceeds through a series of passages that are individually rational and collectively dystopian. Take this section:
I would like to reiterate that we had been having productive conversations with the Department of War over the last several days, both about ways we could serve the Department that adhere to our two narrow exceptions, and ways for us to ensure a smooth transition if that is not possible. As we wrote on Thursday, we are very proud of the work we have done together with the Department, supporting frontline warfighters with applications such as intelligence analysis, modeling and simulation, operational planning, cyber operations, and more.
“We are very proud of the work we have done together with the Department”—the department that is currently trying to destroy the company over a contractual dispute. The department whose secretary called Anthropic’s stance “a master class in arrogance and betrayal” and “a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives.” The department that declared Anthropic a supply chain risk to national security—again, a designation designed for hostile foreign infiltration of military systems, not for a San Francisco company that said “maybe a human should be in the loop before the robot decides to kill someone.”
And here’s Dario, proudly listing all the ways Anthropic has served these same people. “Supporting frontline warfighters.” This is the language of a Pentagon press release. Six days. It took six days to go from “we have principles about autonomous weapons” to “we are very proud of supporting frontline warfighters with cyber operations.”
This may be a rational decision from a company trying to stave off a ridiculous fight, but the real story is that they feel the need to act this way.
Then there’s the apology. Earlier this week, an internal Amodei memo leaked in which he described OpenAI’s rushed Pentagon deal as “safety theater” and “straight up lies,” and noted that the key difference between the two companies’ positions was that OpenAI “cared about placating employees” while Anthropic “actually cared about preventing abuses.” It was blunt. It was competitive. It also appeared to be accurate—OpenAI subsequently rewrote its contract to address many of the concerns Amodei identified.
But accuracy is apparently a liability now:
I also want to apologize directly for a post internal to the company that was leaked to the press yesterday. Anthropic did not leak this post nor direct anyone else to do so—it is not in our interest to escalate this situation. That particular post was written within a few hours of the President’s Truth Social post announcing Anthropic would be removed from all federal systems, the Secretary of War’s X post announcing the supply chain risk designation, and the announcement of a deal between the Pentagon and OpenAI, which even OpenAI later characterized as confusing. It was a difficult day for the company, and I apologize for the tone of the post. It does not reflect my careful or considered views. It was also written six days ago, and is an out-of-date assessment of the current situation.
He is apologizing for the tone of an accurate description of events because the accurate description made the people trying to destroy his company unhappy. He notes it was “a difficult day for the company”—the day the President of the United States directed every federal agency to cease using your technology and the Defense Secretary branded you a threat to national security. Yeah, I’d call that a difficult day. And on that difficult day, Amodei accurately described what was happening, and now he has to say sorry for it because the accurate description “does not reflect my careful or considered views.”
Translation: the careful and considered view is that you don’t say true things out loud when the administration is watching and deeply focused on punishing you.
And then we arrive at the closing:
Our most important priority right now is making sure that our warfighters and national security experts are not deprived of important tools in the middle of major combat operations. Anthropic will provide our models to the Department of War and national security community, at nominal cost and with continuing support from our engineers, for as long as is necessary to make that transition, and for as long as we are permitted to do so.
Anthropic is offering to provide its AI models to the military at nominal cost—essentially a discount—while simultaneously preparing to challenge the supply chain risk designation in court. The company is saying: “We believe your action against us is illegal, we will fight it in court, and also here’s our technology at a steep discount, please don’t hurt us anymore.”
And the framing: “Our most important priority right now is making sure that our warfighters… are not deprived of important tools in the middle of major combat operations.” This is Anthropic fully adopting Hegseth’s rhetoric—the exact framing that was used to justify the attack on them in the first place. Hegseth’s entire argument was that Anthropic’s ethical guidelines were depriving “warfighters” of critical tools. And now Anthropic is echoing that language as though it were their own concern all along. The “warfighters” language is especially rich given that this administration keeps tap dancing around the question of whether we’re actually “at war” with Iran—apparently we have warfighters who aren’t fighting a war.
The statement closes with what might be the single most remarkable sentence:
Anthropic has much more in common with the Department of War than we have differences. We both are committed to advancing US national security and defending the American people, and agree on the urgency of applying AI across the government. All our future decisions will flow from that shared premise.
Remember, this company was founded by people who left OpenAI specifically because they thought AI safety was being treated as an afterthought. Their entire brand, their entire reason for existing, was the proposition that there are some things AI should not be used for without significant guardrails. “Anthropic has much more in common with the Department of War than we have differences” is the kind of sentence you write when survival has replaced principle as the operating framework.
Every individual decision in this statement is probably the rational play. Using the administration’s preferred name costs nothing. Apologizing for the memo reduces friction. “Warfighter” language signals alignment. These are survival tactics, and they’re being deployed by someone who appears to have no good options.
That’s the actual horror. This is what the “good” decisions look like in an authoritarian world.
Under any previous administration—Democrat or Republican—a company telling the Defense Department “we’d prefer our AI not make autonomous kill decisions without human oversight” would have been a mostly unremarkable negotiating position. It might have been a deal breaker for that particular contract. The two sides might have parted ways. What would not have happened is the Secretary of Defense going on social media to accuse the company of “betrayal” and “duplicity,” the President directing all federal agencies to stop using the company’s products, and the company’s CEO subsequently having to write a public groveling statement apologizing for having accurately described the situation while pledging free labor to the government that attacked him.
And every AI company watching this—every tech company of any kind—is absorbing the lesson. Tell the administration “no” on even the most modest ethical point, and this is what follows: a week of chaos, a supply chain risk designation, your CEO apologizing for telling the truth, and a press release pledging your technology to the military at cost while you simultaneously sue to stay alive.
As I wrote last year, authoritarian systems are fundamentally incompatible with innovation. They produce exactly this kind of environment—one where the rational move for a company is to grovel in public while fighting in court, to adopt the language of the people attacking you, and to apologize for having been right. The AI bros who supported Trump because Biden’s AI plan involved some annoying paperwork should take a long look at this statement and ask themselves whether this is the “pro-innovation” environment they were promised.
Because right now, the most “pro-innovation” thing happening in American AI is a hostage note written in business casual—and everyone pretending it’s just a press release.
Kanji of the Day: 刀 [Kanji of the Day]
刀
✍2
小2
sword, saber, knife
トウ
かたな そり
太刀 (たち) — long sword (esp. the tachi, worn on the hip edge down by samurai)
日本刀 (にっぽんとう) — Japanese sword (usu. single-edged and curved)
刀鍛冶 (かたなかじ) — swordsmith
太刀打ち (たちうち) — crossing swords
執刀 (しっとう) — performing a surgical operation
宝刀 (ほうとう) — treasured sword
長刀 (ちょうとう) — long sword
二刀流 (にとうりゅう) — liking both alcohol and sweets
木刀 (きがたな) — wooden sword
竹刀 (しない) — bamboo sword (for kendo)
Generated with kanjioftheday by Douglas Perkins.
Kanji of the Day: 凶 [Kanji of the Day]
凶
✍4
中学
villain, evil, bad luck, disaster
キョウ
凶悪 (きょうあく) — atrocious
凶器 (きょうき) — dangerous weapon
凶暴 (きょうぼう) — ferocious
元凶 (げんきょう) — ringleader
凶悪犯罪 (きょうあくはんざい) — atrocious crime
凶行 (きょうこう) — violence
吉凶 (きっきょう) — good or bad luck
豊凶 (ほうきょう) — rich or poor harvest
凶弾 (きょうだん) — assassin's bullet
凶作 (きょうさく) — bad harvest
Generated with kanjioftheday by Douglas Perkins.
Daily Deal: The Ultimate Microsoft Office Professional 2021 for Windows License + Windows 11 Pro Bundle [Techdirt]
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Note: The Techdirt Deals Store is powered and curated by StackCommerce. A portion of all sales from Techdirt Deals helps support Techdirt. The products featured do not reflect endorsements by our editorial team.
Oregon Federal Judge Says ICE’s Warrantless Arrests Are Illegal [Techdirt]
ICE has been telling itself all it needs to do is write its own paperwork and it can do whatever it wants. Memos — passed around secretively and publicly acknowledged by no one but whistleblowers — told ICE agents they don’t need judicial warrants to arrest people or enter people’s homes.
All they need — according to acting director Todd Lyons, who issued the memos — is paperwork they could create and authorize without any need to seek the approval of anyone else. ICE calls them warrants but they’re just self-issued paperwork in which the officer says a person needs to be arrested and then signs it. That’s it. The review process begins and ends at the same desk. If the agent swears it to be true, he’s only swearing it to himself, which means every finger can be crossed and every “fact” can be fiction.
Courts aren’t having it. ICE’s internal memos may claim there’s no need for the Constitution to come between them and their mass deportation efforts, but that doesn’t mean the Constitution agrees to be sidelined. The courts are stepping in with increasing frequency to protect constitutional rights. A lot of activity in recent months has focused on the due process rights being denied to detainees.
More recent activity is focusing on the Fourth Amendment which, if violated, naturally lends itself to other rights violations. Via Kyle Cheney of Politico (who has been tracking these cases since Trump’s most recent election) comes another case where a federal judge refuses to play along with ICE’s unconstitutional game of charades.
The opening paragraph of this opinion [PDF] lays out the facts. And they are ugly.
ICE officers are casting dragnets over Oregon towns they believe to be home to agricultural workers, calling them “target rich.” Landing in those communities, officers surveil apartment complexes in the early morning hours, scan license plates for details about the vehicles’ owners, and wait for them to get into their vehicles. Officers then stop, arrest, detain and transport people out of the District of Oregon to the Northwest ICE Processing Center (“NWIPC”), 144 miles away in Tacoma, Washington, before ultimately deporting them. Sworn testimony and substantial evidence before this Court show that ICE officers ask few questions and allow little time before shattering windows, handcuffing people, and detaining them at an ICE facility in another state.
There’s no “worst of the worst” going on here. These are the actions of masked opportunists who know the only way to make the boss happy is to value quantity over quality. Untargeted dragnets cannot possibly rely on probable cause, even considering Justice Kavanaugh’s blessing of racial profiling. Given this — and the administration’s desire to see 3,000 arrests per day — immigration officers can’t even be bothered to issue administrative warrants, much less secure judicial warrants, before performing arrests.
The Oregon courts drives home the point in the next paragraph (emphasis in the original):
The law on this issue is clear and undisputed. An ICE officer may arrest someone if the officer obtains in advance a warrant for their arrest. If the officer does not have a warrant, they cannot arrest someone unless they have probable cause to believe that both (1) the individual is in the United States unlawfully and (2) they are “likely to escape before a warrant can be obtained.”
The government’s response to this could be generously called “implausible.” It’s more accurately “risible” and backed by absolutely nothing that can’t be immediately contradicted by literally everything everywhere, as the court points out.
Plaintiffs challenge ICE’s practice of abusing its arrest power by failing to meet those
criteria before arresting, detaining, and deporting people. Defendants do not—and could not— argue that this practice is lawful. Rather, they argue that there is no such practice, and that the
myriad cases presented to this Court are mere coincidence.
But there is “such practice.” It’s impossible to deny it, even though the government tried to. The court isn’t interested in the government’s deflections and straight-up lies. It’s here to compare the facts to the law. Here are the facts:
[T]he overwhelming evidence in this record confirms that ICE officers targeted Woodburn and other cities in Oregon because of the large number of agricultural workers living in those areas. Officer testimony regarding human smuggling serves only as an inappropriate pretextual reason for developing reasonable suspicion for a stop. That officer also testified that he believed the van was suspicious because it had tinted windows and did not have any commercial markings.
When asked what gave the officers “reasonable suspicion that there may have been a crime afoot or that the folks in the van may not have had legal status,” the officer noted that the registered owner of the van had an immigration history, and that “[p]eople are being — going into a van early in the morning.” The officers did not have the identities of anyone in the van and they were not pursuing any known targets.The officers did not have a warrant for M-J-M-A-’s arrest.
Here’s more:
The evidence also demonstrates ICE’s practice of fabricating warrants after arrests were made. Tr. 306 (if an officer “encountered a file that did not have a warrant for arrest, an I-200,” he would create one); Tr. 356 (officer affirming that “for any case” involving a warrantless arrest, he would “create a warrant for the arrest after” individuals were detained at ICE field offices). This practice of creating warrants after the fact is highly probative of ICE’s failure to make individualized determinations of one’s escape risk prior to arresting them. That is especially true where, as in M-J-M-A-’s case, the encounter narratives for arrestees were exactly “the same.” Tr. 401.
Heading towards the granting of requested restraining order, the court makes it explicitly clear that federal immigration officers are routinely violating constitutional rights:
The Court finds that ample evidence in this case demonstrates a high likelihood—if not a certainty—that Defendants are engaging in a pattern and practice of unlawful conduct in Oregon…
And if it’s unlawful in Oregon, it’s illegal everywhere in the United States. Nothing in this order relies on Oregon’s state Constitution. Everything here falls under the minimum standard set by the US Constitution and its amendments.
The order ends with a stark warning — one that makes it clear what’s happening now is not only extremely abnormal, but a threat to the Republic itself.
It is clear that there are countless more people who have been rounded up, and who either remain in detention or have “voluntarily” deported than those, like M-J-M-A-, who were fortunate enough to find counsel at the eleventh hour. Defendants benefit from this blitz approach to immigration enforcement that takes advantage of navigating outside of the boundaries of conducting lawful arrests. For the one detainee who has the audacity to challenge the legality of her detention and gains release, several more remain detained or succumb to the threat of lengthy detention, and then instead “voluntarily” deport. Defendants win the numbers game at the cost of debasing the rule of law.
Finally, this Court has previously described ICE officers’ field enforcement conduct as brutal and violent. The practices are intended to strike fear across large numbers of people throughout Oregon. The persistent intensity of regular ICE immigration enforcement operations may very well have the intended effect of normalizing this level of violence. If this normalization continues, then even greater harm will be inflicted.
This is all much larger than the individuals who have somehow managed to challenge this administration’s deportation activities. This is only where it begins. If the courts can’t get this shut down, this rot will be deliberately spread to cover anyone who isn’t sufficiently deferential to the authoritarians ensconced in the GOP.
That’s what studies are for [Seth Godin's Blog on marketing, tribes and respect]
“Are you sure it’s going to work?”
That’s the wrong question to consider when proposing a study.
It’s also not helpful to say, “It’s unlikely to solve the problem.”
All the likely approaches have already been tried.
The useful steps are:
Our fear of failure is real. It’s often so significant that we’d rather live with a problem than face the possibility that our new approach might be wrong.
If the problem is worth solving, it’s probably worth the effort and risk that the next unproven test will require.
[In this podcast, Dr. Jonathan Sackner-Bernstein talks with some patients and a doctor about his novel approach to Parkinson’s disease. Participants in the conversation bring up the conventional wisdom he’s challenging and share reasons why his theory probably won’t work. But none of the critics has a better alternative. The cost of the test is relatively low, and the stakes of the problem are quite high. There’s no clear answer. This is precisely what a study is for.]
What will it cost to test your solution to our problem? Okay, begin.
The Double Whammy Of The CBS, Warner Brothers Mergers Will Be A Layoff Nightmare [Techdirt]
You might recall that Paramount and CBS had only just started to lay off workers in the wake of the merger with David Ellison’s Skydance. Now, after Ellison (or more accurately his dad and the Saudis) dramatically overpaid for Warner Brothers ($111 billion plus numerous incentives), the overall debt load at the company is so massive, it could make past Warner Brothers chaos seem somewhat charming:
“The deal is tied up with so much debt that it virtually guarantees layoffs the likes of which Hollywood hasn’t seen before. That’s going to mean far less output from the suite of properties under Paramount and Warner’s control. And it will mean that the production apocalypse which has been brewing since the pandemic, the end of Peak TV, and the contraction of runaway green lights for streaming networks will grow still more apocalyptic.”
The real world costs of this kind of pointless consolidation is always borne by consumers and labor. Executives get disproportionate compensation, tax breaks, and a brief stock bump. Workers get shitcanned and consumers get higher prices and shittier overall product in a bid to pay doubt debt. We have seen this happen over and over and over again in U.S. media. It’s not subtle or up for debate.
Keep in mind Warner Brothers has seen nothing but this kind of operational chaos over the last two decades as it bounced between pointless mergers with AOL, AT&T, and Discovery, all of which promised vast synergies and new innovation, but instead resulted in oceans of layoffs, higher prices, and consistently shittier product.
Now comes the granddaddy deal of them all to try and cement Larry Ellison’s obvious desire to try and dominate what’s left of U.S. media. Run by his son David, whose operational judgement (if Bari Weiss’ start at CBS is any indication) is arguably worse than all the terrible, fail upward, trust-fund brunchlord types that preceded him.
All of the debt from past deals just keeps piling up and being kicked down the road in a lazy, pseudo-innovative shell game (and this doesn’t; include CBS!):
“In its initial $30-a-share bid for Warner Bros., Paramount was financing the purchase with up to $84 billion in pro forma debt. That has now risen to $31 a share, tacking on roughly another $2.5 billion, plus a “ticking fee” of 25 cents per share per quarter for every quarter the deal doesn’t close after September 30 of this year. Paramount is also paying Netflix’s breakup fee of $2.8 billion. Paramount has not released the financing details for the new deal, but it’s likely to be an even higher debt load.”
Ellison is pretty broadly also leveraged in the AI investment hype cycle, and if that bubble pops (or pops worse, as the case may be), this entire gambit could go wrong very, very quickly. Even the ongoing Saudi cash infusions may not be enough to save them. Larry Ellison’s nepobaby son will of course be fine; the employees, consumers, and broader U.S. media market, not so much.
Pirate Streaming Portal ‘P-Stream’ Shuts Down Following ACE/MPA Pressure [TorrentFreak]
Last month, we reported on a new push from the Motion Picture Association and the ACE anti-piracy alliance, hoping to identify several pirate site operators.
They obtained DMCA subpoenas at a California federal court, requiring Discord and Cloudflare to share all personal information they have on customers associated with domains such as hdfull.org, sflix.fi, and pstream.mov.

ACE has used these subpoenas as an intelligence-gathering tool for years. While these efforts are often fruitless, as many site owners use fake data, they occasionally have some effect. That’s also true for the latest round, which has motivated P-Stream to shut down permanently.
A few hours ago, P-stream’s operator, Pas, informed TorrentFreak that they decided to shut down the website effective immediately. This decision is a direct result of the DMCA subpoena and the added legal pressure, which previously resulted in the loss of the Discord server as well.
People who try to access the site’s official domain are now redirected to a shutdown message. Pas stresses that P-Stream never hosted any infringing material, but the operator can’t afford to mount a legal defense if it came to that.
“Although P-Stream does NOT host, control, or guarantee any media or content, I can’t afford to fight that in court. So to be safe, P-Stream will no longer host a public instance,” the operator writes.

While the operator regrets the shutdown, Pas also mentions that the project was life-consuming and took its toll, so the decision to throw in the towel could be a healthy one on that front too.
P-Stream was launched in April 2024, when movie-web was shut down by legal pressure from Hollywood. It eventually grew into a popular project of its own with close to an estimated ten million visits last month.

However, two years after its predecessor’s demise, history is repeating, perhaps in more ways than we now know.
The P-Stream project was largely based on sudo-flix, which itself was a successor to the original movie-web code. Today, the (alleged) P-Stream code remains available as well, through publicly available GitHub repositories. Whether these repos are controlled by the site’s operator is unknown.
As always, there will likely be people who try to keep the project going, and once they become popular enough, these projects will come on Hollywood’s radar, repeating the same process.
From: TF, for the latest news on copyright battles, piracy and more.
Trump Administration Using Gross Video Game Footage To Cheerlead Its War Efforts [Techdirt]
We should all know by now that this iteration of the Trump administration absolutely loves using pop culture imagery, including that of video games, to help message its horrible policies. Want to gloat about ICE terrorizing American cities and generally pissing everyone off when they’re not too busy perforating innocents? Let’s use images from Pokémon and Halo! Want to celebrate the destruction of American health thanks to RFK Jr. being in charge of it? Time to whip together a Stardew Valley meme!
It’s gross, of course. Wrapping these pop culture images around fascism, particularly where real deaths have been a result, is nauseating.
But if you want to make this absolutely as disgusting as possible, you need only to use video game footage to gloat about the body count America is racking up in its war/non-war with Iran.
On March 4, the official White House Twitter account posted a roughly one-minute-long video featuring numerous clips of real military strikes against different Iranian locations and targets. At the very start of the video is a clip from 2023’s Modern Warfare III that shows a player activating an MGB killstreak. This is a hidden killstreak for players who get 30 kills without dying. Once called, the bomb ends the match. The official video was posted with the caption: “Courtesy of the Red, White & Blue.”

This is disgusting. Using video game footage to gloat about the Iranian body count is simply sick. Set aside what you think about this war. Set aside whether you think this administration has any fucking clue what it is doing and what will come next once it’s done dropping its bombs. Set aside the open question of what our goals actually are here, whether we’re going to see American troops on the ground in Iran, or whether this will end up as another American quagmire in the Middle East. None of that is the point here.
This isn’t a fucking game. It’s war, no matter how hard the president and the Republicans in Congress want to pretend otherwise so that they don’t have to do their damned jobs. War is a very serious matter, a sentence that never should need to be written in the first place. Eschewing that level of seriousness by treating this like it’s some kind of a video game and we’re all just trying to earn trophies and badges for our kill counts is fucking sick.
Particularly when you consider that this gloating includes over 1200 Iranian deaths, including 175 schoolgirls that committed the crime of trying to learn.
IRAN: At least 1,230 people killed, including 175 schoolgirls and staff killed in a missile strike on a primary school in Minab in the country’s south on the war’s first day, according to the non-profit humanitarian group Iranian Red Crescent Society. It was unclear if the overall death toll included Islamic Revolutionary Guard Corps military casualties.
Here’s an image of the mass graves Iran says it dug in order to put all of those children to their final rest.

I wonder, are those girls included in the body count to get the White House its Xbox achievement?
War is not a game. Treating it like a video game shows that these are deeply unserious people that are not only running our government, but currently prosecuting a war that they don’t want to call a war. The naked cruelty of it all, rather than treating the enemy and, more importantly, the American people with respect, is horrifying.
That they’re doing it in our name, all the more so.
Pluralistic: Blowtorching the frog (05 Mar 2026) executive-dysfunction [Pluralistic: Daily links from Cory Doctorow]
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Top Sources:
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Back in 2018, the Singletrack blog published a widely read article explaining the lethal trigonometry of a UK intersection where drivers kept hitting cyclists:
There are lots of intersections that are dangerous for cyclists, of course, but what made Ipsley Cross so lethal was a kind of eldritch geometry that let the cyclist and the driver see each other a long time before the collision, while also providing the illusion that they were not going to collide, until an instant before the crash.
This intersection is an illustration of a phenomenon called "constant bearing, decreasing range," which (the article notes) had long been understood by sailors as a reason that ships often collide. I'm not going to get into the trigonometry here (the Singletrack article does a great job of laying it out).
I am, however, going to use this as a metaphor: there is a kind of collision that is almost always fatal because its severity isn't apparent until it is too late to avert the crash. Anyone who's been filled with existential horror at the looming climate emergency can certainly relate.
The metaphor isn't exact. "Constant bearing, decreasing range" is the result of an optical illusion that makes it seem like things are fine right up until they aren't. Our failure to come to grips with the climate emergency is (partly‡) caused by a different cognitive flaw: the fact that we struggle to perceive the absolute magnitude of a series of slow, small changes.
‡The other part being the corrupting influence of corporate money in politics, obviously
This is the phenomenon that's invoked in the parable of "boiling a frog." Supposedly, if you put a frog in a pot of water at a comfortable temperature and then slowly warm the water to boiling, the frog will happily swim about even as it is cooked alive. In this metaphor, the frog can only perceive relative changes, so all that it senses is that the water has gotten a little warmer, and a small change in temperature isn't anything to worry about, right? The fact that the absolute change to the water is lethal does not register for our (hypothetical) frog.
Now, as it happens, frogs will totally leap clear of a pot of warming water when it reaches a certain temperature, irrespective of how slowly the temperature rises. But the metaphor persists, because while it does not describe the behavior of frogs in a gradually worsening situation, it absolutely describes how humans respond to small, adverse changes in our environment.
Take moral compromises: most of us set out to be good people, but reality demands small compromises to our ethics. So we make a small ethical compromise, and then before long, circumstances demand another compromise, and then another, and another, and another. Taken in toto, these compromises represent a severe fall from our personal standards, but so long as they are dripped out in slow and small increments, too often we rationalize our way into them: each one is only a small compromise, after all:
https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#thinkdifferent
Back to the climate emergency: for the first 25 years after NASA's James Hansen testified before Congress about "global heating," the changes to our world were mostly incremental: droughts got a little worse, as did floods. We had a few more hurricanes. Ski seasons got shorter. Heat waves got longer. Taken individually, each of these changes was small enough for our collective consciousness to absorb as within the bounds of normalcy, or, at worst, just a small worsening. Sure, there could be a collision on the horizon, but it wasn't anything urgent enough to justify the massive effort of decarbonizing our energy and transportation:
https://locusmag.com/feature/cory-doctorow-the-swerve/
It's not that we're deliberately committing civilizational suicide, it's just that slow-moving problems are hard to confront, especially in a world replete with fast-moving, urgent problems.
But crises precipitate change:
https://www.youtube.com/watch?v=FrEdbKwivCI
Before 2022, Europe was doing no better than the rest of the world when it came to confronting the climate emergency. Its energy mix was still dominated by fossil fuels, despite the increasing tempo of wildfires and floods and the rolling political crises touched off by waves of climate refugees. These were all dire and terrifying, but they were incremental, a drip-drip-drip of bad and worsening news.
Then Putin invaded Ukraine, and the EU turned its back on Russian gas and oil. Overnight, Europe was plunged into an urgent energy crisis, confronted with the very real possibility that millions of Europeans would shortly find themselves shivering in the dark – and not just for a few nights, but for the long-foreseeable future.
At that moment, the slow-moving crisis of the climate became the Putin emergency. The fossil fuel industry – one of the most powerful and corrupting influences in Brussels and around the world – was sidelined. Europe raced to solarize. In three short years, the continent went from decades behind on its climate goals to a decade ahead on them:
https://pluralistic.net/2025/10/11/cyber-rights-now/#better-late-than-never
Putin could have continued to stage minor incursions on Ukraine, none of them crossing any hard geopolitical red lines, and Europe would likely have continued to rationalize its way into continuing its reliance on Russia's hydrocarbon exports. But Putin lacked the patience to continue nibbling away at Ukraine. He tried to gobble it all down at once, and then everything changed.
There is a sense, then, in which Putin's impatient aggression was a feature, not a bug. But for Putin's lack of executive function, Ukraine might still be in danger of being devoured by Russia, but without Europe taking any meaningful steps to come to its aid – and Europe's solar transition would still be decades behind schedule.
Enshittification is one of those drip-drip-drip phenomena, too. Platform bosses have a keen appreciation of how much value we deliver to one another – community, support, mutual aid, care – and they know that so long as we love each other more than we hate the people who own the platforms, we'll likely stay glued to them. Mark Zuckerberg is a master of "twiddling" the knobs on the back-ends of his platforms, announcing big, enshittifying changes, and then backing off on them to a level that's shittier than it used to be, but not as shitty as he'd threatened:
https://pluralistic.net/2023/02/19/twiddler/
Zuck is a colossal asshole, a man who founded his empire in a Harvard dorm room to nonconsensually rate the fuckability of his fellow undergrads, a man who knowingly abetted a genocide, a man who cheats at Settlers of Catan:
https://pluralistic.net/2025/04/23/zuckerstreisand/#zdgaf
But despite all these disqualifying personality defects, Mark Zuckerberg has one virtue that puts him ahead of his social media competitor Elon Musk: Zuck has a rudimentary executive function, and so he is capable of backing down (sometimes, temporarily) from his shittiest ideas.
Contrast that with Musk's management of Twitter. Musk invaded Twitter the same year Putin invaded Ukraine, and embarked upon a string of absolutely unhinged and incontinent enshittificatory gambits that lacked any subtlety or discretion. Musk didn't boil the frog – he took one of his flamethrowers to it.
Millions of people were motivated to hop out of Musk's Twitter pot. But millions more – including me – found ourselves mired there. It wasn't that we liked Musk's Twitter, but we had more reasons to stay than we had to go. For me, the fact that I'd amassed half a million followers since some old pals messaged me to say they'd started a new service called "Twitter" meant that leaving would come at a high price to my activism and my publishing career.
But Musk kept giving me reasons to reassess my decision to stay. Very early into the Musk regime, I asked my sysadmin Ken Snider to investigate setting up a Bluesky server that I could move to. I was already very active on Mastodon, which is designed to be impossible to enshittify the way Musk had done to Twitter, because you can always move from one Fediverse server to another if the management turns shitty:
https://pluralistic.net/2022/12/23/semipermeable-membranes/
But for years, Bluesky's promise of federation remained just that – a promise. Technically, its architecture dangled the promise of multiple, independent Bluesky servers, but practically, there was no way to set this up:
https://pluralistic.net/2023/08/06/fool-me-twice-we-dont-get-fooled-again/
But – to Bluesky's credit – they eventually figured it out, and published the tools and instructions to set up your own Bluesky servers. Ken checked into it, and told me that it was all do-able, but not until a planned hardware upgrade to the Linux box he keeps in a colo cage in Toronto was complete. That upgrade happened a couple months ago, and yesterday, Ken let me know that he'd finished setting up a Bluesky server, just for me. So now I'm on Bluesky, at @doctorow.pluralistic.net:
https://bsky.app/profile/doctorow.pluralistic.net
I am on Bluesky, the service, but I am not a user of Bluesky, the company. That means that I'm able to interact with Bluesky users without clicking through Bluesky's abominable terms of service, through which you permanently surrender your right to sue the company (even if you later quit Bluesky and join another server!):
Remember: I knew and trusted the Twitter founders and I still got screwed. It's not enough for the people who run a service to be good people – they also have to take steps to insulate themselves (and their successors) from the kind of drip-drip-drip rationalizations that turn a series of small ethical waivers into a cumulative avalanche of pure wickedness:
https://pluralistic.net/2024/12/14/fire-exits/#graceful-failure-modes
Bluesky's "binding arbitration waiver" does the exact opposite: rather than insulating Bluesky's management from their own future selves' impulse to do wrong, a binding arbitration waiver permanently insulates Bluesky from consequences if (when) they yield the temptation to harm their users.
But Bluesky's technical architecture offers a way to eat my cake and have it, too. By setting up a Bluesky (the service) account on a non-Bluesky (the company) server, I can join a social space that has lots of people I like, and lots of interesting technical innovations, like composable moderation, without submitting to the company's unacceptable terms of service:
https://bsky.social/about/blog/4-13-2023-moderation
If Twitter was on the same slow enshittification drip-drip-drip of the pre-Musk years, I might have set up on Bluesky and stayed on Twitter. But thanks to Musk and his frog blowtorch, I'm able to make a break. For years now, I have posted this notice to Twitter nearly every day:
Twitter gets worse every single day. Someday it will degrade beyond the point of usability. The Fediverse is our best hope for an enshittification-resistant alternative. I'm @pluralistic@mamot.fr.
Today, I am posting a modified version, which adds:
If you'd like to follow me on Bluesky, I'm @doctorow.pluralistic.net. This is the last thread I will post to Twitter.
Crises precipitate change. All things being equal, the world would be a better place without Vladimir Putin or Elon Musk or Donald Trump in it. But these incontinent, impatient, terrible men do have a use: they transform slow-moving crises that are too gradual to galvanize action into emergencies that can't be ignored. Putin pushed the EU to break with fossil fuels. Musk pushed millions into federated social media. Trump is ushering in a post-American internet:
https://pluralistic.net/2026/01/01/39c3/#the-new-coalition
If you're reading this on Twitter, this is the long-promised notice that I'm done here. See you on the Fediverse, see you on Bluesky – see you in a world of enshittification-resistant social media.
It's been fun, until it wasn't.

What's a Panama? https://catvalente.substack.com/p/whats-a-panama
The AI Bubble Is An Information War https://www.wheresyoured.at/the-ai-bubble-is-an-information-war/
The Ticketmaster Monopoly Trial Starts https://www.bigtechontrial.com/p/the-ticketmaster-monopoly-trial-starts
HyperCard Changed Everything https://www.youtube.com/watch?v=hxHkNToXga8
#20yrsago Waxy threatened with a lawsuit by Bill Cosby over “House of Cosbys” vids https://waxy.org/2006/03/litigation_cosb/
#15yrsago Proposed TX law would criminalize TSA screening procedures https://blog.tenthamendmentcenter.com/2011/03/texas-legislation-proposes-felony-charges-for-tsa-agents/
#15yrsago Rodney King: 20 years of citizen photojournalism https://mediactive.com/2011/03/02/rodney-king-and-the-rise-of-the-citizen-photojournalist/
#15yrsago Mobile “bandwidth hogs” are just ahead of the curve https://tech.slashdot.org/story/11/03/02/2027209/High-Bandwidth-Users-Are-Just-Early-Adopters
#15yrsago Peter Watts blogs from near-death experience with flesh-eating bacteria https://www.rifters.com/crawl/?category_name=flesh-eating-fest-11
#15yrsago How a HarperCollins library book looks after 26 checkouts (pretty good!) https://www.youtube.com/watch?v=Je90XRRrruM
#15yrsago Banksy bails out Russian graffiti artists https://memex.craphound.com/2011/03/04/banksy-bails-out-russian-graffiti-artists/
#15yrsago TSA wants hand-luggage fee to pay for extra screening due to checked luggage fees https://web.archive.org/web/20110308142316/https://hosted.ap.org/dynamic/stories/U/US_TSA_BAGGAGE_FEES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2011-03-03-16-50-03
#15yrsago US house prices fall to 1890s levels (where they usually are) https://www.csmonitor.com/Business/Paper-Economy/2011/0303/Home-prices-falling-to-level-of-1890s
#10yrsago Whuffie would be a terrible currency https://locusmag.com/feature/cory-doctorow-wealth-inequality-is-even-worse-in-reputation-economies/
#10yrsago Ditch your overpriced Sodastream canisters in favor of refillable CO2 tanks https://www.wired.com/2016/03/sodamod/
#10yrsago Why the First Amendment means that the FBI can’t force Apple to write and sign code https://www.eff.org/files/2016/03/03/16cm10sp_eff_apple_v_fbi_amicus_court_stamped.pdf
#10yrsago Apple vs FBI: The privacy disaster is inevitable, but we can prevent the catastrophe https://www.theguardian.com/technology/2016/mar/04/privacy-apple-fbi-encryption-surveillance
#10yrsago The 2010 election was the most important one in American history https://www.youtube.com/watch?v=fw41BDhI_K8
#10yrsago As Apple fights the FBI tooth and nail, Amazon drops Kindle encryption https://web.archive.org/web/20160304055204/https://motherboard.vice.com/read/amazon-removes-device-encryption-fire-os-kindle-phones-and-tablets
#10yrsago Understanding American authoritarianism https://web.archive.org/web/20160301224922/https://www.vox.com/2016/3/1/11127424/trump-authoritarianism
#10yrsago Proposal: replace Algebra II and Calculus with “Statistics for Citizenship” https://web.archive.org/web/20190310081625/https://slate.com/human-interest/2016/03/algebra-ii-has-to-go.html
#10yrsago Panorama: the largest photo ever made of NYC https://360gigapixels.com/nyc-skyline-photo-panorama/
#1yrago Ideas Lying Around https://pluralistic.net/2025/03/03/friedmanite/#oil-crisis-two-point-oh
#1yrago There Were Always Enshittifiers https://pluralistic.net/2025/03/04/object-permanence/#picks-and-shovels

Barcelona: Enshittification with Simona Levi/Xnet (Llibreria Finestres), Mar 20
https://www.llibreriafinestres.com/evento/cory-doctorow/
Berkeley: Bioneers keynote, Mar 27
https://conference.bioneers.org/
Montreal: Bronfman Lecture (McGill) Apr 10
https://www.eventbrite.ca/e/artificial-intelligence-the-ultimate-disrupter-tickets-1982706623885
London: Resisting Big Tech Empires (LSBU)
https://www.tickettailor.com/events/globaljusticenow/2042691
Berlin: Re:publica, May 18-20
https://re-publica.com/de/news/rp26-sprecher-cory-doctorow
Berlin: Enshittification at Otherland Books, May 19
https://www.otherland-berlin.de/de/event-details/cory-doctorow.html
Hay-on-Wye: HowTheLightGetsIn, May 22-25
https://howthelightgetsin.org/festivals/hay/big-ideas-2
The Lost Cause
https://streets.mn/2026/03/02/book-club-the-lost-cause/
Should Democrats Make A Nuremberg Caucus? (Make It Make Sense)
https://www.youtube.com/watch?v=MWxKrnNfrlo
Making The Internet Suck Less (Thinking With Mitch Joel)
https://www.sixpixels.com/podcast/archives/making-the-internet-suck-less-with-cory-doctorow-twmj-1024/
Panopticon :3 (Trashfuture)
https://www.patreon.com/posts/panopticon-3-150395435
"Enshittification: Why Everything Suddenly Got Worse and What to Do About It," Farrar, Straus, Giroux, October 7 2025
https://us.macmillan.com/books/9780374619329/enshittification/
"Picks and Shovels": a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books (US), Head of Zeus (UK), February 2025 (https://us.macmillan.com/books/9781250865908/picksandshovels).
"The Bezzle": a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (thebezzle.org).
"The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org).
"The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).
"Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com.
"Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com
"Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026
"The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
"Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2027
"The Memex Method," Farrar, Straus, Giroux, 2027
Today's top sources:
Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America (1066 words today, 43341 total)
"The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.
A Little Brother short story about DIY insulin PLANNING

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All In on Texas [The Status Kuo]
I’m writing today in The Big Picture about Tuesday’s primary election in Texas—the “big prize” state that both parties have their eyes on.
On the Democratic side, it wasn’t a policy fight so much as a question of style. James Talarico ran on faith, unity and anti-corporate populism, while Jasmine Crockett came out swinging as the anti-Trump firebrand. Talarico won, but there’s a racial gap he’ll need to close. That said, he’s also made promising inroads with independents and Latino voters. The eye-popping numbers tell a fascinating story.
On the GOP side, Sen. John Cornyn and Texas AG Ken Paxton, a far-right extremist, both failed to reach a majority due to a spoiler candidate. That means a runoff at the end of May. Expect things to get ugly, and for Trump to play an outsize role—for better or worse for that party.
Texas is a big long-run prize because of its 40 Electoral College votes—possibly 45 after 2030. If Republicans maintain their hold there, Democrats will have to run the table elsewhere to win the White House. Talarico says the moment to take back Texas is now, and that he’s the standard bearer. Republicans, including Trump, are clearly worried. I lay this out, including some very interesting results, in today’s piece.
If you’re a subscriber, look in your inboxes this afternoon. If you’re not separately subscribed to The Big Picture, sign up below. While my own column there is always free and without any paywall, we appreciate our voluntary paid supporters immensely! The team is offering 20% off your first year, giving you full access to all the content:
See you this afternoon, and then back here tomorrow with my regular column.
Jay
Ctrl-Alt-Speech: The (Content Moderation) Eras Tour [Techdirt]
Ctrl-Alt-Speech is a weekly podcast about the latest news in online speech, from Mike Masnick and Everything in Moderation‘s Ben Whitelaw.
Subscribe now on Apple Podcasts, Overcast, Spotify, Pocket Casts, YouTube, or your podcast app of choice — or go straight to the RSS feed.
In a special episode of Ctrl-Alt-Speech, Ben and Mike discuss (with apologies to Tay-Tay) the three eras of content moderation in the media and what comes next.
Their conversation builds on Ben’s essay in the soon-to-be-published Trust, Safety, and the Internet We Share Multistakeholder Insights, a new book looking at the evolution of the Trust & Safety industry and how platform policies decisions are made. The pre-print is available online.
Together, they unpack three distinct phases: The Strange Fascination Era (2003–2015), when newsrooms powered platform growth and treated social media as an exciting new frontier; The “We’re Watching You” Era (2016–2020), when investigative reporting exposed online harms and pushed platforms to formalise Trust & Safety; and The Mask Off Era (2021–present), as platforms retreat from working with the media and the commitment to moderation waned.
We’ll be back next week with our regular episode.
OpenAI Rewrites Contract, Anthropic Returns to Negotiate—The Chaos Continues [Techdirt]
In less than a week, the Pentagon blacklisted an AI company for having ethics, declared it a supply chain risk, watched its preferred replacement face a massive user revolt, and then sat down to amend the replacement’s contract to address the very concerns the blacklisted company had been raising all along. Meanwhile, the blacklisted company is reportedly back in negotiations with the same Pentagon that tried to destroy it, because—wouldn’t you know—its models are apparently better for what the military actually needs.
On Monday night, Sam Altman posted on X that OpenAI had amended its Defense Department agreement to include new language explicitly addressing domestic surveillance:
We have been working with the DoW to make some additions in our agreement to make our principles very clear.
1. We are going to amend our deal to add this language, in addition to everything else:
“Consistent with applicable laws, including the Fourth Amendment to the United States Constitution, National Security Act of 1947, FISA Act of 1978, the AI system shall not be intentionally used for domestic surveillance of U.S. persons and nationals.
For the avoidance of doubt, the Department understands this limitation to prohibit deliberate tracking, surveillance, or monitoring of U.S. persons or nationals, including through the procurement or use of commercially acquired personal or identifiable information.”
Is this better than the original contract language we flagged earlier this week? Probably! The explicit mention of “commercially acquired personal or identifiable information” is new and addresses the exact data type—geolocation, browsing history, the stuff data brokers sell about all of us—that reportedly was the final sticking point in the Anthropic negotiations. The language about “deliberate tracking, surveillance, or monitoring” is more concrete than the original contract’s vague reference to “unconstrained monitoring.”
Altman also noted that the Defense Department “affirmed that our services will not be used by Department of War intelligence agencies (for example, the NSA)” and that any such use “would require a follow-on modification to our contract.”
This sounds better than where they were before, but it’s genuinely hard to tell from the outside. And that difficulty—the opaque nature of what any of this means in practice—is the actual story here.
Because the problem with OpenAI’s deal was never just about the specific contract language. As we laid out earlier this week, the intelligence community has spent decades engineering legal definitions that let it conduct what any reasonable person would call mass surveillance while truthfully claiming otherwise. Whether this new amendment survives contact with those definitions is a question no outside observer can answer right now.
The bigger issue is happens to innovation when the rules can change based on a cabinet secretary’s mood. The contract still references compliance with existing legal authorities—the same authorities that have been stretched and reinterpreted for years to permit exactly the kinds of data collection the new language purports to prohibit.
Anthropic’s Dario Amodei was characteristically blunt about the gap between OpenAI’s public framing and what the contract language actually delivers. In a memo to staff that has since leaked:
“The main reason [OpenAI] accepted [the DoD’s deal] and we did not is that they cared about placating employees, and we actually cared about preventing abuses.”
Damn.
He called OpenAI’s messaging around the deal “straight up lies” and described the whole thing as “safety theater.” You can dismiss some of that as competitive sniping, but Amodei was in the room for the Anthropic negotiations, and his characterization of what the Pentagon was actually demanding lines up with what the New York Times separately reported. His criticism is specific and technical: the Pentagon asked Anthropic to delete a “specific phrase about ‘analysis of bulk acquired data'” that was “the single line in the contract that exactly matched this scenario we were most worried about.” OpenAI’s original contract conspicuously lacked any such language. The amendment addresses this, at least on its face. Whether it does so in a way that actually binds the Pentagon’s behavior is a different question.
But the contract language debate, as important as it is, obscures the much larger problem.
Look at what happened at OpenAI’s all-hands meeting on Tuesday. According to a partial transcript reviewed by CNBC, Altman told his employees this:
“So maybe you think the Iran strike was good and the Venezuela invasion was bad…. You don’t get to weigh in on that.”
That’s the CEO of one of the most important AI companies on the planet telling his workforce that operational decisions about how their technology gets used in military actions are entirely up to Defense Secretary Pete Hegseth. The same Pete Hegseth who, just days earlier, tried to nuke an entire company for asking that AI not make autonomous kill decisions. The same Hegseth whose idea of contract negotiation was to issue what we described earlier this week as a “corporate death penalty” against Anthropic.
Speaking of Anthropic, that situation has gone from tragedy to farce and back again. The Financial Times reports that Amodei is now in direct talks with Emil Michael, a Hegseth lackey, to try to salvage a deal. This is the same Emil Michael (a scandal-ridden former Uber exec) who, just last week, called Amodei a “liar” with a “God complex”. And the same Defense Department that designated Anthropic a supply chain risk. The same administration that directed every federal agency to “immediately cease” all use of Anthropic’s technology.
And yet here they are, back at the table. Because, as multiple reports have made clear, Anthropic’s Claude models were already deployed on the Pentagon’s classified network and were quite useful for the Defense Department. The Pentagon apparently needs Anthropic’s technology because it’s actually good at the job. This just highlights how monumentally stupid the whole “supply chain risk” gambit was. You don’t issue a corporate death penalty against a company whose product you’re actively relying on for military operations unless you’re operating on pure spite rather than strategy.
The public, meanwhile, is making its own calculations under this cloud of uncertainty. ChatGPT uninstalls spiked 295% the day after the OpenAI deal was announced, while downloads dropped significantly. Anthropic’s Claude app jumped to the top of the App Store. One-star reviews of ChatGPT surged nearly 775% over the weekend.
Users who have zero ability to evaluate the legal intricacies of EO 12333 or the practical significance of “commercially acquired personal or identifiable information” are making choices based on the clear understanding that something has gone seriously wrong.
Call it the uncertainty tax: when users can’t verify whether a company’s principles are real, they treat visible conflict with authority as proof of authenticity. When people can’t tell whether a company’s safety commitments are real, they default to the company that got punished for having safety commitments—because at least that tells you that there were at least some principles at play.
Getting punished for having principles is, perversely, the clearest indication that you had any, whether or not it’s true.
Altman himself seems to recognize that the rollout was a disaster. From his post:
One thing I think I did wrong: we shouldn’t have rushed to get this out on Friday. The issues are super complex, and demand clear communication. We were genuinely trying to de-escalate things and avoid a much worse outcome, but I think it just looked opportunistic and sloppy.
“Looked” opportunistic is doing a lot of work in that sentence. But okay.
The deeper issue here goes beyond any one contract or any one company. What we’ve watched unfold over the past week is a case study in why you cannot build a functional technology industry under a petulant, arbitrary authoritarian regime.
This is now what every AI company knows: if you tell the government “no” on something—even something as basic as “our AI shouldn’t make autonomous kill decisions without human oversight”—the Defense Secretary may try to destroy your company, publicly call you treasonous, and bar anyone doing business with the military from working with you. If you tell the government “yes,” you may face a massive consumer backlash, lose hundreds of thousands of users, and find yourself amending contracts on the fly to address concerns you should have thought about before signing.
Seems like a rough way to encourage innovation in the AI space.
And the rules can change at any moment. This week it’s “give us unrestricted access for all lawful purposes.” Next week, the definition of “lawful” might shift. The week after that, maybe the administration decides it doesn’t like something else about your company and the threats start anew. Altman told his employees that Hegseth made clear OpenAI doesn’t “get to make operational decisions.” So the company writes the safety stack, crosses its fingers, and hopes the people who just tried to destroy its largest competitor over basic ethical commitments will honor the contract language.
This is the environment the AI industry’s biggest Trump boosters created for themselves. For months, the refrain on certain VC bro podcasts was that the Biden administration was going to destroy AI and hand the industry to China. In reality, Biden’s AI policy amounted to a toothless set of principles and some extra paperwork. It was annoying, sure. It did not involve the Defense Secretary threatening to obliterate companies or the president directing all federal agencies to stop using a specific American company’s technology.
And the irony of it all is that the market seems to be figuring this out even as the companies’ leadership teams scramble to pretend everything is fine. The same users who were happily using ChatGPT a week ago are fleeing to Claude—the product of the company the government tried to destroy—because they’ve correctly identified that a company that got punished for standing up to an authoritarian government is probably more trustworthy than one that rushed to fill the void.
Innovation requires predictability. It requires the ability to plan, to hire, to build product roadmaps that extend beyond next Friday’s presidential tweet. It requires knowing that if you build something good and compete fairly, the government won’t try to destroy you because you annoyed a cabinet secretary during contract negotiations. Every AI company—even the ones currently benefiting from Anthropic’s punishment—should be deeply unsettled by what happened last week.
Because the leopard that ate Anthropic’s face last Friday can eat yours next Friday. All it takes is one disagreement, one insufficiently sycophantic response, one moment of “duplicity” defined as “having principles.”
Altman seems to partially grasp this. He publicly stated that the decision to designate Anthropic as a supply chain risk was “a very bad decision” and that the Pentagon should offer Anthropic the same terms OpenAI agreed to. That’s the right thing to say when facing a PR crisis like this. But saying it while simultaneously benefiting from the decision, while telling your employees they don’t get to have opinions about how their technology gets used in military operations, sends a somewhat mixed signal.
The lesson here has less to do with the specifics of any contract than with the fact that an impetuous, arbitrary, out-of-control authoritarian government is bad for innovation. I mean, it’s also bad for the public, society, and (arguably) the military as well. The US has led in innovation for decades in part because we had stable institutions and predictable rule of law.
But hey, at least nobody’s asking them to fill out compliance forms anymore. That was the real threat to American AI leadership.
Kristi Noem Misled Congress About Corey Lewandowski’s Role In DHS Contracts [Techdirt]
This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license.
Homeland Security Secretary Kristi Noem misled Congress on Tuesday about the powers of her controversial top aide Corey Lewandowski, according to records reviewed by ProPublica and four current and former DHS officials.
Lewandowski has an unusual role at DHS, where he is not a paid government employee but is nonetheless acting as a top official, helping Noem run the sprawling agency. For months, members of Congress have asked the agency to detail the scope of his work and authority.
At a Senate Judiciary Committee hearing on Tuesday, Sen. Richard Blumenthal, D-Conn., asked Noem whether Lewandowski has “a role in approving contracts” at DHS. Noem responded with a flat denial: “No.”
But internal DHS records reviewed by ProPublica contradict Noem’s Senate testimony. The records show Lewandowski personally approved a multimillion-dollar equipment contract at the agency last summer.
That was not a one-off. Lewandowski has approved numerous contracts at DHS and often needs to sign off on large ones before any money goes out the door, the current and former department employees said.
Last year, Noem imposed a new policy that consolidated her and her top aides’ power over all spending at DHS, requiring that she personally review and approve all contracts above $100,000. Before the contracts reach Noem, they must be approved by a series of political appointees, who each sign or initial a checklist sometimes referred to internally as a routing sheet. Typically, the last name on the checklist before Noem’s is Lewandowski’s, the DHS officials said.
Under federal law, it is a crime to “knowingly and willfully” make a false statement to Congress. But in practice, it is rarely prosecuted.
In a statement, a DHS spokesperson reiterated Noem’s claim. “Mr. Lewandowski does NOT play a role in approving contracts,” the spokesperson said. “Mr. Lewandowski does not receive a salary or any federal government benefits. He volunteers his time to serve the American people.” Lewandowski did not respond to a request for comment.
Several news outlets, including Politico, have previously reported on aspects of Lewandowski’s involvement in contracting at DHS.
There have been widespread reports of delays caused by the new contract approval process at the agency, which has responsibilities spanning from immigration enforcement to disaster relief to airport security. DHS has asserted that the review process saved taxpayers billions of dollars.
A similar sign-off process exists for other policy decisions at DHS. One of the checklists, about rolling back protections for Haitians in the U.S., emerged in litigation last year. It featured the signatures of several top DHS advisers. Under them was Lewandowski’s signature, and then Noem’s.

Lewandowski is what’s known as a “special government employee,” a designation historically used to let experts serve in government for limited periods without having to give up their outside jobs. (At the beginning of the Trump administration, Elon Musk was one, too.) Special government employees have to abide by only some of the same ethics rules as normal officials and are permitted to have sources of outside income.
Lewandowski has declined to disclose whether he is being paid by any outside companies and, if so, who.
Judges To AG Pam Bondi: It’s OK For The Gov’t To Dox People, But Not OK For People To Dox Gov’t Employees? [Techdirt]
Yet another one to add to the “it’s OK if we do it” file for the Trump administration. This administration is cool with censoring speech, nationalizing elections, seizing the means of production, and blackmailing law firms and universities. It would be heated AF if any other administration did these things, but since it’s the one doing it, it’s all cool and (probably not) legal.
Not a day goes by that its hypocrisy isn’t exposed. Here’s the latest, which certainly isn’t the last: the DOJ’s insistence that government employees be given preferential treatment in court.
Multiple bullshit prosecutions are underway, with AG Pam Bondi’s DOJ hoping to convert regular protest stuff into long-lasting federal felony charges. This hasn’t gone well for the DOJ, which tends to find itself rejected by grand juries when not getting its vindictive prosecutions tossed because they’ve been brought by prosecutors who don’t have legal claim to the positions they’re holding.
While the government continues to make social media hay by tweeting out wild allegations and the personal information of people who have yet to have their day in court, it simultaneously claims it should be illegal to identify federal officers and post their information to social media.
And while that’s just the government being hypocritical in terms of social media blasts, it’s engaging in another level of hypocrisy that’s not as easily dismissed. As Josh Gerstein reports for Politico, Attorney General Pam Bondi’s personal participation in this form of hypocrisy is not only inexcusable, but it’s also on the wrong side of the law.
Two federal judges have raised concerns about Attorney General Pam Bondi’s use of social media to publicize a wave of arrests last month of people charged with interfering with federal officers during an immigration enforcement surge in Minnesota.
When the government seeks protective orders to shield the details of cases from the public eye, the order applies to the government as much as it does to the defendants. But since Bondi can’t keep herself from scoring internet points on behalf of the Trump administration, she’ll be lucky to keep these particular prosecutions going.
That’s the upshot of this court order [PDF], handed down by Minnesota federal judge Dulce Foster:
As a threshold matter, the government’s claimed concern about the victim/agents’ “dignity and privacy” and the risk of doxxing is eyebrow-raising, to say the least. On January 28, 2026, at 12:53 p.m., Attorney General Pam Bondi publicly posted a tweet on X announcing, to a national audience, that Ms. Flores was arrested along with 15 other people as “rioters” who “have been resisting and impeding our law enforcement officers.” […] In publicly posting that information, the government failed to respect Ms. Flores’s dignity and privacy, exposed her to a risk of doxxing, and generally thumbed its nose at the notion that defendants are innocent until proven guilty. The post also directly violated a court order sealing the case (ECF No. 6), which was not lifted until the Court conducted initial appearances later that day (see ECF No. 7).
If the argument is that it’s dangerous for federal officers to be publicly identified but perfectly fine for random citizens to be exposed to threats of violence, the argument is deeply flawed. At worst, it’s the most powerful people arguing that the least powerful people should be exposed to the same sort of stuff they claim federal officers might be exposed to if their names are made public.
At best, it’s a tacit admission that more people are opposed to this administration’s actions than are opposed to the actions of those who engage in protests. If the DOJ really believed what the government is doing was good and supported by a majority of the public, it wouldn’t seek protective orders preventing the release of personal information.
But that’s not the case it made in court. And courts are now refusing to pretend the government is operating in good faith when it says some personal information is more equal than other personal information.
This determination was echoed in another court decision dealing with a Minneapolis-based prosecution:
At a hearing in a separate Minneapolis case last week, another magistrate judge, Shannon Elkins, directed prosecutors to “address whether the public posting of photographs violated the Court’s sealing order.” The government missed a deadline Tuesday to respond. Elkins later agreed to extend the deadline until Monday.
In the first case, the judge gave the government what it wanted, but applied those desires to both parties in the prosecution. If the defense team is barred from publicly revealing information about the government officers, the government is likewise barred from making information about the defendants public. It doesn’t get to have it both ways.
While it would have been somewhat refreshing to see the court allow the defendants to release whatever information they’d gathered about the federal officers to, I guess, make things even, I also recognize “two wrongs make a right” is no way to run a judicial system. I do say that very hesitantly, however. After all, we’re being governed by people who believe that even if they purposefully do wrong, there’s no power that can stop them. But there’s little that’s more satisfying than beating cheaters at their own game while playing by the rules. Hopefully, this great nation will be able to weather the constant attacks on what makes it great by people who are seeking to destroy it from the inside.
Daily Deal: Babbel Language Learning (All Languages) [Techdirt]
Become a language expert with a Babbel Language Learning subscription. With the app, you can use Babbel on desktop and mobile, and your progress is synchronized across devices. Want to practice where you won’t have Wi-Fi? Download lessons before you head out, and you’ll be good to go. However you choose to access your 10K+ hours of online language education, you’ll be able to choose from 14 languages. And you can tackle one or all in 10-to-15-minute bite-sized lessons, so there’s no need to clear hours of your weekend to gain real-life conversation skills. Babbel was developed by over 100 expert linguists to help users speak and understand languages quickly. With Babbel, it’s easy to find the right level for you — beginner, intermediate, or advanced — so that you can make progress while avoiding tedious drills. Within as little as a month, you could be holding down conversations with native speakers about transportation, dining, shopping, directions, and more, making any trip you take so much easier. It’s on sale for $159 when you use the code LEARN at checkout.
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Section 230 Isn’t The Problem: Debating The Law On The Majority Report [Techdirt]
Section 230 remains one of the most misunderstood laws in America, and that misunderstanding keeps producing policy proposals that would make the internet worse, not better. Last year, I wrote a lengthy response to reporter Brian Reed’s claims about Section 230, and this week Sam Seder brought us both onto The Majority Report to hash it out directly for over an hour.
The format was conversational rather than structured, which means some points didn’t get as cleanly laid out as they would in a written piece. But the back-and-forth surfaced some of the real underlying disagreements about what people think 230 does versus what it actually does, and I think that makes it worth the watch. The discussion kicks off around the 30-minute mark.
Thanks to Sam and Emma for having me on, and to Brian for the discussion.
I stand by the larger point I keep trying to make: even if I agree that there are elements of the present internet I dislike, removing or reforming Section 230 will almost certainly make all of those things worse, not better. Without 230’s protections, the compliance costs alone would further entrench the biggest platforms while crushing any smaller competitor or new entrant that might actually offer users something better. People overindex on 230 as “the cause” of everything bad online, when it’s not what’s actually responsible—and that misdiagnosis leads to policy proposals that would deepen the very problems they claim to solve. It still strikes me as odd that 230 is the one law everyone is fixated on when there are far more deserving targets: the CFAA, the DMCA, patent law, and the continued absence of meaningful privacy legislation.
Kanji of the Day: 牧 [Kanji of the Day]
牧
✍8
小4
breed, care for, shepherd, feed, pasture
ボク
まき
牧場 (ぼくじょう) — farm (livestock)
牧野 (ぼくや) — pasture land
牧師 (ぼくし) — pastor
放牧 (ほうぼく) — pasturage
牧草地 (ぼくそうち) — pasture
牧夫 (ぼくふ) — herdsman
牧草 (ぼくそう) — pasture
牧歌的 (ぼっかてき) — pastoral
遊牧民 (ゆうぼくみん) — nomad
放牧地 (ほうぼくち) — grazing land
Generated with kanjioftheday by Douglas Perkins.
Kanji of the Day: 鋳 [Kanji of the Day]
鋳
✍15
中学
casting, mint
チュウ イ シュ シュウ
い.る
鋳物 (いもの) — casting
鋳造 (ちゅうぞう) — casting
鋳型 (いがた) — mold
鋳物師 (いもじ) — caster
鋳金 (ちゅうきん) — casting
鋳鉄 (ちゅうてつ) — cast iron
鋳造所 (ちゅうぞうしょ) — foundry
鋳鉄管 (ちゅうてつかん) — cast-iron pipe
電鋳 (でんちゅう) — electroforming
鋳工 (ちゅうこう) — metal caster
Generated with kanjioftheday by Douglas Perkins.
FCC Approves Cox, Charter Merger On Condition They Promise To Be More Racist [Techdirt]
Hey look everyone! More of that famous populism Trump rode into power on!
The Trump FCC has announced they’re rubber stamping the approval of a merger between two of the nation’s biggest cable companies (Charter, Cox), creating the biggest cable company in the U.S. Struggling Americans were surely clamoring in support of their local shitty cable company getting even bigger, right?
As a condition of the deal, the two companies have promised to be more racist and sexist. More specifically, they’ve promised the FCC they’ll eliminate already fairly pathetic corporate programs acknowledging that systemic racism and sexism exist. The FCC posted this handy infographic on social media that breaks down all of their lies about the deal in an easily digestible way:

Literally none of those claims are true. These deals never result in any of these benefits. There’s more than forty years of concrete evidence proving it. Consolidation across U.S. telecom has consistently resulted in spotty service, high prices, and routinely abysmal customer service.
Cox and Charter don’t directly compete, but their large scale, size, and political influence ensures they’ll have more power than ever to lobby against robust competition more generally.
Remember when Charter was caught creating a fake consumer group to undermine community-owned broadband access in Maine? Or that time New York State regulators found the company was so shitty, and lied so often, that they almost resorted to kicking them out of the state? If you liked that sort of thing, you can now expect more of it, better resourced, at scale. Very exciting!
The debt from the kinds of deals is also always predominately paid off by labor and consumers in the form of mass layoffs and higher prices. These deals never meaningfully serve the public interest, but our captured regulators, consolidated telecoms, and shitty press work together to help pretend otherwise.
The FCC explains the “DEI” provisions this way in their news release:
“Charter has committed to new safeguards to protect against DEI discrimination and has reaffirmed the merged entity’s commitment to equal opportunity and nondiscrimination. Specifically, Charter commits to recruiting, hiring, and promoting individuals based on the factors that matter most: skills, qualifications, and experience.”
You’re not told what these “safeguards” actually are. Just that Cox and Charter won’t try to give minorities or women a leg up in country full of systemic hatred and intolerance because that might be unfair to a dude.
The Trump administration has repeatedly tried to insist that simply acknowledging that systemic racism and sexism exists — or doing literally anything about it — is somehow discriminatory to white men. This is diseased white supremacist thinking; the sheer delusional hubris to think this way, let alone integrate this ignorance into already problematic pro-monopoly policy, is the mind garbage of simpletons.
If you pop around and read the news coverage of this deal (see: this piece from Reuters or this piece at CNN), you’ll notice the consolidated corporate press helps sell the lie that more consolidation somehow serves the public interest. These kinds of stories will parrot the companies’ claims, ignore their history of monopolistic predation, and even downplay the mandated racism as a droll policy bullet point.
CNN author Jordan Valinsky even went so far as to write this sentence with a straight face:
“The transaction is contingent on regulatory approval and could be a litmus test for President Donald Trump’s views on major companies combining.”
Trump’s FCC has rubber stamped every single shitty telecom merger that has crossed its desk. We know Trump loves harmful consolidation, provided he can personally get something from it. A cornerstone of GOP policy has been to coddle monopoly power for literally fifty fucking years! Across every industry in America. None of this is really up for debate. Any “litmus” test was failed long ago.
It’s important to really stop and recognize the way the press routinely normalizes corruption and gives Trump Republicans policy credibility in areas like antitrust that they never had to actually earn. Because there’s just generally so much going on, this merger will largely be ignored. And when the layoffs and higher prices arrive later this year or early next, press and policy folks will be nowhere to be found.
If this country is going to have any sort of real future, it has to seriously come to grips with the fact that it’s broadly too corrupt to function in the public interest (across government, media, policy, and culturally). If future federal and state governments don’t make antitrust and corruption reform a central pillar of all policy in every sector, we’re quite literally cooked.
Imagination is work [Seth Godin's Blog on marketing, tribes and respect]
We spend most of the time we’re in school extinguishing imagination. “Will this be on the test?” is a much more common question than “What if?” We’ve been trained to do tasks in a factory.
Imagination is a skill and it takes effort.
It’s not useful to say, “I’m not imaginative.”
It’s more accurate to realize that we might not care enough to get good at it, or to put in the effort it takes.
As tasks continue to be automated, the hard work of imagination is worth investing effort in.
U.S. Lists Notorious Piracy Threats, With Focus on Sports Streaming [TorrentFreak]
Every year, the Office of the United States Trade Representative (USTR) publishes a list of ‘notorious markets’ that facilitate online piracy and related intellectual property crimes.
Drawing on input from copyright holders, the report includes a non-exclusive overview of sites and services that are believed to be involved in piracy or counterfeiting.
For more than a decade we have covered the online section of the report. Traditionally, that includes prominent torrent sites, download portals, cyberlockers, and streaming services that offer copyrighted content without obtaining permission from rightsholders.
In recent years, the scope of the report has broadened significantly. For example, we have seen hosting companies, advertisers, and social media platforms being added. These don’t have piracy as their core business, but they allegedly facilitate infringing activity.
Yesterday, the USTR published its 2025 Review of Notorious Markets for Counterfeiting and Piracy. Every year, the Office selects an ‘Issue Focus’; for 2025, the target is live sports broadcast piracy. This choice is in part triggered by the upcoming FIFA World Cup that’s hosted by the United States, Canada, and Mexico.
“With the United States co-hosting the FIFA World Cup, we are particularly attuned to sales of counterfeit merchandise and illicit streaming of sports broadcasts,” Ambassador Jamieson Greer said, commenting on the release.
The USTR report notes that the stakes are high. Pirate sites and services directly threaten the global sports broadcast rights market, which was reportedly valued at approximately $62.6 billion in 2024. Meanwhile, pirate site operators continue to get more sophisticated and evasive.
“When authorities shut down a pirate streaming website, operators can simply register new domain names, rebrand under different names, or migrate to alternative hosting providers,” the Notorious Markets report reads.
“This whack-a-mole dynamic frustrates enforcement efforts and requires sustained, resource-intensive campaigns that often exceed the capabilities of right holders and enforcement agencies.”
What further complicates the challenge is the fact that live broadcasts typically only have a small takedown window. This means that content removals and enforcement have to be swift and global. In some countries, this may require legislative updates.
“Current legal frameworks, while providing important protections, have not kept pace with the technological realities of modern piracy operations,” the USTR writes in its report.
These legislative measures may include expedited site-blocking powers, as we have seen in Italy and Spain recently, although these could introduce overblocking risks. The USTR does not mention these examples but notes that “traditional notice-and-takedown” frameworks are often “inadequate for live sports broadcasts.”
Interestingly, United States law does not support no-fault site-blocking measures yet. Nor are there broadly used legal tools to take livestreams down instantly. That said, USTR notes that preliminary injunctions and temporary restraining orders could help.
“For example, the United States has expedited provisions for copyright protection, primarily through temporary restraining orders (TROs) and preliminary injunctions, which a court can grant to immediately stop infringing activity,” USTR writes.

USTR’s strong focus on sports streaming piracy is not immediately reflected in the list of notorious markets. While there are plenty of dedicated sports piracy networks, none is mentioned in the latest notorious markets report. Instead, it mostly highlights familiar targets.
Much of the list will look familiar to anyone who followed last year’s edition. ThePirateBay, 1337X, RuTracker, and YTS.mx return in the torrent category. Filehosting platforms Krakenfiles, Rapidgator, and 1fichier are also back, while Sci-Hub and LibGen remain listed in the publishing category (full list below).
The removals compared to last year’s list also make sense. These include the prominent torrent site TorrentGalaxy, which went offline last year, as well as NSW2U, the Nintendo Switch piracy site that had its domain names seized by the FBI and Dutch authorities last year.
Meanwhile, there are some notable newcomers too. MegaCloud, for example, which is the rebranded successor to 2embed, offers a piracy video library backend system that reportedly serves over 260 streaming sites and 600 million monthly visitors. MyFlixerz, which runs on that same ‘piracy as a service’ (PaaS) infrastructure, is also listed as a newcomer.

Another newcomer is MIGFlash, which offers piracy-enabling Nintendo Switch devices, and Fire Video Player, which offers video player software that’s linked to a video library, so people can easily start their own pirate sites.
As mentioned earlier, dedicated sports streaming sites are not mentioned. The notorious markets list does include IPTV services that support streaming, including MagisTV, but does not list dedicated sites, which is odd considering this year’s sports focus.
In the positive developments section, the USTR report does reference the takedown of Streameast, one of the largest online sports streaming networks with 1.6 billion annual visits, of which 80 domain names were seized last year. However, the original Streameast operation or other surviving sports streaming brands remain unmentioned.
The USTR’s mention of the FIFA World Cup is notable, however. In the past, the U.S. Government has launched several domain seizure campaigns close to the start of major sporting events, such as the Super Bowl, so it’s possible that we will see similar action this summer.
—
A copy of the USTR’s 2025 Review of Notorious Markets is available here (pdf). The full overview also includes offline markets.
A list of highlighted sites and online services, including those listed for counterfeiting, is included below. The sites mentioned are categorized by TorrentFreak for clarity purposes and listed below.
Torrent Sites
– 1337X
– RuTracker
– The Pirate Bay
– TorrentGalaxy
– YTS.mx
File-Hosting/Cyberlockers
– 1fichier
– Krakenfiles
– Rapidgator
E-Commerce
– Baidu Wangpan
– Bukalapak
– DHgate
– Douyin Mall (new)
– Indiamart
– Pinduoduo
– Shopee
– Taobao
– Avito
PaaS
– 2embed
– Fire Video Player (new)
– MegaCloud (new)
– Streamtape
– WHMCS Smarters
Streaming/IPTV
– Cuevana
– GenIPTV
– HiAnime
– MagisTV
– MyFlixerz (new)
– VegaMovies
Hosting/Infrastructure
– Amaratu
– DDoS-Guard
– FlokiNET
– Private Layer (new)
– Squitter
– Virtual Systems
Social Media
– VK
Gaming
– FitGirl-Repacks
– MIG Flash (new)
– NSW2U
– UnknownCheats
Music
– Y2Mate
– Savefrom
Publishing
– Libgen
– Sci-Hub
From: TF, for the latest news on copyright battles, piracy and more.
ACIP To Discuss COVID ‘Vaccine Injuries’ Next Month, Despite That Not Being In Its Purview [Techdirt]
It was plainly obvious when RFK Jr. decided to fully remake ACIP, the CDC committee that advises the nation on immunization schedules and practices, that it was done so to place Kennedy sycophants that would enact his batshit theories on vaccinations. ACIP, now chockablock with anti-vaxxer, anti-science grift-gremlins, has been slowly chipping away at decades of good medical practice around immunization. The administration has already altered the recommended vaccine schedules for COVID and Hep B, while appearing to potentially question polio vaccines as well. It has been, to be pointed, an unmitigated shitshow thus far.
But at least ACIP has managed to color inside the lines of its own mandate to date. That appears to be about to change, as reporting indicates that ACIP’s meeting next month will put COVID vaccine injuries on the agenda.
Dorit Reiss, a vaccine policy expert at the University of California Law San Francisco, said the panel does not typically focus on vaccine injuries.
“Vaccine injuries are not a direct part of the committee’s mandates,” Reiss said in an email. “When they make vaccine recommendations, they should consider vaccines risks, and new risks may lead to changed recommendations; but that’s not directly about vaccine injuries.”
This isn’t to suggest that ACIP completely disregards risks associated with vaccinations, as Reiss mentions. ACIP does make changes to vaccination schedules and recommendations based on macro-data it is provided for specific vaccines. But discussions about the prevalence and validity of claims of vaccine injury are well outside ACIP’s purview. To use but one facile piece of evidence of that, you can review the CDC’s own webpage about what ACIP’s purpose and program does. You will notice that there is not a single reference to vaccine injury within it. Nor does the ACIP page that outlines its own charter. There you will see vague references to ACIP’s duties include the “consideration” of “vaccine safety”, but that is the macro-data I referenced earlier, not a deep dive into the specific topic of vaccine injury.
Vaccine injury is a serious topic, for which the Vaccine Injury Compensation System (VICP) was created in the 1980s. Consulting in lawsuits and writing about vaccine injuries is how Kennedy made millions of dollars. Expanding VICP, a stated goal of his, and using ACIP to add validity to those expansions, is a great way for Kennedy and his allies to make more and more money from these types of lawsuits immediately, or once he’s out of government.
It’s just another grift, powered by hand-picked muppets willing to do his bidding in ACIP.
“Some committee members have made repeated claims about Covid vaccine harms that were either unsupported by verifiable data or reflected clear mischaracterizations of the existing scientific literature,” said Michael Osterholm, director of the Center for Infectious Disease Research and Policy at the University of Minnesota. Last year, Osterholm launched the Vaccine Integrity Project, which serves as an alternative source of vaccine information to the CDC.
“If the committee intends to revisit vaccine safety questions, it has an obligation to do so transparently and rigorously,” he said. “Given past misstatements, members do not deserve the benefit of the doubt.”
No, they most certainly do not. You may not think that questions about COVID vaccines are all that important any longer. We’ve moved on, you may think, from this novel virus being a major issue in our lives. And for some of us, that is true. I am very pro-vaccination, but I’m not getting every booster out there.
But that’s not really what this is about. Kennedy wants ACIP to spotlight supposed COVID vaccine injuries in a way that will certainly come with questionable evidence at best. Not out of concern for public health, mind you. But almost certainly for money.
Trump Officials Attended a Summit Of Election Deniers Who Want The President To Take Over The Midterms [Techdirt]
This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license.
Several high-ranking federal election officials attended a summit last week at which prominent figures who worked to overturn Donald Trump’s loss in the 2020 election pressed the president to declare a national emergency to take over this year’s midterms.
According to videos, photos and social media posts reviewed by ProPublica, the meeting’s participants included Kurt Olsen, a White House lawyer charged with reinvestigating the 2020 election, and Heather Honey, the Department of Homeland Security official in charge of election integrity. The event was convened by Michael Flynn, Trump’s former national security adviser, and attended by Cleta Mitchell, who directs the Election Integrity Network, a group that has spread false claims about election fraud and noncitizen voting.
Election experts say that the meeting reflects an intensifying push to persuade Trump to take unprecedented actions to affect the vote in November. Courts have largely blocked his efforts to reshape elections through an executive order, and legislation has stalled in Congress that would mandate strict voter ID requirements across the country.
The Washington Post reported Thursday that activists associated with those at the summit have been circulating a draft of an executive order that would ban mail-in ballots and get rid of voting machines as part of a federal takeover. Peter Ticktin, a lawyer who worked on the executive order and had a client at the summit, told ProPublica these actions were “all part of the same effort.”
The summit followed other meetings and discussions between administration officials and activists — many not previously reported — stretching back to at least last fall, according to emails and recordings obtained by ProPublica. The coordination between those inside and outside the government represents a breakdown of crucial guardrails, experts on U.S. elections said.
“The meeting shows that the same people who tried to overturn the 2020 election have only grown better organized and are now embedded in the machinery of government,” said Brendan Fischer, a director at the Campaign Legal Center, a nonpartisan pro-democracy organization. “This creates substantial risk that the administration is laying the groundwork to improperly reshape elections ahead of the midterms or even go against the will of the voters.”
Five of six federal officials who attended the summit didn’t answer questions about the event from ProPublica.
A White House official, speaking on the condition of anonymity, said federal officials’ attendance at the gathering shouldn’t be construed as support for a national emergency declaration and that it was “common practice” for staffers to communicate with outside advocates who want to share policy ideas. The official pointed to comments Trump made to PBS News denying he was considering a national emergency or had read the draft executive order. “Any speculation about policies the administration may or may not undertake is just that — speculation,” the official said.
In the past, Trump has expressed an openness to a federal takeover as a way to stem projected Republican losses in November. This month, he said in an interview with conservative podcaster Dan Bongino that Republicans need “to take over” elections and “to nationalize the voting.”
Mitchell did not respond to questions from ProPublica about the summit. A spokesperson for Flynn responded to detailed questions from ProPublica by disparaging experts who expressed concerns, texting, “LOL ‘EXPERTS.’”
The 30-person roundtable discussion on Feb. 19, at an office building in downtown Washington, D.C., was sponsored by the Gold Institute for International Strategy, a conservative think tank. Afterward, activists and government officials dined together, photos reviewed by ProPublica showed.
Flynn, the institute’s chair, told a social media personality why he’d arranged the event.
“I wanted to bring this group together physically, because most of us have met online” while “fighting battles” in swing states from Arizona to Georgia, Flynn said to Tommy Robinson on the gathering’s sidelines. Robinson posted videos of these interactions online. “The overall theme of this event was to make sure that all of us aren’t operating in our own little bubbles.”
Flynn has repeatedly advocated for Trump to declare a national emergency and posted on social media after the event addressing Trump, “We The People want fair elections and we know there is only one office in the land that can make that happen given the current political environment in the United States.”
In addition to Olsen and Honey, four other federal officials from agencies that will shape the upcoming elections attended the event. At least four of the six attended the dinner.
One is Clay Parikh, a special government employee at the Office of the Director of National Intelligence who’s helping Olsen with the 2020 inquiry. A spokesperson at ODNI said Parikh had attended the summit “in his personal capacity.”
Another, Mac Warner, handled election litigation at the Justice Department. A department spokesperson said that Warner had resigned the day after the event and had not received the required approval from agency ethics officials to participate.
The department “remains committed to upholding the integrity of our electoral system and will continue to prioritize efforts to ensure all elections remain free, fair, and transparent,” the spokesperson said in an email.
A third administration official who attended the summit, Marci McCarthy, directs communications for the nation’s cyber defense agency, which oversees the security of elections infrastructure like voting machines.
Kari Lake, whom Trump appointed as senior adviser to the U.S. Agency for Global Media, was a featured speaker. Lake worked with Olsen and Parikh in her unsuccessful bid to overturn her loss in the 2022 Arizona gubernatorial election.
Lake said in an email that she “showed up to the event, spoke for about 20 minutes about the overall importance of election integrity, a non-partisan issue that matters to all citizens — both in the United States and abroad. I left without listening to any other speeches.”
“Elections should be free from fraud or any other malfeasance that subverts the will of the people,” she added.
At the meeting, activists presented on ways to transform American elections that would help conservatives, according to social media posts and interviews they gave on conservative media, such as LindellTV, a streaming platform created by the pillow mogul Mike Lindell. They said the group broke down into two camps: those who wanted to pursue a more incremental legal and legislative strategy and those who wanted Trump to declare a national emergency.
Multiple activists left the meeting convinced Trump should do the latter, a step they believe would allow the president to get around the Constitution’s directive that elections should be run by states.
Former Overstock.com CEO Patrick Byrne, a prominent funder of efforts to overturn the 2020 election, told LindellTV that Trump has “played nice” so far in not seizing control of American elections. “But at some point,” Byrne said, “he’s got to do something, the muscular thing: declare a national emergency.”
Byrne responded to questions from ProPublica by sending a screenshot of a poll that he said suggested “2/3 of Americans correctly do not trust” voting machines, which the proposed national emergency declaration aims to do away with.
Will Huff, who has advocated for doing away with voting machines, told a conservative vlogger that Olsen, the White House lawyer, and other administration representatives would take the “consensus” from the gathering back to Trump. “It’s got to be a national emergency,” said Huff, the campaign manager for a Republican candidate for Arkansas secretary of state.
In response to questions from ProPublica, Huff said in an email that Olsen and Trump would use their judgment to decide whether to declare a national emergency.
“The President has been briefed on findings of shortcomings in election infrastructure,” Huff wrote. “I believe there are steady hands around the President wanting to ensure that any action taken is, first, constitutional and legal, but also backed by evidence.”
McCarthy, the cybersecurity official, expressed more general solidarity with fellow attendees in a post on social media about the summit. “Grateful for friendships forged through years of standing shoulder-to-shoulder, united by purpose and conviction,” she wrote. “The mission continues… and so does the fellowship.”

Last week’s gathering was the latest in a string of private interactions between conservative election activists and administration officials, according to emails, documents and recordings obtained by ProPublica. Many have involved Mitchell’s Election Integrity Network. Before taking her government post, Honey was a leader in the Election Integrity Network, ProPublica has reported, as was McCarthy.
Previously unreported emails obtained by ProPublica show that just weeks after Honey started at the Department of Homeland Security, she briefed election activists, a Republican secretary of state and another federal official on a conference call arranged by her former boss, Mitchell.
“We are excited to welcome her on our call this morning to hear about her work for election integrity inside DHS,” Mitchell wrote in an email introducing presenters on the call.
Honey didn’t respond to questions from ProPublica about the call. Experts said Honey’s briefing gave her former employer access that likely would have violated ethics rules in place under previous administrations, including the first Trump administration — though not this one.
The prior “ethics guardrails would have prevented some of the revolving door issues we’re seeing between the election denial movement and the government officials,” said Fischer, the Campaign Legal Center director. Those prior rules “were supposed to prevent former employers and clients from receiving privileged access.”
Stumble, Bumble and Fumble [The Status Kuo]
Trump’s lackeys faced tough questions yesterday from the press and lawmakers, including critics within their own party.
From the war in Iran, which is quickly spiraling out of control, to the corrupt and illegal actions of Homeland Security, there were plenty of pitfalls, and Trump’s allies and advisors kept walking into them.
In some cases, because of Trump’s mercurial ways and constant flip-flopping, his aides were forced to contradict things they had asserted just a few days ago. It produced some head-spinning, embarrassing moments.
In other moments, the regime’s incompetence and grift were on full display with no way for the officials in charge to wave away concerns.
Let’s review some of their worst moments.
Rubio in the hot seat
Iran has retaliated against the U.S. and Israeli strikes by targeting bases, infrastructure and certain civilian structures throughout the region with missiles and drones. The half million or so U.S. citizens in the region are now desperate to escape, but the U.S. State Department is offering no assistance whatsoever.
Secretary of State Marco Rubio couldn’t explain the lack of any workable evacuation plan for Americans in the Middle East despite weeks of force build-up there. He blamed airspace closures for not being able to evacuate people from the region. But that was an entirely foreseeable consequence of engaging in military hostilities that risked open war with an adversary.
He did mention a phone number for Americans stuck in the Middle East to call. But as Jonathan Karl of ABC News reported, the “message you get when you dial the State Department’s emergency number tellingly warns, “Please do not rely on the US government for assisted departure or evacuation…”
Then there was Rubio’s complete 180 on the rationale behind taking the country into war with Iran. Two days ago, Rubio claimed that we had to strike Iran because Israel was going to strike first and we’d be pulled in anyway. As Natasha Bertrand of CNN reported, Rubio expressly stated on Capitol Hill this past Monday,
“The imminent threat was that we knew that if Iran was attacked, and we believed they would be attacked, that they would immediately come after us, and we were not going to sit, sit there and absorb a blow before we responded.”
But yesterday Rubio astonishingly claimed that he never said that and that a reporter’s restatement of his assertion was “false.” He accused the press of misrepresenting what he said, so let’s compare:
Rubio is lying today about what he just claimed on Monday.
The Speaker didn’t misspeak either
Moreover, this was not a case of Rubio speaking out of turn, because he wasn’t alone with that initial eye-popping claim about Israel leading us into war. Speaker Mike Johnson also asserted that Iran would have “retaliated against U.S. personnel and assets” after Israel hit them, so we had to hit first:
The question isn’t whether Trump’s people are backpedaling, but why they are doing it so quickly. The simple answer is that Trump began facing blistering far-right backlash over the idea that Israel dragged us into this war. Trump realized, a bit late, that this was a very bad look for the U.S. and would cause him to hemorrhage support from his base, which is in fact happening in real time. So he instructed his mouthpieces to change the narrative.
But receipts are forever, and now the regime not only looks like it was indeed letting Bibi Netanyahu call the shots, but is now furiously trying to rewrite history.
Giving idiots the mic
The past few days have seen Trump’s surrogates landing some real doozies that could come back to haunt the White House and the GOP on the campaign trail.
Take Sen. Tommy Tuberville (R-AL? FL?). The former football coach provided us a soundbite for the ages by making clear that the war with Iran, which is quickly unraveling, is “Trump’s War”:
Or Sen. Tom Cotton (R-AR), who rather amazingly argued that Iran has been an “imminent” threat for the past 47 years.
To quote The Princess Bride, “You keep using that word. I do not think it means what you think it means.”
Then there was Sen. Markwayne Mullin (R-OK), who seems bent on living up to what his name makes him sound like. Mullin didn’t seem to know whether to call this a war or not and wound up changing his language mid-interview.
This is of course a war, which means Congress needs to have authorized it under the War Powers Resolution. We’ll soon see how that fares in the Senate.
Uncomfortably Noem
Kristi Noem was back before lawmakers on Capitol Hill yesterday where she faced some of the toughest questioning of her increasingly precarious career.
Noem testified that she never called murdered U.S. citizen Alex Pretti a “domestic terrorist” when she very much did, if you assume someone who commits “domestic terrorism” is by definition a “domestic terrorist.” The Bulwark ran the receipts:
In one telling exchange, Noem demonstrated the extent of the grift in her department. She admitted that she awarded a $143 million contract to the spouse of her department’s spokesperson.
And GOP Senator Thom Tillis (R-NC), who announced last year that he would not seek reelection, used his time to rip Noem on several levels, including her incompetence, her failure to respond to his office’s inquiries, and even her killing of her 14-month-old puppy.
Tillis seems to have found his voice, in part because he no longer fears Trump will ruin his political career, and he used it rather effectively against her.
At one point, the hearing room even broke out into applause at his impassioned condemnation of policies and practices under her leadership of DHS:
I honestly probably would have applauded, too. While it’s frustrating that Tillis has long had the power to block the Trump regime’s agenda and has only recently begun to assert it, I am glad he is doing so now and hope he holds fast.
This week has already demonstrated several times that the Trump regime is faltering. It’s doing so at a time when Trump’s approval ratings are already at record lows. And the midterms are coming, with primaries already underway, meaning GOP lawmakers with keen self-preservation instincts will start to weigh the cost of lashing themselves to a sinking, burning vessel.
FTC Admits Age Verification Violates Children’s Privacy Law, Decides To Just Ignore That [Techdirt]
We’ve been pointing out the fundamental contradiction at the heart of mandatory age verification laws for years now. To verify someone’s age online, you have to collect personal data from them. If that someone turns out to be a child, congratulations: you’ve just collected personal data from a child without parental consent. Which is a direct violation of the Children’s Online Privacy Protection Act (COPPA)—the very law that’s supposed to be protecting kids.
So what happens when the agency charged with enforcing COPPA finally notices this obvious problem? If you guessed “they admit the conflict and then just promise not to enforce the law,” you’d be exactly right.
The FTC put out a policy statement last week that is remarkable in what it tacitly concedes:
The Federal Trade Commission issued a policy statement today announcing that the Commission will not bring an enforcement action under the Children’s Online Privacy Protection Rule (COPPA Rule) against certain website and online service operators that collect, use, and disclose personal information for the sole purpose of determining a user’s age via age verification technologies.
The FTC appears to be explicitly acknowledging that age verification technologies involve collecting personal information from users—including children—in a way that would otherwise trigger COPPA liability. If the technology didn’t create a COPPA problem, there would be no need for a policy statement promising non-enforcement. You don’t issue a formal announcement saying “we won’t sue you for this” unless “this” is something you could, in fact, sue people for.
The statement itself tries to dress this up by noting that age verification tech “may require the collection of personal information from children, prompting questions about whether such activities could violate the COPPA Rule.” But “prompting questions” is doing an awful lot of work in that sentence. The answer to those questions is pretty obviously “yes, collecting personal information from children without parental consent violates the rule that says you can’t collect personal information from children without parental consent.” The FTC just doesn’t want to say that part out loud, because then the follow-up question becomes: “so why are you encouraging companies to do it?”
Instead, they’ve decided to create an enforcement carve-out. Do the thing that violates the law, but pinky-promise you’ll only use the data to check the kid’s age, delete it afterward, and keep it secure. Then we won’t come after you. This is the FTC solving a legal contradiction not by asking Congress to fix the underlying law or admitting the technology is fundamentally flawed, but by deciding to selectively not enforce the law it’s supposed to be enforcing.
The honest approach would have been to tell Congress that age verification, as currently conceived, cannot be squared with existing privacy law—and that if lawmakers want it anyway, they need to resolve that conflict themselves rather than asking the FTC to pretend it doesn’t exist.
No such luck.
And boy, do they seem proud of themselves. Here’s Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection:
“Age verification technologies are some of the most child-protective technologies to emerge in decades…. Our statement incentivizes operators to use these innovative tools, empowering parents to protect their children online.”
“The most child-protective technologies to emerge in decades.”
Excuse me, what?
This is the kind of statement that sounds authoritative right up until you spend thirty seconds thinking about it. Anyone with any knowledge of security and privacy knows that age verification is anything but “child protective.” It involves a huge invasion of privacy, for extremely faulty technology, that has all sorts of downstream effects that put kids at risk.
Oh, and the FTC seems proud that the vote for this was unanimous—though it’s worth noting that Donald Trump fired the two Democratic members of the FTC and has made no apparent efforts to replace them, despite Congress designating that the FTC is supposed to have five full members, with two from the opposing party. A unanimous vote among the remaining two Republicans is a strange thing to brag about.
The FTC even posted about this on X, and the response was… well, let me just show you:

If you can’t see that, the main part to pay attention to is not the tweet from the FTC itself, but the Community Note that (under the way Community Notes works, notes need widespread consensus among users to be appended to the public tweet):
Readers added context they thought people might want to know
Contrary to their claim, using age verification has numerous issues, including but not limited to:
1. Easily bypassed
2. Risks of security data breach
3. Inaccuracies (Placing adults into underage groups, vice versa)
And many more… (sigh, I need a break).
Yeah, we all need a break.
That Community Note does a better job explaining the state of age verification technology than the FTC’s entire Bureau of Consumer Protection. It methodically lists out the problems: kids easily bypass these systems, the collected data creates massive security breach risks, and the technology produces wildly inaccurate results that lock adults out while letting kids through (and vice versa). When the consensus-driven crowdsourced fact-check on your own announcement is more informative than the announcement itself, maybe it’s time to reconsider the announcement.
But let’s say, for the sake of argument, that the technology worked perfectly. Would mandatory age verification still be a good idea?
That still wouldn’t solve the issues with this technology and the harm it does to kids. Even UNICEF (UNICEF!) has been warning that age restriction approaches can actively harm the children they’re supposed to protect. After Australia’s social media ban for under-16s went into effect, UNICEF put out a statement that could not have been more clear about the risks:
“While UNICEF welcomes the growing commitment to children’s online safety, social media bans come with their own risks, and they may even backfire,” the agency said in a statement.
For many children, particularly those who are isolated or marginalised, social media is a lifeline for learning, connection, play and self-expression, UNICEF explained.
Moreover, many will still access social media – for example, through workarounds, shared devices, or use of less regulated platforms – which will only make it harder to protect them.
So the actual child welfare experts are saying that age verification can backfire, push kids into less safe spaces, and should never be treated as a substitute for real safety measures. Meanwhile, the FTC is calling the same technology “the most child-protective” thing to come along in a generation and is waiving its own enforcement authority to encourage more of it.
What we have here is a federal agency that has identified a direct conflict between the law it enforces and the policy outcome it wants. Rather than grappling with what that conflict means—maybe age verification as currently conceived just doesn’t work within the existing legal framework, and for good reason—the FTC has chosen to simply look the other way. The message to companies is clear: go ahead and collect data from kids to figure out if they’re kids. We know that violates COPPA. We don’t care. We like age verification more than we like enforcing our own rules.
That’s a hell of a policy position for the agency that’s supposed to be the last line of defense for children’s privacy online.
Choosing Your Direct Sales Strategy [The Business of Printing Books]

Publish & Prosper Episode #109
Published March 4, 2026
Listen on: Apple Podcasts | Spotify | YouTube | Complete List of Channels
In this episode, Matt & Lauren explore three different ways creators can get started selling direct, and the tools you’ll need along the way! Learn about:
💡 Using direct assisted platforms like Books.by to build a website for you
💰 Selling on marketplaces like Etsy for a hybrid sales approach
📚 Connecting Lulu Direct to your site for true direct-to-consumer sales
🧰 Stocking your toolkit with some of our favorite sales and marketing solutions
Matt: What’s that noise?
Lauren: Office is haunted.
Matt: I do think this office is haunted, by the way. Like for real for real. But whatever.
Lauren: Don't say that to me when I'm occasionally the only person in here.
Matt: Do you know how often I'm the only person in here
Lauren: I – I probably could guess, honestly.
Matt: Yeah. Welcome back, everyone, to another haunted episode of Publish & Prosper.
Lauren: Hey, as long as the audio isn't haunted, I don't care what the rest of the building is doing.
Matt: Yeah, it's not the audio. It's just the, the office itself.
Lauren: Right.
Matt: Yeah.
Lauren: And that's fine.
Matt: I guess. I'm not sure how I feel about it yet. But that's not what we're talking about today.
Lauren: It could be.
Matt: Well yeah, we, we could absolutely probably cover an hour or more of that.
Lauren: Easily.
Matt: Today we're going to talk about how to choose the right direct sales path for you. So we talk a lot about direct sales. We talk a lot about different ways you can do it. But we've never kind of talked about how to choose the best one for you at the moment that you're in right now, with respects to your content.
Lauren: Yeah. And I actually think... cause there's kinda... we're gonna talk about this kind of in like, three different stages in, in getting through –
Matt: We're going to talk about them in three different levels of effort.
Lauren: Yes. Yeah.
Matt: Which could map to stages. But won't always necessarily.
Lauren: That's –
Matt: But yeah.
Lauren: – that's true. That's a fair point. But what I do think actually, is that the, the second of the three that we're going to talk about, I don't think we've ever talked about in an episode before.
Matt: We haven't really, no.
Lauren: So this is something new. How exciting.
Matt: It is. Yeah.
Lauren: It's getting harder and harder to come up with something new in a hundred plus episodes.
Matt: But for anybody who's read my book.
Lauren: Clearly not me.
Matt: They already know about section two – clearly not you. And that's okay.
Lauren: Maybe I'll pack it for some of our upcoming travel and events.
Matt: Not unless you need something to help you sleep at night.
Lauren: I do have a terrible time falling asleep on planes.
Matt: Then you should absolutely –
Lauren: So.
Matt: Yeah. Maybe I should turn it into an audiobook.
Lauren: That would be great.
Matt: Yeah.
Lauren: I know, I know someone that has recording equipment. If you wanted to do that.
Matt: Yeah, you should give me their number.
Lauren: Okay, great.
Matt: Hopefully they don't have any ghosts in their audio system.
Lauren: Not this time.
Matt: Good. Yeah. Today we're going to talk about a couple of different ways that you can start your direct sales journey. Based on level of effort or where you happen to be at in your, your journey for content creatorship and, authoring and whatever else it is you're doing. But we're going to basically break them up into a couple of different categories. Those are going to be kind of what we're calling direct assisted platforms. So these are platforms that will actually build a site and storefront for you based on a little bit of information. And so it's probably the easiest of all of them to kind of get started with. We're going to talk about what we call marketplaces. And that's the bucket that Lauren was referring to that we haven't really talked much about before. And these are places like Etsy and some of the others where they're true marketplaces. And then we'll get to the ecommerce platforms, or ecommerce tools. Which we talk fairly regularly about but do require a level of effort that is more than the first two.
Lauren: Yeah. We’ll, we'll definitely talk through those. Hopefully get to a point too where we talked through some, some additional tools and also how to kind of choose which of these is right for you. I do also want to just say right up at the top before we dive into it. If you are already selling direct, I think this is all still relevant and interesting information for you because even if you are already established, like let's say you do already have a Shopify store set up and you are already doing that, you might still want to consider opening up a store on a marketplace and using that as a discoverability tool. Or maybe some of these direct assisted tools might be a good way to help you out. If you wanted to build like a dedicated landing page for one specific book or something like that. So even if you're already selling direct, hang out. Because you might find something interesting in this episode.
Matt: Leave it to Lauren to go ahead and just blow the scope of this thing out of the water. Come on. We'll add another topic in which is hybrid. Why not? Let's, let's add more to the party. Great. Merry Christmas.
Matt: So for those of you that are interested in selling direct, but you don't have the time or the experience, or you just want to give it a quick try and you don't want to invest too much in it. Or you're just like, yeah, I just really don't want to build a website right now, or I don't want to build a store right now, no Matter how fast and easy it is. These direct assisted platforms, I think, are really great for that. They're fairly new. And there's not a lot of them. But there's, there's a couple of good ones for sure. It's great for testing things like digital delivery of your ebooks and audiobooks. These sites incorporate print-on-demand. They partner with print-on-demand facilities. They're just really easy to set up and jump into. They're great for early stage authors.
Lauren: Yeah.
Matt: I don't know if I would use one of these if you have an extensive catalog. You certainly can, but I think they're really more geared towards, you know, again – early stage, yeah. If you've got a handful of titles, one title, they're great for this. If you've got a lot of titles, an extensive catalog. Again, you can use these sites, but you may be better off jumping ahead to option three, which is a full blown ecommerce solution.
Lauren: I think that these are a really good stopgap for people that know that they're getting to that place eventually. So if you are an author who already knows, like I've heard, I've heard the spiel, I'm sold on selling direct. I want to do that, I'm into it, but it's going to take me some time to get an actual website built out because if I want to put all this effort in, I want to do it right.
Matt: Yeah.
Lauren: Which is totally fair. But this is a great for solution for like in the meantime. You know? Let's say you're going to an event in a couple of weeks and you're like, shoot, I really wanted to have my direct store set up already before then, and that's just not possible. So let me spin this up really quickly. Use this as like, a temporary solution while I'm having – either like, you're designing it yourself or you're having somebody else build out that actual end game website for you.
Matt: Yep.
Lauren: So I think this is a perfect solution for that.
Matt: They're really great because they automate most of what you would normally be doing yourself in terms of managing the website. They handle all the infrastructure. They handle most of the, the technical backend stuff, if not all of it. And most of them handle all of the payments processing. And a couple of them will share all of that customer data with you. Some of them may share some of the data, but not all of it, depending on how they process those payments. But for the most part, you'll get a lot of great benefits out of it, and you'll barely have to lift a finger. The main platforms to consider would be Books dot by or Books By. They're awesome, we really like them. They're based in Australia, but they have a global reach, so I wouldn't let that concern you. Their templates and their tools are really awesome. The other one is called Stack or STCK dot me. They cater to a more largely creator audience but certainly take care of authors as well. Books dot by or Books By clearly focuses mainly on authors.
Lauren: Yeah. I'll put both those links in the show notes. So don't worry if you're like, I'm sorry what? We got them, they’re in the show notes. And if they do sound familiar to you, we did also talk about them in the episode that we did on building a landing page for your books.
Matt: Yeah.
Lauren: So.
Matt: Yeah, that's true. We’ve kind of already covered most of the pros and cons. But again, the best one is such a low barrier to entry. It's just so easy to do it. You don't have to really worry about building anything, for the most part. For those of you who like to be hands on, there's going to be less of that. So you may want to consider that. But it's truly just a plug and play. Or plug and pay and play.
Lauren: Yes.
Matt: I should say.
Lauren: Yeah, there is – I mean, there is always that element –
Matt: Or pay, plug, and play.
Lauren: Pay – pay to plug and play?
Matt: Something like that.
Lauren: I don't know. Now it’s getting weird.
Matt: Yeah.
Lauren: But no, I do think that that's, you know... The pros and cons in this are, are almost like hand-in-hand with each other. Like on the one hand it is a templated, super, super easy to build. On the other hand, that means that you don't have a lot of customization and control.
Matt: Yeah.
Lauren: So, you know, you're kind of giving up some details for other details. And it's really just a matter of what's important to you. And we'll talk more about that.
Matt: It's also a really easy experience to jump in and try, like we said. Especially if you've never tried direct sales before, you're really worried about, you know, investing some time into building a Shopify store or something like that. And you just want to try this out because it's very easy to just quit it.
Lauren: Yeah, it's very, it's very low risk.
Matt: Yeah.
Lauren: So this is a great way to like, test the waters, test it out, see if this is something that you want to actually invest like, real time and money into.
Matt: But I've seen the storefronts and landing pages that both of these platforms produce and they look great.
Lauren: Yeah.
Matt: So, you know,
Lauren: Yeah. For sure.
Matt: The next one we'll jump into is marketplaces.
Lauren: Right.
Matt: This is the one we've never talked about before on the show, really.
Lauren: Which is kind of surprising to me. I can't believe we've, we’ve never –
Matt: Eh, not so much.
Lauren: I guess, yeah, I guess we've never really had a reason to before. But it is kind of an untapped area for us to talk about.
Matt: It's an untapped area for us to talk about, yeah. I think part of that is, I think initially when you talk about selling direct or just as an author, your first thought isn't to go sell your book on Etsy.
Lauren: Right.
Matt: So –
Lauren: There might be people listening to it right now that are going –
Matt: Certainly some have –
Lauren: Well that’s, that's not –
Matt: – sure, but – yeah.
Lauren: Yes, of course. But there, there are definitely people. I mean, even me at first. When we were first talking through the content of this episode and, and you said marketplaces like Etsy. I had to, like, sit with that for a second and go, that's not... oh, well, I guess it is. Because to be clear, these are not – like, this is different than using something like a retail distributor like Bookshop.org or Amazon.
Matt: Yes.
Lauren: Because you are still the store owner.
Matt: That's right.
Lauren: On a marketplace.
Matt: Yeah.
Lauren: So it's not something where like Amazon is the seller, Amazon is the, and I know Amazon Marketplace is a thing, but it's not the same.
Matt: It's not.
Lauren: It's not.
Matt: You're right.
Lauren: It's not the same.
Matt: It’s 100% not the same at all.
Lauren: Yeah.
Matt: And maybe marketplace is a term that does it injustice. But that's, that's what they're called.
Lauren: Yeah.
Matt: So that's what I’ll stick with. But you're right. These are nothing like, you know – or the experience is nothing like being on Amazon or even Bookshop, or some of the others that we'll talk about. And the experience is different. So you're 100% right. But what makes a marketplace different than, let's say, the group we just talked about where they're direct assisted, or the group we're going to talk about next, which is ecommerce solutions like Shopify. Marketplaces are different because their biggest feature, their biggest advantage, is that they spend money and time driving traffic to their marketplace.
Lauren: Yes.
Matt: So it's great for discoverability. Which is what Amazon used to be. Great for discoverability.
Lauren: Right. Right.
Matt: So if you're... if you're okay doing some work to build your own little storefront area and you want to skip over that direct assisted experience because you want to benefit from some built -n traffic and market share, then you might want to try this step before going full blown, you know, Shopify or full customized store.
Lauren: This is a pretty solid hybrid step in, in the middle here. Where it's like you're still getting kind of some control and some, some remarketing opportunities, some opportunities to, you know, make the storefront your own, but also accessing an existing audience and existing traffic. You're not exclusively responsible for being the one to send traffic – and I absolutely, like me personally, Etsy is one of the places that I'll go to.
Matt: Yeah.
Lauren: And like, just kind of browse and see and –
Matt: But that's one of the other benefits too, you just touched on.
Lauren: Yeah.
Matt: So, you know, the first bucket, you’re basically selling your book. With Etsy or some of these other marketplaces, you can sell multiple products, so you can sell your book, but you can also start dabbling with merch. If you write, you know, sci-fi and fantasy and, and you've got some, you know, character merch or things like that that you've been wanting to try. Or something to do with, you know, a world or a realm or whatever that might be, like. These are also great options to be able to sell multiple types of products in one storefront.
Lauren: Yep.
Matt: One of the other differentiators here is that you have a couple of different options when you build an Etsy storefront. You can manually fulfill. And this is important to understand.
Lauren: Yes.
Matt: If you're selling print and you choose to manually fulfill, it means it's your responsibility. So you'll need to order copies of your book ahead of time, and you'll need to have them on hand so that when you get an order, you can pack it and ship it. There are a lot of print-on-demand providers and other fulfillment companies that have built plugins and things for Etsy. And Lulu you can use on Etsy if you, if you create a zap on Zapier. So there are ways that you can also achieve automated fulfillment still using something like a marketplace like Etsy.
Lauren: Yes.
Matt: And I just wanted to be clear on that because, you know, again, that first bucket is truly hands off. Books By, Stack, they have automated fulfillment tools that, that can, can help do that for you. And then digital delivery is obviously, you know, super simple. The important thing here is that as you get into this hybrid marketplaces, fulfillment is also a bit hybrid. You can choose to do manual, or you can choose from an assortment of, of providers that will plug in and do it for you.
Lauren: Yes.
Matt: Like Printful and Printify some of those others, they have plugins for Etsy where again, if you're going to sell merch or things like that, you can automate some of that stuff and make your life a little bit easier. I've not actually used one of those plugins on Etsy. I don't have an Etsy store. It's one of the ones I didn't necessarily try out. But I've, I've heard and seen from others that it is pretty easy. It's great, again, for people who they need some more discoverability, because maybe your email list is not very big and you've not been doing much advertising, and your social media game is a little weak. Any marketplace you can get yourself into that has built-in traffic and discoverability is going to be a huge help. So. Yeah. What were some of the other ones that you wanted to mention? The platforms?
Lauren: I think Fourthwall and Gumroad are both platforms –
Matt: Yup.
Lauren: – that could be, or marketplaces rather, that could be worth exploring. And I'm also going to throw TikTok Shop into the ring.
Matt: Yup. You have to, right?
Lauren: TikTok Shop is a huge –
Matt: Yeah.
Lauren: – huge marketplace. But I also would – I would keep it almost separate from... Like, to me, TikTok Shop and Instagram are two different –
Matt: Sure. Yeah, yeah.
Lauren: – things. You know?
Matt: Yep.
Lauren: And I think that that is, it's kind of worth approaching as it's own thing.
Matt: That’s true.
Lauren: Even though it is hosted on a social media platform.
Matt: Yeah.
Lauren: I would almost approach it with a different mindset.
Matt: I agree. Because it also has a lot of different rules and stuff too.
Lauren: Yes.
Matt: And it's really very much confined to its own ecosystem. Whereas some of these others you can, you know, kind of drive traffic and play with it and like, TikTok Shop is its own thing.
Lauren: Yup.
Matt: Like, there's no going outside of the ecosystem. And even within that ecosystem, they have a lot of somewhat confusing rules around fulfillment and some other things. So be careful with that one. But absolutely.
Lauren: Yeah, you do have to – We see people selling books on TikTok all the time.
Matt: Of course.
Lauren: And you absolutely can.
Matt: Yeah.
Lauren: But you probably do have to, have to do your own manual fulfillment on that in order to –
Matt: Yes and no
Lauren: – stay within the confines of their fulfillment rules.
Matt: That's where a lot of the arguments are, like they –
Lauren: Yeah.
Matt: They do have some rules. Just be aware of that. Do your research, do your homework. But yeah, I won't go any further on that one.
Lauren: Yeah.
Matt: That could be a whole episode in and of itself.
Lauren: It probably will be at some point.
Matt: Don’t get any ideas. No. No, it should be. We'll see.
Lauren: We'll talk about it at some point.
Matt: We’ll flip for that one.
Lauren: Okay.
Matt: Or we'll play like, some Uno or something. I'm really good at Uno.
Lauren: Yeah. I had a feeling you were good – the fact that you pulled that out, I was like, wait, I'm – you’re setting me up to lose here.
Matt: So again, pros and cons to marketplaces. You have a built in audience. You know, there's already traffic coming to it. There's people like Lauren surfing around looking for weird gothic stuff and might stumble across your book. Somewhat easy set up and management. Again, you know, they've been doing this a long time, so to set up an Etsy store is not rocket science. It's not complicated. Like the others you’re gonna pay for some platform use or, or things like that. So not a big deal. You're going to be limited in customization and personalization and, you know, things like that. Like Etsy is not going to let you go crazy with the color palette or, you know, uploading a ton of photos of yourself or, you know, there's not a huge About You section, but that's okay. Again, limited control over customer data and relationship data. You might get some. You won't get all of it. But any little bit is helpful.
Lauren: Yeah. Which is why, again, we said this is kind of like a hybrid or a bridge solution here.
Matt: Yeah.
Lauren: Where like, this is not completely selling direct in the sense that you have unlimited access to, to collect –
Matt: Yeah.
Lauren: – any and all customer data. But there is still that like, you have the opportunity to build some kind of direct relationship with your customers.
Matt: Yeah.
Lauren: That are shopping on Etsy or any of the other marketplaces.
Matt: Yeah. And again, it's, it's one step closer to, to more of an, an owned channel, right? Like, you know, again, we're never going to convince people not to use Amazon.
Lauren: Right.
Matt: But our goal is to, convince people not to send hard-earned traffic and customers to Amazon. Let Amazon send customers to you. That's the, the, the real play. So you know, in this scenario, again, you don't get to keep all customer data and things like that. But you're going to get some of it. And if you're going to drive customers somewhere, drive them here instead of Amazon.
Lauren: Yeah.
Matt: You know what I mean? Here you have a better chance of being able to remarket to them, to get them over to more of an owned instance when you're ready for that, whether that's a Shopify store or something else. Or at least get them onto your mailing list so that you can begin remarketing other titles and stuff like that. So I do think it's a great bridge, you know, to go from somewhat owned to fully owned. Which is the next bucket we'll talk about.
Lauren: Sure is.
Matt: So we've talked about direct assisted platforms. We've talked about marketplace platforms. Next bucket is...what?
Lauren: Ecommerce.
Matt: That's our favorite.
Lauren: That's – obviously you've heard us talk about this one once or twice.
Matt: You're probably tired of hearing us talk about this.
Lauren: I'm tired of talking about it.
Matt: Are you really?
Lauren: Absolutely not.
Matt: I hope not, cause you’re talking about it in London in a couple of weeks.
Lauren: Wow. It is in a couple of weeks.
Matt: Yep. I don't think I've even shared the online with you yet, have I?
Lauren: You sent me the, the description doc and that was it.
Matt: Oh yeah.
Lauren: I have the like, the one paragraph summary.
Matt:We'll just get up there winging it. It’s what we always do.
Lauren: Sounds good. It’s fine. It’s fine.
Matt: Ecommerce solutions.
Lauren: Yes.
Matt: These are our favorites. These are Shopify, Wix, WooCommerce. There’re others. We focus on those three because they tend to be the easiest, most robust platforms. But there's others that are coming up. There are others that are already out there, they're just a little more abstract. I think a lot of people use… What’s it called, ThriveCart?
Lauren: ThriveCart. Yes. Which actually does have, I learned this very recently. ThriveCart, on their website, actually does have instructions for how to integrate Lulu's API to ThriveCart.
Matt: Whoa.
Lauren: And our API team is aware of that.
Matt: Okay.
Lauren: And they said it is actually like pretty, like their, their instructions are actually like pretty good.
Matt: There you go.
Lauren: – if you're somebody who wants to use our API solutions and ThriveCart is kind of your bridge for that, that is an option. We already said Zapier for – or Zapier, or whatever for –
Matt: Yeah.
Lauren: – like, if, if that's, if you want to connect to Lulu Direct, but it's not one, like your website is built on a platform that isn't one of the three –
Matt: Yeah.
Lauren: – that we have plugins for, they – there are ways to work around this.
Matt: If you have an existing website. That's right.
Lauren: Yes.
Matt: Yeah.
Lauren: Yeah.
Matt: We've talked about this before, like Justin Moore, he uses Framer. That's the, the website platform that he uses. But he used the API.
Lauren: I know a lot of people –
Matt: Because we didn’t have a plugin for Framer.
Lauren: Right. And Square is the other one that a lot of people that I've spoken to, that's been kind of a roadblock for them. That their website is already built on Square, but you can work around that.
Matt: Yup.
Lauren: It’s gonna take a little bit of effort on your part. You might need to outsource it to somebody with a little more like, tech savvy than you, but it is still doable.
Matt: Yeah.
Lauren: Absolutely. We actually talked about – we did an episode a while back, episode 31, that was Your 7 Step Guide to Building an Online Bookstore. And we broke down a lot of the... I mean, seven steps, obviously. But we broke down really like a lot of what you need, specifically, to actually build an ecommerce store. Whether you're building your website from scratch or plugging any of these solutions into your existing site.
Matt: It's probably all still valid, I would imagine.
Lauren: I'm pretty sure. I'm pretty sure it is. We'll link it in the show notes. And if we figure out that it is, that there's any outdated information in there, maybe we rerecord it. Updated.
Matt: Maybe.
Lauren: Maybe.
Matt: You're, you're just reaching for job security now.
Lauren: We – you know what we actually should have done? With episode 101, we should have just started back from zero.
Matt: Started rerecording them all?
Lauren: And just – Yup. Just completely redid like, beat for beat every episode.
Matt: That's a strategy. Probably not one we want to employ, but.
Lauren: No, probably not.
Matt: Ecommerce solutions. So this is the... This is the only way to get a true direct sales experience from end to end.
Lauren: Yup.
Matt: But it obviously brings with it, you know, a lot of work.
Lauren: Yes.
Matt: It's fairly easy to get one of these up and running. But continuing to build and expand upon that. Adding more titles, adding more shipping regions, it's, it's work. It's not terribly hard, but it is work, and... It's beneficial. I mean, there's no better way to control the customer experience from beginning to end and grow your business and capture all that data. Realize 100%, you know, profit margin. Or profits, I should say. If you got 100% profit margin, that's great too. But, it's really the only way to do it. Obviously, like we just talked about, you can also just have a site and use our APIs. But the point is having more of an owned space where... You know, again, on a marketplace, they have final say.
Lauren: Yeah.
Matt: You know, you could wake up the next morning, tomorrow morning and realize that somehow or another one of your books violated the terms and services of, of Etsy, and they, they were upset about your gay hockey romance fling novel and they decided to shut you down. They have that power. I don't know that they would, but they do. When you have your own space, nobody can really tell you what to do with that. And it's pretty much yours.
Lauren: Yeah. This is the only way to have complete ownership and complete control over your ecommerce. Your store, your customer experience, whatever it is that you want to do, this is the only solution. And yes, it is definitely the one – of the, the three different things that we've talked about here, it's definitely the one that requires the most work. But just like we talked about in the episode that we did recently on moving from manual to automated fulfillment, this is a thing that requires work upfront so that you can build out workflows that are going to run themselves. So it's work at the beginning –
Matt: Yeah.
Lauren: – that is going to ultimately make your day to day easier in the long run.
Matt: Yeah. And again, so if you started with one of the other two solutions, whether it was like a Books By site or an Etsy store, and you realized like, this is, this is definitely for me. This is what I want to do. This is your next step.
Lauren: Yes.
Matt: To build something more permanent and automated. You know, you can set it and forget it and make money while you sleep type of deal. And then just maintain and make updates to your store as you get new titles, or you want to release in new geographic areas, things like that. I look at it as like a, almost a LEGOs approach. Like, you know, Shopify or Wix or Woo is the, the foundation. It's the, the flat plate. And then each of the things that you need, you just plug – They have plugins for everything, you know? So Lulu, for all your print-on-demand and fulfillment stuff. They have plugins for doing your taxes, plugins for email marketing, plugins for social media marketing. You can build basically an entirely automated little ecommerce empire. And again, yeah, it takes some time, but you just do a little bit at a time and before you know it... again, you've got a full blown business that, for the most part, is primarily automated. And I think that's really cool. Like that's my favorite part about that. So that's why I get so excited about Shopify stuff.
Lauren: This is why we'll never get tired of talking about ecommerce solutions and –
Matt: Yeah.
Lauren: – direct sales and selling direct and all of that. I also totally
Matt: I'll tell you one thing though.
Lauren: Yeah?
Matt: It's not to say that Shopify doesn't their issues. I mean –
Lauren: Sure.
Matt: – Shopify’s not perfect, but no platform is.
Lauren: No.
Matt: I'm not paid by Shopify, unless they want to come stroked me a check, I won't turn it away. But I have found after playing with a lot of them, and obviously we, you know, have built integrations for several of them, that Shopify tends to be the easiest, most widely sort of used. And they're just continually updating and building new things. That being said, Shopify is also notorious at times for, you know, changing their, their policies or pricing sometimes. Nothing that I've seen so far has led me to be like, screw you guys, I'm out of here. But, you know, if you do some research, you're going to see some of those things. Just know that that's normal. They all do it. I think Shopify is probably the best of them, in my opinion, but I know other people have had really good experiences with Wix, WooCommerce, and even some of the others like Thrivecart and a few of the others we've talked about.
Lauren: Yeah, I think that's a really, that's a really fair point, when you're looking at these different options, whether it's any of these like, higher level solutions or the individual options within them. Make sure that you're kind of comparing some of the options on the different platforms if you're turned off by something. So if –
Matt: Yeah.
Lauren: – you’re looking at it and you're saying like, oh, well this one costs money to use... they all cost money to use. What they cost – maybe there is one that's, that's more affordable than the other ones, but all of these there is going to be some kind of access fee, subscription fee.
Matt: That's right.
Lauren: Like, platform hosting fee, whatever it is. So, you know, if you're immediately like turned away by like, oh, well, this one, this one I have to pay for, what can I go find that's a free solution? You might not find a free solution.
Matt: And by the way, for everybody that’s listening and goes, well, it's free to sell on Amazon. No it's not.
Lauren: No it’s not.
Matt: That's why you walk away with a dollar or two for every copy you sell. Because they're taking everything else.
Lauren: Yeah, it's just built in.
Matt: That's right. So, we get that all the time, where it's like, why would I sell direct when I can sell for free on Amazon? You're not selling for free on Amazon. At all. They're taking your customer and they're taking eighty to eighty-five percent of your royalties, like. So. Just choose your poison. You know?
Lauren: Yeah.
Matt: And quite frankly, $39 a month for Shopify, in my opinion, as long as you're selling, you know, multiple copies of your book every month or more, it's nothing. That is nothing to have such a robust, like, home base, to own your business and be able to move, you know, quite frankly, globally from there.
Lauren: Yeah.
Matt: In a very easy sort of way. So. What are the pros and cons of ecommerce solutions?
Lauren: I mean, we've covered a lot of them already.
Matt: That’s true.
Lauren: There's, there's definitely the, you know, having that access to your customer data. Which, you have unlimited access – I mean, you have unlimited access to what you're asking for, or what you, what you can potentially get from them. You know, you're not, you're not gonna just get a dossier with everyone's first name, last name, address, phone number, credit card, social security number, and everything else in between. But you have the opportunity to collect emails, collect addresses, whatever it is, that you might not have on some of those other options. You also, when you're selling on your own store versus selling on a marketplace, are not competing with other stores. You know? There is that element, in the same way – And I know it's, we've, we've talked about, we literally just said when you're selling on Amazon, you're competing with other products and other stores. Yes, that is true on marketplaces as well. You are competing with the other store owners on there. But you have to weigh like, does the discoverability element outweigh the competition? And there are absolutely ways to make yourself stand out from the competition –
Matt: Yeah.
Lauren: But in an ecommerce solution, there is no competition. It's just you. Once you've gotten them to your website, there's no one else there that can get their attention.
Matt: Yeah, and that's the goal.
Lauren: Yes.
Matt: For sure. Ecommerce solutions, like we said, they do require some, some more extensive setup. You are going to be responsible for building out your shipping regions and stuff like that. But there's a lot of great help articles on, on Shopify and Wix and Woo that'll help you with that. Lulu has a lot of resources around that. We have an onboarding team here that they're pretty much experts in that stuff too. So there are resources. There's solutions there to help you. Like, I wouldn't let that deter you. I do know that a lot of people, they hit that point where they have to start building their shipping regions or messing with taxes, and they get freaked out and they just don't. They don't move forward, they stop. But it really isn't that bad. If you just push through and you get your hands on the resources, it's not that bad at all.
Lauren: Yeah.
Matt: And once you get it done, you can have a really great store. And again, yeah, there's, there's fees and things. So, you know, generally the lowest plan on Shopify is $39 a month. And I think Wix and WooCommerce are very similar in price. And that basically includes everything you need to have a fully functioning, you know, website in store. They'll process transactions for you. And then the money just goes right into your account.
Lauren: Right.
Matt: That's the other beauty of it as well. You know, when you're selling on retailers like Amazon or even through Ingram, and some of the other channels, you have to wait sixty days minimum for your money.
Lauren: Yep.
Matt: Sometimes more. When you are doing ecommerce and some of the marketplaces and some of the direct assisted. So all three of the buckets we've talked about. You're going to get that money within a matter of forty-eight to seventy-two hours, sometimes faster. In my Shopify store, the money's there almost immediately. I think technically they have to tell you between twenty-four and seventy-two hours, but I've never had a book sale on my Shopify store where the money wasn't in there immediately. You know, like, it's, it's that simple. And then that's what I connect my production to. So when somebody buys a book on my Shopify store, the order gets transmitted to Lulu. I have my Shopify card on file with Lulu. So the same account that the book money went into, the full retail price, the shipping and everything, that's where Lulu's pulling the production cost out of. All the profit is still left in my account, so I'm just paying the manufacturing out of that. So I'm literally no money up front, no money out of pocket. My entire operation is completely automated. I can sell books and make money while I'm sleeping.
Lauren: Wow, you're really good at this.
Matt: Took a long time to figure out.
Lauren: That you're good at this?
Matt: No, that – to figure out how to do it.
Lauren: Nah, you've been doing this for longer than that. Because we did a whole episode on how direct sales actually work. So going through that.
Matt: That's right, yeah.
Lauren: And not just on like building out your store, but that actually like, how do the sales and transactions work from end to end and stuff like that? I'll link that one in the show notes too, if you want to dive deeper into the, the process that Matt just talked about.
Matt: Yeah.
Lauren: So we've covered the three different kind of options here, for how you're going to go about managing your direct sales, choosing which solution is right for you. Let's actually talk about how to actually go ahead and choose which of those paths.
Matt: Yeah.
Lauren: Which is hopefully what it says on the title of this episode. So we should probably cover that a little bit.
Matt: So I think there's two approaches here. You can take the Lauren approach, and create a spreadsheet and a matrix with columns for how much control do you want, how much time do you want to spend building it, how much money do you invest, you know? And go on down the list of all the things that are important to you. And then down this side, you can put all the different, platforms or, you know, marketplaces, platforms, all of those things. And you can go through and do a full blown matrix, if you will. Or you can do the Matt solution, which is just whichever one your gut tells you you'll actually follow through with.
Lauren: Both of those are great, great options. You know, those logic puzzles that are the like –
Matt: Yes.
Lauren: – would, I'm sure it wouldn't surprise you to know that as a kid, I loved those.
Matt: It would not surprise me to know that you loved those.
Lauren: It would not surprise you at all.
Matt: Nope.
Lauren: But yes, there are definitely – and, and I think that in all three of these there is kind of... it's like a spectrum of, you know, what matters to you, which things matter more than others. You know, in some cases, if you're like, I don't really care about controlling the aesthetic or branding. Like, I'm fine using whatever template is provided for me, or I am fine with my storefront looking the same as everyone else's, then that's lower on your list of priorities. For some people that branding, having that like, complete creative control where it is, it is like part of your ecosystem in every way possible and looks indistinguishable from everything else about your brand, then that's much higher up on your priority list, and you want to make sure that you choose an option that allows you complete custom and creative control. So I think the the three main questions that you want to ask yourself are: How much control do you want? How much time and or money do you want to invest? And how important is owning customer data and the customer experience to you?
Matt: For me it was easy.
Lauren: Yeah?
Matt: I wanted full control.
Lauren: Yes.
Matt: And I wanted all my customer data. And I wasn't overly concerned about my investment of time and or money. So like I said, I went with my gut and I just knew that those things were – That's what was important to me, and those were some of the other things that weren't so important to me. So I that's why I went the Shopify route. But I do agree, I think when, when you're sitting down to plan out which path you want to try for direct sales, those are probably the most important things you could ask. Cause I think for most people, when they don't think about it that way and they don't understand these different types of paths that you have, they just jump right in to what is probably most commonly talked about. You know, Shopify or some of the others. And they're not prepared, I think, for sometimes the level of time it might take or financial investment for certain things. For me it was, again, a no brainer. I think those are, those are the important questions to ask, you’re right.
Lauren: Yeah. I think it's also not necessarily a question, but something that's important to keep in mind while you're going through this is that immediate solutions are only good for the short term. You want to think about something that is going to grow with your business. You want to think about scalability. You want to think about, you know, something that hopefully, if your goal is to build a long term business strategy here, you want something that's going to last. You want something that five years from now, your business has grown exponentially, and your tech stack or your ecommerce solutions or whatever have grown with you. Like, keep that goal in mind – and if, and – it's okay if the answer is genuinely like, no, I want to sell this one book that I have, and I just want a quick and easy ecommerce solution to sell this one book. It's a part of a bigger ecosystem, but it's just the one book and I don't really care about like, building an empire out of this. I just want a good solution, a simple solution that'll let me sell this one book. That's great. You can do that. But if your goal is is long term growth and scalability, that should be a factor that you consider while you're deciding on your solutions here.
Matt: Yeah. And again, you know, it could be a graduated approach. You can start with a Books By site or a Stack site. You could then go on and start incorporating, you know, some marketplace presence like, you know, Etsy or one of these others. And the whole time behind the scenes, you could be building out a Shopify store and getting ready to launch like your full scale, fully direct, fully branded, you know, experience. And some people do that.
Lauren: Yup.
Matt: And, you know, once you launch that, you can slowly taper out the other two if you want. Or leave them in play for a while, it just depends. But. Yeah. So I think you said that upfront. You know, it doesn't have to be an either or necessarily, it can be a this and then a this and then a that for a total thing. Right? That's how I do math.
Lauren: That's perfect.
Matt: Maths.
Lauren: But yes, I agree, I actually think that framing this as choosing which path is right for you might actually kind of be a trick. A trick statement –
Matt: No, I – I think for –
Lauren: – because I think that all roads lead to the same place in the end.
Matt: Maybe, yeah. But I do think some people need a very distinct path to start with.
Lauren: Yes.
Matt: I just wanted to make the point that, you know, similar to what you said, ultimately your goal should be to get to a fully owned state. Unless you're one of those one out of ten who, again, like you said, is just looking to sell this book. No bells and whistles, not even like your big thing. Like you just – and that's okay. So.
Lauren: Yeah.
Matt: Yeah. Now, we did touch on a few other things. Especially when you, when you think about – I like when you say tech stack, I think more appropriately your ecom stack is what we're talking about.
Lauren: Yeah.
Matt: When you decide to head that path, or if you decide that is the path for you, or it's just the end goal is to get to a place where you're building a Shopify store, a Wix store, or something like that, a true ecommerce storefront. There's a lot of tools and plugins that you can build into that to build your ecommerce stack. Your most important should be your email list.
Lauren: Absolutely, absolutely. I mean it's a, it's an essential part of this. If for no other reason than the fact that the whole point of selling direct is to have that customer data, and be able to remarket to them, and to be able to speak to them directly. And you can't do that if you don't have an email system.
Matt: Yeah.
Lauren: So you absolutely need to have an email service provider. A lot of these solutions will also let you, connect to your ESP directly to them for the things like the transactional emails –
Matt: Yeah.
Lauren: – that you'll be sending.
Matt: Yup.
Lauren: So that you have things like your cart abandonment or your post-purchase follow ups, things like that. So if you already have something and if you're using something like MailChimp or Klaviyo or Kit or whatever, you can plug those right into your...
Matt: There's so many of them.
Lauren: Yeah, there's, there's – truly, there's so many.
Matt: And they all basically pretty much will work.
Lauren: Yes. And they all have, you know, they all have different, different levels in terms of what they offer you. They all – some of them are much more entry-level than others. Some of them are very scalable. Some of them very expensive, some of them very cheap. So definitely do your research on those.
Matt: Email is your most important one.
Lauren: But yes, if you're – yes.
Matt: Social media, there's no guarantee that people are going to see your posts. You could do website ads, you can do all kinds of other things. The only way to guarantee that somebody will have access to your message is if it lands in their inbox.
Lauren: Yep.
Matt: Or their mailbox, their physical mailbox. Now, as to whether or not they're going to open that email, that's up to you and how clever you are. But email marketing is still the number one way to communicate with your buyer, reader, customer, whatever you want to refer to them as. That's why it is the most important channel to start building as soon as you can. Even before you have a website if possible. Like start, start building an email list as soon as you can.
Lauren: I had this conversation recently at Momentum and I was asking Paul Gowder and Jeff Sieh and Lou and everybody there like – What, you know, how soon in, in like launching a content channel, if I know that, like, I'm not right away gonna be sending emails to people, but I know eventually I probably will. At what point do I want to start collecting emails? And they were like –
Matt: Yesterday.
Lauren: – literally day one. Like, you don't you don't launch a content channel without having a way to collect emails at the same time. Even if it takes you a year to send your first email to anybody. Day one.
Matt: Yeah.
Lauren: And they know what they're talking about. So I take their word for it.
Matt: Yeah, I would agree with that.
Lauren: Yes. There are also a lot of solutions that you can use to help you with customer relationships and customer relationship development. And I'm kind of using that as a, as a catch-all for a number of different things. A lot of people that are selling direct are bundling that into some kind of subscription. So if you're using a paid subscription platforms like Shopify subscriptions, ThriveCart also has a subscriptions thing, Gumroad also has one. Which is not to be confused with something like memberships.
Matt: Right.
Lauren: Which would be more like those community-based platforms like Mighty Networks or Patreon, Memberful, Kit, Circle. All of those like, have all these things built in there.
Matt: Yeah.
Lauren: And then I do also like, we don't talk a whole lot about customer support solutions. We've done an episode on this, one or two, where we've talked about, you know, providing manual customer support. But there are also tools that you can integrate to help you out with that as well. Some of them are directly within the different – like Shopify or, Gorgias? Gorgias. I'm not sure how to pronounce it.
Matt: I think you said it right.
Lauren: But has – is a Shopify integration that you can help manage your customer support on there. There's also, Re:amaze has a Shopify integration and also a social integration. So you can connect your like DMs.
Matt: The social one would be extremely helpful.
Lauren: Yes, absolutely. So you know, depending on on what type of customer relationship you're trying to build, whether it's subscription, membership, support, whatever, there are absolutely tools and plugins that can help you out with that.
Matt: Yeah. Another one is, is automations, workflows. So for those of you that are a little more advanced in building out your tech stack, your ecommerce stack, and you're already experimenting with creating automations for yourself and workflows. There are lots of tools, platforms that you can use for that. Zapier. Zapier is one it's probably been around for I’d say the longest so far. I mean, that I can think of anyways.
Lauren: Yeah, we should probably figure out how to pronounce...
Matt: But there's a lot of other newer ones that are also incorporating a lot of AI. So Make and Bolt and a few others will help you automate different activities and workflows that again, you can truly be hands off once you get all these things set up, and... Automation and workflows really refers to things, you know, an order workflow, for example, or a customer service workflow. If you get an email that comes in to, let's say, info@Laurensdisneyexperience.com, you could have an automation or a workflow set up where that that email triggers a certain thing to happen. And then what happens is an AI agent will kick in and respond to that email and create a ticket or whatever, you know. So depending on your level of support or the other things that you're doing, some of these automations and workflows could be really helpful. The obvious ones, again, are your fulfillment automations and workflows using like Lulu Direct and stuff like that. So.
Lauren: Yeah. Disney, that's not a real email. Please don't sue me for copyright infringement.
Matt: That would be funny if you got a cease and desist.
Lauren: Hey, it meant they were paying attention to us.
Matt: Oh that's fair. Who knows? Analytics.
Lauren: Yes.
Matt: You know, you don't necessarily need a special tool for analytics per se. At least not in the beginning, until you get to a point where you might want to build out some more complex dashboards and things to, to grow and scale your business. I think for most people, what's internal to the platforms you're using is usually good enough. Shopify has some pretty good metrics and analytics built in. I've not found myself yet going, I wish they would show me this, or how can I get more of this? But if you're one who's actually putting some effort into driving traffic to your, your website and some other locations, you may want to, you know, use Google Analytics and plug in with that, although GA4 is not so great. But whatever, you do you. I think for the most part, all of the platforms have their proprietary built in metrics, and for the most part, they're okay. Again, if you wanted to get really technical about it and build yourself a way to integrate all those platform metrics into one dashboard, you – there are lots of tools out there, AI generated stuff that you could get your hands on that would give you a nice, neat and tidy dashboard from all your – So if you're using Shopify and Lulu Direct and, you know, Kit for email and all these other things, you could probably build yourself, you know, an all encompassing dashboard that just piped all your metrics into one place.
Lauren: Yeah.
Matt: But for the most part, I think what the tools provide is good.
Lauren: Yeah. So this was actually in the reverse of the way the rest of this episode was set up. This whole bit was set up in order from highest priority to lowest priority. So if you are putting together your tech stack or ecommerce stack or whatever you want to call it, your solutions, your tool kit, whatever. Number one priority, after you secure your actual sales options, whatever, is email. And then I – and I would say as you’re, if you're running through that list and saying, okay what do I need for this, what do I need for this, what do I need for this? Analytics, you probably don't need anything. Realistically.
Matt: Beyond what you have.
Lauren: Beyond what you – Right.
Matt: Yeah. Yeah.
Lauren: Like, you already have access to everything you need. If you want to get really granular or really, really robust, then maybe look into some additional tools for that. But I would start with what you already have.
Matt: Yeah
Lauren: For sure.
Matt: Yeah, I agree with that. Again, I've not had any point where I was like, man, I wish I had more of this. So.
Lauren: Yeah.
Matt: Yeah.
Matt: Gosh, I had something I was going to say and now I can't remember what it was. What are you reading right now?
Lauren: I'm actually. I have two different holds that I am next on the list from Libby right now, but.
Matt: Oh my god. Just go buy the book.
Lauren: Well. I really was looking specifically for an audiobook. Because I have a lot of like – we're about to be traveling a lot.
Matt: That's true.
Lauren: Starting with this upcoming weekend. So I have a lot of like, packing and prep and stuff that I have to do. So audiobooks are great for that. And the audiobook that I'm waiting for right now is in Enshittification by Cory Doctorow.
Matt: Yeah.
Lauren: So I'm hoping to get that. Like, if I could get that today or tomorrow, that would be great.
Matt: Just go buy it.
Lauren: The audiobook?
Matt: Yeah.
Lauren: Eh. We'll see.
Matt: I can't – nevermind.
Lauren: I try not to buy audiobooks unless I know it's one I'm gonna re-listen to.
Matt: So Christoph had mentioned that to me. That one. And then Caleb Dempsey had also posted about it on LinkedIn. And that's one that I've got on my list, I haven’t got to it yet, but.
Lauren: Yeah, I'll let you know if it's good.
Matt: Yeah. I've heard several people say it was pretty good.
Lauren: Yeah. I was actually, I was in Quail Ridge over the weekend and they had it on their Staff Picks shelf too. So somebody, one of the staff members there had also –
Matt: Maybe I'll just go pick it up there. Actually, I'll be over by Quail Ridge tonight. Yeah. Maybe I'll stop by there and grab it.
Lauren: Do it. Worth it. What are you reading?
Matt: I just finished a book by John Dickson Carr. He's a murder mystery writer. I'm still on that kick. This one was set in London, old London, which is really cool.
Lauren: Fun.
Matt: It was called The Lost Gallows. But now I'm back to, I got my other – So I had run out of books by Seishi Yokomizo.
Lauren: Yep.
Matt: But Pushkin has translated and published a few more, so I had to order those off Bookshop and they finally came. So I'm going to jump back into one of those.
Lauren: Great.
Matt: Yeah. There's three more and they've got another one they're translating that's going to get released in June, I think. So as long as they –
Lauren: Well you better slow down.
Matt: Well. He wrote like seventy-seven of these.
Lauren: I know, you said.
Matt: So I'm hoping that Pushkin got the rights to all of them, to translate all of them. But we'll see.
Lauren: I don't think I have any friends at Pushkin, but.
Matt: Maybe I'll make some in London Book Fair.
Lauren: Yeah that’s – I feel like that's, that's your in.
Matt: Oh, man. That's that's. Listen kids, that's the importance to rights. Like foreign rights.
Lauren: Yeah.
Matt: I don't care what language you write your books in, you never know when they're going to get discovered at one point in time and who's going to want to translate them and get hooked on reading them. So, I mean, I never thought I would have fallen into Japanese murder mystery as much as I have, but.
Lauren: And you never could have if it wasn't for –
Matt: Exactly.
Lauren: – translated editions being available to you.
Matt: Yeah. So shout out to Pushkin, again.
Lauren: Yeah.
Matt: Or Pushkin Vertigo, whatever.
Lauren: If you, if that's, if that sparked your interest in any way shape or form, we did do an episode on international book rights about a year ago.
Matt: Foreign rights.
Lauren: Yes.
Matt: Yeah. Yeah.
Lauren: So.
Matt: Less than a year ago.
Lauren: Yeah. Because it was right after London Book Fair last year. So.
Matt: Shortly after, yeah.
Lauren: Yeah.
Matt: And we have a partnership with DropCap actually. So if you're an indie published author, DropCap is the only place that has a marketplace for you as an indie published author where you can go and sign up and have your book put in their marketplace for foreign publishers to find it. Justin Moore did that and almost immediately after signing up with DropCap... I think had a Taiwan publisher purchase the rights.
Lauren: Wow.
Matt: And I think he has another one interested. But yeah, anyways. So did Louis and a few others, actually.
Lauren: Cool.
Matt: Yeah. Yeah.
Lauren: Cool. Alright, yeah. Well, check that out. I'll link that in the show notes.
Matt: Yeah.
Lauren: And some other resources too. So help yourself. Everything's going to be there. Of course, you can always just tune in next week to another new episode where we'll talk about something else. Until then, please like and subscribe if you haven't already. You can check us out on any of Lulu’s social channels, on YouTube. You can leave comments on Spotify, reviews on Apple Podcasts. And you can email us at podcast@lulu.com.
Matt: That's correct.
Lauren: Yeah. So thanks for listening everyone.
Matt: Later.
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