News

Saturday 2026-04-04

05:00 AM

The Social Media Addiction Verdicts Are Built On A Scientific Premise That Experts Keep Telling Us Is Wrong [Techdirt]

Last week, I wrote about why the social media addiction verdicts against Meta and YouTube should worry anyone who cares about the open internet. The short version: plaintiffs’ lawyers found a clever way to recharacterize editorial decisions about third-party content as “product design defects,” effectively gutting Section 230 without anyone having to repeal it. The legal theory will be weaponized against every platform on the internet, not just the ones you hate. And the encryption implications of the New Mexico decision alone should terrify everyone. You can read that post for more details on the legal arguments.

But there’s a separate question lurking underneath the legal one that deserves its own attention: is the scientific premise behind all of this even right? Are these platforms actually causing widespread harm to kids? Is “social media addiction” a real thing that justifies treating Instagram like a pack of Marlboros? We’ve covered versions of this debate in the past, mostly looking at studies. But there are other forms of expert analysis as well.

Long-time Techdirt reader and commenter Leah Abram pointed us to a newsletter from Dr. Katelyn Jetelina and Dr. Jacqueline Nesi that digs into exactly this question with the kind of nuance that’s been almost entirely absent from the mainstream coverage. Jetelina runs the widely read “Your Local Epidemiologist” newsletter, and Nesi is a clinical psychologist and professor at Brown who studies technology’s effects on young people.

And what they’re saying lines up almost perfectly with what we’ve been saying here at Techdirt for years, often to enormous pushback: social media does not appear to be inherently harmful to children. What appears to be true is that there is a small group of kids for whom it’s genuinely problematic. And the interventions that would actually help those kids look nothing like the blanket bans and sweeping product liability lawsuits that politicians and trial lawyers are currently pursuing. And those broad interventions do real harm to many more people, especially those who are directly helped by social media.

Let’s start with the “addiction” question, since that’s the framework on which these verdicts were built. Here’s Nesi:

There is much debate in psychology about whether social media use (or, really, any non-substance-using behavior outside of gambling) can be called an “addiction.” There is no clear neurological or diagnostic criteria, like a blood test, to make this easy, so it’s up for debate:

  • On one hand, some researchers argue that compulsive social media use shares enough features (loss of control, withdrawal-like symptoms, continued use despite harm) to warrant the diagnosis for treatment.
  • Others say the evidence for true neurological dependency is still weak and inconsistent because research relies on self-reported data, findings haven’t been replicated, and many heavy users don’t show true clinical impairment without pre-existing issues.

Her bottom line is measured and careful in a way that you almost never hear from the politicians and lawyers who claim to be acting on behalf of children:

Here’s my current take: There are a small number of people whose social media use is so extreme that it causes significant impairment in their lives, and they are unable to stop using it despite that impairment. And for those people, maybe addiction is the right word.

For the vast majority of people (and kids) using social media, though, I do not think addiction is the right word to use.

That’s a leading expert on technology and adolescent mental health, someone who has personally worked with hospitalized suicidal teenagers, telling you that for the vast majority of kids, “addiction” is the wrong word. And she has a specific, evidence-based reason for why that distinction matters — one that should be of particular interest to anyone who actually wants platforms held accountable for the kids who are being harmed.

Nesi argues that overusing the addiction label doesn’t just lack scientific precision. It actively weakens the case for meaningful platform accountability:

Preserving the precision of the addiction label — reserving it for the small number of kids whose use is genuinely compulsive and impairing — actually strengthens the case for platform accountability, rather than weakening it. It’s that targeted claim that has driven legal action and regulatory pressure. Expanding it to average use shifts focus from systemic design fixes to individual diagnosis, and dilutes the very argument that holds platforms responsible.

This is a vital point that runs counter to the knee-jerk reactions of both the trial lawyers and the moral panic crowd. If you say every kid using social media is an addict, you’ve made the concept of addiction meaningless, and you’ve made it dramatically harder to identify and help the kids who are actually suffering. You’ve also given platforms an easy out: if everyone’s addicted, then it’s just a feature of how humans interact with technology, and nobody is specifically responsible for anything. Precision is what creates accountability. Vagueness destroys it.

We highlighted something similar back in January, when a study published in Nature’s Scientific Reports found that simply priming people to think about their social media use in addiction terms — such as using language from the U.S. Surgeon General’s report — reduced their own perceived control, increased their self-blame, and made them recall more failed attempts to change their behavior. The addiction framing itself was creating a feeling of helplessness that made it harder for people to change their habits. As the researchers in that study put it:

It is impressive that even the two-minute exposure to addiction framing in our research was sufficient to produce a statistically significant negative impact on users. This effect is aligned with past literature showing that merely seeing addiction scales can negatively impact feelings of well-being. Presumably, continued exposure to the broader media narrative around social media addiction has even larger and more profound effects.

So we’re stuck with a situation where the dominant public narrative — “social media is addicting our children” — appears to be both scientifically imprecise and actively counterproductive for the people it claims to help. That’s a real problem. And it would be nice if the moral panic crowd would start to recognize the damage they’re doing.

None of this means there are no risks. Nesi is quite clear about that, drawing on her own clinical work:

A few years ago, I ran a study with adolescents experiencing suicidal thoughts in an inpatient hospital unit. Many of the patients I spoke to had complex histories of abuse, neglect, bullying, poverty, and other major stressors. Some of these patients used social media in totally benign, unremarkable ways. A few of them, though, were served with an endless feed of suicide-related posts and memes, some romanticizing or minimizing suicide. For those patients, it would be very hard to argue that social media did not contribute to their symptoms, even with everything else going on in their lives.

Nobody who has paid serious attention to this issue disputes that. There are kids for whom social media is a contributing factor in genuine mental health crises. The question has always been whether that reality justifies treating social media as an inherently dangerous product that harms all children — the premise on which these lawsuits and legislative bans are built.

The evidence consistently says no. When it comes to whether social media actually causes mental health issues, the newsletter is direct:

The scientific community has substantial correlational evidence and some, but not much, causal evidence of harm. Studies that randomly assigned people to stop using social media show mixed results, depending on how long they stopped, whether they quit entirely or just reduced use, and what they were using it for.

And:

It is still the case that if you take an average, healthy teen and give them social media, this is highly unlikely to create a mental illness.

This is consistent with what we’ve been reporting on for years, including two massive studies covering 125,000 kids that found either a U-shaped relationship (where moderate use was associated with the best outcomes and no use was sometimes worse than heavy use) or flat-out zero causal effect on mental health. Every time serious researchers go looking for the inherent-harm story that politicians keep telling, they come up empty.

One of the most fascinating details in the newsletter is the Costa Rica comparison. Costa Rica ranks #4 in the 2026 World Happiness Report. Its residents use just as much social media as Americans. And yet:

It doesn’t necessarily have fewer mental illnesses. And it certainly doesn’t have less social media use. What it has is a deep social fabric, and that may mean social media use reinforces real-world connections in Costa Rica, whereas in English-speaking countries, it may be replacing them.

In other words, cultural factors appear to be protective. The underlying challenges to social foundations — trust, connection, belonging, and safety — are what drive happiness. Friendships, being known by someone, the sense that you belong somewhere: these are the actual load-bearing pillars of mental health, more predictive of wellbeing than income, and more protective against mental illness than almost any intervention we have.

If social media were inherently harmful — if the “addictive design” of infinite scroll and autoplay and algorithmic recommendations were the core problem — Costa Rica would be suffering the same outcomes as the United States. They have the same platforms, same features, and same engagement mechanics. What actually differs is the strength of the social fabric, not the tools themselves.

This is a similar point I raised in my review of Jonathan Haidt’s book two years ago. If you go past his cherry-picked data, you can find tons of countries with high social media use where rates of depression and suicide have gone down. There are clearly many other factors at work here, and little evidence that social media is a key factor at all.

That realization completely changes how we should think about policy. If the problem is weak social foundations — not enough connection, not enough belonging, not enough adults showing up for kids — then banning social media or suing platforms into submission won’t fix it. You’ll have addressed the wrong variable. And in the process, you’ll have made the platforms worse for the many kids (including LGBTQ+ teens in hostile communities, kids with rare diseases, teens in rural areas) who rely on them for the connection and community that their physical environment doesn’t provide.

Nesi’s column has some practical advice that is pretty different than what that best selling book might tell you:

If you know your teen is vulnerable, perhaps due to existing mental health challenges or social struggles, you may want to be extra careful.

If your teen is using social media in moderation, and it does not seem to be affecting them negatively, it probably isn’t.

That sounds so obvious it feels almost silly to type out. And yet it is the exact opposite of the approach we see in the lawsuits and bans currently dominating the policy landscape, which assume social media is a universally dangerous product requiring universal restrictions.

The newsletter closes with a key line that highlights the nuance that so many people ignore:

Social media may be one piece of the puzzle, but it’s certainly not the whole thing.

We’ve been making this point at Techdirt for a long time now, often in the face of considerable hostility from people who are deeply invested in the simpler narrative. I’ve written about Danah Boyd’s useful framework of understanding the differences between risks and harms, and how moral panics confuse those two things. I’ve covered so many studies that find no causal link that I’ve lost count. I’ve pointed out how the “addiction” framing may be doing more damage than the platforms themselves.

That’s why it’s encouraging to see credentialed, independent researchers — people who work directly with the most vulnerable kids — end up in the same place through their own work. Because this conversation desperately needs more voices willing to acknowledge both realities: that some kids are genuinely harmed and need targeted help, and that the sweeping narrative of universal social media harm is not supported by the science and leads to policy responses that may hurt far more people than they help.

The kids who are in that small, genuinely vulnerable group deserve interventions designed for them — better mental health funding and access along with better identification of at-risk youth. What they don’t deserve is to have their suffering used as a blunt instrument and a prop to reshape the entire internet through lawsuits built on a scientific premise that the actual scientists keep telling us is wrong.

02:00 AM

Senators Ask Tulsi Gabbard To Tell Americans That VPN Use Might Subject Them To Domestic Surveillance [Techdirt]

This may not be an actual “Wyden siren,” but it still has his name attached to it. What’s being said here isn’t nearly as ominous as this single sentence he sent to CIA leadership earlier this year:

I write to alert you to a classified letter I sent you earlier today in which I express deep concerns about CIA activities.

Few people are capable of saying so much with so little. This one runs a bit longer, but it has implications that likely run deeper than the surface level issue raised by Wyden and others in a recent letter to Trump’s (satire is dead) Director of National Intelligence, Tulsi Gabbard. Here are the details, as reported by Dell Cameron for Wired:

In a letter sent Thursday to Director of National Intelligence Tulsi Gabbard, the lawmakers say that because VPNs obscure a user’s true location, and because intelligence agencies presume that communications of unknown origin are foreign, Americans may be inadvertently waiving the privacy protections they’re entitled to under the law.

Several federal agencies, including the FBI, the National Security Agency, and the Federal Trade Commission, have recommended that consumers use VPNs to protect their privacy. But following that advice may inadvertently cost Americans the very protections they’re seeking.

The letter was signed by members of the Democratic Party’s progressive flank: Senators Ron Wyden, Elizabeth Warren, Edward Markey, and Alex Padilla, along with Representatives Pramila Jayapal and Sara Jacobs.

That’s alarming. It’s also a conundrum. VPN use (often required for remote logins to corporate systems) is a great way to secure connections that are otherwise insecure, like those made originating from people’s homes (to log into their work stuff) or utilizing public Wi-Fi. There are also more off-the-book uses, like circumventing regional content limitations or just ensuring your internet activity can’t be tied to your physical location.

The trade-off depends on the threat you’re trying to mitigate. It’s kind of like the trade-off in cell phone security. Using biometrics markers to unlock your phone might be the best option if what you’re mainly concerned with is theft of your device. A thief might be able to guess a password, but they won’t be able to duplicate an iris or a fingerprint.

But if the threat you’re more worried about is this government, you’ll want the passcode. Courts have generally found that fingerprints and eyeballs aren’t “testimonial,” so if you’re worried about being compelled to unlock your device, the Fifth Amendment tends to favor passwords, at least as far as the courts are concerned.

It’s almost the same thing here. VPNs might protect you against garden-variety criminals, but the intentional commingling of origin/destination points by VPNs could turn purely domestic communications into “foreign” communications the NSA can legally intercept (and the FBI, somewhat less-legally can dip into at will).

That’s the substance of the letter sent to Gabbard, in which the legislators ask the DNI to issue public guidance on VPN usage that makes it clear that doing so might subject users to (somewhat inadvertent) domestic surveillance:

Americans reportedly spend billions of dollars each year on commercial VPN services, many of which are offered by foreign-headquartered companies using servers located overseas. According to the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency, VPNs have the potential to be vulnerable to surveillance by foreign adversaries. While Americans should be warned of these risks, they should also be told if these VPN services, which are advertised as a privacy protection, including by elements of the federal government, could, in fact, negatively impact their rights against U.S. government surveillance. To that end, we urge you to be more transparent with the American public about whether the use of VPNs can impact their privacy with regard to U.S. government surveillance, and clarify what, if anything, American consumers can do to ensure they receive the privacy protections they are entitled to under the law and Constitution.

I wouldn’t expect a response from ODNI. I mean, I wouldn’t expect one in any case, but I especially don’t expect Tulsi Gabbard to respond to a letter sent by a handful of Democratic Party members.

A warning would be nice, but even an Intelligence Community overseen by competent professionals, rather than loyalists and Fox News commentators would be hard-pressed to present a solution. To be fair, this letter isn’t asking for a fix, but rather telling the Director of National Intelligence to inform the public of the risks of VPN usage, including increasing their odds of being swept up in NSA dragnets.

Certainly the NSA isn’t concerned about “incidental collection.” It’s never been too concerned about its consistent “incidental” collection of US persons’ communications and data in the past and this isn’t going to budge the needle, especially since it means the NSA would have to do more work to filter out domestic communications and the FBI would be less than thrilled with any efforts made to deny it access to communications it doesn’t have the legal right to obtain on its own.

Since the government won’t do this, it’s up to the general public, starting with everyone sharing the contents of this letter with others. VPNs can still offer considerable security benefits. But everyone needs to know that domestic surveillance is one of the possible side effects of utilizing this tech.

12:00 AM

Yout.com Hopes Supreme Court’s Cox Ruling Helps Its Case; RIAA Disagrees [TorrentFreak]

yout logoYouTube downloaders and other nifty tools are seen as a major piracy threat by the music industry.

To curb this trend, music companies have taken legal action against various stream-ripping services. This includes Yout.com, which is operated by the American developer Johnathan Nader.

Nader is not easily defeated, however. In 2020 he took the RIAA to court in an attempt to have the site declared legal.

Appeal Pending

At the end of 2022, the district court handed a win to the RIAA and dismissed the matter at an early stage. Judge Stefan Underhill concluded that Yout had failed to show that it doesn’t circumvent YouTube’s technological protection measures. As such, it could be breaking the law. That wasn’t the end though.

Yout’s operator opted to appeal at the Court of Appeals for the Second Circuit, asking it to reverse the lower court’s decision. The stream-ripper’s arguments are partly supported by amicus briefs from GitHub and the EFF, both of which joined the case.

On the other side of the aisle, the RIAA dug in its heels. The music group saw no reason to doubt the lower court’s position and, in its response to the appeal, found the Copyright Alliance at its side.

Yout Flags Cox Supreme Court Precedent

The Second Circuit appeal has been pending for a while, but some fresh arguments appeared this week, after the Supreme Court issued its ruling in Cox v. Sony, reversing a billion-dollar verdict against the internet service provider and narrowing the standard for contributory copyright liability.

Yout’s lawyers were quick to flag the decision to the Second Circuit via a supplemental authority letter. They argued that the Supreme Court’s discussion of when a service is ‘tailored to infringement’ has bearing on Yout’s own situation.

“Although Cox Communications is not an anti-circumvention case, it nonetheless may provide useful guidance to the Court in the present case as the Supreme Court discusses when a ‘service is tailored to infringement’,” Yout’s counsel wrote.

From the letter

letter

The Supreme Court held that a service that has noninfringing uses cannot be held liable, even if the operator knows that the service may be used for copyright infringement. Yout suggests the same logic should apply in its case.

RIAA: Cox Does Not Apply

Shortly after Yout informed the court, the RIAA sent a direct response.

“Yout’s letter is not helpful to the resolution of this case,” RIAA writes. “The Cox decision addresses common law contributory liability for infringement. Yout’s complaint involves statutory anti-circumvention claims.”

The distinction matters according to the RIAA, as the anti-circumvention of the DMCA (Section 1201) operates independently of the contributory liability doctrine. This means that a technology with noninfringing uses can still be prohibited under Section 1201, if it meets one of three criteria.

Under 17 U.S.C. §§ 1201(a)(2) and 1201(b)(1), liability for trafficking exists if a technology or service meets any one of these three disjunctive criteria:

  • It is primarily designed to circumvent technological measures that effectively control access to copyrighted works.
  • It has only limited commercially significant purposes other than to circumvent.
  • It is marketed as circumvention tool.

RIAA argues that all these criteria are met here, as Yout is designed to let users save local copies of YouTube content, its revenue model depends on that downloading functionality, and it markets itself explicitly as a stream recording tool, while borrowing the first four letters of YouTube’s name.

Whether this exchange of opinions will influence the Second Circuit’s eventual decision has yet to be seen. The key issue on appeal remains whether YouTube’s rolling cipher qualifies as a technological protection measure under Section 1201 of the DMCA, and whether Yout circumvents it.

A copy of Yout’s Rule 28(j) letter is available here (pdf). The RIAA’s response can be found here (pdf).

From: TF, for the latest news on copyright battles, piracy and more.

Friday 2026-04-03

11:00 PM

The Trump Administration Is Trying To Steal $21 BIllion Earmarked For Better Broadband [Techdirt]

A quick refresher: there was originally $42.5 billion in broadband grants headed to the states thanks to the 2021 infrastructure bill most Republicans voted against (yet routinely try to take credit for among their constituents).

But after taking office this second time, the Trump administration rewrote the grant program’s guidance to eliminate provisions ensuring the resulting broadband is affordable to poor people, and to ensure that Elon Musk and Jeff Bezos gets billions in new broadband subsidies for their fledgling satellite broadband networks.

Money given to Bezos and Musk is money not spent on better, faster, local fiber optics (especially popular community owned networks). A serious broadband policy would ensure that open access fiber is the priority, followed by wireless, with satellite filling the gaps. Satellite was never intended to be the primary delivery mechanism for broadband, because of obvious congestion and capacity constraints.

The Trump NTIA is doing all of this under the pretense that giving taxpayer money to billionaires (for satellite service they already planned to deploy) instead of spending it on high quality fiber is “saving taxpayers money.” That’s generally resulted in widespread delays for this BEAD (Broadband, Equity, Access and Deployment) program, despite Republicans spending much of last election season complaining this program was taking too long.

The Trump NTIA hijacking of the program has also created a $21 billion pool of “non deployment funds” made up of the fake savings Republicans claim they created by screwing up the program. There’s a looming fight emerging over what happens to that money. Congress and the infrastructure law specifically states this money is supposed to be dedicated to expanding broadband access.

States would obviously like to use this money either for broadband, or for local infrastructure. But you get the sense that this giant wad of cash is very tempting for the Trump administration to just hijack and use as an unaccountable slush fund, doled out to its most loyal red state allies (or just kept by the “Treasury”).

After delays and excuses extended in to last summer, the Trump NTIA was supposed to provide guidance for states on how this money could be used earlier this month, but has been a no show:

“Under pressure from senators at an appropriations hearing, Commerce Secretary Howard Lutnick last month sought to calm fears when he said that so-called “non-deployment” funds under the Broadband Equity, Access and Deployment, or BEAD, program would not be rescinded.

But with no guidance so far from the department’s National Telecommunications and Information Administration, which was expected but delayed this week, lawmakers and others are pushing to have their voice heard on exactly how states will be able to use the $21 billion pot of money.”

It’s not clear if states can trust the word of Lutnick (who’s been a little distracted by Epstein allegations). The Trump administration has threatened (quite illegally) to withhold BEAD funding entirely from states that attempt to stand up to telecom monopolies or insist that taxpayer-funded broadband is affordable. There were also several initiatives to withhold BEAD funds if states tried to regulate AI.

Unsurprisingly, many states are afraid to be honest about what a cock up this whole hijacking has been in the press for fear of losing billions in potential (and already technically awarded) funding.

There’s a real potential here that taxpayer money that was originally earmarked for future-proof, ultra-fast fiber network is going to be repurposed into a general free for all slush fund that gets redirected to whoever praises the Trump administration the most. And I wouldn’t be surprised that this ultimately results in state lawsuits against the federal government for redirecting funds.

“I think the state officials who think they’re going to be made whole, need to reread the Merchant of Venice, because [NTIA boss Arielle] Roth is coming for her pound of flesh,” Sascha Meinrath, Palmer Chair in Telecommunications at Penn State University, told me in an email. “I wouldn’t be at all surprised if it’s operationalized in a way to directly target or disadvantage blue states — whether in what it does, or what’s tied to the acceptance of the funding.”

One last side note: last election season the “abundance” folks like Ezra Klein spent ample time parroting GOP criticism of the admitted delays and problems with this BEAD program (ignoring why the program took so long, as well as other examples of similar broadband grant programs from the same year doing well) as an example of a Democratic bureaucratic dysfunction.

But I’ve noticed that since Trump hijacked the program, introduced massive delays, redirected billions to billionaires, and even tried to run off with half the funding, the subject hasn’t been revisited by Klein since. Quite generally (since infrastructure just doesn’t get those clicks) the press coverage of this whole mess has ranged from nonexistent to positively tepid.

10:00 PM

08:00 PM

Lulu Is a Technology Company [The Business of Printing Books]

Lulu Is a Technology Company

Lulu, as of 2026, is 24 years old. In the tech world, that puts us in a league with a very small number of highly successful and resilient companies. When you’ve been around this long, you learn something crucial: longevity isn’t about branding or marketing or sales. It’s about careful and calculated engineering decisions.

At Lulu, at least in our current iteration, the driving force for the business isn’t a storefront, a product, or sales efforts. Those all contribute. But Lulu has always succeeded when the focus is on the platform. Lulu is not a publisher, a printer, or a book distributor. We do those things, but as a business, what we are is a technology platform that connects creators and their audience with manufacturing and fulfillment partners. Alex Osterwalder calls this a “multi-sided platform” in his book, Business Model Generation. 

That means the work that matters most is rarely flashy. We are building systems that are scalable, stable when traffic spikes, and flexible enough to adapt to unique printing, logistics, and fulfillment needs. This was not an easy task and took years of work from every part of the Lulu team to get our platform to the place it is today. 

When I joined Lulu, our technology stack and code base were not-so-fondly referred to as “the big ball of spaghetti.” There were too many moving parts, too many distinct coding languages, and not enough internal knowledge about how the spaghetti worked to make changes without breaking something. 

We rebuilt because we had to. The goal wasn’t novelty. The goal was a coherent platform that a team can actually run, improve weekly, and keep improving for years.


Building Lulu’s Systems for Longevity

In conversations with Bob Young (Lulu’s owner and a founder of Red Hat) over the years, one phrase has stuck with me: we have to get better at moving knowledge from one generation to the next. This issue was evident in Lulu’s code base. 

The historic Lulu site was amazing for its time. In our first decade, Lulu printed millions of books for thousands of creators, helping them with distribution to retailers and, eventually, direct-to-consumer sales. But as the team at Lulu grew and shifted, vital knowledge was lost, leaving the team I took over in 2015 scattered. We worked hard every day just to ensure the health of the site, with no time to develop it further.

Lulu Is a Technology Company

I saw—and I think everyone at the time saw this too—that to continue to provide our service, Lulu had to go all in on renewing our technology. That started with eliminating barriers. 

Accessibility became a technical requirement for us. Both from a developer standpoint and for our users.

If publishing is only “accessible” when the platform is behaving, then it isn’t really accessible. And if making an update, however small, causes system instability, it’s also not accessible. 

My Journey to Lulu

I’m based in Germany, and I’ve been Lulu’s Chief Technical Officer (CTO) for over ten years. I got here through one of the most unusual and lucky moments of my life: a printer I knew in the Netherlands introduced me to Lulu’s CEO at the time, and eventually we met in person. We talked for four hours about printing, technology, and the publishing industry. Not long after, he called me up and offered me a job.

Before Lulu, I was part of a company called PediaPress, where we built software to export selected Wikipedia articles and print them as a book. We’ve worked with the Wikimedia Foundation since 2007, and PediaPress still donates 10% of revenues to Wikipedia.

That project taught me a lot about publishing and digital printing at the time. Some things I learned from my time working with PediaPress:

  • Printing requires special versions of a PDF file, depending on the printer and the paper
  • If you can automate the file generation, you can automate the whole process
  • You can never fully fix real-world problems like late shipments or print errors
  • Most people who want to print and publish don’t want to learn the technical details

I took the successes and failures from PediaPress and came to Lulu with fresh eyes and a desire to find a way to improve on these processes. Many of the others in the print-on-demand, publishing, and distribution spaces, like Ingram or Amazon, were not interested in innovating, making things easier for users, or building for longevity. They focused on the bottom line, on getting users through the process and purchasing.

I wanted to build something that would stand the test of time and ensure publishing continued to thrive. 

Listen to Christoph’s Interview on Publish & Prosper

The New Lulu Infrastructure: Microservices

Lulu’s platform has endured 24 years of innovation and change. When I came on board, the tech stack had become very diverse—multiple databases, programming languages, and approaches layered on top of one another. The result was a system that was difficult to understand and hard to change. The “big ball of spaghetti.”

Lulu Is a Technology Company
The Old Lulu Architecture

Assessing where Lulu was at the time and where everyone at the company agreed we wanted to go, I began the arduous task (along with a team of talented developers) of redesigning Lulu’s site. To ensure we had the practical control over the code that we needed, we decided on a microservices architecture

In the developer world, microservices were very much en vogue at the time; we chose them to counteract the relative complexity of Lulu’s platform.

By using the microservices design, we were able to split the large mess of code into small services, making the platform easier to understand, easier to adapt and add on to, and far easier for our team to manage. We started implementing this in 2017.

Over the following three years, we built experimental sites like Lulu xPress and developed our Open APIs to prove the microservices architecture was right for Lulu’s future.

Relaunching Lulu in April 2020

In 2020, just as the world shut down due to COVID-19, lulu.com relaunched. This move took us completely from the old technology stack while simultaneously rebranding the site. This was a huge endeavor, unraveling the ball of spaghetti and leaving us with something more coherent and easier to manage. Despite some setbacks (we moved the launch date back three times), we finally launched in April 2020.

What’s New At Lulu? Literally, Everything
Find our what’s new at Lulu after our enormous and comprehensive site update! Our site features an all new publishing process and free resources.
Lulu Is a Technology Company

Those early weeks were stressful. People still joke that they have PTSD from those days. We worked day and night, and I even slept in my office for weeks. We fixed bugs, helped users find files lost in the migration, and worked diligently to ensure every Lulu user was able to enjoy this new platform.

But the truth is: you cannot prepare for everything. At Lulu’s scale, there are too many edge cases to test every scenario ahead of time. The part I’m most proud of is how the company showed up. When things were rough, the team held together—engineering, marketing, customer service—everyone knew what was at stake.

After about three months, we got over the biggest hurdles, kept customers happy, and stabilized the platform. 

It was hard, but it was worth it.

Lulu Is a Technology Company
The New Lulu Architecture

The Shiny New Lulu

The new microservices architecture allowed us to innovate and evolve the platform in ways that were previously impossible. That includes the visible work, like quickly updating site pages or fixing bugs, but it also includes the unglamorous work behind the scenes.

To put this into perspective, with our old site, any newly released feature or fix would require a long period of testing to ensure the site could handle it. And even then, we would see issues that caused instability or actually broke the site. That would require rolling back and looking again at our update.

Since launching the updated platform and code base, we have released between fifteen and forty-five bug fixes, features, and improvements per week. Over the last five years, we’ve fixed over 10,000 bugs. This is a truly monumental change in how we manage and improve Lulu. And it’s allowed us to build hundreds of new features, without causing any issues for the users.

There’s also a business outcome that matters just as much: our infrastructure costs are now flat. We can scale up for the holiday season or when onboarding an enterprise customer without costs climbing. Just as important, we can scale back down if needed and still control our costs. 

Lulu Is a Technology Company

Your Free Lulu Account

Create a Lulu Account today to print and publish your book for readers all around the world

Create a Free Account

Ideas are Cheap. Execution is Hard.

I say this often because it’s true: ideas are cheap. Execution is the hard part. Because having a good idea is not a problem. Executing and getting that idea to the stage where it's really working takes much more effort.

Execution looks like our Quality Assurance team saying, “We’re going to do our best to break this,” and meaning it. As developers, we get attached to our work, much the same way an author is attached to their stories. Now, with a versatile infrastructure in place, we could truly own that work and begin the process of continuously improving and growing it.

So we ideate, and we execute. Over and over, releasing as I said, dozens of fixes and improvements each week. As a result, Lulu has become a truly robust, powerful tool for publishing, printing, and fulfilling orders. All because of the careful and thoughtful decisions my team makes every day.

Most people will never care that those decisions happened. They’ll only notice if we get them wrong.

Building to Solve Real Problems

One of my favorite examples of “problem first, tool second” is the Order Import tool.

It came out of an idea I had from my earlier PediaPress work. There’s an organization called Humble Bundle that wanted to donate to Wikipedia, and they approached me to help create a few books. They had over 2,500 supporters for that fundraiser, and I had to send everybody the right book. It was a huge pain. To handle the problem, I had to write programs to use Lulu’s Print API. Better than doing it manually, but still a large amount of effort. 

That’s right, I had to review, process, and place all 2,500+ orders myself.

That pain is a signal. I felt the frustration and annoyance that comes with that much tedious work. And if it was a headache for me, I was certain it was just as much of a headache for conference organizers, reunion planners, authors running a pre-sale, and any business trying to ship numerous books to numerous people at once.

So we decided to fix this issue for our users. I envisioned a simple path:

  1. Upload a spreadsheet with your customer’s shipping info and the books they purchased
  2. We verify those addresses and order information
  3. You make a one-time payment for all of the orders

Since releasing the Order Import tool, it’s become one of the fastest-growing and most popular additions to Lulu since we launched Lulu Direct

Pet vs. Cattle: The Clearest Test of a Tech Company

In technology, there’s a notion of pet versus cattle.

Your computer at home is your pet: it’s specialized, personalized, and meant to fulfill your specific needs. But at Lulu, we treat the infrastructure like cattle. Likewise, for the books we print. Everything goes through the same standardized process. This ensures quality and consistency for any volume, be it a single book, a hundred books, or thousands.

That’s one of the most important criteria for a tech company’s success: building a process that doesn’t require adding more people as volume grows.

You can see it in how customers use our platform. Some years ago, an artist, Michael Mandiberg, wanted to print Wikipedia (yes, all of it at the time). We helped him prepare files, and he uploaded nearly 7,500 volumes with a script. And last year, a user uploaded 45,000 personalized Sudoku books. This caused an obvious spike in our data, but it didn’t disrupt the Lulu as a service.

That’s the goal: repeatable processes that keep working when creativity shows up at scale.

Lulu Is a Technology Company

Sell Your Book, Your Way

Sell books on your Wix, Shopify, or WooCommerce website with Lulu Direct.
Or use our Order Import tool for your next book launch.

Learn About Lulu Direct

Looking to Lulu’s Future: Flexibility at Scale

Going forward, I foresee a future where Lulu acts as a complete publishing hub: your Lulu connection opens up access to everything our print and fulfillment network offers. 

For example, we currently offer sixteen trim sizes. But some of our printers offer many, many more options. As we continue to develop Lulu, there will likely come a time when you can request a specific size and set of book specs, routing that order to the specific printer that can handle those projects.

Lulu stores your files, validates them for printing, enables ordering, and helps manage fulfillment, while you're in control of routing decisions. Like everything we do at Lulu, the goals stay the same:

  • Flexibility
  • Efficiency
  • Consistency
  • Control

Organizational structure mirrors the organization and infrastructure behind that company. This is called Conway’s Law. Seeing how Lulu has evolved (thanks to Lulu’s Marketing team's efforts to share our brand story) is fairly easy. But seeing how that evolution is mirrored and often informed by our tech stack is harder to notice. 

The work we do in the background is what makes Lulu run smoothly, leaving us able to innovate and improve. And we are, every week, with every new update and release, improving a small piece of the platform without causing any disruption to creators like you. 

Despite early perception, Lulu has always been a technology company. We understand creators and businesses need stable, consistent, and reliable printing and fulfillment. So we keep building publishing infrastructure that stays accessible as the world changes, using microservices to make adaptation fast and seamless. 

Kanji of the Day: 炭 [Kanji of the Day]

✍9

小3

charcoal, coal

タン

すみ

二酸化炭素   (にさんかたんそ)   —   carbon dioxide
石炭   (いしずみ)   —   coal
炭素   (たんそ)   —   carbon (C)
炭水化物   (たんすいかぶつ)   —   carbohydrate
練炭   (れんたん)   —   briquette (charcoal or coal)
炭鉱   (たんこう)   —   coal mine
木炭   (きずみ)   —   charcoal
炭酸   (たんさん)   —   carbonic acid
炭焼き   (すみやき)   —   charcoal making
炭火   (すみび)   —   charcoal fire

Generated with kanjioftheday by Douglas Perkins.

Kanji of the Day: 逓 [Kanji of the Day]

✍10

中学

relay, in turn, sending

テイ

かわ.る たがいに

逓信   (ていしん)   —   communications (e.g., post, telegraph)
逓信省   (ていしんしょう)   —   Ministry of Communications and Transportation (dissolved in 1949)
駅逓   (えきてい)   —   delivery of packages
逓減   (ていげん)   —   gradual decrease
駅逓局   (えきていきょく)   —   post office
逓降変圧器   (ていこうへんあつき)   —   step-down transformer
逓送   (ていそう)   —   forwarding
逓次   (ていじ)   —   successively
逓増   (ていぞう)   —   gradual increase
逓倍器   (ていばいき)   —   multiplier (e.g., frequency)

Generated with kanjioftheday by Douglas Perkins.

03:00 PM

DOGE Goes Nuclear: How Trump Invited Silicon Valley Into America’s Nuclear Power Regulator [Techdirt]

This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license.

Last summer, a group of officials from the Department of Energy gathered at the Idaho National Laboratory, a sprawling 890-square-mile complex in the eastern desert of Idaho where the U.S. government built its first rudimentary nuclear power plant in 1951 and continues to test cutting-edge technology.

On the agenda that day: the future of nuclear energy in the Trump era. The meeting was convened by 31-year-old lawyer Seth Cohen. Just five years out of law school, Cohen brought no significant experience in nuclear law or policy; he had just entered government through Elon Musk’s Department of Government Efficiency team.

As Cohen led the group through a technical conversation about licensing nuclear reactor designs, he repeatedly downplayed health and safety concerns. When staff brought up the topic of radiation exposure from nuclear test sites, Cohen broke in.

“They are testing in Utah. … I don’t know, like 70 people live there,” he said.

“But … there’s lots of babies,” one staffer pushed back. Babies, pregnant women and other vulnerable groups are thought to be potentially more susceptible to cancers brought on by low-level radiation exposure, and they are usually afforded greater protections.

“They’ve been downwind before,” another staffer joked.

“This is why we don’t use AI transcription in meetings,” another added.

ProPublica reviewed records of that meeting, providing a rare look at a dramatic shift underway in one of the most sensitive domains of public policy. The Trump administration is upending the way nuclear energy is regulated, driven by a desire to dramatically increase the amount of energy available to power artificial intelligence.

Career experts have been forced out and thousands of pages of regulations are being rewritten at a sprint. A new generation of nuclear energy companies — flush with Silicon Valley cash and boasting strong political connections — wield increasing influence over policy. Figures like Cohen are forcing a “move fast and break things” Silicon Valley ethos on one of the country’s most important regulators.

The Trump administration has been particularly aggressive in its attacks on the Nuclear Regulatory Commission, the bipartisan independent regulator that approves commercial nuclear power plants and monitors their safety. The agency is not a household name. But it’s considered the international gold standard, often influencing safety rules around the world.

The NRC has critics, especially in Silicon Valley, where the often-cautious commission is portrayed as an impediment to innovation. In an early salvo, President Donald Trump fired NRC Commissioner Christopher Hanson last June after Hanson spoke out about the importance of agency independence. It was the first time an NRC commissioner had been fired.

During that Idaho meeting, Cohen shot down any notion of NRC independence in the new era.

“Assume the NRC is going to do whatever we tell the NRC to do,” he said, records reviewed by ProPublica show. In November, Cohen was made chief counsel for nuclear policy at the Department of Energy, where he oversees a broad nuclear portfolio.

The aggressive moves have sent shock waves through the nuclear energy world. Many longtime promoters of the industry say they worry recklessness from the Trump administration could discredit responsible nuclear energy initiatives.

“The regulator is no longer an independent regulator — we do not know whose interests it is serving,” warned Allison Macfarlane, who served as NRC chair during the Obama administration. “The safety culture is under threat.”

A ProPublica analysis of staffing data from the NRC and the Office of Personnel Management shows a rush to the exits: Over 400 people have left the agency since Trump took office. The losses are particularly pronounced in the teams that handle reactor and nuclear materials safety and among veteran staffers with 10 or more years of experience. Meanwhile, hiring of new staff has proceeded at a snail’s pace, with nearly 60 new arrivals in the first year of the Trump administration compared with nearly 350 in the last year of the Biden administration.

Some nuclear power supporters say the administration is providing a needed level of urgency given the energy demands of AI. They also contend the sweeping changes underway aren’t as dangerous or dire as some experts suggest.

“I think the NRC has been frozen in time,” said Brett Rampal, the senior director of nuclear and power strategy at the investment and strategy consultancy Veriten. “It’s a great time to get unfrozen and aim to work quickly.”

The White House referred most of ProPublica’s questions to the Department of Energy, where spokesperson Olivia Tinari said the agency is committed to helping build more safe, high-quality nuclear energy facilities.

“Thanks to President Trump’s leadership, America’s nuclear industry is entering a new era that will provide reliable, abundant power for generations to come,” she wrote. The DOE is “committed to the highest standards of safety for American workers and communities.”

Cohen did not respond to multiple requests for comment. The NRC declined to comment.

Blindsided by DOGE

The U.S. has not had a serious nuclear incident since the Three Mile Island partial meltdown in 1979, a track record many experts attribute to a rigorous regulatory environment and an intense safety culture.

Major nuclear incidents around the world have only strengthened the resolve of past regulators to stay independent from industry and from political winds. A chief cause of Japan’s Fukushima accident, investigators found, was the cozy relationship between the country’s industry and oversight body, which opened the door for thin safety assessments and inaccurate projections overlooking the possible impact of a major tsunami.

“We knew regulatory capture led directly to Fukushima and to Chernobyl,” said Kathryn Huff, who was assistant secretary for the Office of Nuclear Energy during the Biden administration.

The U.S. has barely built any nuclear power plants in recent decades. Only three new reactors have been completed in the last 25 years, and since 1990 the U.S has barely added any net new nuclear electricity to its grid. Though about 20% of U.S. energy is supplied by nuclear power plants, the fleet is aging. Some experts blame the slow build-out on the challenging economics of financing a multibillion-dollar project and the uncertainty of accessing and disposing of nuclear fuels.

But an increasingly vocal group of industry voices and deregulation advocates have blamed the slow build-out on overly cautious and inefficient regulators. Among the most powerful exponents of this view are billionaires Peter Thiel and Marc Andreessen; both venture capitalists have their own investments in the nuclear energy sector and are influential Trump supporters.

Andreessen camped out at Mar-a-Lago, Trump’s private club in Florida, after Trump won the 2024 election, helping pick staff for the new administration. In late 2024, Thiel personally vetted at least one candidate for the Office of Nuclear Energy, according to people familiar with the conversations. Neither responded to requests for comment.

Four months into his second term, Trump signed a series of executive orders designed to supercharge nuclear power build-out. “It’s a hot industry, it’s a brilliant industry,” said Trump, flanked by nuclear energy CEOs in the Oval Office. He added: “And it’s become very safe.”

Under those orders, the NRC was directed to reduce its workforce, speed up the timeline for approving nuclear reactors and rewrite many of its safety rules. The DOE — which has a vast nuclear portfolio, including waste cleanup sites and government research labs — was tasked with creating a pathway for so-called advanced nuclear companies to test their designs.

The goal, Trump said, was to quadruple nuclear energy output and provide new power to the data centers behind the AI boom.

As DOGE gutted agencies, departures mounted in the nuclear sector. Career experts in nuclear regulations and safety departed or were forced out. When Trump fired Hanson, a Democratic NRC commissioner, the president’s team explained the move by saying, “All organizations are more effective when leaders are rowing in the same direction.”

In an unsigned email to ProPublica, the White House press office wrote: “All commissioners are presidential appointees and can be fired just like any other appointee.”

In August, the NRC’s top attorney resigned and was replaced by oil and gas lawyer David Taggart, who had been working on DOGE cuts at the DOE. In all, the nuclear office at the DOE had lost about a third of its staff, according to a January 2026 count by the Federation of American Scientists, a nonprofit focused on science and technology policy.

That summer, Cohen and a team of DOGE operatives touched down at the NRC offices, a series of nondescript towers across from a Dunkin’ in suburban Maryland. He was joined by Adam Blake, an investor who had recently founded an AI medical startup and has a background in real estate and solar energy, and Ankur Bansal, president of a company that created software for real estate agents. Neither would comment for this story.

Many career officials who spoke with ProPublica were blindsided: The new Trump officials at the NRC seemed to have no experience with the intricacies of nuclear energy policy or law, they said. One NRC lawyer who briefed some of the new arrivals decided to resign. “They were talking about quickly approving all these new reactors, and they didn’t seem to care that much about the rules — they wanted to carry out the wishes of the White House,” the official said.

At one point, Cohen began passing out hats from nuclear energy startup Valar Atomics, one of the companies vying to build a new reactor, according to sources familiar with the matter and records seen by ProPublica. NRC staffers balked; they were supposed to monitor companies like Valar for safety violations, not wear its swag.

NRC ethics officials warned Cohen that the hat handout was a likely violation of conflict rules. It betrayed a misunderstanding of the safety regulator’s role, said a former official familiar with the exchange. “Imagine you live near a nuclear power plant, and you find out a supposedly independent safety regulator — the watchdog — is going around wearing the power plant’s branded hats,” the official said. “Would that make you feel safe?” The NRC and Cohen did not respond to requests for comment about the hat incident.

Valar counts Trump’s Silicon Valley allies as angel investors. They include Palmer Luckey, a technology executive and founder of the defense contractor Anduril, and Shyam Sankar, chief technology officer of Palantir, the software company helping power Immigration and Customs Enforcement’s deportation raids.

It was among three nuclear reactor companies that sued the NRC last year in an attempt to strip it of its authority to regulate its reactors and replace it with a state-level regulator. Before the Trump administration came into office, lawyers watching the case were confident the courts would quickly dismiss the suit, as the NRC’s authority to regulate reactors is widely acknowledged. But new Trump appointees pushed for a compromise settlement — which is still being negotiated. The career NRC lawyer working on the case quietly left the agency.

Valar and its executives did not reply to requests for comment.

“Going So Fast”

The deregulatory push is the culmination of mounting pressure — both political and economic — to make it easier to build nuclear power in the U.S. Over the years, a bipartisan coalition supporting nuclear expansion brought together environmentalists who favor zero-carbon power and defense hawks focused on abundant domestic energy production.

Anti-nuclear activists still argue that renewable energy like wind and solar are safer and more economical. But streamlining the NRC has been a bipartisan priority as well. The latest major reform came in 2024, when President Joe Biden signed into law the ADVANCE Act, which went as far as changing the mission statement of the NRC to ensure it “does not unnecessarily limit” nuclear energy development.

Some nuclear power supporters say the Trump administration is merely accelerating these changes. They cite instances in which the current regulations appear out of sync with the times. The NRC’s byzantine rules are designed for so-called large light-water reactors — massive facilities that can power entire cities — and not the increasingly in vogue smaller advanced reactor designs popular among Silicon Valley-backed firms.

Rules that require fences of certain heights might make little sense for new reactors buried in the earth; and rules that require a certain number of operators per reactor could be a bad fit for a cluster of smaller reactors with modern controls. Advances in sensors, modeling and safety technologies, they say, should be taken into account across the board.

The NRC has said it expects over two dozen new license requests from small modular and advanced reactor companies in coming years. Many of those requests are likely to come from new, Silicon Valley-based nuclear firms.

“There was a missing link in the innovation cycle, and it was very difficult to build something and test it in the U.S. because of mostly licensing and site availability constraints in the past,” said Adam Stein of the pro-nuclear nonprofit Breakthrough Institute.

The regulatory changes are in flux: This spring, the NRC is starting to release thousands of pages of new rules governing everything from the safety and emergency preparedness plans reactor companies are required to submit to the procedures for objecting to a reactor license.

“It’s hard to know if they are getting rid of unnecessary processes or if it’s actually reducing public safety,” said one official working on reactor licensing, who, like others, spoke on the condition of anonymity for fear of retaliation from the Trump administration. “And that’s just the problem with going so fast — everything just kind of gets lost in a mush.”

Lawyers from the Executive Office of the President have been sent to the NRC to keep an eye on the new rules, a move that further raised alarms about the agency’s independence.

Nicholas Gallagher — a relatively recent New York University law school graduate and conservative writer whom ProPublica previously identified as a DOGE operative at the General Services Administration — has been involved in conversations about overhauling environmental rules.

He’s working alongside Sydney Volanski, a 30-year-old recent law school graduate who rose to national attention while she was in high school for her campaign against the Girl Scouts of America, which she accused of promoting “Marxists, socialists and advocates of same-sex lifestyle.”

NRC lawyers working on the rules were told last October that Gallagher and Volanski would be joining them, and they both appear on the regular NRC rulemaking calendar invite.

The White House maintains, however, that “zero lawyers from the Executive Office of the President have been dispatched to work on rulemaking.” Neither Gallagher nor Volanski replied to requests for comment.

The administration is routing the new rules through an office overseen by Trump’s cost-cutting guru Russell Vought, a move that was previously unheard of for an independent regulator like the NRC. The White House spokesperson noted that, under a recent executive order, this process is now required for all agencies.

Political operatives have been “inserted into the senior leadership team to the point where they could significantly influence decision-making,” said Scott Morris, who worked at the NRC for more than 32 years, most recently as the No. 2 career operations official. “I just think that would be a dangerous proposition.”

Morris voted for Trump twice and broadly supports the goals of deregulating and expanding nuclear energy, but he has begun speaking out against the administration’s interference at the NRC. He retired in May 2025 as part of a wave of retirements and firings.

At a recent hearing before the Atomic Safety and Licensing Board — an independent body that helps adjudicate nuclear licensing — NRC lawyers withdrew from the proceedings, citing “limited resources.” The judge remarked that it was the first time in over 20 years the NRC had done so.

Meanwhile, some staff members, other career officials say, are afraid to voice dissenting views for fear of being fired. “It feels like being a lobster in a slowly boiling pot,” one NRC official who has been working on the rule changes told ProPublica, describing the erosion of independence.

The official was one of three who compared their recent experience at NRC to being in a pot of slowly boiling water. “If somebody is raising something that they think that the industry or the White House would have a problem with, they think twice,” the official said.

Inside the NRC, the steering committee overseeing the changes includes Cohen, Taggart and Mike King, a career NRC official who is the newly installed executive director for operations. The former director, Mirela Gavrilas, a 21-year veteran of the agency, retired after getting boxed out of decision-making, according to a person familiar with her departure. Gavrilas did not respond to a request for comment.

Any final changes will be approved by the NRC’s five commissioners, three of whom are Republicans. In September, the two Democratic commissioners told a Senate committee they might be fired at any time if they get crosswise with Trump — including over revisions to safety rules.

Draft rules being circulated inside the NRC propose drastic rollbacks of security and safety inspections at nuclear facilities. Those include a proposed 56% cut in emergency preparedness inspection time, CNN reported in March.

Even some pro-nuclear groups are troubled by the emerging order. Some have tried to backchannel to their contacts in the Trump administration to explain the importance of an independent regulator to help maintain public support for nuclear power. Without it, they risk losing credibility.

“You have to make sure you don’t throw out the baby with the bathwater,” said Judi Greenwald, president and CEO of the Nuclear Innovation Alliance, a nonprofit that promotes nuclear energy and supports many of the regulatory changes being proposed by the Trump administration.

Greenwald’s group favors faster timelines for approving nuclear reactors, but she worries that the agency’s fundamental independence has been undermined. “We would prefer that they yield back more of NRC independence,” she said.

“Nuke Bros” in Silicon Valley

One Trump administration priority has been making it easier for so-called advanced reactor companies to navigate the regulatory process. These firms, mostly backed by Silicon Valley tech and venture money, are often working on designs for much smaller reactors that they hope to mass produce in factories.

“There are two nuclear industries,” said Macfarlane, the former NRC chair. “There are the actual people who use nuclear reactors to produce power and put it on the grid … and then there are the ‘nuke bros’” in Silicon Valley.

Trump’s Silicon Valley allies have loomed large over his nuclear policy. One prospective political appointee for a top DOE nuclear job got a Christmas Eve call from Thiel, the rare Silicon Valley leader to back Trump in 2016. Thiel, whose Founders Fund invested in a nuclear fuel startup and an advanced reactor company, quizzed the would-be official about deregulation and how to rapidly build more nuclear energy capacity, said sources familiar with the conversation.

Nuclear energy startups jockeyed to spend time at Mar-a-Lago in the months before the start of Trump’s second term. Balerion Space Ventures, a venture capital firm that has invested in multiple companies, convened an investor summit there in January 2025, according to an invitation viewed by ProPublica. Balerion did not reply to a request for comment.

A few months later, when Trump was drawing up the executive orders, leaders at many of those nuclear companies were given advanced access to drafts of the text — and the opportunity to provide suggested edits, documents viewed by ProPublica show.

Those orders created a new program to test out experimental reactor designs, addressing a common complaint that companies are not given opportunities to experiment. There are currently about a dozen advanced reactor companies planning to participate. Each has a concierge team within the DOE to help navigate bureaucracy. As NPR reported in January, the DOE quietly overhauled a series of safety rules that would apply to these new reactors and shared the new regulations with these companies before making them public.

Secretary of Energy Chris Wright — who served on the board of one of those companies, Oklo — has said fast nuclear build-out is a priority: “We are moving as quickly as we can to permit, build and enable the rapid construction of as much nuke capacity as possible,” he told CNBC last fall. Oklo noted that Wright stepped down from the board when he was confirmed.

The Trump administration hopes some of the companies would have their reactors “go critical” — a key first step on the way to building a functioning power plant — by July 2026. Then the NRC, which signs off on the safety designs of commercial nuclear power plants, could be expected to quickly OK these new reactors to get to market.

According to people familiar with the conversations, at least one nuclear energy startup CEO personally recruited potential members of the DOGE nuclear team, though it’s not clear if Cohen was brought aboard this way. Cohen has told colleagues and industry contacts that he reports to Emily Underwood, one of Trump adviser Stephen Miller’s top aides for economic policy. He is perceived inside government as a key avatar of the White House’s nuclear agenda.

In its email to ProPublica, the White House said, “Seth Cohen is a Department of Energy employee and does not report to Emily Underwood or Stephen Miller in any capacity.”

The DOE spokesperson added, “Seth’s role at the Department of Energy is to support the Trump administration’s mission to unleash American Energy Dominance.”

Cohen has been pushing to raise the legal limit of radiation that nuclear energy companies are allowed to emit from their facilities. One nuclear industry insider, who spoke on the condition of anonymity, said many firms are fixating on changing these radiation rules: Their business model requires moving nuclear reactors around the country, often near workers or the general public.

Building thick, expensive shielding walls can be prohibitively expensive, they said.

Valar CEO Isaiah Taylor has called limits on exposure to radiation a top barrier to industry growth. A recent DOE memo seen by ProPublica cites cost savings on shielding for Valar’s reactor to justify changing those limits. “Shielding-related cost reductions,” the memo said, “could range from $1-2 million per reactor.” The debate over the precise rule change is ongoing.

The DOE has been considering a fivefold increase to the limit for public exposure to radiation, which will allow some nuclear reactor companies to cut costs on these expensive safety shields, internal DOE documents seen by ProPublica show.

A presentation prepared by DOE staffers in their Idaho offices that has circulated inside the department makes the “business case” for changing the radiation dose rules: It could cut the cost of some new reactors by as much as 5%. These more relaxed standards are likely to be adopted by the NRC and apply to reactors nationwide, documents show.

In February, Wright accompanied Valar’s executive team on a first-of-its-kind flight, as a U.S. military plane was conscripted to fly the company’s reactor from Los Angeles to Utah. Valar does not yet have a working nuclear reactor, and a number of industry sources told ProPublica they viewed the airlift as a PR exercise. Internal government memos justified the airlift by designating it as “critical” to the U.S. “national security interests.”

Cohen posted smiling pictures of himself from the cargo bay of the military plane.

Cohen told an audience at the American Nuclear Society that the rapid build-out was essential to powering Silicon Valley’s AI data centers. He framed the policy in existential terms: “I can’t emphasize this strongly enough that losing the AI war is an outcome akin to the Nazis developing the bomb before the United States.”

As it deliberated rule changes, the DOE has cut out its internal team of health experts who work on radiation safety at the Office of Environment, Health, Safety and Security, said sources familiar with the decision. The advice of outside experts on radiation protection has been largely cast aside.

The DOE spokesperson said its radiation standards “are aligned with Gold Standard Science … with a focus on protecting people and the environment while avoiding unnecessary bureaucracy.”

The department has already decided to abandon the long-standing radiation protection principle known as “ALARA” — the “As Low As Reasonably Achievable” standard — which directs anyone dealing with radioactive materials to minimize exposure.

It often pushes exposure well below legal thresholds. Many experts agreed that the ALARA principle was sometimes applied too strictly, but the move to entirely throw it out was opposed by many prominent radiation health experts.

Whether the agencies will actually change the legal thresholds for radiation exposure is an open question, said sources familiar with the deliberations.

Internal DOE documents arguing for changing dose rules cite a report produced at the Idaho National Laboratory, which was compiled with the help of the AI assistant Claude. “It’s really strange,” said Kathryn Higley, president of the National Council on Radiation Protection and Measurements, a congressionally chartered group studying radiation safety. “They fundamentally mistake the science.”

John Wagner, the head of the Idaho National Laboratory and the report’s lead author, acknowledged to ProPublica that the science over changing radiation exposure rules is hotly contested. “We recognize that respected experts interpret aspects of this literature differently,” he wrote. His analysis was not meant to be the final word, he said, but was “intended to inform debate.”

The impact of radiation levels at very low doses is hard to measure, so the U.S. has historically struck a cautious note. Raising dose limits could put the U.S. out of step with international standards.

For his part, Cohen has told the nuclear industry that he sees his job as making sure the government “is no longer a barrier” to them.

In June, he shot down the notion of companies putting money into a fund for workplace accidents. “Put yourself in the shoes of one of these startups,” he said. “They’re raising hundreds of millions of dollars to do this. And then they would have to go to their VCs and their board and say, listen, guys, we actually need a few hundred million dollars more to put into a trust fund?”

He also suggested that regulators should not fret about preparing for so-called 100-year events — disasters that have roughly a 1% chance of taking place but can be catastrophic for nuclear facilities.

“When SpaceX started building rockets, they sort of expected the first ones to blow up,” he said.

10:00 AM

Ctrl-Alt-Speech: Age Old Questions [Techdirt]

Ctrl-Alt-Speech is a weekly podcast about the latest news in online speech, from Mike Masnick and Everything in Moderation‘s Ben Whitelaw.

Subscribe now on Apple Podcasts, Overcast, Spotify, Pocket Casts, YouTube, or your podcast app of choice — or go straight to the RSS feed.

In this week’s round-up of the latest news in online speech, content moderation and internet regulation, Mike and Ben cover:

If you’ve got Elon Musk in your Ctrl-Alt-Speech 2026 Bingo Card this week, you’re in luck.

07:00 AM

The AI Doc’s Falsehoods And False Balance [Techdirt]

There is a familiar media failure in which opposing viewpoints are presented as equally valid, even when the evidence overwhelmingly supports one side. It’s called Bothsidesism. This false balance phenomenon legitimizes misinformation and undermines public understanding by giving disproportionate weight to baseless claims.

Why bring this up? Because the new AI Doc film is based on it.

The film wants credit for being “balanced” because it assembles a wide range of experts. But putting Prof. Fei-Fei Li, a pioneering computer scientist, next to someone like Eliezer Yudkowsky, an author of a Harry Potter fanfic, is not “balance.”

Once you understand that false equivalence is baked into the film’s storytelling, you understand how misleading and manipulative the documentary is. And it is compounded by a series of falsehoods that go unchallenged and uncorrected.

This review addresses both failures. 

The “AI Doc” Movie

“The AI Doc: Or How I Became an Apocaloptimist,” co-directed by Daniel Roher and Charlie Tyrell, sets out to explore AI, especially its potential for good and bad, with a strong emphasis on the filmmakers’ anxieties and fears. Its basic premise is: “A father-to-be tries to figure out what is happening with all this AI insanity.” As summarized by Andrew Maynard from Future of Being Human:

“The documentary progresses through the eyes of director Daniel Roher as he faces a tsunami of existential AI angst while grappling with the responsibility of becoming a father. Motivated by a fear that artificial intelligence could spell the end of everything that matters, he sets out to interview some of the largest (and loudest) voices in AI to fathom out whether this is the best of times or worst of times for him and his wife (filmmaker Caroline Lindy) to bring a kid into the world.”

The “loudest voices” include many AI doomer figures, such as Eliezer Yudkowsky, Dan Hendrycks, Daniel Kokotajlo, Connor Leahy, Jeffrey Ladish, and two of the most populist voices on emerging tech (first social media and now AI): Tristan Harris and Yuval Noah Harari. The film also features voices on AI ethics, including David Evan Haris, Emily M. Bender, Timnit Gebru, Deborah Raji, and Karen Hao. On the more boosterish side, there are Peter Diamandis and Guillaume Verdon (AKA Beff Jezos). Three leading AI CEOs were also interviewed: OpenAI’s Sam Altman, DeepMind’s Demis Hassabis, and Anthropic’s Amodei siblings, Dario and Daniela. (Meta’s Mark Zuckerberg declined, and xAI’s Elon Musk agreed but never showed up).

The movie started playing in theaters on March 27, but there are already plenty of reviews (dating back to the Sundance Film Festival). The praise is fairly consistent: It is timely, wide-ranging, visually energetic, and unusually well-connected, with access to major AI figures.

The most common criticism is that it is too deferential to interviewees and too thin on hard interrogation or concrete answers. As several reviewers put it:

  1. “Roher’s willingness to blindly accept any and all of his speakers’ pronouncements leaves The AI Doc feeling toothless.”
  2. “By giving its doomer and accelerationist voices so much time to present AI’s most hyperbolic potential outcomes with little pushback, the documentary’s first half plays more like an overlong advertisement for the technology as opposed to a piece of measured analysis.”
  3. “Roher acts as a fantastic storyteller, but he treats his subjects too gently. The film desperately needs more pushback during the interviews.”

Tristan Harris, co-founder of the Center for Humane Technology, told the AP: “My hope is that this film is kind of like ‘An Inconvenient Truth’ or ‘The Social Dilemma’ for AI.”

That is not reassuring. It is more like a glaring warning sign. Harris’s “Social Dilemma” and “AI Dilemma” movies were full of misinformation and nonsensical hyperbole, and both were designed to be manipulative and dishonest. If anything, his endorsement tells you exactly what kind of movie this is.

After watching the AI Doc, I realized what the doomers had managed to accomplish here: The film absorbs the panic rather than investigates it.

The False Balance of The AI Doc

The AI Doc starts with what one reviewer called a “Doom Parade.” It aims to set the tone.

The worst AI predictions are presented first,” another reviewer noted. “Eliezer Yudkowsky, co-founder of the Machine Intelligence Research Institute, calmly talks of the ‘abrupt extermination’ of humanity.”

And it is worth remembering who Yudkowsky is and what he has actually advocated. In his notorious TIME op-ed, “Shut it All Down,” he argued that governments should “be willing to destroy a rogue datacenter by airstrike.” In his book “If Anyone Builds It, Everyone Dies,” which many reviewers found unconvincing and “unnecessarily dramatic sci-fi,” he (and his co-author Nate Soares) proposed that governments must bomb labs suspected of developing AI. Based on what exactly? On the authors’ overconfident, binary worldview and speculative scenarios, which they mistake for inevitability.

One review of that book observed, “The plan with If Anyone Builds It seems to be to sane-wash him [Yudkowsky] for the airport books crowd, sanding off his wild opinions.”

That is more or less what the new documentary does, too. The AI Doc sane-washes the loudest doomers for mainstream viewers, sanding off their wild opinions.

In his newsletter, David William Silva addresses the documentary’s “series of doomers,” who “describe AI-driven extinction with the calm confidence of people who have said these things so many times they have stopped noticing they have no evidence for them.”

“Roher’s reaction is full terror,” Silva adds. “I hope it is unequivocally evident that this is not journalism.”

That gets to the heart of it. The film pretends to weigh competing perspectives, but in practice, it grants disproportionate authority to people most invested in flooding the zone with AI panic. And there is a well-oiled machine behind this kind of AI panic. As Silva writes:

“The people behind the AI anxiety machine. […] They know that predicting human extinction by software is an extraordinary claim requiring extraordinary evidence. They know they don’t have it. They know ‘my kids won’t live to see middle age’ is nothing but performance. […] And they do it anyway. Why do you think that is? The calculation is simple. Some people will see through it, and they will be annoyed, write rebuttals, call it what it is. Ok, fine. Just an acceptable loss. The believers, on the other hand, are a market. As long as the ratio stays favorable, the machine is profitable.”

One of the biggest beneficiaries of this film is Harris.[1] He is framed as if he is in the middle between the two main camps (doomers and accelerationists), and his narrative gradually becomes the film’s narrative (similar to the Social Dilemma). His call to action even serves as the ending (with a QR code directing viewers to a designated website).

The problem is that this framing has very little to do with reality. Harris’s Center for Humane Technology got $500,000 from the Future of Life Institute for “AI-related policy work and messaging cohesion within the AI X-risk [existential risk] community.” That is not a neutral player.

There’s a touching scene in the film where Roher mentions his father’s cancer treatment and expresses hope that AI might help. Harris appears visibly emotional. But in other contexts, Harris has argued against looking at AI for help with cancer treatment… in the belief that it would lead to extinction. Here he is on Glenn Beck’s show in 2023:

“My mother died from cancer several years ago. And if you told me that we could have AI that was going to cure her of cancer, but on the other side of that coin was that all the world would go extinct a year later, because of the, the only way to develop that was to bring something, some Demon into the world that would we would not be able to control, as much as I love my mother, and I would want her to be here with me right now, I wouldn’t take that trade.”

That sort of hyperbole seems relevant to Harris’ stance on such things, but was not mentioned in the film at all.

Connor Leahy of Conjecture and ControlAI gets a similar makeover. In the documentary, he appears as another pessimistic expert. Elsewhere, he said he does not expect humanity “to make it out of this century alive; I’m not even sure we’ll get out of this decade!” His “Narrow Path” proposal for policymakers begins with the claim that “AI poses extinction risks to human existence.” Instead of calling for a six-month AI pause, he argued for a 20-year pause, because “two decades provide the minimum time frame to construct our defenses.”

This is exactly why background checks matter. Viewers of the AI Doc deserve to know the full scope of the more extreme positions these interviewees have publicly taken elsewhere. If someone has publicly argued for destroying data centers by airstrikes or stopping AI for 20 years, the audience should know that.

Debunking the Falsehoods

The film goes way beyond just pushing a panic. It also recycles several misleading or plainly false claims, letting them pass as established facts. Three stood out in particular.  

Anthropic’s Blackmail study

One of the most repeated “facts” in reviews of the movie is that Anthropic’s AI model, Clause, decided, unprompted, to blackmail a fictional employee. In the film, Daniel Roher asks, “And nobody taught it to do that?” Jeffrey Ladish, of Palisade Research and Tristan’s Center for Humane Technology, replies: “No, it learned to do that on its own.”

That is a misleading characterization of the actual experiment, it has already been debunked in “AI Blackmail: Fact-Checking a Misleading Narrative.” Anthropic researchers admitted that they strongly pressured the model and iterated through hundreds of prompts before producing that outcome. It wasn’t a spontaneous emergence of “evil” behavior; the researchers explicitly ensured it would be the default. Telling viewers that the model has gone full “HAL 9000” omits the facts about the heavily engineered experimental setup.  

Although this is a classic case of big claims and thin evidence, the film offers so little pushback that viewers are left to take Ladish’s statements at face value.

It is also worth remembering that Ladish has fought against open-source AI, pushed for a crackdown on open-source models, and once said, “We can prevent the release of a LLaMA 2! We need government action on this asap.” He later updated his position (and it’s good to revise such views). But does the film mention his earlier public hysteria? No.

Is AI less regulated than sandwich shops? No.

Connor Leahy tells Daniel Roher, “There is currently more regulation on selling a sandwich to the public” than there is on AI development. This talking point has become a favorite slogan in AI doomer circles. It was repeatedly stated by The Future of Life Institute’s Max Tegmark and, more recently, by Senator Bernie Sanders. It’s catchy. It’s also false.

State attorneys general from both parties have explicitly argued that existing laws already apply to AI. Lina Khan, writing on behalf of the Federal Trade Commission, stated that “AI is covered by existing laws. Each agency here today has legal authorities to readily combat AI-driven harm.” The existing AI regulatory stack already includes antitrust & competition regulation, civil rights & anti-discrimination law, consumer protection, data privacy & security, employment & labor law, financial regulation, insurance & accident compensation, property & contract law, among others.

So no, AI is not less regulated than sandwich shops. It’s a misleading soundbite, not a serious description of legal reality.  

Data center water usage

In the film, Karen Hao criticizes data centers, warning that “People are literally at risk, potentially of running out of drinking water.” That sounds alarming, which is presumably the point. But it is highly misleading.

In fact, Karen Hao had to issue corrections to her “Empire of AI” book because a key water-use figure was off by a factor of 4,500. The discrepancy was not 45x or 450x, but rather 4,500x. That is not a rounding error. For detailed rebuttals, see Andy Masley’s “The AI water issue is fake” and “Empire of AI is widely misleading about AI water use.”

There is also a basic proportionality issue here. As demonstrated by The Washington Post, “The water used by data centers caused a stir in Arizona’s drought-prone Maricopa County. But while they used about 905 million gallons there last year, that’s a small fraction of the 29 billion gallons devoted to the county’s golf courses.” To put that plainly: data centers accounted for just 0.1% of the county’s water use.

It is also worth noting that “most of the water used by data centers returns to its source unchanged.” In closed-loop cooling systems, for example, water is recirculated multiple times, which significantly reduces net consumption. 

None of this is hidden information. A basic fact-check by the filmmakers could have brought it to light. But that was not the film’s goal. They chose fear-based framing over actual reporting. They could have pressed interviewees on their track records, failed predictions, and political agendas. Instead, they let them narrate the stakes, unchallenged.

So, I think we can conclude that the AI Doc may want to appear balanced and thoughtful, but, unfortunately, too often it is not.

Final Remark

While Western filmmakers are busy platforming advocates for “bombing data centers” and “Stop AI for 20 years,” the Chinese Communist Party is building the actual infrastructure. The CCP is not making doom-and-gloom documentaries; it is racing ahead. This is a real strategic threat, and it is far more concerning than anything featured in this film.

—————————

Dr. Nirit Weiss-Blatt, Ph.D. (@DrTechlash), is a communication researcher and author of “The TECHLASH and Tech Crisis Communication” book and the “AI Panic” newsletter.


  1. The producers of The AI Doc said in a conversation with Tristan Harris (on the Your Undivided Attention podcast) that after the ChatGPT moment, Harris approached them to discuss generative AI. They watched the AI Dilemma and, based on it, decided their next project would focus on AI. ↩

06:00 AM

Who sets your agenda? [Seth Godin's Blog on marketing, tribes and respect]

It’s a question so rarely asked it almost feels silly to ask it.

Some situations and some jobs work to eliminate our freedom of choice. Prison, medical school, 8th grade–there are settings where time, tools, and options are severely limited.

But even in these settings, we have more choice than we realize.

And for the rest of us, particularly freelancers and entrepreneurs, our agenda is wide open.

Who decides what you will eat tonight, or what you will do after dinner? Who decides who you will call on, what you will learn next, which posts you’ll read (or write)? Who decides what tone the conversation will have, what your priorities are, and what you’ll worry about when you walk the dog?

There’s the agenda of the next five minutes as well as one for the next five days. And the process of getting to five years from now is so fraught or uncharted that we hesitate to even talk about it.

It may be that the key building block to success (and even to happiness) is getting your agenda aligned with your goals, your dreams, and your fears.

      

Pluralistic: It's extremely good that Claude's source-code leaked (02 Apr 2026) [Pluralistic: Daily links from Cory Doctorow]

->->->->->->->->->->->->->->->->->->->->->->->->->->->->-> Top Sources: None -->

Today's links



A hand-tinted picture of a 1950s Univac control room, the walls lined with computer cabinets, a male operator in a suit seated at a steel desk replete with control knobs and an oscilloscope. The image has been altered. A shiny robot is bursting out of a hole in the checked floor; the back wall bears the Anthropic logo, and the main computer cabinet now has the Claude Code logo.

It's extremely good that Claude's source-code leaked (permalink)

Anthropic's developers made an extremely basic configuration error, and as a result, the source-code for Claude Code – the company's flagship coding assistant product – has leaked and is being eagerly analyzed by many parties:

https://news.ycombinator.com/item?id=47586778

In response, Anthropic is flooding the internet with "takedown notices." These are a special kind of copyright-based censorship demand established by section 512 of the 1998 Digital Millennium Copyright Act (DMCA 512), allowing for the removal of material without any kind of evidence, let alone a judicial order:

https://www.removepaywall.com/search?url=https://www.wsj.com/tech/ai/anthropic-races-to-contain-leak-of-code-behind-claude-ai-agent-4bc5acc7

Copyright is a "strict liability" statute, meaning that you can be punished for violating copyright even if you weren't aware that you had done so. What's more, "intermediaries" – like web hosts, social media platforms, search engines, and even caching servers – can be held liable for the copyright violations their users engage in. The liability is tremendous: the DMCA provides for $150,000 per infringement.

DMCA 512 is meant to offset this strict liability. After all, there's no way for a platform to know whether one of its users is infringing copyright – even if a user uploads a popular song or video, the provider can't know whether they've licensed the work for distribution (or even if they are the creator of that work). A cumbersome system in which users would upload proof that they have such a license wouldn't just be onerous – it would still permit copyright infringement, because there's no way for an intermediary to know whether the distribution license the user provided was genuine.

As a compromise, DMCA 512 absolves intermediaries from liability, if they "expeditiously remove" material upon notice that it infringes someone's copyright. In practice, that means that anyone can send a notice to any intermediary and have anything removed from the internet. The intermediary who receives this notice can choose to ignore it, but if the notice turns out to be genuine, they can end up on the hook for $150,000 per infringement. The intermediary can also choose to allow their user to "counternotify" (dispute the accusation) and can choose to reinstate the material, but they don't have to. Just as an intermediary can't determine whether a user has the rights to the things they post, they also can't tell if the person on the other end of a takedown notice has the right to demand its removal. In practice, this means that a takedown notice, no matter how flimsy, has a very good chance of making something disappear from the internet – forever.

From the outset, DMCA 512 was the go-to tool for corporate censorship, the best way to cover up misdeeds. I first got involved in this back in 2003, when leaked email memos from Diebold's voting machine division revealed that the company knew that its voting machines were wildly insecure, but they were nevertheless selling them to local election boards across America, who were scrambling to replace their mechanical voting machines in the wake of the 2000 Bush v Gore "hanging chad" debacle, which led to Bush stealing the presidency:

https://en.wikipedia.org/wiki/Brooks_Brothers_riot

The stakes couldn't be higher, in other words. Diebold – whose CEO was an avowed GW Bush partisan who'd promised to "deliver the votes for Bush" – was the country's leading voting machine supplier. The company knew its voting machines were defective, that they frequently crashed and lost their vote counts on election night, and that Diebold technicians were colluding with local electoral officials to secretly "estimate" the lost vote totals so that no one would hold either the official or Diebold responsible for these defective machines:

https://www.salon.com/2003/09/23/bev_harris/

Diebold sent thousands of DMCA 512 takedown notices in an attempt to suppress the leaked memos. Eventually, EFF stepped in to provide pro-bono counsel to the Online Policy Group and ended Diebold's flood:

https://www.eff.org/cases/online-policy-group-v-diebold

Diebold wasn't the last company to figure out how to abuse copyright to censor information of high public interest. There's a whole industry of shady "reputation management" companies that collect large sums in exchange for scrubbing the internet of information their clients want removed from the public eye. They specialize in sexual abusers, war criminals, torturers, and fraudsters, and their weapon of choice is the takedown notice. Jeffrey Epstein spent tens of thousands of dollars on "reputation management" services to clean up his online profile:

https://www.nytimes.com/2026/03/18/business/media/jeffrey-epstein-online.html

There are lots of ways to use the takedown system to get true information about your crimes removed from the internet. My favorite is the one employed by Eliminalia, one of the sleazier reputation laundries (even by the industry's dismal standards).

Eliminalia sets up WordPress sites and copies press articles that cast its clients in an unfavorable light to these sites, backdating them so they appear to have been published before the originals. They swap out the bylines for fictitious ones, then send takedowns to Google and other search engines to get the "infringing" stories purged from their search indices. Once the original articles have been rendered invisible to internet searchers, Eliminalia takes down their copy, and the story of their client's war crimes, rapes, or fraud disappears from the public eye:

https://pluralistic.net/2021/04/23/reputation-laundry/#dark-ops

The takedown system is so tilted in favor of censorship that it takes a massive effort to keep even the smallest piece of information online in the face of a determined adversary. In 2007, the key for AACS (a way of encrypting video for "digital rights management") leaked online. The key was a 16-digit number, the kind of thing you could fit in a crossword puzzle, but the position of the industry consortium that created the key was that this was an illegal integer. They sent hundreds of thousands of takedowns over the number, and it was only the determined action of an army of users that kept the number online:

https://en.wikipedia.org/wiki/AACS_encryption_key_controversy

The shoot-first, ask-questions-never nature of takedown notices makes for fertile ground for scammers of all kinds, but the most ironic takedown ripoffs are the Youtube copystrike blackmailers.

After Viacom sued Youtube in 2007 over copyright infringement, Google launched its own in-house copyright management system, meant to address Viacom's principal grievance in the suit. Viacom was angry that after they had something removed from Youtube, another user could re-upload it, and they'd have to send another takedown, playing Wack-a-Mole with the whole internet. Viacom didn't want a takedown system, they wanted a staydown system, whereby they could supply Google with a list of the works whose copyrights they controlled and then Youtube would prevent anyone from uploading those works.

(This was extremely funny, because Viacom admitted in court that its marketing departments would "rough up" clips of its programming and upload them to Youtube, making them appear to be pirate copies, in a bid to interest Youtube users in Viacom's shows, and sometimes Viacom's lawyers would get confused and send threatening letters to Youtube demanding that these be removed:)

https://blog.youtube/news-and-events/broadcast-yourself/

Youtube's notice-and-staydown system is Content ID, an incredibly baroque system that allows copyright holders (and people pretending to be copyright holders) to "claim" video and sound files, and block others from posting them. No one – not even the world's leading copyright experts – can figure out how to use this system to uphold copyright:

https://pluralistic.net/2024/06/27/nuke-first/#ask-questions-never

However, there is a large cohort of criminals and fraudsters who have mastered Content ID and they use it to blackmail independent artists. You see, Content ID implements a "three strikes" policy: if you are accused of three acts of copyright infringement, Youtube permanently deletes your videos and bars you from the platform. For performers who rely on Youtube to earn their living – whether through ad-revenues or sponsorships or as a promotional vehicle to sell merchandise, recordings and tickets – the "copystrike" is an existential risk.

Enter the fraudster. A fraudster can set up multiple burner Youtube accounts and file spurious copyright complaints against a creator (usually a musician). After two of these copystrikes are accepted and the performer is just one strike away from losing their livelihood, the fraudster contacts the performer and demands blackmail money to rescind the complaints, threatening to file that final strike and put the performer out of business:

https://pluralistic.net/2021/05/08/copyfraud/#beethoven-just-wrote-music

The fact that copyright – nominally a system intended to protect creative workers – is weaponized against the people it is meant to serve is ironic, but it's not unusual. Copyright law has been primarily shaped by creators' bosses – media companies like Viacom – who brandish "starving artists" as a reason to enact policies that ultimately benefit capital at the expense of labor.

That was what inspired Rebecca Giblin and me to write our 2022 book Chokepoint Capitalism: how is it that copyright has expanded in every way for 40 years (longer duration, wider scope, higher penalties), resulting in media companies that are more profitable than ever, with higher gross and net revenues, even as creative workers have grown poorer, both in total compensation and in the share of the profits they generate?

https://chokepointcapitalism.com/

The first half of Chokepoint Capitalism is a series of case studies that dissect the frauds and scams that both media and tech companies use to steal from creative workers. The second half are a series of "shovel-ready" policy proposals for new laws and rules that would actually put money in artists' pockets. Some of these policy prescriptions are copyright-related, but not all of them.

For example, we have a chapter on how the Hollywood "guild" system (which allows unionized workers to bargain with all the studios at once) has been a powerful antidote to corporate power. This is called "sectoral bargaining" and it's been illegal since 1947's Taft-Hartley Act, but the Hollywood guilds were grandfathered in. When we wrote about the power of sectoral bargaining, it was in reference to the Writers Guild's incredible triumph over the four giant talent agencies, who'd invented a scam that inverted the traditional revenue split between writer and agent, so the agencies were taking in 90% and the writers were getting just 10%:

https://pluralistic.net/2020/08/06/no-vitiated-air/#WME-CAA-next

Two years later, the Hollywood Writers struck again, this time over AI in the writers' room, securing a stunning victory over the major studios:

https://pluralistic.net/2023/10/01/how-the-writers-guild-sunk-ais-ship/

Notably, the writers strike was a labor action, not a copyright action. The writers weren't demanding a new copyright that would allow them to control whether their work could be used to train an AI. They struck for the right not to have their wages eroded by AI – to have the right to use (or not use) AI, as they saw fit, without risking their livelihoods.

Right now, many media companies are demanding a new copyright that would allow them to control AI training, and many creative workers have joined in this call. The media companies aren't arguing against infringing uses of AI models – they're arguing that the mere creation of such a model infringes copyright. They claim that making a transient copy of a work, analyzing that work, and publishing that analysis is a copyright infringement:

https://pluralistic.net/2023/02/09/ai-monkeys-paw/#bullied-schoolkids

Here's a good rule of thumb: any time your boss demands a new rule, you should be very skeptical about whether that rule will benefit you. It's clear that the media companies that have sued the AI giants aren't "anti-AI." They don't want to prevent AI from replacing creative workers – they just want to control how that happens.

When Disney and Universal sue Midjourney, it's not to prevent AI models from being trained on their catalogs and used to pauperize the workers whose work is in those catalogs. What these companies want is to be paid a license fee for access to their catalogs, and then they want the resulting models to be exclusive to them, and not available to competitors:

https://pluralistic.net/2026/03/03/its-a-trap-2/#inheres-at-the-moment-of-fixation

These companies are violently allergic to paying creative workers. Disney takes the position that when it buys a company like Lucasfilm, it secures the right to publish the works Lucasfilm commissioned, but not the obligation to pay the royalties that Lucasfilm owes when those works are sold:

https://pluralistic.net/2022/04/30/disney-still-must-pay/#pay-the-writer

As Theresa Nielsen Hayden quipped during the Napster Wars: "Just because you're on their side, it doesn't mean they're on your side." If these companies manage to get copyright law expanded to restrict scraping, analysis, and publication of factual information, they won't use those new powers to increase creators' pay – they'll use them the same way they've used every new copyright created in the past 40 years, to make themselves richer at the expense of artists:

https://pluralistic.net/2020/03/03/just-a-stick/#authorsbargain

The Claude Code leak is full of fascinating information about a tool that – like Diebold's voting machines – is at the very center of the most important policy debates of our time. Here's just one example: Claude is almost certainly implicated in the US missile that murdered a building full of little girls in Iran last month:

https://www.theguardian.com/news/2026/mar/26/ai-got-the-blame-for-the-iran-school-bombing-the-truth-is-far-more-worrying

Of course I see the irony. Anthropic has taken an extremely aggressive posture on copyright's "limitations and exceptions," arguing that it can train its models on any information it can find, and that it can knowingly download massive troves of infringing works for that purpose. It's darkly hilarious to see the company firehosing copyright complaints by the thousands in order to prevent the dissemination, dissection and discussion of the source-code that leaked due to the company's gross incompetence:

https://developers.slashdot.org/story/26/04/01/158240/anthropic-issues-copyright-takedown-requests-to-remove-8000-copies-of-claude-code-source-code#comments

But what's objectionable about Anthropic – and the AI sector – isn't copyright. The thing that makes these companies disgusting is their gleeful, fraudulent trumpeting about how their products will destroy the livelihoods of every kind of worker:

https://pluralistic.net/2025/03/18/asbestos-in-the-walls/#government-by-spicy-autocomplete

And it's their economic fraud, the inflation of a bubble that will destroy the economy when it bursts:

https://www.wheresyoured.at/the-subprime-ai-crisis-is-here/

It's their enthusiastic deployment of AI tools for mass surveillance and mass killing. (Anthropic is no exception, despite what you may have heard:)

https://www.thetechbubble.info/p/how-much-a-dollar-cost

If the media bosses get their way, and manage to make it even more illegal – and practically harder – to host, discuss, and publish facts about copyrighted works, then leaks like the Claude Code disclosures will never see the light of day. It's only because of decades of hard-fought battles to push back on this nonsense that we are able to identify and learn about the defects in Claude Code that are revealed by this source-code leak.

I'm angry about the AI industry, but not because of copyright. I'm angry at them for the reasons Cat Valente articulated so well in her "Blood Money" essay:

https://catvalente.substack.com/p/blood-money-the-anthropic-settlement

These companies' stated goals are terrible:

They took the books I wrote for children and used them to make it possible for children to not bother with reading ever again. They took the books I wrote about love to create chatbots that isolate people and prevent them from finding human love in the real world, that make it difficult for them to even stand real love, which is not always agreeable, not always positive, not always focused on end-user engagement. They took the books I wrote about hope and glitter in the face of despair and oppression and used it to make a Despair-and-Oppression generator.

These goals are entirely compatible with copyright. The New York Times is suing over AI – and they're licensing their writers' words to train an AI model:

https://www.nytimes.com/2025/05/29/business/media/new-york-times-amazon-ai-licensing.html

The NYT wants more copyright. You know what the NYT doesn't want? More labor rights. The NYT are vicious union-busters:

https://actionnetwork.org/letters/new-york-times-stop-union-busting

If we creative workers are going to pour our scarce resources into getting a new policy to address the threats that our bosses – and the AI companies they are morally and temperamentally indistinguishable from – represent to our livelihoods, then let that new policy be a renewed sectoral bargaining right for every worker. It was sectoral bargaining (a collective, solidaristic right) and not copyright (an individual, commercial right) that saw off AI in the Hollywood writers' strike.

Copyright positions the creative worker as a small business – an LLC with an MFA – bargaining B2B with another firm. To the extent that copyright helps us, it is largely incidental. Sure, we were able to file for a few thousand bucks per book that Anthropic downloaded from a pirate site to train its models on. But Anthropic doesn't have to use a shadow library to get those books – it can just pay our bosses to get them.

It's great that Claude Code's source is online. It's great that we have the ability to pore over, analyze and criticize this code, which has become so consequential in so many ways. It's great the copyright is weak enough that this is possible (for now).

Expanding copyright will gain little for creative workers, except for a new reason to be angry about how our audiences experience our work. Expanding labor rights will gain much, for every worker, including our audiences. It's an idea that our bosses – and AI hucksters – hate with every fiber of their beings.


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Desperate WI Republican congressman struggling to get by on $174K turns to copyright trolling https://web.archive.org/web/20110404001110/http://tpmdc.talkingpointsmemo.com/2011/03/gopers-demand-sean-duffy-salary-tape-be-pulled-from-the-internet.php?ref=fpblg

#15yrsago Redditor outs astroturfer with 20 accounts https://www.reddit.com/r/gaming/comments/gepnl/gamepro_g4tv_and_vgchartz_gamrfeed_have_been/

#15yrsago Britain’s back-room negotiations to establish a national, extrajudicial Internet censorship regime https://www.openrightsgroup.org/blog/minister-confirms-voluntary-site-blocking-discussions/

#15yrsago Elephantmen: Dr Moreau meets apocalyptic noir science fiction comic https://memex.craphound.com/2011/03/31/elephantmen-dr-moreau-meets-apocalyptic-noir-science-fiction-comic/

#10yrsago Bitcoin transactions could consume as much energy as Denmark by the year 2020 https://web.archive.org/web/20160401031103/https://motherboard.vice.com/read/bitcoin-could-consume-as-much-electricity-as-denmark-by-2020

#10yrsago Online casino bankrolls largest-ever, ruinously expensive war in Eve Online https://www.polygon.com/2016/3/31/11334014/eve-online-war/

#10yrsago Russia bans Polish “Communist Monopoly” board-game https://www.newsweek.com/russia-bans-polands-communist-monopoly-being-anti-russian-438972?rx=us

#10yrsago “Reputation management” companies apparently induce randos to perjure themselves by pretending to be anonymous posters https://www.techdirt.com/2016/03/31/latest-reputation-management-bogus-defamation-suits-bogus-companies-against-bogus-defendants/

#10yrsago Leak: Alaska superdelegate denies duty to represent her state’s voters in 2016 elections https://web.archive.org/web/20160717042158/http://usuncut.com/politics/alaska-superdelegate/

#10yrsago Phishers trick Mattel into transferring $3M to a Chinese bank https://www.cbsnews.com/news/mattel-vs-chinese-cyberthieves-its-no-game/

#10yrsago CNN celebrates Sanders’ six primary victories by airing a “documentary” about Jesus https://fair.org/home/as-sanders-surges-cable-news-runs-prison-reality-show-jesus-documentary/

#10yrsago Hungarian ruling party wants to ban all working cryptography https://web.archive.org/web/20160405014411/http://budapestbeacon.com/public-policy/fidesz-wants-make-encryption-software-illegal/33462

#10yrsago Embroidered toast https://www.behance.net/gallery/31502957/Everyday-bread#

#5yrsago AI has a GIGO problem https://pluralistic.net/2021/03/31/vaccine-for-the-global-south/#imagenot

#5yrsago Sacklers to use Purdue bankruptcy to escape justice https://pluralistic.net/2021/03/31/vaccine-for-the-global-south/#claims-extinguished

#5yrsago Cuba is a vaccine powerhouse https://pluralistic.net/2021/03/31/vaccine-for-the-global-south/#Soberana-Abdala

#5yrsago AT&T will lay off thousands more https://pluralistic.net/2021/03/31/vaccine-for-the-global-south/#we-dont-have-to-care

#1yrago Private-sector Trumpism https://pluralistic.net/2025/03/31/madison-square-garden/#autocrats-of-trade


Upcoming appearances (permalink)

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A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



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Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. First draft complete. Second draft underway.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING


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Trump’s No Good, Very Bad Day [The Status Kuo]

Photo courtesy of CNBC

Yesterday, I wrote that Trump’s week had already started out very badly, with federal judges knocking him back on the questions of immunity and civil liability for January 6 and rejecting his beloved but entirely unauthorized ballroom.

And I surmised that his day was going to get a lot worse, once oral arguments on his birthright citizenship executive order began.

I wasn’t wrong on that point. The day delivered more than just another SCOTUS-level humiliation, as Trump once again managed to make things worse for himself and his regime.

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The Wong Kim Ark of the universe is long

Yesterday began with Trump attending the SCOTUS oral argument on his plainly unconstitutional order banning birthright citizenship. Most observers expected him to lose; the only question was by how many votes. After all, birthright citizenship was affirmed by the Supreme Court in the Wong Kim Ark case in 1898, and no one until Trump and Miller has ever seriously sought to question it.

Trump’s attendance was a presidential first, but as Sherrilyn Ifill, a Howard University law professor and former director-counsel of the NAACP Legal Defense Fund, pointed out,

“President Trump did show up and sat discreetly in the back. I think it was a good lesson for him—there are just places in which he is very small.”

If Trump thought his presence might intimidate the justices, there was little evidence of that.

Indeed, in response to Solicitor General John Sauer’s statement that we’re in a “new world” where “eight billion people are one plane ride away from having a child who’s a US citizen,” Trump got to hear Chief Justice John Roberts respond with a line for the ages: “It’s a new world, it’s the same Constitution.”

Even Justice Amy Coney Barrett, his most recent appointee, wasn’t buying it. At one point she observed that we can’t know the “domicile” of the parents of a U.S. born baby, as the White House demands, if we don’t know who the parents are.

His most controversial appointee, Justice Brett Kavanaugh, wondered aloud whether this could be quite a short opinion if the Court simply affirmed Wong Kim Ark. The lawyer for the ACLU, Cecillia Wang, grabbed the moment and declared “yes”—to laughter from the attendees.

And in one of the most embarrassing moments for the regime, Trump appointee Justice Neil Gorsuch stumped the U.S. solicitor general, who couldn’t quickly answer whether Native Americans would be entitled to birthright citizenship under the White House’s proposed test.

Pro-tip: Showing up to a Supreme Court oral argument about birthright citizenship and not preparing for a basic question about Native Americans from Justice Gorsuch is like going into an interview with Kevin Costner without knowing anything about Dances with Wolves or his 500 Nations documentary.

Wait, you released the video feed?!

Trump snuck out midway through to attend a private Easter lunch event at the White House. The lunch featured several eyebrow-raising moments, including when his Senior Faith Advisor Paula White-Cain drew a direct comparison between Trump and Jesus.

“Mr. President, no one has paid the price like you have paid the price. It almost cost you your life. You were betrayed and arrested and falsely accused,” she declared, “It’s a familiar pattern that our Lord and Savior showed us. But it didn’t end there for him, and it didn’t end there for you.”

As The Independent noted, this produced a quick backlash among Christians. Catholic theologian Rich Raho labeled it “Blasphemous” and added, “It’s stunning to see a U.S. Bishop standing right there on the stage while Paula White compares Trump to Jesus Christ.”

But the day was just getting started. Apparently emboldened to speak freely among his closest supporters, Trump promptly stepped in it by suggesting that the federal government should no longer fund big social programs, and that the states should instead raise their taxes to pay for them.

Recalling what he’d said to Office of Management and Budget Director Russell Vought, Trump said, “I told him, ‘Don’t send any money for daycare because the United States can’t take care of daycare.’ That has to be up to a state. We can’t take care of daycare. We’re a big country. We have 50 states. We have all these other people.”

“We’re fighting wars,” he emphasized, pairing one of his most unpopular moves with the threatened loss of social services. “We can’t take care of daycare. You got to let a state take care of daycare, and they should pay for it too.

Then came the price tag. “They should pay,” Trump said of the states. “They’ll have to raise their taxes, but they should pay for it. And we could lower our taxes a little bit to them to make up.”

And Trump, unsatisfied with the hole he’d dug, went further, threatening the foundational social safety nets of Medicaid and Medicare in favor of more military spending.

“It’s not possible for us to take care of daycare, Medicaid, Medicare, all these individual things. They can do it on a state basis. You can’t do it on a federal. We have to take care of one thing: military protection. We have to guard the country. But all these little things, all these little scams that have taken place … you have to let states take care of them.”

The White House then accidentally posted the video feed from that speech on YouTube. They took it down quickly—but not before Democrats grabbed copies for midterm ads.

Goin’ ‘round committin’ war crimes

Last night, a clearly struggling Trump delivered a 19-minute rambling, lie-filled speech justifying the Iran war. As the New York Times summarized (because honestly it hurts my own head to listen to him again):

The end of the war. Trump offered no clear timeline for ending the war, saying that “discussions are ongoing” but that in the meantime, the bombing would continue. “We are going to hit them extremely hard,” he said. “Over the next two to three weeks, we’re going to bring them back to the Stone Ages, where they belong.”

The economy. “Remarkably, Trump barely acknowledged the economic consequences of his war, as Americans around the country continue to feel the sting of high gas prices,” wrote economic reporter Tony Romm. Trump simply said, “This is a true investment in your children and your grandchildren’s future.”

Iran’s remaining nuclear material. Trump is in no hurry to retrieve the material after bombing Iran’s nuclear sites. As David Sanger noted, “Perhaps this is deception, and he will attempt to seize that cache. If not, he will have left the nuclear material exactly where it was before the war started — underground, and within Iran’s reach.”

The Strait of Hormuz. It’s not America’s problem, Trump said, because our oil and gas does not move through it. To those who depend on oil moving through the Strait, Trump said. “We will be helpful, but they should take the lead in protecting the oil that they so desperately depend on.”

Now you’re caught up, except for one last point. Trump also threatened to commit war crimes by blowing up Iran’s electric power facilities unless it agreed to a deal soon. Should he carry out this order, he would be no better than Vladimir Putin in Ukraine, who has illegally targeted dams, power plants and utility transmissions to inflict misery upon the civilian population.

The morning after his speech, stocks tumbled and crude oil futures topped $110 per barrel, up over 10 percent, where they remain as of the time of this writing. Art of the deal, indeed!

04:00 AM

Meta Caves To The MPAA Over Instagram’s Use Of ‘PG-13,’ Ending A Dispute That Was Silly From The Start [Techdirt]

Back in October, Meta announced that its new Instagram Teen Accounts would feature content moderation “guided by the PG-13 rating.” On its face, this made a certain kind of sense as a communication strategy: parents know what PG-13 means (or at least think they do), and Meta was clearly trying to borrow that cultural familiarity to signal that it was taking teen safety seriously.

The Motion Picture Association, however, was not amused. Within hours of the announcement, MPA Chairman Charles Rivkin fired off a statement. Then came a cease-and-desist letter. Then a Washington Post op-ed whining about the threat to its precious brand. The MPA was very protective of its trademark, and very unhappy that Meta was freeloading off the supposed credibility of its widely mocked rating system.

And now, this week, the two sides have announced a formal resolution in which Meta has agreed to “substantially reduce” its references to PG-13 and include a rather remarkable disclaimer:

“There are lots of differences between social media and movies. We didn’t work with the MPA when updating our content settings, and they’re not rating any content on Instagram, and they’re not endorsing or approving our content settings in any way. Rather, we drew inspiration from the MPA’s public guidelines, which are already familiar to parents. Our content moderation systems are not the same as a movie ratings board, so the experience may not be exactly the same.”

In Meta’s official response, you can practically hear the PR team gritting their teeth:

“We’re pleased to have reached an agreement with the MPA. By taking inspiration from a framework families know, our goal was to help parents better understand our teen content policies. We rigorously reviewed those policies against 13+ movie ratings criteria and parent feedback, updated them, and applied them to Teen Accounts by default. While that’s not changing, we’ve taken the MPA’s feedback on how we talk about that work. We’ll keep working to support parents and provide age-appropriate experiences for teens,” said a Meta spokesperson.

Translation: we’re still doing the same thing, we’re just no longer allowed to call it what we were calling it.

There are several layers of nonsense worth unpacking here. First, there’s the MPA getting all high and mighty about its rating system. Let’s remember how the MPA’s film rating system came into existence in the first place: it was a voluntary self-regulation scheme created in the late 1960s specifically to head off government regulation after the government started making noises about the harm Hollywood was doing to children with the content it platformed. Sound familiar? The studios decided that if they rated their own content, maybe Congress would leave them alone. As the MPA explains in their own boilerplate:

For nearly 60 years, the MPA’s Classification and Rating Administration’s (CARA) voluntary film rating system has helped American parents make informed decisions about what movies their children can watch… CARA does not rate user-generated content. CARA-rated films are professionally produced and reviewed under a human-centered system, while user-generated posts on platforms like Instagram are not subject to the same rating process.

Sure, there’s a trademark issue here, but let’s be real: no one thought Instagram was letting a panel of Hollywood parents rate the latest influencer videos.

Next, the PG-13 analogy never actually made much sense for social media. As we discussed on Ctrl-Alt-Speech back when this whole thing started, the context and scale are just completely different. At the time, I pointed out that a system designed to rate a 90-minute professionally produced film — reviewed in its entirety by a panel of parents — is a wholly different beast than moderating hundreds of millions of short-form posts generated by individuals (and AI) every single day.

So, yes, calling the system “PG-13” was a marketing gimmick, meant to trade on a familiar brand while obscuring how differently social media actually works — but the idea that this somehow dilutes the MPA’s marks is still pretty silly.

Then there’s the rating system’s well-documented arbitrariness. The MPA’s ratings have been criticized for decades for their seemingly incoherent standards. On that same podcast, I noted that the rating system is famous for its selective prudishness — nudity gets you an R rating, but two hours of violence can skate by with a PG-13.

There was a whole documentary about this — This Film Is Not Yet Rated — that exposed just how subjective and inconsistent the whole process was. Meta was effectively borrowing credibility from a system that was itself created as a regulatory dodge, is famously inconsistent, and was designed for an entirely different medium. And the MPA’s response was essentially: “Hey, that’s our famously inconsistent regulatory dodge, and you can’t have it.”

The whole thing was silly. And now it’s been formally resolved with Meta agreeing to stop doing the thing it had already mostly stopped doing back in December. So even the resolution is anticlimactic.

But there’s a more substantive point buried under all this trademark squabbling: the whole approach reflects a flawed assumption that one company can set a universal standard for every teen on the planet.

As I argued on the podcast, the deeper issue is that the whole framework is wrong for the medium. The MPA’s rating system was built to evaluate a single 90-minute film, reviewed in its entirety by a panel of parents. Applying that logic to hundreds of millions of short-form posts generated by people across wildly different cultural contexts — a kid in rural Kansas, a teenager in Berlin, a twelve-year-old in Lagos — was never going to produce anything coherent. Different kids, different families, different communities have different standards, and no single company should be setting a universal threshold for all of them. The smarter approach is giving parents and users real controls with customizable defaults, rather than having Zuckerberg (or a Hollywood trade association) decide what counts as age-appropriate for every teenager on the planet.

This whole dispute was silly from start to finish.

Daily Deal: Opusonix Pro Subscription [Techdirt]

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Note: The Techdirt Deals Store is powered and curated by StackCommerce. A portion of all sales from Techdirt Deals helps support Techdirt. The products featured do not reflect endorsements by our editorial team.

Trump’s Anti-Migrant Surge Is Now A Mudslide That’s Wiping Out What’s Left Of His DOJ [Techdirt]

Trump’s do everything all at once approach to immigration enforcement is starting to go off the rails. Trump’s plainly stated hatred of “shithole countries” and their inhabitants manifested in early wins for his bigoted “remove the brown people” programs. Then Stephen Miller (the man who answers the “what if a lightbulb had eyebrows and was also a white nationalist” question no one asked) showed up and amped things up. 3,000 arrests per day! he screamed into the void. (The void did not respond to our request for comment before press time.)

A lot of wrenches approached the anti-migrant works and immediately threw themselves into it. First, ICE didn’t have enough officers to staff a surge. No problem, said the administration. Here’s $50,000 and almost no training to get you started! Here’s several (more!) billion dollars to keep it going! Here’s everyone we actually can’t spare from multiple federal agencies!

Bang! Into the blue cities they went, kidnapping and murdering their way towards Miller’s arrest quota. All well and good but at the end of the day, you’ve still got to have some lawyers left to fight the lawsuits these surges generated, as well as to handle challenges against detentions, removals, and direct flights to foreign torture prisons.

Well, the Trump administration no longer has enough lawyers left to do its dirty work. Whoever hasn’t been purged for not being loyal enough or exited ahead of the purges has been asked to clean up a mess with extremely limited amounts of resources and manpower. To make things worse, Trump’s handpicked prosecutors keep being kicked out of court because Trump bypassed the appointment process essential to them remaining employed.

Then there’s the self-inflicted reputational damage Trump’s DOJ has done. The government, for the most part, is no longer granted the presumption of good faith. Courts across the land are not only aware this government isn’t acting in good faith, but they’re refusing to pretend it is, no matter how much copy-pasted boilerplate appears in DOJ filings.

Hundreds of adverse rulings have already been handed down. Hundreds more are on the horizon, especially now that the DOJ has admitted pretty much every arrest that took place in an immigration court was illegal.

It all adds up to the long tail of “flooding the zone.” If you can’t bail water fast enough, you’re going to drown. Here’s how this is working out for the DOJ now, as reported by Kyle Cheney for Politico:

In dozens of cases over the past several weeks, Justice Department lawyers have declined to push back on detainees’ claims that they’re owed a chance to make a case for their release. In those cases, the administration has simply agreed to provide a bond hearing, or even outright release, telling judges that officials “do not have an opposition argument to present” or saying they couldn’t cobble together enough information to mount a defense.

[…]

The new phenomenon is the latest manifestation of the extraordinary strain that the administration’s mass deportation effort — compounded by the mass detention of people who have lived for years without incident in the U.S. interior — has exacted on the justice system.

While ICE bathes in newly awarded billions, the problems its efforts have created are being attended to by a skeleton crew that can’t keep up with Trump’s rights-violating fire hose. That’s created some pretty gaudy numbers, which certainly isn’t a compliment.

Federal judges have ruled more than 7,000 times in recent months that ICE has illegally locked people up without — at the very least — a chance to prove they can live safely in the community.

That’s a lot. This administration is setting judicial records that hopefully will never be broken. It’s not just the government losing cases on the merits. Many of these losses are the result of the DOJ simply being unable to respond at all to legal challenges by people ICE has arrested, detained, or deported.

If there’s a silver lining in this bigoted war on non-white people, it’s everything listed above. Trump’s administration may be evil and stupid in equal measures, but those aspects are being held in check by its inability or unwillingness to anticipate the natural side effects of sending wave after wave of masked goons into cities to kidnap anyone who looks a little bit foreign. The administration is a defective centrifuge that edges closer to disintegration with every rotation. What remains to be seen is who’s going to get hit with the majority of the shrapnel when it finally falls apart. We can only hope it’s the people that started it spinning in the first place.

Thursday 2026-04-02

11:00 PM

WSJ: Lobbyists Easily Destroyed Any Semi-Serious Antitrust Enforcers Left In MAGA [Techdirt]

Last election season the Trump campaign lied to everyone repeatedly about how his second administration would “rein in big tech,” and be a natural extension of the Lina Khan antitrust movement. As we noted at the time, that was always an obvious fake populist lie, but it was propped up anyway by a lazy U.S. press and a long line of useful idiots (including some purported “antitrust experts“.)

This last year has truly revealed the con: Trump not only has demolished regulatory independencemedia consolidation rules, and consumer protection standards, he’s rubber stamped every shitty merger his administration has come into contact with (provided companies promise to be more racist), and fired the few Republicans in his administration that even vaguely cared about antitrust.

The Wall Street Journal last week published a new interesting story about that last bit. Specifically, it’s about how Mike Davis, a radical Trump loyalist and corporate lobbyist, found it relatively trivial to oust the small handful of actual antitrust reformers embedded within the MAGA coalition who occasionally cared about the public interest (Gail Slater and Mark Hamer):

“A Journal investigation found that Davis pushed antitrust officials at the Justice Department to approve his deals—and he went over their heads when they wouldn’t comply, according to interviews with more than three dozen DOJ employees, lobbyists, lawyers and others familiar with the antitrust division.”

As a result Trump 2.0 has resulted in most of the Lina Khan era DOJ cases being sabotaged and scuttled, as we just saw with the pathetic Ticketmaster settlement, which left state antitrust enforcers caught out on a limb. Who could have possibly predicted this sort of thing?

Davis, who opportunistically pivoted to pseudo-big-tech criticism after being refused a job in the industry, is a transactional bully who was very excited about Trump’s plan to put minority children in cages last election season. He’s also, according to the Journal, been pivotal in elbowing out any remaining real antitrust enforcers to help Trump operate an even more “pay to play” government:

“Davis, despite having little experience practicing antitrust law, is one of the most visible practitioners of a change playing out across the division. Current and former antitrust officials said some mergers now get approval or draw mild settlements based on political ties rather than public interest. The new dynamic casts a shadow over the Justice Department’s integrity, they said, and has alarmed even some Trump loyalists in the department.”

And this is the Rupert Murdoch owned Wall Street Journal; not exactly the bastion of progressive left wing thought. In Davis’ head, he’s not easily exploiting the comical levels of corruption in the Trump White House, he’s just exceptional, according to comments he made to the Journal:

“I’m the best fixer in Washington, period. Full stop,” said the 48-year-old Iowan. “I know the people. I know the process. I know their pressure points. I know how to win.”

That Trump 2.0 was going to be a corrupt shitshow–and that the movement’s fake dedication to “reining in big tech” and “antitrust reform would be completely hollow–was one of the easier election season predictions I’d ever had to make. It should have been particularly and abundantly obvious to the ostensible fans of antitrust still peppered within the administration.

Even these “antitrust enforcers” within MAGA weren’t what you’d call remotely consistent when it comes to reining in corporate power. And while the Journal sort of romanticizes the first Trump term for “having guardrails,” it too was full of all manner of mindless rubber stamping of harmful deals that eroded competition and drove up costs (like the Sprint T-Mobile merger).

Yet, again, there were no shortage of press outlets (and supposed progressive antitrust experts like Matt Stoller) that spent much of last election season insisting that while Trump 2.0 might be problematic, it would feature ample populist checks on corporate power. You were to believe a sizeable chunk of the GOP had suddenly and uncharacteristically seen the light on antitrust reform.

The underlying lie of the Stoller-esque sales pitch was that we could build new and productive alliances with authoritarian zealots to make meaningful progress on antitrust reform. But we can all see saw how the MAGA saber rattling against big tech (which was really about getting them to back off of content moderation of racist right wing propaganda) turned out.

Building meaningful and productive alliances with authoritarians is like trying to cultivate an intimate relationship with a running chainsaw. And the act of treating them as serious actors on antitrust reform (something Stoller and the press broadly did, repeatedly, with everyone from JD Vance to Josh Hawley) gave them press and policy credibility they never had to earn.

MAGA leadership is largely comprised of transactional bullies whose primary interest is in wealth accumulation and power. Everything else, whether it’s MAHA, or the administration’s purported antiwar stance, or its love of “antitrust reform” was an obvious populist lie, designed to convince a broadly befuddled electorate that dim, violent, and corrupt autocracy would be good for them.

08:00 PM

What Authors and Creators Can Learn From Each Other [The Business of Printing Books]

What Authors and Creators Can Learn From Each Other

Publish & Prosper Episode #113
Published April 1, 2026
Listen on: Apple Podcasts | Spotify | YouTube | Complete List of Channels


In this episode, Matt & Lauren reflect on their recent trips to two dramatically different events: London Book Fair and Sponsor Games.

One is an international event attended by over 33,000 publishing industry professionals from around the world; the other is an intimate, interactive gathering of content entrepreneurs dedicated to learning how to secure brand deals and sponsorships.

Attending these two events back-to-back highlighted the overlap and discrepancies between two types of creative audiences, so we’re asking the questions:

🤔 What can authors learn from content creators/entrepreneurs?
💡 What can content creators learn from authors? 
🫱🏻‍🫲🏽 What does it look like when someone is taking the best from both worlds? 

Episode Chapters

💡 Listen to These Episodes

💡 Learn More About These Events

💡 Learn More About These Creators


Complete Episode Transcript

Matt: Welcome to another episode of Publish & Prosper. We are back from weeks of traveling.

Lauren: It's been 84 years.

Matt: Feels like that long since we've sat in these chairs, to be honest with you. I'm almost wondering if we should have had them cleaned while we were out.

Lauren: They’re probably dusty.

Matt: Yeah, I would imagine.

Lauren: I was convinced I was gonna come back to my desk just under, like, a complete layer of dust. Perhaps some cobwebs.

Matt: You're ridiculous. Yeah, I'm going to leave that.

Lauren: Okay.

Matt: You’re ridiculous. I've had this weird tinge of guilt for the last 48 hours. Because I told you... canceled a trip that me and my family were going to take for spring break for the kids. Because we just don't want to deal with, you know, there's a lot of –

Lauren: Yeah.

Matt: – stuff going on at the airports and things. If you're listening to this at the end of 2026, maybe this makes no sense, but. Right now, in March of 2026, the airports are a mess.

Lauren: Maybe at the end of 2026 airports are shut down entirely. So who can know.

Matt: Gosh I hope not. But anyways, so instead we're going to take a trip that we can drive and not have to fly. And the destination choice was Universal Studios.

Lauren: Nice.

Matt: So booked like a whole thing there. And I've just been feeling this heavy Disney guilt the whole time, which I'm sure is ridiculous. But. You know, what's making it worse is in the studio right now, Lauren has this huge Disney 50th anniversary –

Lauren: I knew you'd catch that.

Matt: – like, shopping bag.

Lauren: And call it out.

Matt: That is literally like, down in front of me. You can't see it if you're watching the video, but.

Lauren: No.

Matt: That's all I can see. And so –

Lauren: I’m sorry.

Matt: – it's like

Walt Disney is just staring at me and like, with that face of like, you filthy traitor.

Lauren: I mean, you are filthy traitor.

Matt: I agree.

Lauren: Is that why you're wearing a Mickey mouse sweatshirt today? So that you can display your loyalty?

Matt: Maybe subconsciously that's why I put it on, I don't know. I think my kids are just getting tired of me dragging them to Disney World whenever we actually do something.

Lauren: Can't relate.

Matt: I mean.

Lauren: That's a them problem.

Matt: Yeah. Anyways, okay.

Lauren: It’s fine.


[2:29] - Episode Topic Intro

Matt: Today what we're actually going to talk about is what we feel authors and creators can learn from each other. And I just want to be clear, when we say authors and creators, we are speaking specifically in terms of the differences between the two personas or types of creators. An author being somebody who traditionally identifies as an author, spends the majority of their time writing and creating books, whether it's fiction, nonfiction, whatever. And a creator being somebody who actually, sort of, is not confined to one particular medium or another. They are in the business of just creating content. You know, not necessarily agnostic– or, you know, tied to one particular platform or medium, but is creating content solely for the benefit of monetization, potentially creating a brand or a business around it. So that's kind of how we're defining those two. And there are definitely some things that we think one could learn from the other and vice versa.

Lauren: Yeah. Cause I think there's – you know, this is absolutely not us saying that these are two completely –

Matt: No.

Lauren: – disparate groups. In fact, we've made the argument –

Matt: Certainly overlap.

Lauren: – repeatedly that they should overlap. Yes. But it's, it's – I think it's mostly like, having just gone to these two events that we're going to talk a little bit about, just back to back and, and realizing the difference between... Like one that was very, very author focused and one that was very specifically content entrepreneur and content creator focused.

Matt: Yeah.

Lauren: Just kind of realizing, like the different approach that both of these audiences have to their content creation in general, and then also like how they approach their business or brand or whatever they're identifying it as.

Matt: Yeah.

Lauren: Yeah.

Matt: So this is on the heels of we just returned from a couple of weeks of travel for two events. London Book Fair.

Lauren: Yup.

Matt: Which is a huge publishing industry focused event. I think the numbers that you pulled, or the stats were, it had about just over a thousand sponsors or vendors – Lulu was one of them – with booths there. And then looks like they've published that they had about 33,000, give or take, attendees.

Lauren: Yeah, that was reported by Publishers Weekly.

Matt: So it's a, it's a large show. But it is very much industry focused. It covers a broad range of, of industry niches. So everything from, you know, foreign rights and rights acquisitions to sales and distribution for actually the larger publishing houses. It's where a lot of people go to try and, you know, close the deal on, on partnerships with other brands or other publishers or their manufacturers or vendors or partners. And there's always a dedicated space for indie authors. And Lulu typically straddles that space between the indie author headquarters there and the, the technology and printing section, and the two theaters or stages that, that kind of represent both of those. That's, that's usually where we sit. So we're on the heels of that one. And then, you know, if you want to tell them a little bit about Sponsor Games.

Lauren: Yeah. So we, we left London and came back, came back to the US and then immediately flew to Texas. Which even just the, just the, the distinction between London and San Antonio, Texas… Just polar opposites in every way.

Matt: Immediately being – yeah. Within 24 hours you were on another plane.

Lauren: Yeah. Well, it took Matt a little longer.

Matt: Actually flying. It took Lali and I a little longer, yes.

Lauren: Yeah it was, it was a rough travel experience for you. But I made it to San Antonio and, and Sponsor Games was – I don't want to say the polar opposite, but Sponsor Games is a, is a three day –

Matt: I think polar opposite is okay.

Lauren: Yeah, yeah.

Matt: In a good way.

Lauren: But like not – not in a negative way. That’s what I mean.

Matt: In a good way, yes.

Lauren: Polar opposite, but not in a negative way.

Matt: Yeah.

Lauren: Just in a – this is like, literally a 50 person, including sponsors and vendors and everything, and Justin's team. This event is put on by Justin Moore. And –

Matt: Creator Wizard.

Lauren: Creator Wizard, author of Sponsor Magnet.

Matt: That's right.

Lauren: And this is a very, very like concentrated intensive workshop. It's a super interactive workshop. It all takes place in one room. There's no, like, breakout spots or anything like that. It's not like, you know, London Book Fair is this big, sprawling over the course of four show floors and –

Matt: Yeah.

Lauren: – and smaller rooms and everything. Sponsor Games is like, super concentrated, tailored specifically to this group of content entrepreneurs to help them learn how to pitch themselves for sponsorship deals.

Matt: Yeah, to secure brand deals and sponsorship deals from, from other – yeah. So it is very much tailored and curated, like you said. So I do think it's the polar opposite of London Book Fair.

Lauren: Yes.

Matt: But, but again in a good way.

Lauren: Yeah.

[7:29] - Reflecting on Both Events

Lauren: But it was just, I mean, going to these events back to back, it was, it was just very, like, eye opening of like, wow. Seeing how differently people approach the idea of publishing a book, the idea of working with brands or vendors or partners in any way. The questions that we would get from authors at London Book Fair versus the questions that we would get from creators at Sponsor Games. It was really interesting to kind of see that juxtaposition. And there were more than one instance throughout that where I was like, man, I wish I could put this person in touch with this person. And they could –

Matt: Yeah.

Lauren: – help each other out here.

Matt: It's also a very stark juxtaposition between how people treat their brands –

Lauren: Yes.

Matt: – and their content.

Lauren: Yes.

Matt: We often will go from a publishing event to a creator event, fairly regularly.

Lauren: Yes.

Matt: But because the turnaround was so tight this time, I think that's what made us go like, huh. Like these are so vastly different. Normally we've got a few weeks in between each event. We've already settled down from the last one. You go into the new one, you know, fresh eyes again. You've kind of already forgotten about the last event you were at and you're focusing on this one. We came into this one... They were so tightly, you know, conjoined in terms of time. Even though they spread across vast amounts of space, like going from London to San Antonio, Texas, you know.

Lauren: Which was a very cool city.

Matt: Multiple time zones.

Lauren: I did like San Antonio.

Matt: Anyways. So, yeah, it was just a lot more, I think, obvious to us this time. Yeah. Some of the things that we're going to talk about and so, you know, those are things like, what do we think authors could learn from creators and content entrepreneurs and, and vice versa? And what does that look like when somebody is kind of in, I guess, that Venn diagram middle section. Like as a creator, as an author, what happens when, you know, the two worlds align like just perfectly? Like what is the, the outcome there? What's the desired results? What does that look like and what could you expect from that?

Lauren: You're so determined to not use my Hannah Montana reference and say the best of both worlds. But don't worry, I'll do it. Happy 20th anniversary Hannah Montana.

Matt: Guilty as charged.

Lauren: But I do also, I kind of want to pull this in before we dive into –

Matt: Yeah.

Lauren: – the episode topic itself. Because as I was, I actually came across this article from Publishers Weekly as I was looking for the info on how many people attended London Book Fair. And Publishers Weekly had done a little write up on it, I'll link it in the show notes, but there were some some interesting things in here that I wanted to point out. If you're listening to this or a couple of our other recent episodes, and still questioning the relevancy of this to you as an indie author, or you as a content entrepreneur, or whatever. First of all, I did want to, you know, kind of remind everybody I love an event like Sponsor Games, where it is a small fifty person event, hundred person event, whatever. I love that kind of like intimate, tailored, personalized setting for events. I mean, I also love London Book Fair or ComicCon or BookCon or something like that. But –

Matt: Yeah, sorry, I was ordering lunch.

Lauren: It's – oh my God, am I missing the lunch order?

Matt: No, no, no. We're sorting it out, don't worry.

Lauren: Okay, great.

Matt: I agree. For me, I will say I used to be terrified of these smaller events where you’re in one room, it's curated. You know, there's typically less than sixty, seventy, seventy, sixty people, whatever, it doesn’t matter. Because as an introvert, like –

Lauren: Oh yeah.

Matt: – that forces you to kind of be a much more active participant in the event. And I'm, I like to kind of hang back and just get the feel of it and then, you know, try to add value where I can, without being like – But I will say that the way that Justin and his team curated and, and, executed this event was a much different experience and much more enjoyable, and it really made you want to step in and be an active participant in that, so.

Lauren: I just think there's something really nice about the like, you kind of get to know everybody. And like, everyone gets to know you. And it's like you can actually take the time to answer somebody's question, like specifically. If someone's coming up to you –

Matt: Yeah.

Lauren: – and is asking like, how would books work for me? Like, you can actually be like, okay, like, let's take a step back, what's – tell me about your content channel. Let's talk more about your goals for that. Whatever. You can spend more time with people.

Matt: Yeah, that's the fun part of our job.

Lauren: Yes.

Matt: Sorry, I didn't mean to –

Lauren: Which – no, no, no, I – I'm glad you did. Because, you know, I’ve also like, sang the praises of how much I loved Momentum, Lou Mongello’s event, which is very similar.

Matt: Yeah.

Lauren: Fifty person – 

Matt: Yup.

Lauren: Single room, multi-day event. But there is still a lot of value in these, like, massive industry –

Matt: 100%

Lauren: – events.

Matt: It's just a different kind of value.

Lauren: Yes. And one of the things that, that Publishers Weekly pointed out in here is, London Book Fair “primarily serves as a venue for the rights trade for English language books, and is a bellwether of what the world wants to read.” So I think that's really, really important for people that are invested in publishing in any way, whether it's traditional or indie. If you are an author who is actively putting out books, or a creator who is trying to find the right type of book to put out in the world, you have to be paying attention to these events. I'm not saying you have to attend them, but you have to be paying attention to the news and insights and announcements that come out of events like this, because it's really letting you know what's trending in the industry right now. Which brings me to my second quote from here, which is very relevant to the episode that we just put out... I think it was two weeks ago at this point, about indie publishers or indie authors securing more traditional publishing deals.

Matt: Yeah.

Lauren: This is a direct quote from Jake Bauman, who is the SVP for Literary Development at Sony Pictures Entertainment. Because remember in that episode we talked about how it's all media corporations that own the publishing companies, so they have a vested interest in this. He said, “the conversation feels more fragmented, fan-driven IP and books coming out of the self-publishing pipeline remain a major focal point, while upmarket commercial book club fiction continues to be the dominant lane agents are pitching.” That's really important. It's really important to know that this is what pne of the VPs at Sony Pictures Entertainment is saying.

Matt: Yeah, it’s, it’s –

Lauren: The self-publishing pipeline is important.

Matt: Well, it's also a stark contrast between the two. So when you look at the media world, they're looking at the self-publishing pipeline, indie published content, which includes creators and people who operate in the creator economy. On the flip side of that, you have the literary agents who work on behalf, you know, of of the big five publishing houses. And from a literary standpoint, you know, books being published, they're looking elsewhere. They're looking at that whole sort of book club segment. And those are typically your, your best sellers and a lot of the more top name authors. So that's a pretty stark juxtaposition.

Lauren: Yes.

Matt: Between the two industries and what types of content they're looking for and where acquisitions are being made.

Lauren: Yes.

Matt: Yeah.

Lauren: Which is then also why this conversation is so important and why it is so important for us to say like, hey, if you are an author listening to this and you are in any way struggling with like, you know, I, I heard your episode or I'm listening to, to you guys talk about things like traditional publishing deals or leveling up my books or reaching new audiences or whatever, but I'm having a hard time doing that. Because you can learn from creators and how they're approaching things.

Matt: Yeah.

Lauren: And how that translates to you.

[15:52] - What Authors Can Learn From Creators

Lauren: So for the subject of what authors can learn from creators. Number one most important thing is how to treat your content as a business.

Matt: Yes. Yeah.

Lauren: Absolutely.

Matt: Yeah. I think where content creators, content entrepreneurs and just, you know, people who identify as creators in general, where they get it right is that is sort of the core function of what they perform on a daily basis. It's not creating the content. That's actually a smaller portion of what they do. It's, it's the promotion of that content. It's the monetization of that content, and it's the treating that content like a business so that they can rinse and repeat and grow whatever it is they're trying to build, whether it's a brand or something like that, and whether it's for the purposes of, you know, something long term that they hold on to or something they want to build an exit from. They're treating it like a business, you’re right, absolutely.

Lauren: I think that there's... I mean the, the question that I got asked the most, I should have kept the tally, honestly. But the number one question that I got asked at London Book Fair by authors coming up to our booth was –

Matt: Where's the bathroom?

Lauren: No, that was an easy one because it was right down the aisle from us. No, it was: does Lulu offer marketing services? And everybody wanted – that was, that was the hot topic. And it has I mean, it has been for years. The report that we did last year, the Books and Business Insights Report that we did last year, the top challenge that the respondents reported facing – regardless of what their income level was, or time invested, how they're approaching, whatever – the top challenge was marketing. And I'm pretty sure our 2023 report that we did with the Tilt also had very similar results.

Matt: It's always going to be that.

Lauren: It's always going. It's always going to be that. It is, absolutely –

Matt: Cause here's a secret. And don't come at me in the comments – or you can, I don't care. If, if you're a publishing-related business, you don't do marketing well. Right?

Lauren: Yes.

Matt: I don't care who you are. I don't care if you're Penguin Random House or Tor or some other cool sub-imprint of a bigger imprint, or a hybrid publisher. If, if, if you're making claims about being an expert marketing team or – it's just not true, it's not right. It's – you're either super good at publishing or you're super good at marketing. You're not super good at both. Most... it'd be very rare to find one. So that is almost always a problem.

Lauren: Yeah. And, and that was that was a point, that – I had this conversation several times with people. Where, you know, we were kind of going back and forth and they would be like, well, first of all, I don't understand, like, why can't I find any self-publishing company that offers marketing services as part of their like, like suite of solutions? And I was like, you're never going to. You're never going to –

Matt: Well you'll find them, but they suck.

Lauren: But they – or they won't be, they won't be valuable, or you're going to have to pay.

Matt: That’s right.

Lauren: Like you're definitely never going to find them that it's a free part of their services. But then we, you know, we'd go back and forth on this for a little bit and then the, the person would be like, well, so you're saying that I have to go traditional publishing if I want to do the marketing for me? And I would say no, because they're not going to do it for you either. They will do some. They will provide more marketing support than a self-publishing or, or indie publishing service will.

Matt: Yes.

Lauren: But, you are still – as the author, most authors that are traditionally published in any capacity are doing some marketing on their own too.

Matt: Well, they're hiring freelance marketers –

Lauren: Yes.

Matt: – or publicists or people to help them, which I think is the right way to do it.

Lauren: Absolutely. Absolutely. But it's not – there is no, there's no – anywhere, there's nothing anywhere that is doing 100% of the marketing for your book as an author.

Matt: And if they are or claim that they are, they're not doing it well.

Lauren: No. I wouldn't trust them.

Matt: Yeah.

Lauren: And I definitely wouldn’t pay them.

Matt: I mean, we're marketers that work for a publishing company.

Lauren: Yes.

Matt: But I mean, we still don’t offer marketing services. Like the core of what we do is publishing technology. It's about getting books into the hands of readers, period. And, you know, primarily through direct sales channels and things like that, but. You know, marketing is better left to marketers, not publishing companies or, or publishers who claim to have a marketing department that will – Like just go find a good marketer. And by the way, if you go outside of the publishing ecosystem to find marketing help, whether that's, you know, a freelancer or an agency or otherwise. You're probably going to get some cooler out-of-the-box types of, of marketing tactics being deployed on your titles. Which are ultimately probably going to lead to better book sales and more discoverability. So I would always go outside of the publishing ecosystem if you can. But again, back to, to the the topic here, that is the number one thing that creators and content entrepreneurs get right, is they treat their content as, as a product. It's the business. It's it's – so, you know, the business of getting that product monetized to create long-term growth. So, I just think that there's a there's a lot that authors can learn there. And sort of bridging that gap is not easy. But the more that you immerse yourself as an author in that, that sort of creator and creator marketing world, and better understand what they do, I think the better off you'll, you'll be able to support your own efforts.

Lauren: Absolutely, 100%. And that's, you know, I guess, I guess one thing I really kind of left out of this topic is how. How people can go about doing these things. So if, if you are listening to this and this is resonating and you're like, wow, yeah, I that's – I would like to add some, some fresh marketing perspective. Go find a content marketing event. Go find – whether it's an in-person event or like an online, like a virtual workshop or a webinar or something. Find something related to... like an introduction to content marketing. And start there.

Matt: Yeah. And to be clear, you know, try to find something that is very much focused on content marketing.

Lauren: Yes.

Matt: And not just, you know, don't go and immediately sign up to the largest general marketing event you can find. Those are oftentimes worthless as well. They're big pitch fests for big brands. But go find a smaller content marketing event. Maybe start with one that's virtual and online. I mean, we love in-person events. I think there's no denying the value of those. But if this is your first time, you know, potentially attending or participating in a content marketing event, maybe find a virtual one. There's plenty of them out there that are, that are pretty good. So that would give you a better idea. And then maybe branch out and find yourself an in-person one. There's a lot of those out there as well. You know, we've talked about Momentum, which is Lou Mongello’s. That's a great one. There are several others. And I know of a few more that'll be popping up next year that are in the works. So, you know, just, just look for those.

Lauren: I think there's definitely a rise of like, smaller, focused events.

Matt: Yeah.

Lauren: Like, I think that's something that we're really seeing more and more of, whether they're in-person or online. And I absolutely, you know – and we've done whole episodes on how much we like in-person events. And I'm never going to knock an in-person event. But if, if you're just like, you know, feeling out this space and seeing like, okay, is this, is this the right direction? Like, can I actually get value from some kind of like content marketing education here? Start, start small with something that's not a physical commitment that you have to travel to.

Matt: Yeah. The next thing I think that, that authors could really learn from creators or that creators do really well, that authors sometimes or oftentimes don't – or just don't really know to focus on – is building your brand. And so a lot of authors tend to focus and go from title to title.

Lauren: Yes.

Matt: And what they don't put enough emphasis on, or spend enough time doing, is building their brand as an author or a creator, as somebody who creates content. And I think that's where creators often get it right in building their brand. Whether that's them as a, as an individual and that's your brand, or you actually create a brand. But either way, building that, and that brand association, so that people come to recognize that whatever comes from this brand, whether that's a person or entity, they can trust that it's quality, that it’s something they're going to enjoy, that it's worth spending their money on.

Matt: So creators do that really well.

Lauren: We talk about the idea a lot of... like, the instant buy, like things that we're fans of that we don't need to know – whether it's an author or a music artist or whatever. Whatever it is, I don't care. I feel like that's always the goal for any kind of creator. And I think that's something that content entrepreneurs and content creators are really good at. Like, I'm going to follow you... There are people that I've – I think I told you about this, Jeff Sieh and Katie Fawkes just launched a new live video podcast that they're doing every Friday. Like, it's The Makers Table, I think. And it's literally just the two of them. Jeff whittles and Katie's crocheting, and they talk while they're doing it. I'm there. I love it. I – because I like these two people a lot and I like their content and I find value in their content and I'm down for following them on like, whatever new journey they're going on, because I'm curious to see where it goes and how that unfolds. And when you have like a loyal audience, when you are a creator that has built this loyal audience, you can get them to follow you on that journey.

Matt: Sure.

Lauren: And I think that authors can definitely benefit from that too, because that's the goal, right? You want to have the kind of base of readers that whatever new book you’re, you're going to put out, they're going to come and buy it from you.

Matt: Yeah, yeah. We have an author, Katie Cross, that works with us, that she's done a really good job of building her brand. And so, you know, when she travels, you know, sometimes... An example. She had to come to the area where we're located, our headquarters in the Durham area, for a wedding. But, you know, she can and many times, just put out there like, hey, I'm going to be in the city. Are there any fans, people that want to meet up and, you know, get together and, you know, talk books or whatever? And, and oftentimes, most times she has a lot of takers. And again, it's when you build that direct connection with your, with your fans, with your audience, with your customer base, and you really do a good job of building your brand so that people come to recognize it. You can do things like that and you can monetize in a number of different ways. And, you're going to see the long... probably the long term benefits of what you're doing. You're going to realize those a lot faster than somebody who's not, so.

[27:08] - What Creators Can Learn From Authors

Lauren: So this isn't in any way, shape, or form an opportunity for us to just knock on authors for an hour.

Matt: No, not at all.

Lauren: Because they're, you know, what you may have noticed from the intro or the title is that we are very much saying that these are things or there are things that these two audiences can learn from each other. So there's definitely plenty that creators can and should learn from authors as well.

Matt: Well, and both of us have a very high regard and respect for authors in general. And their craft –

Lauren: Of course.

Matt: – and what they do. As avid readers and book nerds, like, absolutely we're not knocking authors at all. And in fact, we, we do a lot of this because we want to elevate –

Lauren: Yes.

Matt: – most of the authors that are out there that, that, you know, are struggling with some of these things. So. As you just said, though, there is a flip side of this coin, and we think there are things that, you know, again, on the heels of, the heels of these two events, there are things that we think creators could learn from authors that authors do really well.

Lauren: Yeah.

Matt: One of them is what I just mentioned, and that is the actual craft of writing. Like, you know, there, there’re just – there's a very clear difference between somebody who, who knows how to write really well, enjoys it, knows the craft, understands how to put together a good story or narrative. And when you can do that, the actual content doesn't even matter.

Lauren: Yup.

Matt: Like, if you can craft content properly, if you can write a good story or a good narrative, if you know the elements... What the actual content – you could be selling me, you know, a 1955 Ford that has no wheels on it. You know, half the engine is missing, no exhaust, and the paint's peeling off. But if you wrote a really good story and narrative around it, I'll probably buy it, I’ll at least come look at it. Like. So, you know, understanding craft. Like the, the, the, the whole concept of, of properly outlining and writing content and then editing it. And the difference between, you know, writing an actual book versus short and long form content for digital and social media outlets and things like that. Like understanding the craft, I think, is, is a big, important part.

Lauren: Absolutely it is, because I do think that, that's you know, probably the number one pushback that we get from creators when we're talking about the idea of using a book for their content or their brand –

Matt: Yeah.

Lauren: – is the, you know, the people that are saying, well, I mean, yeah, I understand the value and I think that's a good idea, but I'm not much of a writer. All right, homie, a bunch of people that are writers aren't much of a writer either.

Matt: That's true.

Lauren: They had to learn. They had to develop their craft. They had to do – I went to grad school for creative writing. Like.

Matt: Yeah.

Lauren: That is something that you have to actually, like, learn how to do and how to, how to work at. And if you are somebody who understands the value of this, but you recognize, like, yeah, you know, all of my content creation so far has been short form video content. And yes, I write scripts for these short form videos, but writing a script for a three to five minute video is nowhere close to writing a full length book. Like, yes.

Matt: Agree.

Lauren: You're not wrong about that. And even if you are going the route of taking your existing content and, and organizing it into a book, that's still – like you still need to understand the craft of how to do that.

Matt: Yeah.

Lauren: And the way to learn how to do that is to go learn from authors, because they have perfected that already.

Matt: It's what they do all day, every day.

Lauren: That is, that is, in fact, exactly what they do. So I think that's hugely valuable. And kind of on the heels of that, and to go along with that, then, is the storytelling that goes with it. And whether that's storytelling within the content of your book or storytelling as part of your overall brand narrative.

Matt: Yeah. And specifically for creators, you know, understanding how storytelling is actually a marketing tactic –

Lauren: Absolutely.

Matt: – it should be the core of your marketing. And on a side note, I was just looking at – so, another event we’ll be attending soon is put on by the IBPA. It's called Publishing University. They announced their keynote speaker, maybe a week ago. It's Donald Miller. Donald Miller writes the, the StoryBrand, sort of, series of books. It's – they're basically marketing books though. And it's all about, you know, using story and storytelling and narrative to, to market and sell. It's a perfect overlap.

Lauren: Yup.

Matt: You've got a publishing conference here, once again, who the keynote speaker is an author that actually writes about using storytelling and narrative to market and sell things. So, you know, there's clear overlap here. But again, creators understanding craft and then now also understanding how to use storytelling as your marketing, you know, the core of, of your marketing. Like, like I said, if you can, if you can craft a really good story, if you can write a really good story or a really good narrative around whatever it is... like, you've won already. Like, you're going to suck in some readers, you're going to pull in some interested parties, and you know, without it you're not. But I think some of the best nonfiction content that I've read – fiction, obvious – but nonfiction content I've read always starts with some sort of, you know, either personal anecdote or just a really good element of a story that kind of – it draws you in. Even though it's nonfiction. Like, you just get this really comfortable sort of feeling when you start reading this content. So, I couldn't, I couldn't agree more. I think that if more creators were able to craft really good story and narrative around their content, or the, the concept of something, a product or brand or whatever it is they're doing, they would find success faster as well.

Lauren: Yeah, I will drop a link in the show notes, if you want to learn more about that event.

Matt: I think something else that, that authors tend to do really well, when they are able to, to sort of execute on it, is connecting with their audience. And so a lot of actually achieve this without trying too hard. Oftentimes what happens is a community will spin up around an author, sometimes unbeknownst to the author initially, but nonetheless, once it is known, authors are typically really good at connecting with their fans and their readers and things like that. It's – this is – this doesn't mean that the creators aren't good at building an audience, but there's a difference between building an audience, right? That, that will potentially purchase content from you or participate. And being connected with that audience.

Lauren: Yes.

Matt: And participating with that audience and really being a part of that community, versus just facilitating something. And I think that's really cool.

Lauren: Yeah. I think that's... Because obviously, I mean, we just talked about this in saying what authors can learn from creators, creators are very often good at building that audience and building a fan base of people that are fans of their brand and not of a specific piece of content of theirs. And that's what authors need to be doing more of. But I do think that for a lot of creators, they find themselves kind of stagnating at a certain point within that. Where they're like okay, I've got, I've got my audience. Like, I've got these people that follow me on social media, but I'm having a hard time mobilizing them, or I'm having a hard time getting them to convert from Instagram followers to email subscribers, or getting them to buy my content or join my paid community over here. Or whatever. And I think that for a lot of creators that find themselves stuck at that level... go check out what authors are doing. Go find out, like – authors are getting people to, like, their street teams to promote their book for them for free. How are they doing that? Go figure that out. Go learn from them. Go see what they're doing. Worst case scenario, you get some new ideas for how to try building up those audience connections. They can't hurt.

Matt: Yeah.

Lauren: But I think it's always... I mean, the same thing that we said kind of throughout this episode. It's, it's never a bad idea to just step outside of your area of expertise and see what other people are doing in, like, the next industry over.

Matt: Yeah.

Lauren: Or a tangentially related industry and just see, like. So, fresh perspective, fresh eyes. What are people doing here? How can I relate that back to what I am trying to do?

Matt: Yeah.

Lauren: And I think that the people that we see having the most success in both of these fields are the people that are doing that and taking the best of both worlds.

Matt: Yeah.

[36:26] - Learning from an Author Doing it Right

Matt: I think when we talk about where all this meets in the middle again, that that part of the Venn diagram where there's overlap and that's, that's usually where your, your, your success happens. Your sweet spot. That's where, you know, all of these things are working together harmoniously to, to help you sort of grow. When we talk about people who have done a really good job with that. You know, on the author side we mentioned Katie Cross. Katie's done a fantastic job of all of these things. You know, on the author side, obviously no shortage of being able to generate really good stories, really good series in a couple of different genres. She's a prolific and avid writer. And has built a really good, solid fan base. But also part of her success was that she's utilized a lot of these things that we talk about that are typically found more on the creator side, or people who are really doing more of the marketing and sales stuff related to growing a business. And she has put a lot of that in place over the years. She's spent a lot of time, a lot of trial and error, and she has devoted a lot of her time to trying to teach other authors how to do it, oftentimes for free. You know, she, she speaks at a lot of author conferences, or has in the past, on how to do some of these things. She's very open with, you know, her experiments. Where they've failed, where they've been successful. So, you know, if you're looking for a great example, on the author side, of somebody who has, you know, squarely landed in the middle of that Venn diagram and is clearly, you know, got a good grasp on how to combine all of these different tactics and the best of both of these worlds. Somebody who could move freely, if she wanted to, from London Book Fair to, you know, Sponsor Games or you know, CEX or another creator event, over to DragonCon and then back – like, she would have no problem moving in any of those circles.

Lauren: Oh yeah. Not just –

Matt: Because she's commanded a really good grasp of all of those tactics and all the ways that she would put those things together to build this, this brand that she has around her name as an author or creator at this point.

Lauren: I mean, yeah, not only could she easily find relevancy in attending those and connecting with the other attendees there, but she could probably give a speaking session at every single –

Matt: Absolutely.

Lauren: – one of those events.

Matt: Yeah, that's my point.

Lauren: That would be relevant to the people there.

Matt: Anybody can –

Lauren: Yes.

Matt: – go and show up and attend these events.

Lauren: Sure.

Matt: Yeah. But she could absolutely get on a stage at any one of these events and talk about what she's done. And it'd be relevant to everybody in that audience.

Lauren: Yeah.

Matt: For any of those events. Period.

Lauren: Yeah.

Matt: Yeah. I mean, she's done sponsorships for her stuff. She has secured brand deals. She has secured, you know, other types of publishing deals. On the flip side of that, she's pretty much indie published everything that she's done. Successfully. She's got a great direct sales channel.

Lauren: Yeah.

Matt: Where she establishes connections.

Lauren: Fantastic examples of, of using direct sales –

Matt: Yeah.

Lauren: – to build your audience to like, tailor and customize that, custom – oh my God – to customize that customer journey and that experience, where it's very clear – I'll link her website in the show notes, definitely go check that out if you're curious about any of this. Because it's really, like, it's very well branded. It's very well designed. She has a clear like, if you're here about this book series, go here. If you're interested in this book series, go here. She's, she's very, very like, specific and intentional with –

Matt: Yeah.

Lauren: – everything that she does. And it's because she treats her writing business as a business.

Matt: Yeah, absolutely. And to that end, by the way, you know, we talk a lot about, you know, all these things that you should do. You know, having a website or a storefront and all these other things. You know, again, in terms of treating it like a business, she recognizes the value and when, when you can afford to pay an expert to do it for you. Just like we said earlier, if you're in that author world and you're not great at marketing and sales. And you've already tried, you know, working with a publisher to get your stuff marketed and they failed, which they normally will. Go find a freelance marketing, you know, consultant or an agency or somebody or – she has paid somebody at this point to build up her website and her Shopify storefronts so that it does have that very professional feeling. So that it does, you know... the user experience is very much cohesive across all of the different, you know, genres and books that she writes. And so, treat it like a business. Invest the money and the time, when and where you can, as you continue to grow along the way.

Lauren: I do also want to point out within that, that if you're reluctant to pay for marketing services because you're like well, that's just, like, a never-ending money pit, I'm just going to be throwing money into that forever. Absolutely not, if you're doing it correctly. If you're hiring the right kind of agency or freelancer –

Matt: Or if they're doing it correctly.

Lauren: If they’re doing it correctly.

Matt: Yeah.

Lauren: Yes. Because it should run itself after a while. If your marketing is done well, it should continue to build on itself without you having to pay somebody to do it –

Matt: And there’s –

Lauren: – if they’ve set it up correctly.

Matt: Well, but there's also always a quantifiable return on your spend.

Lauren: True.

Matt: You know, almost every bit of, of, especially performance or digital marketing, but in general, almost every form of marketing – Now, events gets a little murky. It's sometimes hard to track. But, you know, if you're paying a marketer to do stuff for you, typically they're doing digital stuff. It's, you know, paid ads and social media stuff. That is all quantifiable, trackable, you – there's a return on your spend. If that return on your spend is 200% or higher, it doesn't matter what you pay them, because you're making double back. So who cares what it costs. It's working. So yeah, keep doing it. The flip side of that is, like you said, like... If it's not working, you're going to know. So stop spending that money. Tell them to figure it out, or go find a different marketer to work with, or a different agency to work with, or something like that. But marketing doesn't have to be this scary, unknown void of like, oh, I'm just throwing dollars into this well, and I'm not seeing any – it should not be.

Lauren: Right.

Matt: Most of the marketing that you would be doing, you should very much be able to see in black and white the return on what you're spending.

Lauren: Yes. And it's also, it should build on itself in the sense of like – Of course. – if you are, you know, if you're building the audience base now, if you are investing in paid marketing to build this audience base now, and then you're continuing to funnel content to that audience to develop those relationships with that audience. Then by this time next year, maybe you don't have to pay to market your next book to that audience. Because they are loyal enough at that point –

Matt: That's right.

Lauren: – that they're going to buy it from you without the paid marketing.

Matt: That's right.

Lauren: So you're, you're paying to establish your, your marketing setup and then building on it from there. Maybe with tapered –

Matt: Yeah.

Lauren: – investment.

Matt: Yep. Yeah.

Lauren: For sure. And also before we move on to the next example, I do want to point out that Katie is a fiction author. So if you're listening to this –

Matt: Yeah.

Lauren: – and you like well, it's all, it's always the nonfiction, it's always the business people or the entrepreneurs or whoever. No no, Katie is doing all this as a fiction author.

[43:48] - Learning from a Creator Doing it Right

Matt: On the nonfiction side – or on the creator side, I should say, not nonfiction necessarily, but. On the creator side we worked with someone recently or, you know, fairly recently. His name is Austin Church. And he basically... his whole sort of business, what he does is he educates other freelancers on how to charge more money, how to make more money as a freelancer. Whether you're a freelance graphic artist or a freelance writer or freelance, you know, some sort of consultant or designer. Austin has become, you know, one of the leading sort of, I think, experts in how to operate as a freelancer, get paid what you need to get paid to lead the life that you want to lead. But what Austin does really well, you know, not just on that creator side with the business stuff, but in keeping with the spirit of what we're talking about. Austin's style of writing, you would think that he has a fiction background. Like, he understands the craft in and out, like he's just an extremely talented writer. And the way that he writes – almost every long form piece of content he puts onto LinkedIn, even short form, for that matter. And his book that that was, you know, an amazing book. There's so much story and narrative built in, like, it's just easy to read anything that, that Austin writes. His LinkedIn posts are great, his newsletters are great. They always start with some sort of, again, a personal anecdote or story or something funny or self-deprecating, you know, with him or his kids or his family or just anything in general. But they're always entertaining. And he's almost always, if not always, able to tie it back in to some sort of marketing or sales concept that helps people further themselves in their business, in their brand. So he just does a really good job of bringing in, like we talked about those those elements, you know, that are most closely associated with the craft of fiction writing, you know, and this idea of weaving storytelling into actual marketing and sales copy.

Lauren: I think there's a really underappreciated value in that. I am subscribe to Austin's newsletter. I am not a freelancer. I don't think 95% of his content is relevant to me in terms of like professionally, what I have any interest in doing, but I open and read that newsletter every Friday.

Matt: Yeah, I never thought about that.

Lauren: The fact that I know it comes out on Fridays. I read his newsletter every Friday morning when it shows up in my inbox.

Matt: That's, that's actually a testament to what I just said. Because –

Lauren: Yes.

Matt: – I've never thought about that either. I'm probably the farthest thing from a freelancer, but I read every single one of his newsletters… Yes. Yeah. And quite frankly –

Lauren: Because he’s such a good writer that I want – like, I read them. For fun.

Matt: – some of this stuff actually, I don't think is is just for freelance people. There are things that he has written about where beyond the, you know, the, the entertainment value of reading something that he's written. It just makes you feel good. It makes you want to keep reading. There are concepts that I've, you know, pulled out of there. That doesn't matter if you're a freelancer or you're, you know, C-suite as a marketer at a publishing company.

Lauren: Yeah.

Matt: Like, they're relatable, there's value there. So again, I think that is a testament to, to the, the craft and the ability to, to use story really well.

Lauren: I think there's also, the value in having people that are invested in your brand or content, especially if they're not related to it. Like – cause I can understand people maybe hearing that and going, okay, well like, why do I care if people are engaging with my content, but like, they're not going to buy my course or my products or whatever? There are, there are plenty of people that I'm a fan of their work without it being relevant to me, that I'm basically just sitting here waiting for them to put out something that is relevant to me. And the second they do, I'm going to buy it, or I'm going to subscribe to it –

Matt: I’ll actually –

Lauren: – or I'm actually going to participate in it, because I want to support them.

Matt: I'll actually do one better.

Lauren: Okay.

Matt: The reason why you should care, potentially, is because while yes, I do find value at times in what he's written as a non-freelance operator, also understanding that a lot of the content is geared towards freelancers. What I will say is, you know, it would be easy to say well, this isn't relevant to me, I'm not going to keep reading newsletters. But they are so entertaining, they do draw you in. And any time I'm in a room and there's freelancers in the room...

Lauren: Yes.

Matt: Do – who am I recommending to them? There's only one person.

Lauren: Yep.

Matt: Austin Church. So yeah, you might go, well, again, what do I care if people are, are reading my newsletters or my content regularly, but they might not be able to partake in the services I'm offering. You should care because they have a mouth. Word of mouth is applicable in almost every in any scenario, whether they've paid for your services or not. If they find value in who you are as a creator, as an author, and what you do, chances are they know somebody that could benefit from your content. And you will be the first one, or the first name that comes out of their mouth, if you're able to establish that kind of a connection with them.

Lauren: I was just telling somebody this at Sponsor Games, when we were there. That last year at CEX Justin was walking around handing out copies of his book to people. And loudly handing out – like he was like, we were in a big, like, open atrium and you could hear him throughout the whole room giving out copies of his book to people, for free. And three months later, when I was at Momentum, somebody asked a question in the room about sponsorships. And before I could even open my mouth, three other people in the room that had all been at CEX, said you gotta check out this guy Justin and his book Sponsor, Sponsor Magnet. And that is where it becomes relevant, because even if none of them – and I don't know if any of them had, were interested in sponsorships or read his book, or were looking at it or whatever. But immediately passed on that recommendation. And I watched that happen in real time.

Matt: Yeah.

Lauren: And was like, wow, that's fun. Great.

Matt: Yeah.

Lauren: So absolutely relevant and absolutely cool to see it happen. We love to see it happen. Would love to see it happen more, you know?

Matt: Well, I mean, I think we will.

Lauren: I think so too.

[50:34] - Episode Wrap Up

Matt: There's a lot more author and creator events on our schedule for this year, so.

Lauren: Can't wait.

Matt: And I don't see that changing any time soon.

Lauren: So you're not totally burnt out on travel?

Matt: Or I'm burnt out on travel.

Lauren: Okay.

Matt: 100%. But –

Lauren: And, and when are you going to Universal?

Matt: In three days. Yeah. I'm burnt out on travel. Doesn't mean I get to stop traveling. It doesn't mean we get to stop doing events. I mean, that's a big part of what we do, and I wouldn't have it any other way.

Lauren: I mean, you already know this, but I literally on the flight home from San Antonio, booked a flight to Orlando. Because I said, if I'm going to keep traveling, I might as well get some Disney time in there. So, same. But the travel, it's still fun. What was your, what was your favorite thing we did in London?

Matt: That's a hard one because this year I didn't really do anything –

Lauren: Yeah.

Matt: – outside of the trade show, the book fair. Normally we’re there a little longer, or we, we plan more activities outside of it. But I think this year specifically, my favorite thing about London would probably have to be... And this is kind of a cringe response, but. We drastically changed our booth approach, and our messaging, and our positioning in the market. And so this was the first time we were able to roll that out, and see how it resonated with people. And as a marketing nerd, which I don't talk about very often, that was actually really cool to see. And, and see how that played out in real time. So yeah, I guess this year that would have been my, my favorite thing. Was just really seeing how people reacted to, to our presence this year versus previous years.

Lauren: That's fair.

Matt: So.

Lauren: That's okay.

Matt: Yeah.

Lauren: Well, I'm sure London will, will still be there next year.

Matt: Well that's – Yeah, I hope so.

Lauren: What about Texas?

Matt: Oh, I have to say my favorite part about Sponsor Games this year – cause we were there last year.

Lauren: Well you were there last year.

Matt: That's right. The royal we as, as Lulu.

Lauren: Right.

Matt: This year there was a couple of things. One, I absolutely requested that if we were coming in as a sponsor again this time, that I wanted the Lulu logo branded on the foam of every latte that came off that barista cart in the back of the room. And Justin absolutely made that happen. So that was really cool to see.

Lauren: It was really cool.

Matt: And obviously, not obviously, some of the best coffee lattes I had had in a long time. So shout out to, to Justin and whoever the coffee people were that he hired. But –

Lauren: Shout out to Sara for putting that together too.

Matt: There you go. Yep. Sara Loretta as well. The other really cool thing this year was Justin and Sara had arranged for all of us to have dinner one night on a boat that goes down the little canals there and on the Riverwalk in San Antonio. So we had three or four boats and we all ate dinner having boat rides and a, kind of a tour of that Riverwalk downtown San Antonio area. And that was really super cool. I wasn't sure if I would like that or not.

Lauren: Yeah.

Matt: But it ended up being a highlight of that event.

Lauren: I agree, that was absolutely my favorite.

Matt: It was also a great way to come out outside of my my comfort zone there and, you know, talk to other people on our boat. So yeah –

Lauren: I know, I was –

Matt: – that was really cool.

Lauren: I was very impressed that you stayed.

Matt: I wasn't sure if I was going to or not.

Lauren: I know, I know. But no, I agree that was absolutely my favorite part, because it was a really – it was a cool way to get to see San Antonio. It was a cool experience. I was sat at a table with a lovely group of people that I got to have some really nice conversations with, and our tour guide was really funny.

Matt: Yeah. Yeah.

Lauren: So, gave us a nice little, like, Jungle Cruise light experience.

Matt: I was going to say he was, he was probably one level away from being a good Jungle Cruise operator.

Lauren: It’s okay.

Matt: If he wanted to be, I think he could do it.

Lauren: We'll help him out with that.

Matt: Run that Jungle Cruise.

Lauren: Absolutely. Alright.

Matt: Anything else you want to talk about? I want to go eat lunch.

Lauren: I do too.

Matt: I’m starving.

Lauren: Do you think it’s here yet?

Matt: I don't know.

Lauren: Let's go find out.

Matt: Yeah.

Lauren: Alright. Well, thanks for listening. Thanks for traveling with us. Whether it was physically or metaphorically. If there's anyone listening that we met over the course of our two weeks of travels there, thanks for listening. Thanks for joining us. And if you have never traveled anywhere with us or met us anywhere, maybe you should. Maybe you should check out some in-person events.

Matt: Go check out our, our new events page –

Lauren: Yeah.

Matt: – that we launched on our website.

Lauren: I’ll link that in the show notes –

Matt: Yeah.

Lauren: – and you can see where we'll be at later this year and see if maybe any of them are the thing that you need to help you out with your author or content creator journey.

Matt: Yep.

Lauren: Yep.

Matt: Alright. Like and subscribe. Do all the things. Give us a review, please.

Lauren: Please.

Matt: Yeah, we're still sitting at the same amount we've had for like a year.

Lauren: I know.

Matt: I don’t know if that's good or bad.

Lauren: I don't know. That's a good question. I do know that Apple is rolling out video on Apple Podcasts and so we are going to be introducing that soon on Apple Podcasts and Spotify. Cool. So if anyone has any thoughts on that, let us know in reviews.

Matt: Alright.

Lauren: And until then, we'll be back next week with another new episode.

Matt: Later.

What Authors and Creators Can Learn From Each Other

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Kanji of the Day: 停 [Kanji of the Day]

✍11

小5

halt, stopping

テイ

と.める と.まる

停止   (ちょうじ)   —   stoppage
停滞   (ていたい)   —   stagnation
調停   (ちょうてい)   —   arbitration
停戦   (ていせん)   —   armistice
停電   (ていでん)   —   power outage
停車   (ていしゃ)   —   stopping (of a train, car, etc.)
停職   (ていしょく)   —   suspension from office
一時停止   (いちじていし)   —   suspension
バス停   (バスてい)   —   bus stop
営業停止   (えいぎょうていし)   —   suspension of business

Generated with kanjioftheday by Douglas Perkins.

Kanji of the Day: 寂 [Kanji of the Day]

✍11

中学

loneliness, quietly, mellow, mature, death of a priest

ジャク セキ

さび さび.しい さび.れる さみ.しい

寂しい   (さびしい)   —   lonely
寂しさ   (さびしさ)   —   loneliness
静寂   (しじま)   —   silence
寂しがり屋   (さびしがりや)   —   lonely person
寂寥   (せきりょう)   —   loneliness
寂しがる   (さびしがる)   —   to miss someone
寂れる   (さびれる)   —   to decline (in prosperity)
侘び寂び   (わびさび)   —   wabi-sabi
口寂しい   (くちさびしい)   —   craving for food, a cigarette, etc.
寂りょう   (せきりょう)   —   loneliness

Generated with kanjioftheday by Douglas Perkins.

New Color Mode Coming to GIMP [GIMP]

Hello! I’m one of the developers for GIMP. If you use GIMP, you might be familiar with my work adding support for Seattle Filmworks photos, along with other, less important features and fixes.

We like to emphasize that GIMP is made by the community. That’s why we try to spotlight areas of interests by our developers, designers, and artists - such as Bruno Lopes’ work on Snap packaging, Fredrik Persson’s art for the GIMP 3.0 splash screen and interviews with Mitch, Michael, Simon, and Øyvind. Today, I’ll add to this illustrious group by sharing a bit about my own area of interest that I’ll be focusing on for the next version of GIMP!

The first big project I worked on when I started contributing to GIMP was related to color models. Images can be stored and represented in lots of different ways. The most common mode for many people is RGB, where each color is made up of a combination of red, green, and blue values. You can also represent colors with a single color component, often in Grayscale. Another frequently seen mode is indexed, where you limit the total number of colors to a specific palette (this model is often used in games and pixel art).

GIMP has supported all three of these color modes for many years. However, there have been constant user requests for including another well-known color model. Unfortunately, no one had ever stepped up to work on it - until now! I am proud to announce that I will be focused on implementing the long awaited…

EGA Color Mode

That’s right! At last, GIMP will allow you to easily create images compatible with IBM’s Enhanced Graphics Adapter. You’ll be able to define up to 16 different colors to use with your image from the palette of 64 approved colors. It’ll also be optimized to show high-quality images at a jaw-dropping maximum resolution of 640 × 350!

It should be noted that GIMP has had an EGA palette built in for years, so a “late-binding” EGA workflow where you converted before export was already possible. My work will enable an “early-binding” workflow where you can edit and create in EGA color mode right from the start.

While this feature is still in early development, here’s an example of before and after converting a RGB image to EGA Color Mode.

In-progress EGA color mode menu option
In-progress EGA color mode menu option (image by Charles Swank, CC0)
RGB Image after being converted to EGA color mode
RGB Image after being converted to EGA color mode (original image by Charles Swank, CC0)

Note that these are still work-in-progress UX - the actual interactions and GUI elements may change during development.

Once the initial version has been built, tested, and merged, I have plans for further expansions such as adding a CGA-compatible mode. I also hope that the final code submission will serve as a guide for other developers to add more long-requested color models to GIMP, such as a 1-bit mode and even the highly compressible 0-bit color mode!

I’m looking forward to sharing more updates on this exciting new feature once we start the next phase of development for GIMP 3.4. I hope you all will try it out when it’s added in our development builds, and I look forward to your feedback!

05:00 PM

X Asks Court to Dismiss Music Piracy Lawsuit After Supreme Court’s Cox Ruling [TorrentFreak]

x twitterIn a complaint filed at a Nashville federal court in 2023, Universal Music, Sony Music, EMI and others, accused X Corp of ‘breeding’ mass copyright infringement.

The social media company allegedly failed to respond adequately to takedown notices and lacked a proper termination policy.

The National Music Publishers Association (NMPA), for example, claimed it had sent over 300,000 formal infringement notices, many of which didn’t lead to immediate removals.

“Twitter routinely ignores known repeat infringers and known infringements, refusing to take simple steps that are available to Twitter to stop these specific instances of infringement of which it is aware,” the music companies alleged.

X Won the First Battle

In 2024, X scored a partial win when the court dismissed the music publishers’ direct and vicarious copyright infringement claims, and partially dismissed claims of contributory infringement.

The court concluded that X can’t be held liable for making it ‘very easy’ to upload infringing material or for monetizing pirated content. Those characteristics are not exclusive to infringing material and apply to legitimate content.

While this was a partial win for X, most of the contributory infringement claim remained intact, and the lawsuit was allowed to move forward on those grounds.

Among other things, the music companies argued that X is liable because it willingly turned a blind eye to pirating users, especially those who have a blue checkmark. However, according to a new filing by X this week, new legal developments warrant a full dismissal now.

Cox Sets the New Standard

Last Friday, X informed the Tennessee federal court about the Supreme Court decision in Cox v. Sony, which was decided in favor of the ISP last week. This ruling also concerns a ‘repeat infringer’ case, and it sets a clear standard for contributory copyright infringement.

Under the Supreme Court’s new standard, a service provider can only be held contributorily liable if it intended its service to be used for infringement. That intent can be shown in just two ways: the provider actively induced copyright infringement through specific acts, or the service has no substantial non-infringing uses. Nothing else qualifies.

X argues that the music publishers’ surviving claim fails both tests. Social media is clearly capable of substantial non-infringing uses, and the publishers never alleged that X took specific steps to actively encourage infringement.

The social media platform argues that, under the new Cox precedent, the contributory infringement claim fails as a matter of law and the entire case should be dismissed.

“F the DMCA”

To stress that there is a high bar for these infringement claims, X directly references some of the most damning evidence in the Cox case, which was not enough to establish liability.

“Cox even expressed contempt for copyright law, writing emails with comments like ‘F the DMCA.’ Despite these facts, the Supreme Court had no trouble reversing the jury’s contributory-infringement verdict, because such facts were not ‘evidence of express promotion, marketing, and intent to promote infringement,” X notes in its filing.

The comparison is somewhat ironic, as Elon Musk himself once publicly described the DMCA as a “plague on humanity”, which the music publishers cited in their original complaint as evidence of a hostile attitude toward copyright.

While controversial, these statements don’t appear to matter for a contributory infringement claim, as they don’t actively induce copyright infringement. Therefore, X believes that the present case should be dismissed.

“If the Supreme Court had issued this opinion three years ago, X believes this Court would have dismissed Plaintiffs’ contributory-infringement claim in its entirety. Indeed, virtually every contributory-infringement case Plaintiffs cited in opposing X’s motion to dismiss – including the Fourth Circuit case on which this Court relied – is no longer good law,” X writes.

Millions at Stake

X is not simply flagging the Supreme Court ruling for the record. The social media platform asks Judge Trauger for a status conference before both sides spend millions more on a case that may have already been rendered pointless.

There are various motions pending while the case is heading to summary judgment, and X asks the court to reconsider whether the new Cox precedent warrants a more streamlined process.

“If the Court would prefer to address these issues at summary judgment, X is prepared to do so. But both sides are now poised to spend millions of dollars in fees and expert expenses in the coming months on issues that Cox makes irrelevant as a matter of law,” X writes.

X says that it plans to move for judgment on the pleadings, or alternatively, it will ask the court to reconsider its earlier motion to dismiss ruling in light of new legal reality. For now, X is proposing a hearing to find the most efficient path forward.

Whatever the court decides, the legal standoff between X and the music industry will be far from over. Earlier this year, Elon Musk’s company filed a landmark antitrust complaint against the NMPA, Sony, Universal, and other major music publishers, alleging that they “weaponized” the DMCA to force licensing deals.

A copy of X’s notice, filed earlier this week at the U.S. District Court for the Middle District of Tennessee, is available here (pdf).

Update: The music companies filed a response in court, agreeing to stay the matter temporarily, until the court decides how to move forward (pdf).

From: TF, for the latest news on copyright battles, piracy and more.

02:00 PM

Federal Cyber Experts Thought Microsoft’s Cloud Was “A Pile Of Shit.” They Approved It Anyway. [Techdirt]

This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license.

In late 2024, the federal government’s cybersecurity evaluators rendered a troubling verdict on one of Microsoft’s biggest cloud computing offerings.

The tech giant’s “lack of proper detailed security documentation” left reviewers with a “lack of confidence in assessing the system’s overall security posture,” according to an internal government report reviewed by ProPublica.

Or, as one member of the team put it: “The package is a pile of shit.”

For years, reviewers said, Microsoft had tried and failed to fully explain how it protects sensitive information in the cloud as it hops from server to server across the digital terrain. Given that and other unknowns, government experts couldn’t vouch for the technology’s security.

Such judgments would be damning for any company seeking to sell its wares to the U.S. government, but it should have been particularly devastating for Microsoft. The tech giant’s products had been at the heart of two major cybersecurity attacks against the U.S. in three years. In one, Russian hackers exploited a weakness to steal sensitive data from a number of federal agencies, including the National Nuclear Security Administration. In the other, Chinese hackers infiltrated the email accounts of a Cabinet member and other senior government officials.

The federal government could be further exposed if it couldn’t verify the cybersecurity of Microsoft’s Government Community Cloud High, a suite of cloud-based services intended to safeguard some of the nation’s most sensitive information.

Yet, in a highly unusual move that still reverberates across Washington, the Federal Risk and Authorization Management Program, or FedRAMP, authorized the product anyway, bestowing what amounts to the federal government’s cybersecurity seal of approval. FedRAMP’s ruling — which included a kind of “buyer beware” notice to any federal agency considering GCC High — helped Microsoft expand a government business empire worth billions of dollars.

“BOOM SHAKA LAKA,” Richard Wakeman, one of the company’s chief security architects, boasted in an online forum, celebrating the milestone with a meme of Leonardo DiCaprio in “The Wolf of Wall Street.” Wakeman did not respond to requests for comment.

It was not the type of outcome that federal policymakers envisioned a decade and a half ago when they embraced the cloud revolution and created FedRAMP to help safeguard the government’s cybersecurity. The program’s layers of review, which included an assessment by outside experts, were supposed to ensure that service providers like Microsoft could be entrusted with the government’s secrets. But ProPublica’s investigation — drawn from internal FedRAMP memos, logs, emails, meeting minutes, and interviews with seven former and current government employees and contractors — found breakdowns at every juncture of that process. It also found a remarkable deference to Microsoft, even as the company’s products and practices were central to two of the most damaging cyberattacks ever carried out against the government.

FedRAMP first raised questions about GCC High’s security in 2020 and asked Microsoft to provide detailed diagrams explaining its encryption practices. But when the company produced what FedRAMP considered to be only partial information in fits and starts, program officials did not reject Microsoft’s application. Instead, they repeatedly pulled punches and allowed the review to drag out for the better part of five years. And because federal agencies were allowed to deploy the product during the review, GCC High spread across the government as well as the defense industry. By late 2024, FedRAMP reviewers concluded that they had little choice but to authorize the technology — not because their questions had been answered or their review was complete, but largely on the grounds that Microsoft’s product was already being used across Washington.

Today, key parts of the federal government, including the Justice and Energy departments, and the defense sector rely on this technology to protect highly sensitive information that, if leaked, “could be expected to have a severe or catastrophic adverse effect” on operations, assets and individuals, the government has said.

“This is not a happy story in terms of the security of the U.S.,” said Tony Sager, who spent more than three decades as a computer scientist at the National Security Agency and now is an executive at the nonprofit Center for Internet Security.

For years, the FedRAMP process has been equated with actual security, Sager said. ProPublica’s findings, he said, shatter that facade.

“This is not security,” he said. “This is security theater.”

ProPublica is exposing the government’s reservations about this popular product for the first time. We are also revealing Microsoft’s yearslong inability to provide the encryption documentation and evidence the federal reviewers sought.

The revelations come as the Justice Department ramps up scrutiny of the government’s technology contractors. In December, the department announced the indictment of a former employee of Accenture who allegedly misled federal agencies about the security of the company’s cloud platform and its compliance with FedRAMP’s standards. She has pleaded not guilty. Accenture, which was not charged with wrongdoing, has said that it “proactively brought this matter to the government’s attention” and that it is “dedicated to operating with the highest ethical standards.”

Microsoft has also faced questions about its disclosures to the government. As ProPublica reported last year, the company failed to inform the Defense Department about its use of China-based engineers to maintain the government’s cloud systems, despite Pentagon rules stipulating that “No Foreign persons may have” access to its most sensitive data. The department is investigating the practice, which officials say could have compromised national security.

Microsoft has defended its program as “tightly monitored and supplemented by layers of security mitigations,” but after ProPublica’s story published last July, the company announced that it would stop using China-based engineers for Defense Department work.

In response to written questions for this story and in an interview, Microsoft acknowledged the yearslong confrontation with FedRAMP but also said it provided “comprehensive documentation” throughout the review process and “remediated findings where possible.”

“We stand by our products and the comprehensive steps we’ve taken to ensure all FedRAMP-authorized products meet the security and compliance requirements necessary,” a spokesperson said in a statement, adding that the company would “continue to work with FedRAMP to continuously review and evaluate our services for continued compliance.”

But these days, ProPublica found, there aren’t many people left at FedRAMP to work with.

The program was an early target of the Trump administration’s Department of Government Efficiency, which slashed its staff and budget. Even FedRAMP acknowledges it is operating “with an absolute minimum of support staff” and “limited customer service.” The roughly two dozen employees who remain are “entirely focused on” delivering authorizations at a record pace, FedRAMP’s director has said. Today, its annual budget is just $10 million, its lowest in a decade, even as it has boasted record numbers of new authorizations for cloud products.

The consequence of all this, people who have worked for FedRAMP told ProPublica, is that the program now is little more than a rubber stamp for industry. The implications of such a downsizing for federal cybersecurity are far-reaching, especially as the administration encourages agencies to adopt cloud-based artificial intelligence tools, which draw upon reams of sensitive information.

The General Services Administration, which houses FedRAMP, defended the program, saying it has undergone “significant reforms to strengthen governance” since GCC High arrived in 2020. “FedRAMP’s role is to assess if cloud services have provided sufficient information and materials to be adequate for agency use, and the program today operates with strengthened oversight and accountability mechanisms to do exactly that,” a GSA spokesperson said in an emailed statement.

The agency did not respond to written questions regarding GCC High.

A “Cloud First” World

About two decades ago, federal officials predicted that the cloud revolution, providing on-demand access to shared computing via the internet, would usher in an era of cheaper, more secure and more efficient information technology. 

Moving to the cloud meant shifting away from on-premises servers owned and operated by the government to those in massive data centers maintained by tech companies. Some agency leaders were reluctant to relinquish control, while others couldn’t wait to.

In an effort to accelerate the transition, the Obama administration issued its “Cloud First” policy in 2011, requiring all agencies to implement cloud-based tools “whenever a secure, reliable, cost-effective” option existed. To facilitate adoption, the administration created FedRAMP, whose job was to ensure the security of those tools

FedRAMP’s “do once, use many times” system was intended to streamline and strengthen the government procurement process. Previously, each agency using a cloud service vetted it separately, sometimes applying different interpretations of federal security requirements. Under the new program, agencies would be able to skip redundant security reviews because FedRAMP authorization indicated that the product had already met standardized requirements. Authorized products would be listed on a government website known as the FedRAMP Marketplace.

On paper, the program was an exercise in efficiency. But in practice, the small FedRAMP team could not keep up with the flood of demand from tech companies that wanted their products authorized. 

The slow approval process frustrated both the tech industry, eager for a share in the billions of federal dollars up for grabs, and government agencies that were under pressure to migrate to the cloud. These dynamics sometimes pitted the cloud industry and agency officials together against FedRAMP. The backlog also prompted many agencies to take an alternative path: performing their own reviews of the products they wanted to adopt, using FedRAMP’s standards. 

It was through this “agency path” that GCC High entered the federal bloodstream, with the Justice Department paving the way. Initially, some Justice officials were nervous about the cloud and who might have access to its information, which includes highly sensitive court and law enforcement records, a Justice Department official involved in the decision told ProPublica. The department’s cybersecurity program required it to ensure that only U.S. citizens “access or assist in the development, operation, management, or maintenance” of its IT systems, unless a waiver was granted. Justice’s IT specialists recommended pursuing GCC High, believing it could meet the elevated security needs, according to the official, who spoke on condition of anonymity because they were not authorized to discuss internal matters.

Pursuant to FedRAMP’s rules, Microsoft had GCC High evaluated by a so-called third-party assessment organization, which is supposed to provide an independent review of whether the product has met federal standards. The Justice Department then performed its own evaluation of GCC High using those standards and ruled the offering acceptable.

By early 2020, Melinda Rogers, Justice’s deputy chief information officer, made the decision official and soon deployed GCC High across the department.

It was a milestone for all involved. Rogers had ushered the Justice Department into the cloud, and Microsoft had gained a significant foothold in the cutthroat market for the federal government’s cloud computing business. 

Moreover, Rogers’ decision placed GCC High on the FedRAMP Marketplace, the government’s influential online clearinghouse of all the cloud providers that are under review or already authorized. Its mere mention as “in process” was a boon for Microsoft, amounting to free advertising on a website used by organizations seeking to purchase cloud services bearing what is widely seen as the government’s cybersecurity seal of approval.

That April, GCC High landed at FedRAMP’s office for review, the final stop on its bureaucratic journey to full authorization. 

Microsoft’s Missing Information

In theory, there shouldn’t have been much for FedRAMP’s team to do after the third-party assessor and Justice reviewed GCC High, because all parties were supposed to be following the same requirements.

But it was around this time that the Government Accountability Office, which investigates federal programs, discovered breakdowns in the process, finding that agency reviews sometimes were lacking in quality. Despite missing details, FedRAMP went on to authorize many of these packages. Acknowledging these shortcomings, FedRAMP began to take a harder look at new packages, a former reviewer said.

This was the environment in which Microsoft’s GCC High application entered the pipeline. The name GCC High was an umbrella covering many services and features within Office 365 that all needed to be reviewed. FedRAMP reviewers quickly noticed key material was missing.

The team homed in on what it viewed as a fundamental document called a “data flow diagram,” former members told ProPublica. The illustration is supposed to show how data travels from Point A to Point B — and, more importantly, how it’s protected as it hops from server to server. FedRAMP requires data to be encrypted while in transit to ensure that sensitive materials are protected even if they’re intercepted by hackers.

But when the FedRAMP team asked Microsoft to produce the diagrams showing how such encryption would happen for each service in GCC High, the company balked, saying the request was too challenging. So the reviewers suggested starting with just Exchange Online, the popular email platform.

“This was our litmus test to say, ‘This isn’t the only thing that’s required, but if you’re not doing this, we are not even close yet,’” said one reviewer who spoke on condition of anonymity because they were not authorized to discuss internal matters. Once they reached the appropriate level of detail, they would move from Exchange to other services within GCC High.

It was the kind of detail that other major cloud providers such as Amazon and Google routinely provided, members of the FedRAMP team told ProPublica. Yet Microsoft took months to respond. When it did, the former reviewer said, it submitted a white paper that discussed GCC High’s encryption strategy but left out the details of where on the journey data actually becomes encrypted and decrypted — so FedRAMP couldn’t assess that it was being done properly.

A Microsoft spokesperson acknowledged that the company had “articulated a challenge related to illustrating the volume of information being requested in diagram form” but “found alternate ways to share that information.”

Rogers, who was hired by Microsoft in 2025, declined to be interviewed. In response to emailed questions, the company provided a statement saying that she “stands by the rigorous evaluation that contributed to” her authorization of GCC High. A spokesperson said there was “absolutely no connection” between her hiring and the decisions in the GCC High process, and that she and the company complied with “all rules, regulations, and ethical standards.”

The Justice Department declined to respond to written questions from ProPublica.

A Fight Over “Spaghetti Pies”

As 2020 came to a close, a national security crisis hit Washington that underscored the consequences of cyber weakness. Russian state-sponsored hackers had been quietly working their way through federal computer systems for much of the year and vacuuming up sensitive data and emails from U.S. agencies — including the Justice Department

At the time, most of the blame fell on a Texas-based company called SolarWinds, whose software provided hackers their initial opening and whose name became synonymous with the attack. But, as ProPublica has reported, the Russians leveraged that opening to exploit a long-standing weakness in a Microsoft product — one that the company had refused to fix for years, despite repeated warnings from one of its engineers. Microsoft has defended its decision not to address the flaw, saying that it received “multiple reviews” and that the company weighs a variety of factors when making security decisions.

In the aftermath, the Biden administration took steps to bolster the nation’s cybersecurity. Among them, the Justice Department announced a cyber-fraud initiative in 2021 to crack down on companies and individuals that “put U.S. information or systems at risk by knowingly providing deficient cybersecurity products or services, knowingly misrepresenting their cybersecurity practices or protocols, or knowingly violating obligations to monitor and report cybersecurity incidents and breaches.”

Deputy Attorney General Lisa Monaco said the department would use the False Claims Act to pursue government contractors “when they fail to follow required cybersecurity standards — because we know that puts all of us at risk.”

But if Microsoft felt any pressure from the SolarWinds attack or from the Justice Department’s announcement, it didn’t manifest in the FedRAMP talks, according to former members of the FedRAMP team.

The discourse between FedRAMP and Microsoft fell into a pattern. The parties would meet. Months would go by. Microsoft would return with a response that FedRAMP deemed incomplete or irrelevant. To bolster the chances of getting the information it wanted, the FedRAMP team provided Microsoft with a template, describing the level of detail it expected. But the diagrams Microsoft returned never met those expectations.

“We never got past Exchange,” one former reviewer said. “We never got that level of detail. We had no visibility inside.”

In an interview with ProPublica, John Bergin, the Microsoft official who became the government’s main contact, acknowledged the prolonged back-and-forth but blamed FedRAMP, equating its requests for diagrams to a “rock fetching exercise.” 

“We were maybe incompetent in how we drew drawings because there was no standard to draw them to,” he said. “Did we not do it exactly how they wanted? Absolutely. There was always something missing because there was no standard.”

A Microsoft spokesperson said without such a standard, “cloud providers were left to interpret the level of abstraction and representation on their own,” creating “inconsistency and confusion, not an unwillingness to be transparent.” 

But even Microsoft’s own engineers had struggled over the years to map the architecture of its products, according to two people involved in building cloud services used by federal customers. At issue, according to people familiar with Microsoft’s technology, was the decades-old code of its legacy software, which the company used in building its cloud services. 

One FedRAMP reviewer compared it to a “pile of spaghetti pies.” The data’s path from Point A to Point B, the person said, was like traveling from Washington to New York with detours by bus, ferry and airplane rather than just taking a quick ride on Amtrak. And each one of those detours represents an opportunity for a hijacking if the data isn’t properly encrypted.

Other major cloud providers such as Amazon and Google built their systems from the ground up, said Sager, the former NSA computer scientist, who worked with all three companies during his time in government.

Microsoft’s system is “not designed for this kind of isolation of ‘secure’ from ‘not secure,’” Sager said.

A Microsoft spokesperson acknowledged the company faces a unique challenge but maintained that its cloud products meet federal security requirements.

“Unlike providers that started later with a narrower product scope, Microsoft operates one of the broadest enterprise and government platforms in the world, supporting continuity for millions of customers while simultaneously modernizing at scale,” the spokesperson said in emailed responses. “That complexity is not ‘spaghetti,’ but it does mean the work of disentangling, isolating, and hardening systems is continuous.”

The spokesperson said that since 2023, Microsoft has made “security‑first architectural redesign, legacy risk reduction, and stronger isolation guarantees a top, company‑wide priority.”

Assessors Back-Channel Cyber Concerns

The FedRAMP team was not the only party with reservations about GCC High. Microsoft’s third-party assessment organizations also expressed concerns.

The firms are supposed to be independent but are hired and paid by the company being assessed. Acknowledging the potential for conflicts of interest, FedRAMP has encouraged the assessment firms to confidentially back-channel to its reviewers any negative feedback that they were unwilling to bring directly to their clients or reflect in official reports.

In 2020, two third-party assessors hired by Microsoft, Coalfire and Kratos, did just that. They told FedRAMP that they were unable to get the full picture of GCC High, a former FedRAMP reviewer told ProPublica.

“Coalfire and Kratos both readily admitted that it was difficult to impossible to get the information required out of Microsoft to properly do a sufficient assessment,” the reviewer told ProPublica.

The back channel helped surface cybersecurity issues that otherwise might never have been known to the government, people who have worked with and for FedRAMP told ProPublica. At the same time, they acknowledged its existence undermined the very spirit and intent of having independent assessors.

A spokesperson for Coalfire, the firm that initially handled the GCC High assessment, requested written questions from ProPublica, then declined to respond. 

A spokesperson for Kratos, which replaced Coalfire as the GCC High assessor, declined an interview request. In an emailed response to written questions, the spokesperson said the company stands by its official assessment and recommendation of GCC High and “absolutely refutes” that it “ever would sign off on a product we were unable to fully vet.” The company “has open and frank conversations” with all customers, including Microsoft, which “submitted all requisite diagrams to meet FedRAMP-defined requirements,” the spokesperson said.

Kratos said it “spent extensive time working collaboratively with FedRAMP in their review” and does not consider such discussions to be “backchanneling.”

FedRAMP, however, was dissatisfied with Kratos’ ongoing work and believed the firm “should be pushing back” on Microsoft more, the former reviewer said. It placed Kratos on a “corrective action plan,” which could eventually result in loss of accreditation. The company said it did not agree with FedRAMP’s action but provided “additional trainings for some internal assessors” in response to it. 

The Microsoft spokesperson told ProPublica the company has “always been responsive to requests” from Kratos and FedRAMP. “We are not aware of any backchanneling, nor do we believe that backchanneling would have been necessary given our transparency and cooperation with auditor requests,” the spokesperson said.

In response to questions from ProPublica about the process, the GSA said in an email that FedRAMP’s system “does not create an inherent conflict of interest for professional auditors who meet ethical and contractual performance expectations.”

GSA did not respond to questions about back-channeling but said the “correct process” is for a third-party assessor to “state these problems formally in a finding during the security assessment so that the cloud service provider has an opportunity to fix the issue.”

FedRAMP Ends Talks

The back-and-forth between the FedRAMP reviewers and Microsoft’s team went on for years with little progress. Then, in the summer of 2023, the program’s interim director, Brian Conrad, got a call from the White House that would alter the course of the review.

Chinese state-sponsored hackers had infiltrated GCC, the lower-cost version of Microsoft’s government cloud, and stolen data and emails from the commerce secretary, the U.S. ambassador to China and other high-ranking government officials. In the aftermath, Chris DeRusha, the White House’s chief information security officer, wanted a briefing from FedRAMP, which had authorized GCC.

The decision predated Conrad’s tenure, but he told ProPublica that he left the conversation with several takeaways. First, FedRAMP must hold all cloud providers — including Microsoft — to the same standards. Second, he had the backing of the White House in standing firm. Finally, FedRAMP would feel the political heat if any cloud service with a FedRAMP authorization were hacked.

DeRusha confirmed Conrad’s account of the phone call but declined to comment further.

Within months, Conrad informed Microsoft that FedRAMP was ending the engagement on GCC High.

“After three years of collaboration with the Microsoft team, we still lack visibility into the security gaps because there are unknowns that Microsoft has failed to address,” Conrad wrote in an October 2023 email. This, he added, was not for FedRAMP’s lack of trying. Staffers had spent 480 hours of review time, had conducted 18 “technical deep dive” sessions and had numerous email exchanges with the company over the years. Yet they still lacked the data flow diagrams, crucial information “since visibility into the encryption status of all data flows and stores is so important,” he wrote.

If Microsoft still wanted FedRAMP authorization, Conrad wrote, it would need to start over.

A FedRAMP reviewer, explaining the decision to the Justice Department, said the team was “not asking for anything above and beyond what we’ve asked from every other” cloud service provider, according to meeting minutes reviewed by ProPublica. But the request was particularly justified in Microsoft’s case, the reviewer told the Justice officials, because “each time we’ve actually been able to get visibility into a black box, we’ve uncovered an issue.”

“We can’t even quantify the unknowns, which makes us very uncomfortable,” the reviewer said, according to the minutes.

Microsoft and the Justice Department Push Back

Microsoft was furious. Failing to obtain authorization and starting the process over would signal to the market that something was wrong with GCC High. Customers were already confused and concerned about the drawn-out review, which had become a hot topic in an online forum used by government and technology insiders. There, Wakeman, the Microsoft cybersecurity architect, deflected blame, saying the government had been “dragging their feet on it for years now.”

Meanwhile, to build support for Microsoft’s case, Bergin, the company’s point person for FedRAMP and a former Army official, reached out to government leaders, including one from the Justice Department.

The Justice official, who spoke on condition of anonymity because they were not authorized to discuss the matter, said Bergin complained that the delay was hampering Microsoft’s ability “to get this out into the market full sail.” Bergin then pushed the Justice Department to “throw around our weight” to help secure FedRAMP authorization, the official said.

That December, as the parties gathered to hash things out at GSA’s Washington headquarters, Justice did just that. Rogers, who by then had been promoted to the department’s chief information officer, sat beside Bergin — on the opposite side of the table from Conrad, the FedRAMP director.

Rogers and her Justice colleagues had a stake in the outcome. Since authorizing and deploying GCC High, she had received accolades for her work modernizing the department’s IT and cybersecurity. But without FedRAMP’s stamp of approval, she would be the government official left holding the bag if GCC High were involved in a serious hack. At the same time, the Justice Department couldn’t easily back out of using GCC High because once a technology is widely deployed, pulling the plug can be costly and technically challenging. And from its perspective, the cloud was an improvement over the old government-run data centers.

Shortly after the meeting kicked off, Bergin interrupted a FedRAMP reviewer who had been presenting PowerPoint slides. He said the Justice Department and third-party assessor had already reviewed GCC High, according to meeting minutes. FedRAMP “should essentially just accept” their findings, he said.

Then, in a shock to the FedRAMP team, Rogers backed him up and went on to criticize FedRAMP’s work, according to two attendees.

In its statement, Microsoft said Rogers maintains that FedRAMP’s approach “was misguided and improperly dismissed the extensive evaluations performed by DOJ personnel.”

Bergin did not dispute the account, telling ProPublica that he had been trying to argue that it is the purview of third-party assessors such as Kratos — not FedRAMP — to evaluate the security of cloud products. And because FedRAMP must approve the third-party assessment firms, the program should have taken its issues up with Kratos.

“When you are the regulatory agency who determines who the auditors are and you refuse to accept your auditors’ answers, that’s not a ‘me’ problem,” Bergin told ProPublica.

The GSA did not respond to questions about the meeting. The Justice Department declined to comment.

Pressure Mounts on FedRAMP

If there was any doubt about the role of FedRAMP, the White House issued a memorandum in the summer of 2024 that outlined its views. FedRAMP, it said, “must be capable of conducting rigorous reviews” and requiring cloud providers to “rapidly mitigate weaknesses in their security architecture.” The office should “consistently assess and validate cloud providers’ complex architectures and encryption schemes.”

But by that point, GCC High had spread to other federal agencies, with the Justice Department’s authorization serving as a signal that the technology met federal standards.

It also spread to the defense sector, since the Pentagon required that cloud products used by its contractors meet FedRAMP standards. While it did not have FedRAMP authorization, Microsoft marketed GCC High as meeting the requirements, selling it to companies such as Boeing that research, develop and maintain military weapons systems.

But with the FedRAMP authorization up in the air, some contractors began to worry that by using GCC High, they were out of compliance. That could threaten their contracts, which, in turn, could impact Defense Department operations. Pentagon officials called FedRAMP to inquire about the authorization stalemate.

The Defense Department acknowledged but did not respond to written questions from ProPublica.

Rogers also kept pressing FedRAMP to “get this thing over the line,” former employees of the GSA and FedRAMP said. It was the “opinion of the staff and the contractors that she simply was not willing to put heat to Microsoft on this” and that the Justice Department “was too sympathetic to Microsoft’s claims,”  Eric Mill, then GSA’s executive director for cloud strategy, told ProPublica.

Authorization Despite a “Damning” Assessment 

In the summer of 2024, FedRAMP hired a new permanent director, government technology insider Pete Waterman. Within about a month of taking the job, he restarted the office’s review of GCC High with a new team, which put aside the debate over data flow diagrams and instead attempted to examine evidence from Microsoft. But these reviewers soon arrived at the same conclusion, with the team’s leader complaining about “getting stiff-armed” by Microsoft.

“He came back and said, ‘Yeah, this thing sucks,’” Mill recalled.

While the team was able to work through only two of the many services included in GCC High, Exchange Online and Teams, that was enough for it to identify “issues that are fundamental” to risk management, including “timely remediation of vulnerabilities and vulnerability scanning,” according to a summary of the team’s findings reviewed by ProPublica.

Those issues, as well as a lack of “proper detailed security documentation” from Microsoft, limit “visibility and understanding of the system” and “impair the ability to make informed risk decisions.”

The team concluded, “There is a lack of confidence in assessing the system’s overall security posture.” 

A Microsoft spokesperson said in a statement that the company “never received this feedback in any of its communications with FedRAMP.”

When ProPublica read the findings to Bergin, the Microsoft liaison, he said he was surprised.

“That’s pretty damning,” Bergin said, adding that it sounded like language that “would’ve generally been associated with a finding of ‘not worthy.’ If an assessor wrote that, I would be nervous.”

Despite the findings, to the FedRAMP team, turning Microsoft down didn’t seem like an option. “Not issuing an authorization would impact multiple agencies that are already using GCC-H,” the summary document said. The team determined that it was a “better value” to issue an authorization with conditions for continued government oversight.

While authorizations with oversight conditions weren’t unusual, arriving at one under these circumstances was. GCC High reviewers saw problems everywhere, both in what they were able to evaluate and what they weren’t. To them, most of the package remained a vast wilderness of untold risk.

Nevertheless, FedRAMP and Microsoft reached an agreement, and the day after Christmas 2024, GCC High received its FedRAMP authorization. FedRAMP appended a cover report to the package laying out its deficiencies and noting it carried unknown risks, according to people familiar with the report.

It emphasized that agencies should carefully review the package and engage directly with Microsoft on any questions.

“Unknown Unknowns” Persist

Microsoft told ProPublica that it has met the conditions of the agreement and has “stayed within the performance metrics required by FedRAMP” to ensure that “risks are identified, tracked, remediated, and transparently communicated.”

But under the Trump administration, there aren’t many people left at FedRAMP to check.

While the Biden-era guidance said FedRAMP “must be an expert program that can analyze and validate the security claims” of cloud providers, the GSA told ProPublica that the program’s role is “not to determine if a cloud service is secure enough.” Rather, it is “to ensure agencies have sufficient information to make these risk decisions.”

The problem is that agencies often lack the staff and resources to do thorough reviews, which means the whole system is leaning on the claims of the cloud companies and the assessments of the third-party firms they pay to evaluate them. Under the current vision, critics say, FedRAMP has lost the plot.

“FedRAMP’s job is to watch the American people’s back when it comes to sharing their data with cloud companies,” said Mill, the former GSA official, who also co-authored the 2024 White House memo. “When there’s a security issue, the public doesn’t expect FedRAMP to say they’re just a paper-pusher.”

Meanwhile, at the Justice Department, officials are finding out what FedRAMP meant by the “unknown unknowns” in GCC High. Last year, for example, they discovered that Microsoft relied on China-based engineers to service their sensitive cloud systems despite the department’s prohibition against non-U.S. citizens assisting with IT maintenance.

Officials learned about this arrangement — which was also used in GCC High — not from FedRAMP or from Microsoft but from a ProPublica investigation into the practice, according to the Justice employee who spoke with us.

A Microsoft spokesperson acknowledged that the written security plan for GCC High that the company submitted to the Justice Department did not mention foreign engineers, though he said Microsoft did communicate that information to Justice officials before 2020. Nevertheless, Microsoft has since ended its use of China-based engineers in government systems.

Former and current government officials worry about what other risks may be lurking in GCC High and beyond.

The GSA told ProPublica that, in general, “if there is credible evidence that a cloud service provider has made materially false representations, that matter is then appropriately referred to investigative authorities.”

Ironically, the ultimate arbiter of whether cloud providers or their third-party assessors are living up to their claims is the Justice Department itself. The recent indictment of the former Accenture employee suggests it is willing to use this power. In a court document, the Justice Department alleges that the ex-employee made “false and misleading representations” about the cloud platform’s security to help the company “obtain and maintain lucrative federal contracts.” She is also accused of trying to “influence and obstruct” Accenture’s third-party assessors by hiding the product’s deficiencies and telling others to conceal the “true state of the system” during demonstrations, the department said. She has pleaded not guilty.

There is no public indication that such a case has been brought against Microsoft or anyone involved in the GCC High authorization. The Justice Department declined to comment. Monaco, the deputy attorney general who launched the department’s initiative to pursue cybersecurity fraud cases, did not respond to requests for comment.

She left her government position in January 2025. Microsoft hired her to become its president of global affairs.

A company spokesperson said Monaco’s hiring complied with “all rules, regulations, and ethical standards” and that she “does not work on any federal government contracts or have oversight over or involvement with any of our dealings with the federal government.”

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XML Arch Linux: Releases 2026-04-03 08:00 PM
XML Carlson Calamities 2026-04-03 08:00 PM
XML Debian News 2026-04-04 06:00 AM
XML Debian Security 2026-04-04 06:00 AM
XML debito.org 2026-04-04 06:00 AM
XML dperkins 2026-04-03 06:00 PM
XML F-Droid - Free and Open Source Android App Repository 2026-04-03 06:00 PM
XML GIMP 2026-04-03 08:00 PM
XML Japan Bash 2026-04-04 06:00 AM
XML Japan English Teacher Feed 2026-04-04 06:00 AM
XML Kanji of the Day 2026-04-03 08:00 PM
XML Kanji of the Day 2026-04-03 08:00 PM
XML Let's Encrypt 2026-04-03 08:00 PM
XML Marc Jones 2026-04-03 08:00 PM
XML Marjorie's Blog 2026-04-03 08:00 PM
XML OpenStreetMap Japan - 自由な地図をみんなの手で/The Free Wiki World Map 2026-04-03 08:00 PM
XML OsmAnd Blog 2026-04-03 08:00 PM
XML Pluralistic: Daily links from Cory Doctorow 2026-04-03 06:00 PM
XML Popehat 2026-04-03 08:00 PM
XML Ramen Adventures 2026-04-03 08:00 PM
XML Release notes from server 2026-04-03 08:00 PM
XML Seth Godin's Blog on marketing, tribes and respect 2026-04-03 06:00 PM
XML SNA Japan 2026-04-03 06:00 PM
XML Tatoeba Project Blog 2026-04-04 06:00 AM
XML Techdirt 2026-04-04 06:00 AM
XML The Business of Printing Books 2026-04-03 08:00 PM
XML The Luddite 2026-04-03 08:00 PM
XML The Popehat Report 2026-04-03 06:00 PM
XML The Status Kuo 2026-04-03 06:00 PM
XML The Stranger 2026-04-03 08:00 PM
XML Tor Project blog 2026-04-04 06:00 AM
XML TorrentFreak 2026-04-04 06:00 AM
XML what if? 2026-04-04 06:00 AM
XML Wikimedia Commons picture of the day feed 2026-04-02 03:00 AM
XML xkcd.com 2026-04-04 06:00 AM